Clean Cut Meals
- Company typePrivate
- Founded2015
- HeadquartersClarinbridge, Ireland
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Clean Cut Meals firmographics
Firmographics- Name
- Clean Cut Meals
- Legal name
- Clean Cut Foods
- Website
- https://cleancutmeals.ie
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Clean Cut Meals industry classification
Industry- Product category
- Prepared Meal Subscriptions
- NAICS
- Perishable Prepared Food Manufacturing (311991)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)
- akta.pro secondary industries
- Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC), Direct-to-Consumer Meal Kit Subscriptions (CRAHAJAA), Meal kits & subscription meal components manufacturing (AFAKAHAD)
Keywords
Where Clean Cut Meals is headquartered
LocationHeadquarters
- HQ city
- Clarinbridge
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Clean Cut Meals business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Meal Subscription Service: Weekly recurring subscription model where customers choose meal plans delivered on a recurring basis. Customers select plans (weight loss, muscle gain, or custom) and are billed weekly on their anniversary day of sign-up. Order deadline is Thursday 9:00am for Monday delivery.
- Retail Sales through SuperValu & Centra: One-time purchases through SuperValu & Centra partnership. Meals available at promotional pricing (2 for €11).
- Bundled Meal Packages: Promotional bundles such as Summer 2024 offer with discounted introductory pricing (30% off first week).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual meals starting at €3.50 per meal |
| Subscription | Weekly | Subscription meal plans with weekly billing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Clean Cut Meals product offering
Product offeringCore offering
Clean Cut Meals prepares and delivers fresh, chef-cooked, calorie- and macro-controlled meals on a weekly subscription basis to consumers across Ireland. Customers choose from structured plans (Balanced Diet/Weight Loss, Muscle Gain, or Build Your Own) drawing on a 45-item menu of breakfasts, mains, and snacks, with optional protein add-ons. The company has transitioned to an exclusive retail distribution model through SuperValu and Centra stores and the SuperValu online shop, with meals sold at promotional pricing (e.g., 2 for €11).
Product overview
Clean Cut Meals operates as a meal subscription and delivery service offering three core meal plan products: the Balanced Diet Plan (Weight Loss Plan), the Muscle Gain Plan (Lean Muscle Builder), and a Build Your Own Plan. Customers can choose from over 45 nutritious meals including breakfasts, main meals, and snacks, all freshly prepared by professional chefs. The company also offers Protein Plus Packs as add-on protein supplements. Meals are delivered fresh (never frozen) to customers' doors on a weekly subscription basis, with options to pause or cancel. Recent expansion includes a retail partnership with SuperValu & Centra for in-store availability, offering new product lines including high-protein pancakes, soups, and yoghurts. Pricing starts from €3.50 per meal.
Differentiator
Problem solved
Functional benefit
Products and services
- Balanced Diet Plan (Weight Loss Plan) A structured, calorie-controlled weekly meal plan prepared by professional chefs to support weight-loss goals through portion-controlled, macro-balanced meals delivered fresh to customers across Ireland.
- Muscle Gain Plan (Lean Muscle Builder) A high-protein weekly meal plan of breakfasts, mains, and snacks designed to help fitness-focused customers in Ireland build and maintain lean muscle mass, featuring meals such as Chicken Satay with Noodles (55.5g protein) and Veggie Katsu Curry (35g protein).
- Build Your Own Plan A customizable weekly meal subscription that lets customers in Ireland choose their own breakfasts, main meals, and snacks from the full 45-meal rotating menu to fit personal dietary preferences and restrictions.
- Individual Meals Menu An à la carte menu of more than 45 freshly prepared breakfasts, main meals, and snacks available for individual ordering in Ireland, each clearly labeled with macros and calories and priced from €3.50 per meal.
- Protein Plus Packs Standalone orderable high-protein items such as Cajun Salmon, Chicken Goujons, and Turkey Meatballs that customers in Ireland can purchase to supplement their weekly meal plan with additional protein sources.
Quantifiable outcome
- 3-minute meal preparation time
- +3 more outcomes
Companies that use Clean Cut Meals
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Clean Cut Meals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Clean Cut Meals partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SuperValu & CentracoreExclusive partnership bringing Clean Cut Meals to SuperValu & Centra stores across Ireland. Customers can now purchase meals through SuperValu online shop with Same Day Delivery options and Real Rewards benefits. Promotional pricing at 2 for €11. Partnership includes exclusive product development for retail including high-protein pancakes, soups, and yoghurts. Website payment discontinued as part of transition to retail-only model.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Clean Cut Meals competitors and assessment
Company assessmentDirect peers
- BodyChef: UK personalized calorie- and macro-controlled prepared meal subscription service. Closely comparable business model (custom plans based on fitness/weight-loss goals, fresh weekly delivery, macro transparency).
- Mindful Chef: UK premium healthy meal-kit service emphasizing fresh ingredients and dietary specialization. Comparable weekly subscription model, focus on nutritious chef-designed meals, and target health-conscious consumer.
- Prep Kitchen: UK-based fresh prepared meal service delivering nationwide. Comparable weekly fresh meal subscription model, chef-prepared positioning, and macro-conscious menu targeting busy professionals and fitness users.
- Fresh Fitness Food: UK high-protein, macro-counted prepared meal delivery service. Directly comparable to Clean Cut's muscle-gain and weight-loss plans, fresh (not frozen) preparation, and fitness-oriented customer base.
- Gousto: UK-based meal-kit subscription service offering weekly deliveries of chef-designed recipes and ingredients. Closely comparable to Clean Cut's weekly DTC subscription model, customer targeting, and recipe/meal variety — and a likely competitor if Clean Cut expands to the UK.
Emerging players
- MyMuscleChef: High-protein prepared meal brand with growing international retail presence. Comparable high-protein positioning, retail-channel expansion strategy, and macro-transparent product offering.
Broad incumbents
- Factor (formerly Factor75): US-based prepared (cooked, ready-to-heat) meal subscription service now part of HelloFresh group. Comparable ready-to-eat positioning, fitness/macro-focused menu, and weekly subscription delivery model.
- HelloFresh: Largest global meal-kit subscription service. Overlaps with Clean Cut's DTC subscription model, weekly delivery cadence, and menu-of-meals offering, but operates at massive scale across multiple geographies with a broader generalist positioning.
- MuscleFood: UK-based direct-to-consumer high-protein food brand selling prepared meals, snacks, and ingredients. Comparable fitness-oriented customer base and prepared-meal product line, with broader grocery retail distribution.
Others
- Musgrave Group (SuperValu/Centra parent): Wholesale and retail parent of SuperValu and Centra in Ireland. Not a direct competitor but the distribution platform underpinning Clean Cut's exclusive partnership, making strategic alignment central to Clean Cut's go-to-market viability.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Clean Cut Meals social profiles
Digital presenceClean Cut Meals compliance and trust
Trust signalCompliance1 record
Clean Cut Meals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clean Cut Meals leadership team
Management profileNumber of profiles
Clean Cut Meals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clean Cut Meals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clean Cut Meals
What does Clean Cut Meals do?
Clean Cut Meals prepares and delivers fresh, chef-cooked, calorie- and macro-controlled meals on a weekly subscription basis to consumers across Ireland. Customers choose from structured plans (Balanced Diet/Weight Loss, Muscle Gain, or Build Your Own) drawing on a 45-item menu of breakfasts, mains, and snacks, with optional protein add-ons. The company has transitioned to an exclusive retail distribution model through SuperValu and Centra stores and the SuperValu online shop, with meals sold at promotional pricing (e.g., 2 for €11).
Is Clean Cut Meals a public or private company?
Clean Cut Meals is a private company. It is classified as unknown and is currently operating.
When was Clean Cut Meals founded?
Clean Cut Meals was founded in 2015. It employs 11 to 50 people.
Where is Clean Cut Meals based?
Clean Cut Meals is headquartered in Clarinbridge, Ireland, in the Europe region.
How does Clean Cut Meals make money?
Three revenue lines are on record. Meal Subscription Service is the primary driver. The others are retail Sales through SuperValu & Centra and bundled Meal Packages.
Who are Clean Cut Meals's main competitors?
Direct peers on record are BodyChef, Mindful Chef, Prep Kitchen, Fresh Fitness Food and Gousto. MyMuscleChef is listed as an emerging player. Broad incumbents are Factor (formerly Factor75), HelloFresh and MuscleFood. Musgrave Group (SuperValu/Centra parent) is listed as an others.
Does Clean Cut Meals have an API?
No public API is recorded for Clean Cut Meals.
What industry is Clean Cut Meals in?
Clean Cut Meals's product category is Prepared Meal Subscriptions. Its primary akta.pro industry code is CRAHAJAD, Prepared Meal Subscriptions (Chef-Prepared, Recurring), with a secondary code of CRAHAKAC, Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals). Its NAICS code is 311991 and its SIC code is 2090.