Battleship New Jersey Museum & Memorial

What Battleship New Jersey Museum & Memorial does

Battleship New Jersey Museum & Memorial operates as a private 501(c)(3) nonprofit naval museum and memorial managed by the Home Port Alliance for the USS New Jersey, Inc. It is located on the Camden Waterfront directly across the Delaware River from Philadelphia and is built around the USS New Jersey (BB-62), the most decorated battleship in U.S. Navy history with 19 battle and campaign stars across WWII, Korea, Vietnam, the Cold War, and Middle East conflicts. The 887-foot Iowa-class vessel offers over a mile of tour routes across more than 1,100 compartments, more open to visitors than any other battleship museum in the world. The museum is open 363 days per year and incurs more than $10,000 per day in baseline afloat-keeping costs, with no federal government or U.S. Navy financial assistance.

The core product is the visitor experience itself: self-guided and guided tours, evening specialty tours (Turret II, Engine Room, Twilight), curator-led tours, the Overnight Encampment Program (including a new Adults-Only variant), youth-and-scout Group Tours, and add-on experiences such as firing the 5-inch or 40mm saluting guns and 'Tee off the Tide' golf-ball driving. Secondary revenue is generated through Event Rentals across multiple historic spaces (Fantail capacity up to 800 reception, Officers' Wardroom, Captain's Cabin, Admiral's Cabin, Forecastle, Crew's Mess), a tiered Membership Program (Individual through Admiral's Circle plus Lifetime), BattleSHOP retail (Shopify online and on-site Visitor Center), the Black Dragon Café, parking fees ($11-$20 per vehicle), and corporate sponsorships (Lockheed Martin for Jason's Kids Kompartment; Farmers and Bankers Brewery for 'Battleship Beer').

Distribution runs through direct-to-consumer booking (Roller app ticketing, on-site box office), institutional channels (Philadelphia CityPASS bundles, NARM reciprocal network of 1000+ museums, reciprocal partnerships with Independence Seaport Museum and Intrepid Sea Air & Space Museum, a Library Membership Program with 80+ NJ and PA libraries), and a Hilton Garden Inn Camden Waterfront hotel package. Customer segments span school groups, scout troops, families, veterans and military-history enthusiasts, corporate event planners, wedding and social-event hosts, and regional tourists. Leadership is headed by Executive Director & CEO Marshall Spevak, with a Board of Trustees drawing from government, military, labor, defense, utilities, and entertainment sectors; a Director of Strategic Growth leads an active corporate-sponsorship expansion effort.

Name

Battleship New Jersey Museum & Memorial

Legal name

Home Port Alliance for the USS New Jersey, Inc.

Website

https://battleshipnewjersey.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Battleship New Jersey Museum & Memorial is a nonprofit naval museum on the Camden Waterfront offering tours, educational programs, overnight encampments, event rentals, and retail aboard the USS New Jersey (BB-62), America's most decorated battleship.

Ownership category

akta.pro rank

Product category

Historical Naval Museum

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Museums (712110), Historical Sites (712120)

akta.pro primary industry

Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)

Keywords

• Naval museum tours
• Historical battleship exhibits
• Military heritage education
• Overnight encampment programs
• Historic event venue rentals

Headquarters

HQ city

Camden

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure

Revenue model

1. Ticket Sales: Admission fees for self-guided and guided tours of the battleship. Tickets sold via Roller app platform. Pricing varies by experience type.
2. Memberships: Annual and lifetime membership tiers offering free unlimited visits, discounts on tours and gift shop, and reciprocal benefits with partner museums. Multiple tiers from Individual to Admiral's Circle.
3. Donations: Tax-deductible donations to support ongoing preservation, maintenance, and educational programs. Private 501(c)(3) non-profit with no federal government or U.S. Navy assistance.
4. Event Rentals: Private event hosting including weddings, corporate events, birthday parties, and ceremonies. Multiple venue spaces available (Fantail, Officers' Wardroom, Captain's Cabin, etc.) with varying capacities up to 800 guests for receptions.
5. Retail (BattleSHOP): Merchandise sales including apparel, toys, souvenirs, books, drinkware, and teak products. Available both online (Shopify) and in-store at the Visitor Center.
6. Gun Firing Experiences: Add-on experiences to fire the 40mm saluting gun or 5-inch gun for a memorable experience. Also used for special events and gender reveals.
7. Parking Fees: Revenue from on-site parking at Preferred Parking ($15-$20 per vehicle), Marina Lot ($15), and Waterfront Garage ($11). VIP parking available.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Battleship New Jersey Museum & Memorial operates the decommissioned USS New Jersey (BB-62) as a public museum on the Camden Waterfront, offering self-guided and guided tours of the historic Iowa-class battleship, overnight encampment programs, educational group tours for schools and scouts, special event rentals, a tiered membership program, and museum retail merchandise through the on-site and online BattleSHOP.

Product overview

Battleship New Jersey Museum & Memorial operates as a single unified museum offering centered on the USS New Jersey (BB-62), America's most decorated battleship. The core offering consists of self-guided and guided tours of the historic warship, supplemented by specialized experiences including Overnight Encampment Programs, Group Tours for educational institutions and organizations, Evening Specialty Tours (Turret II, Engine Room, Twilight), and the Fire a Battleship Gun add-on experience. Additional revenue streams include Event Rental Spaces for corporate and social occasions, a Membership Program with multiple tiers, BattleSHOP merchandise retail, and Special Events such as birthday parties and themed celebrations. The museum also partners with accessibility programs including Museums for All, Families First, and Philadelphia CityPASS.

Differentiator

Problem solved

Functional benefit

Brands

• BattleSHOP: The museum's gift shop selling apparel, toys, souvenirs, books, drinkware, and teak products
• Black Dragon Café

Products and services

• Self-Guided Tours Self-paced exploration of the battleship's decks, berthing spaces, Navigational Bridge, Admiral's Cabin, Combat Engagement Center, and exhibits; tickets valid for 365 days after purchase. Aimed at individual visitors and families.
• Guided Tours A 90-minute docent-led journey through American firepower history covering the ship's service, weapons systems, and crew life. Offered to individual visitors and walk-up guests.
• Overnight Encampment Program Sleepover program on the ship where scout troops, school groups, youth organizations, and families spend a night in real Navy bunks, eat from the chow line, and experience life as a sailor. Includes an adults-only version offered a few times each year.
• Group Tours Customizable group tour packages for K-12 schools, scout troops, corporate groups, and veteran groups, with scavenger hunts, educational lessons, and discounted group pricing.
• Evening Specialty Tours Specialty evening tours including the Evening Turret II Tour (behind-the-scenes look at 16-inch gun turrets), Evening Engine Room Tour, and Evening Twilight Tour restricted to adults 21 and older.
• Membership Program Annual and lifetime membership tiers including Individual, Dual, Family, Contributing, Admiral's Circle, Lifetime, and Library Memberships, providing unlimited visits, members-only events, discounts on tours and merchandise, and reciprocal privileges with Independence Seaport Museum, Intrepid Sea Air & Space Museum, and 1,000+ NARM museums.
• Event Rental Spaces Private event venue hosting for corporate retreats, weddings, milestone celebrations, and social occasions across multiple historic spaces aboard the ship, including the Fantail (up to 800 reception guests), Main Deck Portside, Officers' Wardroom, Chief's Mess, Captain's Cabin, Admiral's Cabin, Forecastle, and Crew's Mess.
• BattleSHOP Merchandise On-site and online souvenir shop offering apparel, toys, souvenirs, books, drinkware, and teak items themed around USS New Jersey and naval history. Available at the Visitor Center and via the Shopify e-commerce store.
• Library Membership Program Annual partnership program with over 80 New Jersey and Pennsylvania libraries allowing patrons to check out passes for free admission for up to two adults and three children per visit, including free parking.

Quantifiable outcome

• Most decorated battleship in U.S. Navy history with 19 battle stars
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Independence Seaport Museum (Philadelphia)coreStrategic or Co-development PartnerReciprocal membership privileges allowing members of both institutions to visit each other at member benefits. Collaborative programming between the two Philadelphia-area maritime museums.
• Intrepid Sea, Air & Space Museum (New York City)coreStrategic or Co-development PartnerReciprocal membership privileges with this major maritime/military museum in New York City.
• NARM (North American Museum Reciprocal Program)coreStrategic or Co-development PartnerComplimentary enrollment in NARM allows Contributing members free or reduced-priced admission to over 1000 participating museums nationwide.
• Philadelphia CityPASScoreGTM or Marketing PartnerBattleship included in CityPASS bundles offering tourists savings on Philadelphia attractions. Joint marketing partnership driving tourist visitation.
• Hilton Garden Inn Camden WaterfrontminorGTM or Marketing PartnerPartnered hotel package offering discounted rooms with complimentary parking, breakfast, and Battleship tickets for guests.
• Lockheed MartinminorStrategic or Co-development PartnerPresented sponsor of Jason's Kids Kompartment, a children's play area on board featuring a small boat, play galley, blocks, and coloring activities.
• Andreotti's (Catering)minorImplementation/ SI/ Consulting PartnerRecommended catering partner for events aboard the battleship.
• Mission BBQ (Catering)minorImplementation/ SI/ Consulting PartnerRecommended catering partner for events aboard the battleship.
• Feast Your Eyes (Catering)minorImplementation/ SI/ Consulting PartnerRecommended catering partner for events aboard the battleship.
• Farmers and Bankers BreweryminorGTM or Marketing PartnerLocal NJ brewery producing 'Battleship Beer,' a pilsner served exclusively at the Black Dragon Café on the pier.
• New Jersey and Pennsylvania LibrariescoreChannel Partner/ Reseller/ DistributorLibrary Membership Program allowing library patrons to check out passes for free admission for up to two adults and three children per visit. Over 80 libraries participating including county library systems.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Patriots Point Naval & Maritime Museum: Charleston, SC museum complex featuring USS Yorktown and other historic vessels. Directly comparable as a multi-ship naval museum with tours, overnight programs, and event venue operations.
• USS Constitution Museum: Boston-based museum associated with 'Old Ironsides,' the world's oldest commissioned warship. Comparable as a historic U.S. Navy vessel museum operated by a non-profit with educational programming and visitor experiences.
• USS Lexington Museum on the Bay: Corpus Christi aircraft carrier museum with self-guided tours, overnight youth programs, escape rooms, and event rentals. Closely aligned operating model on a decommissioned naval warship.
• USS Midway Museum: San Diego-based aircraft carrier museum with self-guided audio tours, youth programs, overnight encampments, event rentals, and large annual visitation. Closest comparable business model among naval ship museums in scale and revenue mix.
• Independence Seaport Museum: Philadelphia maritime museum and reciprocal membership partner. Comparable as a regional maritime museum on the Delaware River with educational programs and curated vessel exhibits.
• USS Missouri Memorial: Pearl Harbor battleship museum at the site of the Japanese surrender. Directly comparable as a battleship museum with tours, educational programming, event venue operations, and Pearl Harbor tourism partnerships.
• Intrepid Sea, Air & Space Museum: Operates the USS Intrepid aircraft carrier as a museum in NYC. Most directly comparable peer: a decommissioned naval warship converted to a museum with tours, educational programming, overnight programs, and reciprocal membership through NARM.
• Battleship USS Alabama Memorial Park: Mobile, AL battleship museum and memorial park. Direct battleship-to-battleship comparable with similar tour, educational, and event programming.
• Battleship North Carolina: Wilmington, NC WWII battleship museum. Operates as a self-guided tour destination with educational programs and event hosting on a preserved U.S. Navy battleship.

Broad incumbents

• The National WWII Museum: New Orleans-based national WWII museum with significantly larger scale, federal recognition, and endowment. Comparable thematic overlap (WWII naval heritage and education) but operates as a multi-building campus rather than a single-ship museum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/battleshipnj
• YouTubeyoutube.com/battleshipnewjersey
• Facebookfacebook.com/BattleshipNJ
• LinkedInlinkedin.com/company/battleshipnj
• Instagraminstagram.com/battleshipnewjersey

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Battleship New Jersey Museum & Memorial