Emmi Caffè Latte
Emmi Caffè Latte is a Swiss-origin chilled ready-to-drink coffee brand owned by Emmi Group, producing 100% natural-ingredient Caffè Latte, Protein Coffee, Matcha Latte, and Vegan variants sold through retail channels across six European countries.
- Company typePrivate
- Founded2004
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Emmi Caffè Latte does
Emmi Caffè Latte is a brand of Emmi Group, the largest Swiss dairy processor and one of Europe's leading premium dairy companies, producing and distributing chilled ready-to-drink (RTD) coffee beverages under the Emmi Schweiz AG operating entity. Founded in 2004, the brand manufactures its products using fresh milk and real coffee with a 100% natural ingredients positioning. The product portfolio centers on the core Emmi Caffè Latte chilled coffee line and has been extended into functional and lifestyle variants including Protein Coffee (26g of protein per serving), Matcha Latte, Macchiato, Espresso, and Vegan options, packaged in cups (230ml, 370ml) and bottles (330ml, 650ml).
The brand operates a direct-to-consumer go-to-market through retail distribution across six European countries — Switzerland, Germany, Austria, the United Kingdom, Belgium, and Spain — supported by localized country-specific websites. Distribution is handled through supermarket and retail chains, with regional operations managed via Emmi Benelux B.V. in the Netherlands for the Benelux region. Consumer engagement is driven by a multi-channel marketing mix spanning organic social media (Facebook, Instagram, TikTok), email newsletters, content marketing (recipes, quality, sustainability stories), and event sponsorship of the Beachtour, Switzerland's largest national beach volleyball tournament series. The brand's headquarters and contact operations sit within Emmi AG's Luzern, Switzerland head office.
The business model is consumer goods retail: revenue is generated through one-time unit sales of packaged beverages via third-party retailers, with no disclosed licensing, subscription, or B2B pricing structures. The brand reached a milestone of over 150 million units sold annually by 2018/2019. It is not a standalone entity and does not raise external funding; operations are funded within the Emmi Group parent. Pricing is not publicly disclosed at the SKU level.
Emmi Caffè Latte firmographics
Firmographics- Name
- Emmi Caffè Latte
- Legal name
- Emmi Schweiz AG
- Website
- https://emmi-caffelatte.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Emmi Caffè Latte is a Swiss-origin chilled ready-to-drink coffee brand owned by Emmi Group, producing 100% natural-ingredient Caffè Latte, Protein Coffee, Matcha Latte, and Vegan variants sold through retail channels across six European countries.
- Ownership category
- akta.pro rank
Emmi Caffè Latte industry classification
Industry- Product category
- Ready-to-Drink Coffee Beverages
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee & Tea Dairy Beverages (Iced Latte/Milk Coffee, Milk Tea, Chai-Based Dairy Drinks) (AFAHAIAF)
- akta.pro secondary industry
- Instant Coffee & Coffee Extract Manufacturing (AFAFADAD)
Keywords
Where Emmi Caffè Latte is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Emmi Caffè Latte business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Ready-to-Drink Beverage Sales: Sale of chilled ready-to-drink coffee products including Caffè Latte, Macchiato, Espresso, Protein Coffee, Matcha Latte, and Vegan options in various sizes (230ml, 330ml, 370ml, 650ml) through retail channels across European markets
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Emmi Caffè Latte product offering
Product offeringCore offering
Emmi Caffè Latte produces and markets chilled ready-to-drink coffee beverages made with fresh milk, real coffee, and 100% natural ingredients. The brand offers a portfolio including Caffè Latte, Macchiato, Espresso, Protein Coffee (26g protein), Matcha Latte, and vegan variants in cup and bottle formats (230ml, 330ml, 370ml, 650ml), distributed through retail channels across Switzerland, Germany, Austria, the UK, Belgium, and Spain.
Product overview
Emmi CAFFÈ LATTE is a brand of chilled ready-to-drink coffee beverages under the Emmi Group, the largest Swiss dairy processor. The product portfolio includes the core Emmi CAFFÈ LATTE (iced coffee), Emmi MATCHA LATTE (green tea latte), Emmi CAFFÈ LATTE Protein Coffee (high-protein variant with 26g protein), and Emmi CAFFÈ LATTE Macchiato. Products are available in multiple packaging formats including cups (230ml, 370ml) and bottles (330ml, 650ml), with 100% natural ingredients positioning the brand as a premium coffee-to-go option. In 2019, annual sales exceeded 150 million units.
Differentiator
Problem solved
Functional benefit
Brands
- Emmi MATCHA LATTE: Matcha latte product line offering balanced and harmonious green tea-based beverage.
- Emmi CAFFÈ LATTE Protein Coffee
Products and services
- Emmi CAFFÈ LATTE Chilled ready-to-drink coffee beverage made with 100% natural ingredients (fresh milk and real coffee), available in multiple cup and bottle formats (230ml, 330ml, 370ml, 650ml) for on-the-go consumption by everyday consumers.
- Emmi CAFFÈ LATTE Protein Coffee
Quantifiable outcome
- 150+ million units sold annually (as of 2019)
Companies that use Emmi Caffè Latte
Customer profileSegments3 records
Ideal customer profiles3 records
Emmi Caffè Latte technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Emmi Caffè Latte partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Beachtour (Swiss Beach Volleyball)coreEmmi Caffè Latte is a sponsor of the Beachtour, Switzerland's highest national beach volleyball tournament series. The 2026 edition continues this sponsorship as part of the brand's consumer engagement and event marketing strategy.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Emmi Caffè Latte competitors and assessment
Company assessmentDirect peers
- Starbucks (RTD coffee, e.g. Frappuccino, Doubleshot): Starbucks is the global benchmark in RTD chilled coffee, with Frappuccino and Doubleshot ranges sold across European retail. Directly competes with Emmi Caffè Latte for the same on-the-go chilled coffee consumer and supermarket shelf space.
- Lavazza: Lavazza is a leading Italian coffee company with a growing RTD and iced coffee range, particularly strong in Italian and broader European retail. Competes head-on with Emmi Caffè Latte in the premium chilled coffee segment with similar Italian/Swiss heritage positioning.
- Costa Coffee (RTD): Costa Coffee, owned by Coca-Cola, has a significant RTD coffee range (including chilled Frappé and Latte) distributed through UK and European retail. Direct competitor to Emmi Caffè Latte, particularly in the UK market where both brands are stocked in major supermarket chains.
- Nescafé (Nestlé): Nescafé is the world's largest coffee brand and operates a broad RTD coffee portfolio (e.g., Nescafé Xpress, ready-to-drink cans) distributed through the same European retail channels as Emmi Caffè Latte. Direct competitor in mass-market chilled and ambient RTD coffee.
- Illy (Illy Issimo): Illy operates Illy Issimo, a chilled RTD coffee range positioned as premium Italian-style ready-to-drink coffee, sold across European retail and foodservice. Closely comparable to Emmi Caffè Latte in product format, price tier, and target consumer seeking convenient premium coffee.
- Tchibo: Tchibo is a major German coffee company with a strong RTD coffee presence in DACH markets, the same core region as Emmi Caffè Latte. Direct competitor in chilled and ambient RTD coffee retail, with overlapping distribution in German supermarkets.
- Melitta (RTD coffee): Melitta is a German coffee company with a growing RTD and iced coffee range in European retail, particularly DACH. Comparable in product format (chilled ready-to-drink coffee in cups/bottles) and regional distribution overlap with Emmi Caffè Latte.
Others
- Danone (dairy and plant-based beverages): Danone is a global dairy and plant-based beverage company whose portfolio (e.g., Alpro, Actimel, coffee-based dairy drinks) overlaps with Emmi Caffè Latte in retail channels and dairy-based beverage format. Comparable as an adjacent CPG player in European retail, but not a direct RTD coffee competitor.
Broad incumbents
- Caffè Nero: Caffè Nero is a UK-based Italian-style coffee chain that has launched its own RTD coffee products for retail. Comparable as a coffee brand with UK retail presence similar to Emmi Caffè Latte, though its primary business is cafés rather than chilled RTD.
- JDE Peet's (Jacobs Douwe Egberts, Peet's Coffee): JDE Peet's is one of the largest coffee companies globally with brands like Jacobs, Douwe Egberts, and Peet's, offering RTD products as part of a much broader coffee portfolio. Comparable as a broad incumbent in European coffee retail, though not specialized in chilled RTD coffee like Emmi Caffè Latte.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Emmi Caffè Latte social profiles
Digital presenceEmmi Caffè Latte financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emmi Caffè Latte leadership team
Management profileNumber of profiles
Emmi Caffè Latte funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emmi Caffè Latte M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emmi Caffè Latte
What does Emmi Caffè Latte do?
Emmi Caffè Latte produces and markets chilled ready-to-drink coffee beverages made with fresh milk, real coffee, and 100% natural ingredients. The brand offers a portfolio including Caffè Latte, Macchiato, Espresso, Protein Coffee (26g protein), Matcha Latte, and vegan variants in cup and bottle formats (230ml, 330ml, 370ml, 650ml), distributed through retail channels across Switzerland, Germany, Austria, the UK, Belgium, and Spain.
Is Emmi Caffè Latte a public or private company?
Emmi Caffè Latte is a private company. It is classified as corporate owned and is currently operating.
When was Emmi Caffè Latte founded?
Emmi Caffè Latte was founded in 2004. It employs 11 to 50 people.
Where is Emmi Caffè Latte based?
Emmi Caffè Latte is headquartered in London, United Kingdom, in the Europe region.
How does Emmi Caffè Latte make money?
One revenue line is on record: ready-to-Drink Beverage Sales.
Who are Emmi Caffè Latte's main competitors?
Direct peers on record are Starbucks (RTD coffee, e.g. Frappuccino, Doubleshot), Lavazza, Costa Coffee (RTD), Nescafé (Nestlé), Illy (Illy Issimo), Tchibo and Melitta (RTD coffee). Danone (dairy and plant-based beverages) is listed as an others. Broad incumbents are Caffè Nero and JDE Peet's (Jacobs Douwe Egberts, Peet's Coffee).
Does Emmi Caffè Latte have an API?
No public API is recorded for Emmi Caffè Latte.
What industry is Emmi Caffè Latte in?
Emmi Caffè Latte's product category is Ready-to-Drink Coffee Beverages. Its primary akta.pro industry code is AFAHAIAF, Coffee & Tea Dairy Beverages (Iced Latte/Milk Coffee, Milk Tea, Chai-Based Dairy Drinks), with a secondary code of AFAFADAD, Instant Coffee & Coffee Extract Manufacturing. Its NAICS code is 311920 and its SIC code is 2080.