National Property Group

What National Property Group does

National Property Group (legal entity: National Property Data Ltd) is a 100% Australian-owned property data technology company founded in 2020 and headquartered in Rosehill, NSW. The company operates a cloud-based property data platform that aggregates 40 years of historical sales, ownership records, current listings, and demographic data from public sources (Valuer General NSW, LANDATA, ABS census) and private sector partners into a unified national database covering all Australian states and territories. The platform includes an AI/ML-powered Automated Valuation Model (AVM) for sales and rental valuations with confidence indicators, a Comparative Market Analysis (CMA) report builder with automated comparable selection, interactive mapping with territory management, suburb-level demographic reports, and a state-specific Victorian Statement of Information tool for regulatory compliance.

The company serves six primary customer segments: real estate agents (the largest), property valuers, developers, mortgage brokers, government bodies, and PropTech companies. Its go-to-market blends product-led growth (a 7-day free trial with self-serve sign-up and a $99 'Fair Go Data Deal' entry price), channel partnerships (notably the Estate Agents Cooperative and Lawlab), enterprise field sales for franchise accounts, and an API-first distribution channel for integration partners such as Homely, PropTech Group, Vaultre, Stash, and Websiteblue. Revenue is generated through three subscription-based streams: monthly/annual platform subscriptions with tiered per-seat pricing for 1-10 user teams, customized API integrations for PropTech and enterprise clients, and bulk data-sharing agreements for large organisations. The company is privately held and bootstrapped with no disclosed funding rounds, and its customer base includes major Australian franchises such as LJ Hooker, Ray White, Century 21, Elders, PRD, and Harcourts.

Name

National Property Group

Legal name

National Property Data Ltd

Website

https://nationalpropertygroup.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

National Property Group operates an Australian property data platform aggregating 40 years of sales, ownership, and listing data into a national database with AI-powered AVMs, CMA reports, and interactive mapping, serving real estate agents, valuers, developers, brokers, government, and PropTech partners.

Ownership category

akta.pro rank

Product category

Real Estate Data & Analytics Software

NAICS

Offices of Real Estate Appraisers (53132)

akta.pro primary industry

Automated Valuation Models (AVM) & Property Data/Analytics (FSALALAJ)

akta.pro secondary industry

Real Estate Valuation & Appraisal (BPAHANAC)

Keywords

• Property data platform
• Automated valuation model
• Comparative market analysis
• Real estate data APIs
• Property market intelligence

Headquarters

HQ city

Rosehill

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Platform Subscriptions: Single subscription package providing full platform access including property data, AVM, CMA builder, mapping, suburb profiles, market insights, and export functionality. Sold as monthly-to-month or discounted annual contracts with tiered per-seat pricing based on team size (1–10 users).
2. Data API Integrations: Customised API solutions sold to PropTechs, corporations, and government organisations. Partners integrate property data into their platforms and pay for access to specific datasets (address lookup, property attributes, images, sales, listings, AVM estimates, statistics, climate risk).
3. Enterprise Data Sharing: Enterprise-level data sharing agreements for large organisations requiring bulk property intelligence beyond standard platform or API access.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels11 records

Core offering

National Property Group operates a cloud-based Australian property data platform that aggregates 40 years of public and private sector data (13.6M+ property records, 120M+ images, 250K+ listings) into a unified national database. The platform provides real estate professionals with AI-powered Automated Valuation Models (AVM), branded Comparative Market Analysis (CMA) report generation, interactive mapping, and suburb/neighbourhood insights via a web application, mobile app, and REST APIs. Revenue is generated through recurring platform subscriptions, API/data-sharing agreements, and enterprise-level data access partnerships.

Product overview

National Property Group offers a property data platform providing three levels of data access: Data Platform subscriptions for offices, Data APIs for businesses and integrations, and data sharing for enterprise. The core Data Platform integrates property data access, mapping, and reporting tools including AVM (Automated Valuation Model) for AI-powered property valuations, CMA Report Builder for comparative market analysis, Property Data Mapping for interactive visualization, and Neighbourhood Reports for demographic insights. The platform is built on 40 years of Australian property data sourced from government and private sector databases.

Differentiator

Problem solved

Functional benefit

Products and services

• National Property Data Platform Cloud-based subscription platform providing Australian property professionals with access to 40 years of property data, AVM-powered valuations, branded CMA report generation, interactive mapping, suburb/neighbourhood insights, and current market listings. Sold as an all-inclusive monthly or annual subscription with team-based per-seat pricing (1–10 users).
• Property Data APIs REST APIs enabling PropTechs, integration partners, corporations, and government organisations to embed National Property Group property market data, mapping, and reporting workflows into their own applications. Datasets include Geospatial Property Data, Current Market Data, Historic Sales & Ownership, and Automated Valuations. Includes JavaScript SDK and Postman documentation.
• Enterprise Data Sharing Enterprise-level data sharing agreements for large organisations (franchises, government, corporations) requiring bulk property intelligence beyond standard platform or API access, supported by dedicated account managers.

Quantifiable outcome

• Produce professional, client-ready CMA reports in seconds
• +2 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature8 records

Partnerships

Three partnerships are on record, tiered minor and core.

• LawlabminorChannel Partner/ Reseller/ Distributor · 1 February 2024National Property Group announced a channel partnership with Lawlab, a property law and conveyancing firm. The collaboration provides Lawlab's clients with access to NPG's property data services, supporting property law and conveyancing workflows.
• HomelycoreTechnology or Integration · 1 October 2022National Property Group partnered with Homely to integrate current market intelligence into the NPG data platform. Homely data and links appear in Current Market Information and History views. The partnership provides NPG customers with comprehensive live market data and enhances Homely's agent membership value proposition with bundled property insights.
• Estate Agents Cooperative (EAC)coreChannel Partner/ Reseller/ DistributorThe Estate Agents Cooperative (EAC) offers discounted National Property Group subscription rates to its member real estate agencies across Australia. This channel partnership drives volume subscriptions through the EAC network.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CoreLogic Australia (Cotality): Australia's largest property data, analytics, and AVM provider serving banks, government, and real estate professionals. Directly comparable product offering (AVM, CMA, mapping, APIs) and overlapping enterprise and agent customer base.
• PropTrack (REA Group): REA Group-backed property data, valuation, and insights product serving Australian real estate agents and lenders. Competes head-to-head with NPG in AVM, property reports, and listings data for the same agent customer segments.
• Pricefinder: Australian property data platform offering AVM, CMA, and suburb insights to real estate agents. Closely comparable subscription model and feature set, targeting the same primary user persona of listing agents.
• Microburbs: Australian property data and insights platform serving property professionals and investors with comparable suburb-level analytics, AVM-style estimates, and comparable property data.
• VaultRE: Australian property technology platform offering CRM, property data, and valuation tools to real estate agencies. Overlapping agent customer base and comparable data-driven workflows including AVM-style reporting.

Broad incumbents

• Domain Group: Larger incumbent operating a property marketplace plus data, insights, and agent tools. Offers overlapping capabilities (AVM via Domain Data, property reports) as part of a broader real estate marketplace rather than as a specialised data platform.

Emerging players

• Homepass: Australian property data and lead-generation platform targeting real estate agents. Partial overlap with NPG's agent-segment focus, with narrower feature set concentrated on listings, leads, and seller insights.
• Archistar: Australian property analytics platform using AI for development feasibility, site selection, and market insights. Partial overlap with NPG's developer and investor segments, with stronger focus on off-the-plan and development analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nationalpropertygroupau
• LinkedInlinkedin.com/company/national-property-group-aus

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Property Group