Simply Blue Energy
Simply Blue Energy is an Ireland-based offshore wind project developer that develops utility-scale offshore wind projects for utilities, governments, and large energy consumers. It operates via subsidiary SBE OSW and is backed by KEPCO following a 2025 strategic investment.
- Company typePrivate
- Founded2011
- HeadquartersCork, Ireland
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Simply Blue Energy does
Simply Blue Energy is an Ireland-based, privately held offshore wind project developer operating under the Simply Blue Group umbrella. The company's core activity is developing offshore wind energy projects — fixed-bottom and/or floating — that deliver utility-scale renewable electricity to grid operators, utilities, governments, and large industrial/commercial energy consumers. Its operations are channeled through a wholly-owned core subsidiary, Simply Blue Energy OSW Ltd (SBE OSW), which is the entity that engages shareholders and executes project development. Co-Founder Hugh Kelly leads the company as CEO, with David Povall appointed Chairman of SBE OSW in 2025.
The company's business model is structured around long-cycle project development: it identifies sites, secures maritime leases and regulatory permits, develops projects to ready-to-build or operational stages, and earns returns through long-term power purchase agreements (PPAs) with utilities or through the sale or monetization of developed assets. Pricing is bespoke and not publicly disclosed, consistent with project-finance-driven renewable infrastructure deals. The go-to-market is enterprise field sales — direct engagement with utilities, government bodies, regulators, coastal communities, and infrastructure investors — supported by organic social channels (LinkedIn, Facebook) and earned media for major announcements.
In October 2025, the company received a strategic investment from Kansai Electric Power Co., Inc. (KEPCO) via a Share Subscription Agreement with SBE OSW — KEPCO's first investment in an offshore wind developer — providing capital to accelerate portfolio development. The technology stack is narrow: a single core technology entry for offshore wind energy development, with no disclosed proprietary features, patents, AI/ML capabilities, software products, or digital platforms. Customer concentration, revenue figures, headcount, and project pipeline size are not disclosed in the source material.
Simply Blue Energy firmographics
Firmographics- Name
- Simply Blue Energy
- Legal name
- Simply Blue Energy
- Website
- https://simplybluegroup.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Simply Blue Energy is an Ireland-based offshore wind project developer that develops utility-scale offshore wind projects for utilities, governments, and large energy consumers. It operates via subsidiary SBE OSW and is backed by KEPCO following a 2025 strategic investment.
- Ownership category
- akta.pro rank
Simply Blue Energy industry classification
Industry- Product category
- Offshore Wind Energy Development
- NAICS
- Wind Electric Power Generation (221115)
- akta.pro primary industry
- Wind Farm Development & Permitting (Greenfield/Brownfield) (EUACAFAE)
- akta.pro secondary industries
- Wind Farm Ownership & Operations (IPP/Utility-Owned Asset Operations) (EUACAFAF), Wind Turbine Installation & Commissioning (Cranes, Vessels, Jack-ups) (EUAMACAG)
Keywords
Where Simply Blue Energy is headquartered
LocationHeadquarters
- HQ city
- Cork
- HQ country
- Ireland
- HQ region
- Europe
Markets served
Simply Blue Energy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Offshore Wind Project Development: Simply Blue Energy develops offshore wind projects and generates revenue through the development, ownership, and operation of wind farms. The company works with shareholders and investors to finance project construction and earns returns through long-term power purchase agreements or asset monetization.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Simply Blue Energy product offering
Product offeringCore offering
Simply Blue Energy develops offshore wind projects that deliver reliable, renewable energy to meet the world's growing demand for clean power. The company works with oceans to shape a sustainable world powered by offshore wind, backed by strong and committed shareholders including Kansai Electric Power Co., Inc. (KEPCO). The company operates through its subsidiary Simply Blue Energy OSW Ltd (SBE OSW), focused on offshore wind project development.
Product overview
Simply Blue Energy is an offshore wind project developer with a single unified offering focused on developing offshore wind energy projects. The company's core product is its offshore wind development projects, which deliver reliable, renewable energy. The company is backed by strong shareholders including Kansai Electric Power Co., Inc. and is building projects for a resilient, low-carbon energy future while promoting climate stability, biodiversity respect, and value creation for coastal communities.
Differentiator
Problem solved
Functional benefit
Products and services
- Offshore Wind Development Projects
Companies that use Simply Blue Energy
Customer profileSegments3 records
Ideal customer profiles3 records
Simply Blue Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Simply Blue Energy partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Simply Blue Energy competitors and assessment
Company assessmentDirect peers
- Vattenfall: Vattenfall develops and operates offshore wind farms across Europe (e.g., Hornsea, Kriegers Flak). Comparable as a utility-scale offshore wind developer with state-owned backing competing in the same lease and PPA markets.
- Corio Generation: Corio Generation is a Macquarie-backed pure-play offshore wind developer. Highly comparable business model: focused project development, utility-scale offtake, and asset rotation through FID and construction phases.
- Ørsted: Global leader in offshore wind development, construction, and operation. Direct competitor for offshore wind leases, offtake agreements, and project development pipeline, particularly across Europe and increasingly North America/Asia-Pacific.
- Copenhagen Infrastructure Partners (CIP): CIP is a fund manager that develops and invests in offshore wind through dedicated funds. Comparable as a capital-backed offshore wind project developer competing for leases, FIDs, and corporate offtake contracts.
- EDF Renewables: EDF Renewables develops offshore wind projects globally, including in the UK and Ireland. Comparable as a utility-affiliated offshore wind developer targeting similar offtakers and pursuing similar permitting milestones.
- Equinor: Major energy company with a sizable offshore wind portfolio including floating wind projects (Hywind). Comparable as an offshore wind developer pursuing utility-scale projects and corporate PPAs in similar geographies.
- Iberdrola Renovables: Iberdrola is a global renewables developer with a major offshore wind pipeline (e.g., Vineyard Wind, East Anglia Hub). Directly comparable as an integrated utility with utility-scale offshore wind development and PPA contracting.
- Ocean Winds: Joint venture between EDP and ENGIE dedicated to offshore wind. A pure-play offshore wind developer directly comparable in business model and target markets, with projects across Europe, North America, and Asia-Pacific.
- RWE Renewables: RWE is a leading European offshore wind developer with a multi-GW pipeline across the UK, Germany, and other markets. Directly comparable as a utility-backed offshore wind project developer pursuing utility-scale offtakers.
Regional players
- DP Energy: DP Energy is an Ireland-based renewable energy developer with offshore wind (including floating wind) projects in Ireland and the Celtic Sea. Comparable as a regional Irish offshore wind developer competing for the same seabed leases and stakeholder relationships.
Market position
Strengths1 record
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
Simply Blue Energy social profiles
Digital presenceSimply Blue Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simply Blue Energy leadership team
Management profileNumber of profiles
Profiles2 records
Simply Blue Energy subsidiaries and ownership
Company hierarchySubsidiaries1 record
Simply Blue Energy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simply Blue Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simply Blue Energy
What does Simply Blue Energy do?
Simply Blue Energy develops offshore wind projects that deliver reliable, renewable energy to meet the world's growing demand for clean power. The company works with oceans to shape a sustainable world powered by offshore wind, backed by strong and committed shareholders including Kansai Electric Power Co., Inc. (KEPCO). The company operates through its subsidiary Simply Blue Energy OSW Ltd (SBE OSW), focused on offshore wind project development.
Is Simply Blue Energy a public or private company?
Simply Blue Energy is a private company. It is classified as corporate owned and is currently operating.
When was Simply Blue Energy founded?
Simply Blue Energy was founded in 2011. It employs 101 to 250 people.
Where is Simply Blue Energy based?
Simply Blue Energy is headquartered in Cork, Ireland, in the Europe region.
How does Simply Blue Energy make money?
One revenue line is on record: offshore Wind Project Development.
Who are Simply Blue Energy's main competitors?
Direct peers on record are Vattenfall, Corio Generation, Ørsted, Copenhagen Infrastructure Partners (CIP), EDF Renewables, Equinor, Iberdrola Renovables, Ocean Winds and RWE Renewables. DP Energy is listed as a regional player.
Does Simply Blue Energy have an API?
No public API is recorded for Simply Blue Energy.
What industry is Simply Blue Energy in?
Simply Blue Energy's product category is Offshore Wind Energy Development. Its primary akta.pro industry code is EUACAFAE, Wind Farm Development & Permitting (Greenfield/Brownfield), with a secondary code of EUACAFAF, Wind Farm Ownership & Operations (IPP/Utility-Owned Asset Operations). Its NAICS code is 221115.