Match Plan Corporate Finance
Match Plan Corporate Finance is an independent Dutch M&A advisory firm (founded 1996, ~35 specialists) that advises SME entrepreneurs across nine verticals on mergers, acquisitions, valuations, and succession planning from offices in The Hague, Tilburg, and Utrecht.
- Company typePrivate
- Founded1996
- HeadquartersThe Hague, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Match Plan Corporate Finance does
Match Plan Corporate Finance B.V. is an independent Dutch M&A advisory firm founded in 1996 and headquartered in The Hague, with additional offices in Tilburg and Utrecht. The firm advises entrepreneurs and SME business owners on mergers and acquisitions, independent business valuations, succession planning, and financing across nine industry verticals: wholesale, childcare, healthcare & welfare, construction & installation, transport & logistics, industry & production, e-commerce & software, business services, and digital marketing agencies. The team comprises roughly 35 specialists, including M&A advisors, Dutch Registered Valuators, an in-house Manager Legal M&A, and support staff.
The firm operates a project-based professional services model, charging clients via hourly rates, fixed fees, or success-based fees tied to transaction completion. Over its 30-year history Match Plan has completed more than 508 M&A transactions and guided over 1,000 entrepreneurs, with documented engagements including in-lite, Monkey Donky, Sition, Happy Horizon Group, Betawerk, Q Plus, Van der Looij, Treasures International, Magema, Van der Toorn Personal Injury, and HKB Advies / Berg Jeths. Cross-border reach is delivered through the Capital Club international partnership network rather than offshore offices, and the firm maintains active co-advisory relationships with private equity firms including Strix and DELTA Equity Partners. Co-founder Hans van de Pas was named M&A Advisor of the Year in 2022, and the firm carries a 9.0/10 average client rating across 143 reviews with a 99% recommendation rate.
No proprietary technology platform, software product, or AI-driven tooling is disclosed as part of the service offering; value delivery rests on partner-led human advisory. The firm is founder/partner-owned with no external funding rounds, parent company, or public-market listing disclosed, and operations are concentrated exclusively in the Netherlands.
Match Plan Corporate Finance firmographics
Firmographics- Name
- Match Plan Corporate Finance
- Legal name
- Match Plan Corporate Finance B.V.
- Website
- https://matchplan.nl
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Match Plan Corporate Finance is an independent Dutch M&A advisory firm (founded 1996, ~35 specialists) that advises SME entrepreneurs across nine verticals on mergers, acquisitions, valuations, and succession planning from offices in The Hague, Tilburg, and Utrecht.
- Ownership category
- akta.pro rank
Match Plan Corporate Finance industry classification
Industry- Product category
- M&A Advisory Services
- akta.pro primary industry
- Corporate Finance Advisory (Strategic Finance, Capital Structure & Recaps) (FSAEAGAE)
- akta.pro secondary industry
- Fairness Opinions & Independent Board Advice (FSAEAGAF)
Keywords
Where Match Plan Corporate Finance is headquartered
LocationHeadquarters
- HQ city
- The Hague
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Match Plan Corporate Finance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- M&A Advisory Services: Match Plan charges fees for guiding mergers, acquisitions, and business sales. Depending on the service line, fees are structured on an hourly rate basis, a fixed project fee, or include a success/fee component tied to transaction completion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Advisory services with hourly, fixed-fee, or success-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Match Plan Corporate Finance product offering
Product offeringCore offering
Match Plan Corporate Finance is an independent Dutch M&A advisory firm that guides SME entrepreneurs, family businesses, investors, and management teams through company sales, acquisitions, business valuations, and acquisition financing. The firm operates across 9 industry sectors (wholesale, childcare, healthcare, construction, transport, industry, e-commerce, business services, digital marketing) with 35+ specialists including in-house legal advisors and 5 certified Registered Valuators.
Product overview
Match Plan Corporate Finance is an independent M&A advisory firm offering a unified service portfolio of advisory services for mid-market companies. The core offering centers on four primary service lines: Bedrijf verkopen (company sale advisory), Bedrijf overnemen (company acquisition advisory), Bedrijfswaardering (business valuation), and Bedrijfsovername financieren (acquisition financing). These are supported by a comprehensive suite of specialized advisory services including Management Buy-out (MBO), Management Buy-in (MBI), Employee Participation (STAK), Family Business Transfer, Buy-and-Build Strategy, Strategic Advice, Restructuring, Legal Advice, and Company Merger advisory. All services are delivered through a personal, sector-specialized approach with in-house legal expertise, operating from offices in The Hague, Utrecht, and Tilburg across nine industry sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Bedrijf verkopen (Selling a Company)
Quantifiable outcome
- 508 successful M&A transactions guided
- +4 more outcomes
Companies that use Match Plan Corporate Finance
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Match Plan Corporate Finance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Match Plan Corporate Finance partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Specialized Lawyers, Tax Specialists, Accountants, and Civil-law NotariescoreMatch Plan coordinates the entire M&A process and works in collaboration with specialized lawyers, fiscalists, accountants, and civil-law notaries. Match Plan ensures all parties remain aligned, keeping the process clear, efficient, and under control for the client.
- StrixminorStrix is a digital commerce agency (with offices in Utrecht, Frankfurt, and Kraków) that partnered with Sition and DELTA Equity Partners to form a leading digital commerce agency in Europe. Match Plan advised Sition in the sale to this partnership.
- Rubix BeneluxminorRubix Benelux acquired family business Magema (technical maintenance products). Match Plan served as advisor to Magema's shareholders throughout the acquisition.
- HKB AdviesminorHKB Advies collaborated with Match Plan in the Van der Looij management buyout, providing advisory support alongside Match Plan's valuation, financing, and legal coordination services.
- Berg Jeths AdvocatenminorBerg Jeths Advocaten worked alongside Match Plan and HKB Advies to coordinate and guide the Van der Looij management buyout through to closing.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Match Plan Corporate Finance competitors and assessment
Company assessmentBroad incumbents
- Houlihan Lokey: Houlihan Lokey is a global investment bank with strong corporate finance advisory, M&A, and valuation practices. It competes with Match Plan on Dutch mid-market and large-mid-cap transactions and offers substantially broader international reach and sector coverage.
- RSM Netherlands: RSM Netherlands is part of the RSM global advisory network and offers transaction advisory including M&A, valuation, and deal advisory to Dutch SMEs and mid-market clients. It is a broader incumbent that overlaps with Match Plan on SME M&A and valuation mandates.
- KPMG Deal Advisory (Netherlands): KPMG's Deal Advisory practice in the Netherlands provides M&A advisory, valuations, and acquisition financing to mid-market and larger clients. As a Big-4 firm it competes with Match Plan for larger SME and lower-mid-market deals while offering significantly broader resources and international reach.
- Lincoln International: Lincoln International is a global mid-market investment bank with M&A advisory, valuation, and restructuring services. While its Dutch office serves larger mid-market deals than Match Plan typically handles, it competes on the upper end of Match Plan's addressable market and offers cross-border capabilities.
Direct peers
- Rembrandt M&A: Rembrandt Fusies & Overnames is a Dutch independent M&A advisor focused on SME transactions, family business transfers, and acquisition financing. It serves the same Dutch SME entrepreneurial segment as Match Plan with a comparable mid-market advisory offering.
- Marktlink: Marktlink is a leading Dutch independent M&A advisory firm focused on mid-market and SME transactions across multiple sectors. It is the most direct competitor to Match Plan in the Dutch SME M&A market, with a comparable business model, customer base (SME entrepreneurs and family businesses), and full-service advisory offering.
- Capitalmind: Capitalmind is a European mid-market M&A advisory firm with Dutch operations focused on sell-side, buy-side, and financing advisory for mid-market companies. It targets a similar client profile to Match Plan and competes on mid-market mandates across comparable sectors.
- Overnamevisie: Overnamevisie is a Dutch M&A advisory firm specializing in SME buy-side and sell-side transactions, family business succession, and acquisition financing. It targets a similar Dutch SME client base to Match Plan and competes head-to-head on mid-market mandates.
- Oaklins: Oaklins is a global mid-market M&A advisory with a strong Dutch presence through member firms. It serves SME and mid-market clients with sell-side, buy-side, and valuation services across sectors — directly competing with Match Plan for Dutch mid-market mandates while offering cross-border reach Match Plan lacks.
- IMAP: IMAP is an international organization of M&A advisory firms with members active in mid-market transactions globally. Its Dutch member competes with Match Plan on SME and mid-market deals, offering international buyer access in exchange for a similar sector-specialized advisory model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Match Plan Corporate Finance social profiles
Digital presenceMatch Plan Corporate Finance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Match Plan Corporate Finance leadership team
Management profileNumber of profiles
Profiles8 records
Match Plan Corporate Finance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Match Plan Corporate Finance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Match Plan Corporate Finance
What does Match Plan Corporate Finance do?
Match Plan Corporate Finance is an independent Dutch M&A advisory firm that guides SME entrepreneurs, family businesses, investors, and management teams through company sales, acquisitions, business valuations, and acquisition financing. The firm operates across 9 industry sectors (wholesale, childcare, healthcare, construction, transport, industry, e-commerce, business services, digital marketing) with 35+ specialists including in-house legal advisors and 5 certified Registered Valuators.
Is Match Plan Corporate Finance a public or private company?
Match Plan Corporate Finance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Match Plan Corporate Finance founded?
Match Plan Corporate Finance was founded in 1996. It employs 11 to 50 people.
Where is Match Plan Corporate Finance based?
Match Plan Corporate Finance is headquartered in The Hague, Netherlands, in the Europe region.
How does Match Plan Corporate Finance make money?
One revenue line is on record: M&A Advisory Services.
Who are Match Plan Corporate Finance's main competitors?
Broad incumbents on record are Houlihan Lokey, RSM Netherlands, KPMG Deal Advisory (Netherlands) and Lincoln International. Direct peers are Rembrandt M&A, Marktlink, Capitalmind, Overnamevisie, Oaklins and IMAP.
Does Match Plan Corporate Finance have an API?
No public API is recorded for Match Plan Corporate Finance.
What industry is Match Plan Corporate Finance in?
Match Plan Corporate Finance's product category is M&A Advisory Services. Its primary akta.pro industry code is FSAEAGAE, Corporate Finance Advisory (Strategic Finance, Capital Structure & Recaps), with a secondary code of FSAEAGAF, Fairness Opinions & Independent Board Advice.