The District Docklands

What The District Docklands does

The District Docklands is a mixed-use entertainment precinct in Melbourne's Docklands, operated by The District Docklands Centre Management Pty Ltd. It aggregates over 40 dining options, 20+ entertainment experiences, international retail brands, and multiple hotels within a single location adjacent to Marvel Stadium. Core offerings include an icehouse (O'Brien Icehouse), cinema (HOYTS), hotel inventory (Marriott, Vibe, Quest, Four Points by Sheraton), a makers market, an Urban Art Experience with accessible audio guides, and gift cards.

The business generates revenue primarily through commercial leasing of retail and F&B spaces (sized from 10 to 2,700 sqm), parking services capped at $18 for all-day rates, event programming (e.g., Tuesday Bundles promotional packages), and ancillary services such as the District Hub co-working/community space. The operator runs a multilingual website in six languages and an interactive 3D leasing map, indicating digital infrastructure targeted at international visitors and prospective tenants.

The precinct is geographically limited to a single site in Victoria, Australia, and serves a mass-market consumer audience (families, tourists, event-goers from Marvel Stadium) alongside B2B tenants (retail, hospitality, hotel operators). The operating entity is privately held and discloses no revenue, headcount, funding history, or M&A activity, which constrains external financial visibility.

Name

The District Docklands

Legal name

The District Docklands Centre Management Pty Ltd

Website

https://thedistrictdocklands.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

The District Docklands is a Melbourne-based mixed-use entertainment precinct, operated by a private centre-management company, that aggregates 40+ dining outlets, 20+ entertainment experiences, hotels, and retail tenants adjacent to Marvel Stadium. It generates revenue through commercial leasing, parking, and event programming.

Ownership category

akta.pro rank

Product category

Mixed-Use Entertainment Precinct

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Amusement Parks & Theme Parks (THAAAAAA)

akta.pro secondary industries

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH), Fairgrounds & Expo Parks (THAHAAAH)

Keywords

• Mixed-use entertainment precinct
• Commercial leasing services
• Retail entertainment center
• Dining and entertainment venue
• Urban art experience

Headquarters

HQ city

Docklands

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Commercial Leasing: The District Docklands generates revenue by leasing retail, entertainment, and hospitality spaces to tenants. Spaces range from 10 to 2,700 sqm with flexible leasing solutions and pop-up activation opportunities.
2. Parking Services: All-day undercover parking with maximum price of $18. Additional free parking promotions on Tuesdays at participating venues.
3. Events and Programming: Hosting events including school holiday activities, sports screenings, markets, and promotions that drive visitor traffic to tenants.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The District Docklands operates a mixed-use entertainment precinct in Melbourne's Docklands that combines over 40 dining options, 20+ entertainment experiences, international retail shopping, multiple hotel brands, and creative co-working spaces into a single destination. The precinct also offers commercial leasing for retail, entertainment, and hospitality tenants in spaces ranging from 10 to 2,700 sqm, supported by all-day parking, gift cards, events programming, and an accessible urban art trail. The precinct is located within Melbourne's Free Tram Zone adjacent to Marvel Stadium, attracting both individual visitors and corporate tenants.

Product overview

The District Docklands is a mixed-use entertainment precinct in Melbourne that combines over 40 dining options, 20+ entertainment experiences, international retail shopping, multiple hotels, and creative workspaces into a single vibrant destination. The precinct operates as a unified platform spanning Shop, Stay, Play, Eat, Local, and Hub categories, supported by services including gift cards, parking facilities, and event spaces. Key attractions include O'Brien Icehouse, Archie Brothers Cirque Electriq, the Urban Art Experience trail, Dreamskape multimedia sensory experience, and monthly Makers Markets. Accommodation partners include Marriott, Nesuto, Vibe, Sebel, Quest, and Four Points by Sheraton.

Differentiator

Problem solved

Functional benefit

Products and services

• The District Docklands Entertainment Precinct Mixed-use entertainment precinct in Melbourne's Docklands combining over 40 dining options, 20+ entertainment experiences, international retail shopping, multiple hotels, and creative workspaces for visitors and tenants.
• Commercial Leasing Spaces Flexible commercial leasing solutions for retail, entertainment, creative, and food and beverage tenants with spaces ranging from 10 to 2,700 sqm, including pop-up activation opportunities and multi-year contracts.
• Parking Facilities All-day undercover parking at The District East or West Carpark with a maximum rate of $18, including free parking promotions on select Tuesdays at participating venues.
• Gift Cards Gift cards for The District Docklands available for purchase and redeemable at participating precinct partners across dining, entertainment, and retail.
• The District Urban Art Experience A free, accessible, self-guided trail of 12 murals and sculptures across the precinct featuring audio guides, transcripts, and Braille signage, taking approximately one hour to complete.
• Monthly Makers Market Monthly Sunday Makers Market held in the precinct's open-air laneways featuring local artisans, arts, crafts, fashion, and jewellery stalls.
• The District Hub Creative and co-working spaces, wellness services, and professional services including Saint Kalaro Studio, T.T Aesthetics, Habitat Mind Body, Melbourne College of Hair and Beauty, and Endota Wellness College.

Quantifiable outcome

• Over 40 dining options and 20 unique entertainment experiences available

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Marvel StadiumcoreStrategic or Co-development PartnerMarvel Stadium is located adjacent to The District Docklands, creating a strategic partnership where precinct visitors can easily access AFL games, concerts, and other major events. The proximity drives significant visitor traffic to the entertainment district.
• Port Phillip FerriesminorGTM or Marketing PartnerFerry service partner providing transport access to The District Docklands for visitors traveling from Port Phillip Bay areas.
• O'Brien IcehousecoreChannel Partner/ Reseller/ DistributorMelbourne's home of ice sports and skating operating within The District precinct. Key attraction offering public skating, events, and Melbourne Ice home games.
• HOYTS CinemacoreChannel Partner/ Reseller/ DistributorCinema complex at The District Docklands offering latest releases, event screenings, and participate in Tuesday Bundles promotion with free parking.
• Public Transport Victoria (Free Tram Zone)coreOthersThe District is located within Melbourne's Free Tram Zone, allowing visitors free tram access from the CBD without requiring a ticket.
• The District StoreminorChannel Partner/ Reseller/ DistributorRetail tenant participating in promotions including Kaisercraft colouring competitions and the District Makers Market.
• ArtVominorStrategic or Co-development PartnerImmersive art installation provider featuring Disney Frozen II artwork at The District, part of the Urban Art Experience trail.
• Sensory Pod AustraliaminorStrategic or Co-development PartnerAccessibility partner providing tactile elements and sensory-friendly installations for the Urban Art Experience, making the art trail inclusive for visitors with visual impairments.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Highpoint Shopping Centre: Highpoint is a major Melbourne shopping centre with an extensive dining and entertainment offer (cinema, arcades, dining precinct). It is directly comparable as a Melbourne retail-dining-entertainment destination competing for family and group visits.
• Chadstone Shopping Centre: Chadstone is Australia's largest shopping centre with a major dining and entertainment precinct (cinema, dining, events). It is comparable as a large-scale mixed retail, dining and entertainment destination that competes for discretionary Melbourne spend.
• Pacific Fair Shopping Centre: Pacific Fair is a major Gold Coast shopping, dining and entertainment destination. It is comparable as a large-scale mixed retail/dining/entertainment precinct competing for tourism and family leisure spend in an Australian metro market.
• Crown Melbourne: Crown Melbourne is an integrated entertainment, dining, hotel and casino complex in Southbank, Melbourne, directly comparable to The District Docklands as a destination precinct combining entertainment, F&B, retail and accommodation in a single inner-city footprint.
• Harbour Town Premium Outlets: Harbour Town operates outlet shopping and dining precincts in Brisbane, Gold Coast and Adelaide. It is comparable as an Australian outlet/entertainment precinct combining retail, dining and tourism-driven foot traffic.

Regional players

• Southbank Promenade: Southbank Promenade is a Melbourne dining and entertainment precinct along the Yarra. It is a regional comparable as a Melbourne inner-city entertainment/dining destination competing for visitors, hotels and evening spend though without The District's enclosed centre model.
• Federation Square: Federation Square is a Melbourne CBD cultural and entertainment precinct hosting events, dining and attractions. It is a regional peer because it competes for inner-Melbourne visitors seeking entertainment and dining experiences, although it is more cultural/publicly oriented than The District.
• Queen Victoria Market: Queen Victoria Market is a Melbourne food, retail and event destination drawing both locals and tourists. It is comparable as a community-oriented Melbourne precinct combining food, retail, markets and events, though it is publicly operated and market-format rather than a leasing-driven centre.
• Barangaroo: Barangaroo is a Sydney mixed-use waterfront precinct combining dining, retail, entertainment, cultural venues and hotels. It is a regional peer as a comparable Australian mixed-use entertainment/dining destination, though it operates in a different geography.

Broad incumbents

• The Star Sydney: The Star Sydney is an integrated entertainment, hotel, dining and casino complex in Pyrmont. It is a broad incumbent peer as a larger Australian operator of integrated entertainment, dining and accommodation destinations with overlapping offering to The District.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thedistrictdocklands
• Instagraminstagram.com/thedistrictdocklands
• TikToktiktok.com/@thedistrictdocklands
• LinkedInlinkedin.com/company/the-district-docklands

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The District Docklands