The District Docklands
The District Docklands is a Melbourne-based mixed-use entertainment precinct, operated by a private centre-management company, that aggregates 40+ dining outlets, 20+ entertainment experiences, hotels, and retail tenants adjacent to Marvel Stadium. It generates revenue through commercial leasing, parking, and event programming.
- Company typePrivate
- Founded2017
- HeadquartersDocklands, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What The District Docklands does
The District Docklands is a mixed-use entertainment precinct in Melbourne's Docklands, operated by The District Docklands Centre Management Pty Ltd. It aggregates over 40 dining options, 20+ entertainment experiences, international retail brands, and multiple hotels within a single location adjacent to Marvel Stadium. Core offerings include an icehouse (O'Brien Icehouse), cinema (HOYTS), hotel inventory (Marriott, Vibe, Quest, Four Points by Sheraton), a makers market, an Urban Art Experience with accessible audio guides, and gift cards.
The business generates revenue primarily through commercial leasing of retail and F&B spaces (sized from 10 to 2,700 sqm), parking services capped at $18 for all-day rates, event programming (e.g., Tuesday Bundles promotional packages), and ancillary services such as the District Hub co-working/community space. The operator runs a multilingual website in six languages and an interactive 3D leasing map, indicating digital infrastructure targeted at international visitors and prospective tenants.
The precinct is geographically limited to a single site in Victoria, Australia, and serves a mass-market consumer audience (families, tourists, event-goers from Marvel Stadium) alongside B2B tenants (retail, hospitality, hotel operators). The operating entity is privately held and discloses no revenue, headcount, funding history, or M&A activity, which constrains external financial visibility.
The District Docklands firmographics
Firmographics- Name
- The District Docklands
- Legal name
- The District Docklands Centre Management Pty Ltd
- Website
- https://thedistrictdocklands.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The District Docklands is a Melbourne-based mixed-use entertainment precinct, operated by a private centre-management company, that aggregates 40+ dining outlets, 20+ entertainment experiences, hotels, and retail tenants adjacent to Marvel Stadium. It generates revenue through commercial leasing, parking, and event programming.
- Ownership category
- akta.pro rank
The District Docklands industry classification
Industry- Product category
- Mixed-Use Entertainment Precinct
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Amusement Parks & Theme Parks (THAAAAAA)
- akta.pro secondary industries
- Multi-Sport Complexes & Community Sports Parks (MPAKAEAH), Fairgrounds & Expo Parks (THAHAAAH)
Keywords
Where The District Docklands is headquartered
LocationHeadquarters
- HQ city
- Docklands
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
The District Docklands business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Commercial Leasing: The District Docklands generates revenue by leasing retail, entertainment, and hospitality spaces to tenants. Spaces range from 10 to 2,700 sqm with flexible leasing solutions and pop-up activation opportunities.
- Parking Services: All-day undercover parking with maximum price of $18. Additional free parking promotions on Tuesdays at participating venues.
- Events and Programming: Hosting events including school holiday activities, sports screenings, markets, and promotions that drive visitor traffic to tenants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | All-day parking |
| Other | Multi-year contract | Tenant Leasing Spaces |
| Unit Pricing | Pay-as-you-go | Valentine's Day Packages |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
The District Docklands product offering
Product offeringCore offering
The District Docklands operates a mixed-use entertainment precinct in Melbourne's Docklands that combines over 40 dining options, 20+ entertainment experiences, international retail shopping, multiple hotel brands, and creative co-working spaces into a single destination. The precinct also offers commercial leasing for retail, entertainment, and hospitality tenants in spaces ranging from 10 to 2,700 sqm, supported by all-day parking, gift cards, events programming, and an accessible urban art trail. The precinct is located within Melbourne's Free Tram Zone adjacent to Marvel Stadium, attracting both individual visitors and corporate tenants.
Product overview
The District Docklands is a mixed-use entertainment precinct in Melbourne that combines over 40 dining options, 20+ entertainment experiences, international retail shopping, multiple hotels, and creative workspaces into a single vibrant destination. The precinct operates as a unified platform spanning Shop, Stay, Play, Eat, Local, and Hub categories, supported by services including gift cards, parking facilities, and event spaces. Key attractions include O'Brien Icehouse, Archie Brothers Cirque Electriq, the Urban Art Experience trail, Dreamskape multimedia sensory experience, and monthly Makers Markets. Accommodation partners include Marriott, Nesuto, Vibe, Sebel, Quest, and Four Points by Sheraton.
Differentiator
Problem solved
Functional benefit
Products and services
- The District Docklands Entertainment Precinct Mixed-use entertainment precinct in Melbourne's Docklands combining over 40 dining options, 20+ entertainment experiences, international retail shopping, multiple hotels, and creative workspaces for visitors and tenants.
- Commercial Leasing Spaces Flexible commercial leasing solutions for retail, entertainment, creative, and food and beverage tenants with spaces ranging from 10 to 2,700 sqm, including pop-up activation opportunities and multi-year contracts.
- Parking Facilities All-day undercover parking at The District East or West Carpark with a maximum rate of $18, including free parking promotions on select Tuesdays at participating venues.
- Gift Cards Gift cards for The District Docklands available for purchase and redeemable at participating precinct partners across dining, entertainment, and retail.
- The District Urban Art Experience A free, accessible, self-guided trail of 12 murals and sculptures across the precinct featuring audio guides, transcripts, and Braille signage, taking approximately one hour to complete.
- Monthly Makers Market Monthly Sunday Makers Market held in the precinct's open-air laneways featuring local artisans, arts, crafts, fashion, and jewellery stalls.
- The District Hub Creative and co-working spaces, wellness services, and professional services including Saint Kalaro Studio, T.T Aesthetics, Habitat Mind Body, Melbourne College of Hair and Beauty, and Endota Wellness College.
Quantifiable outcome
- Over 40 dining options and 20 unique entertainment experiences available
Companies that use The District Docklands
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles2 records
The District Docklands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The District Docklands partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Marvel StadiumcoreMarvel Stadium is located adjacent to The District Docklands, creating a strategic partnership where precinct visitors can easily access AFL games, concerts, and other major events. The proximity drives significant visitor traffic to the entertainment district.
- Port Phillip FerriesminorFerry service partner providing transport access to The District Docklands for visitors traveling from Port Phillip Bay areas.
- O'Brien IcehousecoreMelbourne's home of ice sports and skating operating within The District precinct. Key attraction offering public skating, events, and Melbourne Ice home games.
- HOYTS CinemacoreCinema complex at The District Docklands offering latest releases, event screenings, and participate in Tuesday Bundles promotion with free parking.
- Public Transport Victoria (Free Tram Zone)coreThe District is located within Melbourne's Free Tram Zone, allowing visitors free tram access from the CBD without requiring a ticket.
- The District StoreminorRetail tenant participating in promotions including Kaisercraft colouring competitions and the District Makers Market.
- ArtVominorImmersive art installation provider featuring Disney Frozen II artwork at The District, part of the Urban Art Experience trail.
- Sensory Pod AustraliaminorAccessibility partner providing tactile elements and sensory-friendly installations for the Urban Art Experience, making the art trail inclusive for visitors with visual impairments.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
The District Docklands competitors and assessment
Company assessmentDirect peers
- Highpoint Shopping Centre: Highpoint is a major Melbourne shopping centre with an extensive dining and entertainment offer (cinema, arcades, dining precinct). It is directly comparable as a Melbourne retail-dining-entertainment destination competing for family and group visits.
- Chadstone Shopping Centre: Chadstone is Australia's largest shopping centre with a major dining and entertainment precinct (cinema, dining, events). It is comparable as a large-scale mixed retail, dining and entertainment destination that competes for discretionary Melbourne spend.
- Pacific Fair Shopping Centre: Pacific Fair is a major Gold Coast shopping, dining and entertainment destination. It is comparable as a large-scale mixed retail/dining/entertainment precinct competing for tourism and family leisure spend in an Australian metro market.
- Crown Melbourne: Crown Melbourne is an integrated entertainment, dining, hotel and casino complex in Southbank, Melbourne, directly comparable to The District Docklands as a destination precinct combining entertainment, F&B, retail and accommodation in a single inner-city footprint.
- Harbour Town Premium Outlets: Harbour Town operates outlet shopping and dining precincts in Brisbane, Gold Coast and Adelaide. It is comparable as an Australian outlet/entertainment precinct combining retail, dining and tourism-driven foot traffic.
Regional players
- Southbank Promenade: Southbank Promenade is a Melbourne dining and entertainment precinct along the Yarra. It is a regional comparable as a Melbourne inner-city entertainment/dining destination competing for visitors, hotels and evening spend though without The District's enclosed centre model.
- Federation Square: Federation Square is a Melbourne CBD cultural and entertainment precinct hosting events, dining and attractions. It is a regional peer because it competes for inner-Melbourne visitors seeking entertainment and dining experiences, although it is more cultural/publicly oriented than The District.
- Queen Victoria Market: Queen Victoria Market is a Melbourne food, retail and event destination drawing both locals and tourists. It is comparable as a community-oriented Melbourne precinct combining food, retail, markets and events, though it is publicly operated and market-format rather than a leasing-driven centre.
- Barangaroo: Barangaroo is a Sydney mixed-use waterfront precinct combining dining, retail, entertainment, cultural venues and hotels. It is a regional peer as a comparable Australian mixed-use entertainment/dining destination, though it operates in a different geography.
Broad incumbents
- The Star Sydney: The Star Sydney is an integrated entertainment, hotel, dining and casino complex in Pyrmont. It is a broad incumbent peer as a larger Australian operator of integrated entertainment, dining and accommodation destinations with overlapping offering to The District.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The District Docklands social profiles
Digital presenceThe District Docklands financial estimates
Financial estimateRevenue estimate
Valuation estimate
The District Docklands leadership team
Management profileNumber of profiles
Profiles1 record
The District Docklands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The District Docklands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The District Docklands
What does The District Docklands do?
The District Docklands operates a mixed-use entertainment precinct in Melbourne's Docklands that combines over 40 dining options, 20+ entertainment experiences, international retail shopping, multiple hotel brands, and creative co-working spaces into a single destination. The precinct also offers commercial leasing for retail, entertainment, and hospitality tenants in spaces ranging from 10 to 2,700 sqm, supported by all-day parking, gift cards, events programming, and an accessible urban art trail. The precinct is located within Melbourne's Free Tram Zone adjacent to Marvel Stadium, attracting both individual visitors and corporate tenants.
Is The District Docklands a public or private company?
The District Docklands is a private company. It is classified as unknown and is currently operating.
When was The District Docklands founded?
The District Docklands was founded in 2017. It employs 11 to 50 people.
Where is The District Docklands based?
The District Docklands is headquartered in Docklands, Australia, in the Oceania region.
How does The District Docklands make money?
Three revenue lines are on record. Commercial Leasing is the primary driver. The others are parking Services and events and Programming.
Who are The District Docklands's main competitors?
Direct peers on record are Highpoint Shopping Centre, Chadstone Shopping Centre, Pacific Fair Shopping Centre, Crown Melbourne and Harbour Town Premium Outlets. Regional players are Southbank Promenade, Federation Square, Queen Victoria Market and Barangaroo. The Star Sydney is listed as a broad incumbent.
Does The District Docklands have an API?
No public API is recorded for The District Docklands.
What industry is The District Docklands in?
The District Docklands's product category is Mixed-Use Entertainment Precinct. Its primary akta.pro industry code is THAAAAAA, Amusement Parks & Theme Parks, with a secondary code of MPAKAEAH, Multi-Sport Complexes & Community Sports Parks. Its NAICS code is 7131 and its SIC code is 7900.