Parco archeologico di Pompei

What Parco archeologico di Pompei does

Parco archeologico di Pompei is an autonomous public institution under the Italian Ministry of Culture that conserves, manages, and presents the archaeological sites of Pompeii, Herculaneum, Torre Annunziata, and Stabiae in the Campania region of Italy. Established as a standalone entity in 2012, it operates a UNESCO World Heritage Site that attracts 4+ million visitors annually and employs between 501 and 1,000 staff across conservation, research, ticketing, and visitor services.

The park's core offering is physical site access supported by a tiered ticket structure (EUR 20-45) spanning standard, evening, and combination passes, alongside digital products that include an augmented reality mobile application and AI-assisted facial reconstruction of eruption victims using CT-scan imaging. These digital initiatives layer onto an extensive ongoing restoration program, notably the Great Pompeii Project, which has channeled approximately EUR 105 million in EU and state funding into structural conservation and site accessibility.

Revenue is generated primarily through ticket sales, supplemented by corporate sponsorships (including a major telecom partnership), donations, membership and subscription programs, on-site merchandise, and emerging virtual-tour offerings. The entity combines public funding with diversified commercial income, and uses international museum partnerships and traveling exhibitions to extend its audience footprint beyond the physical site.

Name

Parco archeologico di Pompei

Legal name

Parco Archeologico di Pompei

Website

https://pompeiisites.org

Company type

Public

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Parco archeologico di Pompei is an Italian public institution under the Ministry of Culture that conserves and manages the Pompeii, Herculaneum, Torre Annunziata, and Stabiae archaeological sites, serving 4+ million annual visitors through tiered ticketing, AR applications, and AI-assisted reconstruction projects.

Ownership category

akta.pro rank

Product category

Archaeological Park & Cultural Heritage Services

NAICS

Historical Sites (71212)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Historic Sites, Heritage Landmarks & Archaeological Sites (THAJACAC)

akta.pro secondary industry

UNESCO & Protected Landmark Sites (THAJACAI)

Keywords

• Archaeological park management
• Cultural heritage tourism
• Archaeological site visits
• Museum ticketing services
• UNESCO heritage conservation

Headquarters

HQ city

Naples

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from admission tickets to Pompeii and related sites. Multiple ticket tiers including base tickets (€20), combined tickets (€25), 3-day tickets (€30), and season passes (€45).
2. Corporate Sponsorship: Partnerships with companies and foundations for conservation, restoration, innovation, and community projects. Includes Pompeii Partnership program with board involvement in strategic development.
3. Individual Donations: Art Bonus donations and direct contributions through donate.pompeiisites.org platform.
4. MyPompeii Card Subscription: Annual season ticket allowing unlimited visits for €45.
5. Brand Shop and Concessions: Online merchandise store and on-site concessions.
6. Virtual Tours and Webinars: Paid virtual tours and webinars featuring Pompeii archaeological sites, regulated with specific tariffs.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels11 records

Core offering

Manages and operates the Pompeii archaeological park and surrounding Greater Pompeii sites (Boscoreale, Oplontis, Stabiae, Longola, Castello di Lettere, Polverificio Borbonico, Reggia di Quisisana). Provides ticketed visitor access, guided tours, augmented reality experiences, educational programs, and conservation services. Operates an online shop, shuttle services, and sponsorship/partnership programs supporting heritage preservation.

Product overview

The Archaeological Park of Pompeii operates as a multi-site cultural heritage destination offering entry tickets in multiple tiers (Pompei Express at €20, Pompei+ at €25 including suburban villas, and multi-day options), supported by visitor services including the MyPompeii mobile app with location features, the Portyl augmented reality app for historical visualization, official audioguides, wheelchair lending, and the Pompeii Artebus shuttle connecting surrounding sites. The park maintains digital archives including Open Pompeii for public research, while ongoing visitor experiences include evening events, concerts, and the sensory station at Casa dell'Atrio. An online Brand Shop offers merchandise, and educational visits serve school groups.

Differentiator

Problem solved

Functional benefit

Brands

• Grande Pompei: The broader archaeological park network encompassing Pompeii and surrounding sites including Boscoreale, Oplontis, Stabiae, Longola, Castello di Lettere, Polverificio Borbonico, and Reggia di Quisisana.
• MyPompeii
• Pompeii Commitment
• B.O.P. - Beats of Pompeii

Products and services

• Pompei Express Basic admission ticket to the Pompeii archaeological site at €20 per person.
• Pompei+ Extended admission ticket at €25 including suburban villas (Villa dei Misteri, Villa di Diomede), Villa Regina in Boscoreale, and the Antiquarium.
• Pompei 3-Day Ticket Three-day access ticket at €30 per person granting unlimited access over three consecutive days.
• My Pompeii Card Annual subscription ticket at €45 allowing unlimited visits for one year to the archaeological sites.
• Other Park Sites Admission Individual admission ticket at €8 per person for Boscoreale, Oplontis, and Stabiae Archaeological Museum.
• Portyl Augmented Reality App AR application enabling visitors to explore Pompeii as it appeared in 79 AD through immersive digital overlays.
• MyPompeii Mobile App Mobile application with background location tracking to communicate visitor position relative to park points of interest and alert if entering unauthorized areas.
• Pompeii Artebus Shuttle Shuttle bus service connecting Pompeii with Oplontis, Boscoreale, and Stabiae archaeological sites, with extended service to Castellammare di Stabia.
• Brand Shop Official online store selling branded merchandise and park products.
• Educational Visits Guided educational visits for school groups with dedicated school turnstile reservations and the Pompeii Children's Museum.
• Open Pompeii Digital Archive Public digital archive for free consultation of archaeological data, documentation, and research materials.
• Virtual Tours and Webinars Paid virtual tours and webinars featuring Pompeii archaeological sites, regulated with specific tariffs.
• Audioguide Service Official audio guides available for rental within the park for self-guided interpretive experiences.
• Evening Events and Visits Professional evening tour experiences including concerts, theater performances, and cultural events within the archaeological sites during summer months.

Quantifiable outcome

• 4+ million annual visitors generating significant tourism revenue for the region
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Fondazione InarcassaminorStrategic or Co-development Partner · 17 June 2026Protocol for specialist training of engineers and architects in heritage protection and seismic prevention, and securing cultural assets.
• University of Padua - Digital Cultural Heritage LaboratorycoreTechnology or Integration · 27 April 2026Collaboration for AI-based reconstruction of Pompeii victim appearance using digital technology, marking the first AI-based reconstruction of a Pompeii victim.
• Arbolia Benefit CorporationminorStrategic or Co-development PartnerReforestation partnership for green areas of Pompeii, supporting environmental sustainability initiatives.
• UNIC - National Union of the Tanning IndustryminorStrategic or Co-development PartnerSponsorship for restoration of the ancient Pompeii tannery (conceria), preserving artisan heritage.
• Sogno di VolarecoreStrategic or Co-development PartnerSignificant ongoing project since 2021 supporting archaeological and cultural initiatives at the park.
• Ravenna Festival - Le Vie dell'AmiciziaminorStrategic or Co-development PartnerJuly 2023 concert conducted by Maestro Riccardo Muti as part of cultural exchange program.
• Associazione Intrecci CreativiminorStrategic or Co-development PartnerPartnership highlighting ancient mastery of natural dyeing and enhancing heritage through sustainable practices.
• Italy's Ministry of CulturecoreStrategic or Co-development PartnerGovernment partner in AI reconstruction project and broader archaeological research initiatives.
• Comuni of Buccino, Lettere, Poggiomarino, TerzignominorStrategic or Co-development PartnerValorization agreement enabling free access to regional archaeological sites and museums with Pompeii ticket within 30 days.
• A.P.S. Terra CilentominorStrategic or Co-development PartnerAssociation partner in cultural promotion and site valorization agreement.
• Comune di Castellammare di StabiaminorStrategic or Co-development PartnerMunicipal partnership for Pompeii Artebus shuttle service directly linking Castellammare hotels and tourist facilities to archaeological sites of Stabiae.
• Philip ColbertminorStrategic or Co-development PartnerContemporary artist exhibition 'Pop Mythology' featuring lobster pop icons displayed across Pompeii sites from July 27 to November 30, 2026.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ephesus Archaeological Site: Major Greco-Roman archaeological site in Turkey. Comparable as a Mediterranean heritage attraction on Mediterranean cruise and tour itineraries with similar ancient Roman/Greek heritage focus and large-scale tourist access.
• Vatican Museums: Vatican City-operated museums and Sistine Chapel. Comparable as a sovereign/Italian heritage institution with massive annual visitation, timed-entry ticketing, and similar premium cultural tourism positioning.
• Museo Archeologico Nazionale di Napoli: Italian national archaeological museum in Naples housing Pompeii artifacts. Comparable as an Italian Ministry of Culture heritage institution with overlapping subject matter and visitor audience in the Campania region.
• Parco Archeologico del Colosseo: Italian government-managed archaeological park operating the Roman Colosseum, Forum, and Palatine Hill. Directly comparable as a tier-one Italian archaeological attraction under the Ministry of Culture with similar visitor volumes, ticketing structure, and tourism dependencies.
• English Heritage (Stonehenge): UK heritage charity managing Stonehenge and other historic monuments. Comparable as an iconic prehistoric/historical site with timed-entry ticketing, gift shop, and membership/subscription model analogous to MyPompeii.
• Knossos Archaeological Site: Bronze Age archaeological site on Crete operated by the Greek Ministry of Culture. Comparable as a tier-one Mediterranean archaeological heritage site with similar government-managed structure, ticketing, and tourism dependency.
• Parco Archeologico di Ercolano: Nearby Vesuvian archaeological site destroyed in the same 79 AD eruption. Operates as a smaller-scale Italian Ministry of Culture archaeological park with comparable ticketing, conservation mandate, and overlapping visitor base.
• The Acropolis Museum: Greek archaeological museum adjacent to the Acropolis of Athens. Comparable as a high-volume Mediterranean archaeological heritage site with tiered ticketing, strong global brand, and similar international tourism mix.

Broad incumbents

• The Louvre: World's largest and most-visited art museum. Comparable as a tier-one global cultural heritage institution with tiered ticketing, timed entry, and similar scale of international tourism footprint.
• British Museum: Major global museum with free general admission and fee-based special exhibitions. Comparable as a tier-one cultural heritage institution with global brand recognition, large visitor volume, and diverse revenue streams including retail and memberships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/pompeii_sites
• YouTubeyoutube.com/c/PompeiiSites79dc
• Facebookfacebook.com/pompeiiparcoarcheologico
• LinkedInlinkedin.com/company/parcoarcheologicopompei
• Instagraminstagram.com/pompeii_parco_archeologico
• TikToktiktok.com/@parcoarcheologicopompei

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parco archeologico di Pompei