802Spirits

What 802Spirits does

802Spirits is the commercial name for the Liquor Retail Division of the Vermont Department of Liquor and Lottery, operating as the state's authorized spirits distribution and retail system under a regulatory monopoly. The entity serves three primary customer groups: Vermont consumers purchasing through a network of approximately 80+ independently operated State Liquor Agency stores; on-premises licensees (restaurants, bars, resorts, hotels) procuring inventory for on-site consumption; and independent business operators who bid for the right to operate state agency stores under licensing requirements that include minimum retail and storage space, parking, signage, and loading facilities.

The product portfolio spans standard spirits retail across whiskey, vodka, tequila, rum, gin, brandy, cordials, and cocktails, alongside specialized programs including Special Orders (for non-stocked products, with case-purchase requirements for first-time items), Allocated Products (limited-quantity supplier-distributed items), the Last Call Sale / Warehouse Collection (discounted discontinued inventory), and the Rare Spirits Raffle for highly allocated bottles. The newest offering, 802Spirits Connect, is a B2B online ordering platform launched in November 2025 in multi-year partnership with Provi, providing on-premises licensees with 24/7 real-time inventory access, saved order lists, and digital order tracking, replacing the prior phone-and-in-person ordering workflow. Products cannot be shipped directly to consumers; all purchases are fulfilled for pickup at Vermont agency stores.

Revenue is generated through retail spirits sales (with unit prices ranging from under $2 for 50ML value products to $174.99 for premium 18-year Scotch and ultra-premium tequila) and through agency licensing arrangements where independent operators secure the right to run state-authorized stores via competitive bidding. Revenue figures are not publicly disclosed, consistent with the entity's status as a Vermont state government agency rather than a private enterprise. Marketing channels include the official website, the 802Spirits Insider email newsletter, Facebook and Instagram accounts, press releases, the 802Spirits Magazine, and the Rare Spirits Raffle as customer-engagement vehicles.

Name

802Spirits

Legal name

State of Vermont Department of Liquor and Lottery - Liquor Retail Division

Website

https://802spirits.com

Company type

Public

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

802Spirits is Vermont's state-run liquor retail division operating a monopoly on spirits distribution through approximately 80+ independently licensed agency stores, serving individual consumers, on-premises licensees, and agency operators, with a Provi-powered B2B ordering platform launched November 2025.

Ownership category

akta.pro rank

Product category

State-controlled liquor retail

NAICS

Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)

akta.pro secondary industries

Fine Wine & Luxury Spirits Retail (CRANABAE), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• State liquor retail
• Spirits distribution
• B2B alcohol ordering
• Agency store network
• Beverage alcohol sales

Headquarters

HQ city

Barre

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Retail Liquor Sales: 802Spirits generates revenue through the sale of distilled spirits and other alcoholic beverages to consumers at agency store locations throughout Vermont. The state controls liquor retail through a network of independently operated agencies that sell products to end consumers.
2. Agency Store Licensing: Independent business operators pay licensing fees and meet operational requirements to operate State Liquor Agency stores. These agencies are awarded through a competitive bid process where interested parties submit letters of interest and formal applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

802Spirits is the Liquor Retail Division of the Vermont Department of Liquor and Lottery, operating a network of state-controlled agency stores that retail distilled spirits, wine, and beer to consumers throughout Vermont. The agency also runs 802Spirits Connect, a B2B online ordering platform launched in November 2025 in partnership with Provi that enables on-premises licensees (restaurants, bars, resorts) to browse real-time inventory and place orders 24/7. Additional offerings include special orders for non-stocked products, allocated and rare spirits distributed via raffle, and a warehouse collection of discounted discontinued items.

Product overview

802Spirits is Vermont's state-run liquor retail division operated by the Department of Liquor and Lottery. The company operates a network of retail agency stores across Vermont and offers multiple purchasing channels: 802Spirits Connect (B2B ordering platform for on-premises licensees), Special Orders (for products not in stock), Allocated Products (limited-quantity items), and Last Call Sale (discounted discontinued items). Additional services include the Rare Spirits Raffle for highly limited products, in-store tastings and events, and 802Spirits Magazine. The product portfolio spans spirits categories including whiskey, bourbon, Scotch, Irish whiskey, Canadian whisky, rye, vodka, gin, rum, tequila, mezcal, brandy, cognac, cordials, cocktails, and fortified wines, with a dedicated Made in Vermont selection supporting local producers.

Differentiator

Problem solved

Functional benefit

Products and services

• 802Spirits Connect A B2B online ordering platform for on-premises licensees (restaurants, bars, resorts) that provides real-time inventory browsing, saved order lists, and digital order tracking. Built in partnership with Provi.
• Special Orders

Quantifiable outcome

• 802Spirits Connect provides 24/7 access to complete product catalog and inventory updates for on-premises licensees
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• ProvicoreTechnology or Integration · 12 November 2025Provi is described as the leading B2B online marketplace for beverage alcohol. The multi-year collaboration resulted in 802Spirits Connect, a new online ordering platform for Vermont on-premises licensees. Provi provides the technology infrastructure enabling real-time inventory access, saved order lists, and digital order tracking for restaurants and resorts statewide.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BevMo!: Multi-state specialty retailer of wine, spirits, and beer with strong West Coast footprint. Comparable in spirits assortment, pricing tier strategy, and consumer retail experience to 802Spirits' agency stores.
• Total Wine & More: Largest independent specialty retailer of wine, spirits, and beer in the U.S., with broad SKU assortment and premium spirits focus. Comparable to 802Spirits on retail assortment depth and premium/allocated spirits programs, though privately owned and multi-state.

Others

• Provi: B2B online marketplace platform provider for beverage alcohol; 802Spirits Connect is built on Provi's technology. Listed as an enabling/ecosystem partner rather than a competitor, illustrating the technology infrastructure layer beneath 802Spirits' new B2B channel.

Direct peers

• Michigan Liquor Control Commission: Michigan's state-run spirits wholesale and retail system with authorized retailer agents, mirroring 802Spirits' agency store model where independent operators sell state-supplied spirits under state oversight.
• Utah Department of Alcoholic Beverage Services (DABS): Utah's state-controlled liquor retail and wholesale operation running state liquor stores and wholesale distribution to on-premises licensees. Highly comparable regulatory structure and B2B licensee ordering process to 802Spirits.
• New Hampshire Liquor Commission: New Hampshire's state-operated liquor retail division selling spirits through a network of state-run stores. Direct comparable as another New England state monopoly on spirits distribution with agency/store network and wholesale-to-retail structure analogous to 802Spirits.
• Pennsylvania Liquor Control Board (PLCB): Pennsylvania's state-controlled spirits and wine retail monopoly operating Fine Wine & Good Spirits stores. Closest large-scale parallel to 802Spirits: state agency, agency/licensee structure, regulated product allocation, and consumer retail for distilled spirits.

Regional players

• Spec's Wine, Spirits & Finer Foods: Large Texas-based family-owned retailer of wine, spirits, and finer foods with broad assortment and value pricing. Comparable scale and category breadth to 802Spirits' agency store operations but in a different regulatory environment.
• ABC Fine Wine & Spirits: Large Florida-based spirits and wine retailer operating as the state's contracted agent in selected locations. Comparable scale and assortment strategy to 802Spirits, including rare/allocated spirits programs, but operates in a different geography.
• Binny's Beverage Depot: Large Midwestern spirits, wine, and beer retailer known for deep selection and competitive pricing. Comparable to 802Spirits in breadth of spirits SKUs and curated assortment but operates as private regional chain rather than a state monopoly.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/802SpiritsDLL
• Instagraminstagram.com/802spirits/?hl=en
• Xx.com/802_spirits

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 802Spirits