ALPACASA

ALPACASA is a privately held Paraguayan company founded in 1998 and headquartered in Fernando de la Mora. It operates an online product catalog with digital sales support and customer assistance, employing 101-250 staff to serve customers primarily through its website.

Company typePrivate
Founded1998
HeadquartersFernando De La Mora, Paraguay
Headcount101–250
GTM typeB2C
OfferingServices

What ALPACASA does

ALPACASA is a privately held, for-profit company headquartered in Fernando de la Mora, Paraguay, that has been in operation since 1998. According to the available firmographic data, the company runs an online product catalog with digital sales support and customer assistance, indicating a digitally enabled retail or wholesale distribution model serving consumers or businesses through an e-commerce-style interface. The website alpacasa.com is the company's primary digital channel, and the headcount band of 101-250 employees places it in the small-to-mid-sized enterprise category for the Paraguayan market.

The company's business model centers on catalog-based online sales, with what appears to be a hybrid of self-service browsing and assisted selling ("digital sales support and customer assistance"). No pricing models, customer segments, product categories, supplier relationships, or go-to-market specifics were extractable from the source material. There is no disclosed information on revenue mechanics, contract structures, fulfillment model, or whether the business is B2C, B2B, or mixed. Likewise, no information is available on the underlying technology platform, integrations, payment rails, or proprietary features.

A critical data limitation applies to this analysis: the company's website (alpacasa.com) returned only a verification/waiting page ("One moment, please... Please wait while your request is being verified...") during data collection, rather than substantive content. As a result, no detailed product information, financial disclosures, management team, ownership structure, partnership activity, or strategic signals could be extracted. The single resolvable source identifier corresponds to this inaccessible page state and is the primary evidence anchor for any inferences made. Any analytical conclusion about ALPACASA should be treated as preliminary and contingent on additional first-party data being made available.

ALPACASA firmographics

Firmographics

Name: ALPACASA
Website: https://www.alpacasa.com
Company type: Private
Founded year: 1998
Headcount range: 101–250 employees
Short description: ALPACASA is a privately held Paraguayan company founded in 1998 and headquartered in Fernando de la Mora. It operates an online product catalog with digital sales support and customer assistance, employing 101-250 staff to serve customers primarily through its website.
Ownership category
akta.pro rank

ALPACASA industry classification

Industry

Product category: Online Retail
NAICS: Furniture Retailers (449110), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
SIC: Retail-Catalog & Mail-Order Houses (5961), Retail-Nonstore Retailers (5960)
akta.pro primary industry: Home & Furniture-Focused Catalog Department Store Retailers (CRAGAIAB)

Keywords

Online product catalog
Digital sales support
Customer assistance
Paraguayan e-commerce
Online retail catalog

Where ALPACASA is headquartered

Location

Headquarters

HQ city: Fernando De La Mora
HQ country: Paraguay
HQ region: Latin America

Markets served

ALPACASA business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

ALPACASA product offering

Product offering

Core offering

ALPACASA operates an online product catalog supported by digital sales support and customer assistance. The company runs this catalog from its base in Fernando De La Mora, Paraguay, serving customers through its web-based storefront rather than through a third-party marketplace or physical retail channel.

Product overview

No product or service information available. The source content is a verification/waiting page ("One moment, please... Please wait while your request is being verified...") rather than accessible company content. No products, services, or offerings could be extracted from this source.

Differentiator

Problem solved

Functional benefit

Companies that use ALPACASA

Customer profile

Ideal customer profiles1 record

ALPACASA technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

ALPACASA competitors and assessment

Company assessment

Regional players

Ripley: Chilean-origin department store with material home/furnishings catalog and online operations across Chile, Peru, and Colombia. Comparable as a regional omnichannel home retailer operating in Spanish-speaking Latin America.
Casas Bahia (Via Varejo): Brazilian catalog and online home/electronics retailer with strong Latin American catalog heritage. Closely comparable regional operator with traditional catalog roots expanding into digital home retail.
Tía (Hipermercados Tía): South American catalog and home goods retailer operating in select regional markets. Comparable as a regionally rooted catalog-style home retailer targeting Latin American households.

Direct peers

Wayfair: Global online home furnishings and furniture catalog retailer. Wayfair is the archetype of an online catalog-driven home goods retailer and represents the direct competitive model ALPACASA operates in at a smaller scale.
Overstock (now Beyond Inc.): Online home furnishings and furniture retailer with deep catalog assortment. Closely comparable to ALPACASA in the online home catalog category, with both serving value-oriented home shoppers.

Broad incumbents

IKEA: Global furniture and home furnishings incumbent. While operating a physical-led model, IKEA has expanded online catalog fulfillment and competes for the same home-category wallet share as ALPACASA.
Falabella: Large Latin American department store operator with home category and online catalog capabilities across multiple countries. Overlaps with ALPACASA's home-focused catalog positioning at much larger scale.
JYSK: International home furnishings chain operating across Latin America with a catalog-style assortment. Comparable as a home-specialist incumbent competing for the same category demand.
Home Depot: Global home improvement and home goods incumbent with extensive online catalog. Serves overlapping home-category customer demand though skewed toward DIY rather than furniture.

Emerging players

Mercado Libre: Dominant Latin American e-commerce marketplace with substantial home and furniture verticals. Represents the structural competitive threat to any national catalog retailer in Paraguay and the broader region.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

ALPACASA financial estimates

Financial estimate

Revenue estimate

Valuation estimate

ALPACASA leadership team

Management profile

Number of profiles

ALPACASA funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

ALPACASA M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALPACASA

What does ALPACASA do?

When was ALPACASA founded?

ALPACASA was founded in 1998. It employs 101 to 250 people.

Where is ALPACASA based?

ALPACASA is headquartered in Fernando De La Mora, Paraguay, in the Latin America region.

Who are ALPACASA's main competitors?

Regional players on record are Ripley, Casas Bahia (Via Varejo) and Tía (Hipermercados Tía). Direct peers are Wayfair and Overstock (now Beyond Inc.). Broad incumbents are IKEA, Falabella, JYSK and Home Depot. Mercado Libre is listed as an emerging player.

Does ALPACASA have an API?

No public API is recorded for ALPACASA.

What industry is ALPACASA in?

ALPACASA's product category is Online Retail. Its primary akta.pro industry code is CRAGAIAB, Home & Furniture-Focused Catalog Department Store Retailers. Its NAICS code is 449110 and its SIC code is 5961.