Yovoy

What Yovoy does

YOVOY Ltd. is a UK-based two-sided delivery marketplace connecting businesses with vetted independent drivers for shipments that traditional parcel carriers cannot efficiently handle. The company operates a web portal where business senders register for free, post delivery jobs, choose between fixed or bid pricing, review vetted driver applications, and track deliveries in real time; drivers onboard through a mobile app available on iOS and Android, where they search job posts, apply or bid, receive navigation, capture geo-stamped proof of delivery, and view earnings dashboards. The platform supports same-day and next-day delivery, day rate bookings for multi-drop routes, and specialized handling for oversized, fragile, and high-value goods, with a vehicle fleet profile ranging from small vans through 7.5T curtain-siders.

YOVOY's technology stack includes real-time tracking, geo-stamped proof of delivery, secure in-app messaging between senders and drivers, a smart pricing algorithm that suggests prices based on size, weight, fuel, and vehicle type, and a return load recommendation engine. The company earns revenue through a 10% service fee on the final agreed sender job price, a £10.99 monthly driver subscription, and a 5% per-job handling fee from drivers. Registration and job posting are free for senders, with no contracts or minimum volume requirements.

The company was co-founded by Isabella Wayte, former Managing Director of XDP (a 30+ year UK irregular dimension and weight freight carrier described as a sister company), and Michael McCullen, a tech entrepreneur with 30+ years of experience. The XDP relationship provides operational expertise and a customer pipeline, with overflow consignments routed between the two entities. YOVOY launched publicly in September 2025 and is headquartered in Sutton Coldfield, UK, with a team of 1-10 employees, no external institutional funding disclosed, and named customers including Aston Martin Birmingham, Allports, M&D Woodcraft, and Panels by Sofia.

Name

Yovoy

Legal name

YOVOY Ltd.

Website

https://yovoyit.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

YOVOY is a UK-based two-sided delivery marketplace connecting businesses with vetted independent drivers for oversized, fragile, urgent, and high-value shipments. The platform uses a web portal for senders and a mobile app for drivers, with nationwide coverage and a sister company link to XDP freight.

Ownership category

akta.pro rank

Product category

Delivery Marketplace Logistics

NAICS

Couriers and Express Delivery Services (492110), Local Messengers and Local Delivery (49221), Couriers and Messengers (492)

SIC

Trucking & Courier Services (No Air) (4210), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Courier, Parcel & Last‑Mile Delivery Platforms (BPAMAHAD)

akta.pro secondary industries

Crowdsourced Heavy/Bulky & White-Glove (gig-assisted) (TLAAAGAF), Carrier TMS (Trucking Dispatch & Back-Office) (TLAEAAAC)

Keywords

• Delivery marketplace platform
• On-demand courier services
• Same-day delivery logistics
• Last-mile delivery solutions
• Freight matching marketplace

Headquarters

HQ city

Sutton Coldfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Sender Service Fee: YOVOY charges senders a 10% service fee on the final agreed delivery job price. Registration and job posting are free for senders. This fee is charged only after a job has been awarded and completed.
2. Driver Subscription & Commission: Drivers pay a monthly subscription fee of £10.99 for access to the platform and job listings. Additionally, a 5% handling fee is charged on the price of each completed delivery job. Payment is made within 7 days of Proof of Delivery.
3. Driver Per-Job Commission: 5% handling fee charged to drivers on each completed delivery job price, in addition to the monthly subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Yovoy operates a two-sided UK delivery marketplace that connects business senders with vetted independent drivers for oversized, fragile, urgent, and high-value shipments. Senders post jobs via a free web portal and choose fixed or bid pricing, while drivers use a mobile app to find, accept, and complete jobs with real-time tracking and geo-stamped proof of delivery. The platform enables direct matching without long-term contracts or minimum volumes.

Product overview

YOVOY is a delivery marketplace platform consisting of two core products: the Business Portal (web-based platform for businesses to post delivery jobs, select drivers, track shipments, and manage payments) and the Driver App (mobile application for vetted independent drivers to find and accept delivery jobs). The platform connects UK businesses with local drivers for specialized delivery services including same-day delivery, next-day delivery, day rate bookings, and specialist handling for large/heavy parcels, fragile items, and high-value goods. YOVOY operates on a commission model with a 10% service fee for senders and £10.99 monthly subscription plus 5% job fee for drivers.

Differentiator

Problem solved

Functional benefit

Products and services

• YOVOY Business Portal Web-based portal for business senders to register, post delivery jobs, select drivers, choose fixed or bid pricing, track deliveries in real time, and manage payments.
• YOVOY Driver App Mobile application for vetted independent drivers to browse and apply for delivery jobs, navigate to pickup and drop-off, capture geo-stamped proof of delivery, and view earnings analytics.
• Same-Day Delivery Service Urgent time-critical delivery service with dedicated transport, on-demand last-minute jobs, scheduled precise timings, and real-time tracking for packages requiring immediate delivery.
• Next-Day Delivery Service Fast, reliable next-day delivery for time-critical consignments with tracked transit, secure handling, and predictable arrival times for urgent business shipments.
• Day Rate Bookings Flexible vehicle and driver hire for full or half-day sessions, allowing full route control, multiple stops, collections, and bespoke logistics solutions when standard courier services are unsuitable.
• Large & Heavy Parcel Delivery Specialist delivery for oversized, bulky, or heavy items using equipped vehicles and trained drivers to ensure safe loading, transport stability, and reliable arrival nationwide.
• Fragile Deliveries Carefully managed delivery for fragile items with gentle handling, secure placement, and attention throughout transit to reduce damage risk for delicate goods.
• High-Value Deliveries Secure delivery service for valuable or confidential consignments with tracking, controlled handling, trusted drivers, and accountability to protect items end-to-end.

Quantifiable outcome

• Failed deliveries costing over £15,000 eliminated for Panels by Sofia
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• XDPcoreOthersXDP is YOVOY's sister company, established for over 30 years as the UK's only privately owned irregular dimension and weight freight carrier. YOVOY was founded by the same team (Isabella Wayte and Mike McCullen) who lead XDP. XDP handles high-volume irregular freight while YOVOY serves SME businesses through its marketplace model. Lower-value consignments for customers like Panels by Sofia are managed through XDP while higher-value orders use YOVOY.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/yovoygroup
• Instagraminstagram.com/yovoygroup
• Xx.com/Yovoy_group_

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yovoy