Twist Broadband
Twist Broadband is a residential fixed wireless internet service provider launched in October 2024 in San Jose and the South Bay. It uses Tarana Wireless FWA equipment to deliver gigabit speeds without trenching, bundling Amazon eero Wi-Fi into subscription plans ranging from $55 to $80 per month.
- Company typePrivate
- Founded2024
- HeadquartersMilpitas, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Twist Broadband does
Twist Broadband, Inc. is a privately held residential internet service provider founded in 2024 and headquartered in Milpitas, California. The company delivers fixed wireless access (FWA) broadband to homes in the San Jose and broader South Bay region using Tarana Wireless equipment, offering gigabit-class speeds (200 Mbps to 1 Gbps) without underground fiber or cable construction. Twist bundles Amazon eero 6+ mesh Wi-Fi into all plans and operates exclusively through its operational partner Sail Internet, which provides local installation and support infrastructure built over a decade of Bay Area presence.
The company's product portfolio consists of four monthly subscription tiers (Twist 200, 500, 800, and 1000) priced at $55 to $80 per month, all including unlimited data, free installation, and Whole-Home Wi-Fi with no contracts or promotional price expirations. Distribution is direct-to-consumer via the company's website sign-up portal, phone sales, and a $55-bilateral referral program, supplemented by a cross-promotional YouTube TV partnership. Marketing relies on organic social media (Instagram, Facebook), a content blog, and earned media such as NBC Bay Area.
Twist targets residential customers frustrated with incumbent cable (Xfinity/Comcast) and AT&T DSL, particularly in South Bay neighborhoods where fiber is unavailable or incumbents have allowed service quality to degrade. Coverage spans San Jose neighborhoods (Alum Rock, Berryessa, Evergreen, Downtown) plus Santa Clara, Milpitas, Fremont, Campbell, and Sunnyvale, representing more than 150,000 addressable homes. The company has connected over 1,000 customers since its October 2024 launch. Co-founder and COO Mark Chinn leads operations, and the company remains founder-backed with no disclosed external funding.
Twist Broadband firmographics
Firmographics- Name
- Twist Broadband
- Legal name
- Twist Broadband, Inc.
- Website
- https://twistbroadband.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Twist Broadband is a residential fixed wireless internet service provider launched in October 2024 in San Jose and the South Bay. It uses Tarana Wireless FWA equipment to deliver gigabit speeds without trenching, bundling Amazon eero Wi-Fi into subscription plans ranging from $55 to $80 per month.
- Ownership category
- akta.pro rank
Twist Broadband industry classification
Industry- Product category
- Residential Broadband Internet
- NAICS
- Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications (except Satellite) (5171)
- SIC
- Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- Wireless ISPs (WISPs) & Fixed Wireless Access Providers (HDAIADAD)
- akta.pro secondary industry
- Fixed Wireless Access (FWA) Broadband Providers (HDAIABAE)
Keywords
Where Twist Broadband is headquartered
LocationHeadquarters
- HQ city
- Milpitas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Twist Broadband business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Residential Internet Subscription: Monthly subscription revenue from residential broadband internet service. Twist offers four speed tiers ranging from 200 Mbps to 1 Gbps. All plans include unlimited data, Whole-Home Wi-Fi (eero routers included), and free installation. Revenue is primarily recurring monthly, with no contracts required.
- YouTube TV Partnership Referral: Twist earns a commission on each YouTube TV subscription activated through their referral link. New Twist customers can also receive $75 off YouTube TV (first 5 months), creating a bundled offering that drives customer acquisition and generates affiliate revenue.
- Additional eero Router Rental: Customers in larger homes can add an additional eero router for $5/month for extended coverage beyond the two included routers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | TWIST 200 - Up to 200 Mbps downstream, unlimited data, Whole-Home Wi-Fi, free installation. Promotional: First month free + $10 off for 11 months. |
| Subscription | Monthly | TWIST 500 - Up to 500 Mbps downstream, unlimited data, Whole-Home Wi-Fi, free installation. Promotional: First month free + $10 off for 11 months. |
| Subscription | Monthly | TWIST 800 - Up to 800 Mbps downstream, unlimited data, Whole-Home Wi-Fi included, free installation. Promotional: First month free + $10 off for 11 months. |
| Subscription | Monthly | TWIST 1000 - Up to 1 Gbps downstream, unlimited data, Whole-Home Wi-Fi, free installation. Promotional: First month free + $10 off for 11 months. |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Twist Broadband product offering
Product offeringCore offering
Twist Broadband is a residential internet service provider delivering home broadband via next-generation fixed wireless access (FWA) technology sourced from Tarana Wireless. It offers gigabit-class internet speeds (200 Mbps to 1 Gbps) without underground fiber or cable construction, with unlimited data, no contracts, and Whole-Home Wi-Fi powered by Amazon eero 6+ mesh routers bundled into every plan. Installation and ongoing support are delivered through operational partner Sail Internet across San Jose and South Bay communities.
Product overview
Twist Broadband is a wireless internet service provider offering a unified home internet service through next-generation fixed wireless access technology. The core offering consists of four speed tiers (Twist 200 at 200 Mbps, Twist 500 at 500 Mbps, Twist 800 at 800 Mbps, and Twist 1000 at 1 Gbps), all featuring unlimited data and Whole-Home Wi-Fi powered by Amazon eero 6+ mesh routers. The service is delivered via Tarana Wireless fixed wireless equipment without requiring underground construction. Additional offerings include a YouTube TV promotional partnership and a customer referral program. Twist operates in partnership with Sail Internet for installation and support services, targeting residential customers in San Jose and surrounding South Bay areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Twist 200 Internet Plan Entry-level residential broadband plan offering up to 200 Mbps downstream with unlimited data, Whole-Home Wi-Fi included, and free professional installation. Designed for 1-4 users with 8-10 devices for basic browsing, streaming, and occasional remote work.
- Twist 500 Internet Plan Mid-tier residential broadband plan offering up to 500 Mbps downstream with unlimited data, Whole-Home Wi-Fi included, and free professional installation. Suited for 2-5 users with 10-15 devices, families with one remote worker and streaming activity.
- Twist 800 Internet Plan Premium residential broadband plan offering up to 800 Mbps downstream with unlimited data, Whole-Home Wi-Fi included, and free professional installation. Suited for 3-6 users with 15-20 devices including gamers, home automation, and 1-2 remote workers.
- Twist 1000 Internet Plan Top-tier gigabit residential broadband plan offering up to 1 Gbps downstream with unlimited data, Whole-Home Wi-Fi included, and free professional installation. Designed for 4+ users with 20+ devices, including 4K video, multiple gamers, home automation/security, and multiple remote workers.
- Whole-Home Wi-Fi (eero 6+) Mesh Wi-Fi solution bundled with every Twist plan, providing up to 2 Amazon eero 6+ routers with eero TrueMesh technology for full-home coverage. Additional routers available for $5/month to extend coverage in larger homes. Includes eero Secure encryption for online threat protection.
- YouTube TV Bundled Offer
Companies that use Twist Broadband
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles1 record
Twist Broadband technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Twist Broadband partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Sail InternetcoreTwist launched service in San Jose in mid-2024 in partnership with Sail Internet, a respected provider with 8+ years (later noted as 10 years) of wireless internet experience in the Bay Area. Sail provides local installation, maintenance, and customer support, operating as one seamless team with Twist. Together they built a network covering over 150,000 San Jose homes and connected over 1,000 customers. Sail was voted best local ISP in the Bay Area.
- Amazon eerocoreTwist partners with Amazon eero and its award-winning eero 6+ Wi-Fi router to ensure Wi-Fi delivers the best speed and performance to every room. Twist includes up to 2 eero devices in the price of service. Together Twist and eero deliver the best Internet and Whole-Home Wi-Fi experience.
- Tarana WirelesscoreTwist's equipment is sourced from Tarana Wireless, a Bay Area-based company headquartered in Milpitas, California. Tarana's FWA technology enables fiber-like speeds without underground construction. With an upgrade coming in 2025, Twist will offer even higher speed tiers across San Jose.
- YouTube TVminorYouTube TV and Twist have a cross-promotional agreement. New Twist customers who sign up for YouTube TV receive $75 off their initial subscription ($15 off for first 5 months). Twist earns a commission on each YouTube TV subscription activated through their referral link.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Twist Broadband competitors and assessment
Company assessmentBroad incumbents
- Google Fiber: Google Fiber is a fiber broadband incumbent that competes with Twist for residential customers in markets where it has built out. While not yet broadly present in San Jose, it represents the long-term fiber alternative that FWA providers must differentiate against.
- T-Mobile Home Internet: T-Mobile Home Internet is a 5G fixed wireless home broadband offering from a major mobile carrier. It directly competes in the same residential broadband category and is explicitly contrasted against Twist in the company's positioning (home-first vs mobile-shared bandwidth).
- Xfinity (Comcast): Xfinity/Comcast is the dominant cable broadband incumbent in the San Jose/South Bay market and Twist's primary named competitor in customer testimonials. It competes on speed and bundle but is the benchmark Twist positions against on price, data caps, and contract games.
- Verizon 5G Home: Verizon 5G Home is a 5G fixed wireless home broadband service competing for the same customers as Twist in geographies where Verizon's 5G coverage overlaps. It is a broad incumbent in the FWA category.
- AT&T Internet (AT&T Fiber): AT&T is a major incumbent offering fiber and DSL internet across the Bay Area. It is the other named competitor in Twist's customer testimonials and represents the second of the duopoly alternatives Twist customers are switching away from.
Direct peers
- Starry Internet: Starry is a direct FWA ISP peer, operating fixed wireless broadband to residential customers in dense urban markets. It uses a similar technology-led, no-trenching model to deliver broadband as an alternative to cable.
- Sonic: Sonic is a California-based independent ISP offering fiber and DSL internet to residential customers. It competes for the same ISP-choice-seeking customers in the Bay Area and positions on local service and pricing transparency versus cable incumbents.
- Sail Internet: Sail Internet is Twist Broadband's operational partner and a Bay Area WISP with 10+ years of local history. It is a direct peer in residential FWA broadband, offering competing wireless internet service across the same South Bay footprint.
Regional players
- Astound Broadband: Astound Broadband is a regional cable broadband provider offering internet, TV, and phone services across parts of California including the Bay Area. It competes with Twist for residential broadband customers on a regional footprint.
Emerging players
- Common Networks: Common Networks is a Bay Area-based FWA ISP offering residential internet service in parts of California. It targets the same demographic of switchers from incumbents using next-generation wireless, making it an emerging direct competitor in the same geography.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Twist Broadband social profiles
Digital presenceTwist Broadband financial estimates
Financial estimateRevenue estimate
Valuation estimate
Twist Broadband leadership team
Management profileNumber of profiles
Profiles1 record
Twist Broadband funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Twist Broadband M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Twist Broadband
What does Twist Broadband do?
Twist Broadband is a residential internet service provider delivering home broadband via next-generation fixed wireless access (FWA) technology sourced from Tarana Wireless. It offers gigabit-class internet speeds (200 Mbps to 1 Gbps) without underground fiber or cable construction, with unlimited data, no contracts, and Whole-Home Wi-Fi powered by Amazon eero 6+ mesh routers bundled into every plan. Installation and ongoing support are delivered through operational partner Sail Internet across San Jose and South Bay communities.
Is Twist Broadband a public or private company?
Twist Broadband is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Twist Broadband founded?
Twist Broadband was founded in 2024. It employs 1 to 10 people.
Where is Twist Broadband based?
Twist Broadband is headquartered in Milpitas, United States, in the North America region.
How does Twist Broadband make money?
Three revenue lines are on record. Residential Internet Subscription is the primary driver. The others are youTube TV Partnership Referral and additional eero Router Rental.
Who are Twist Broadband's main competitors?
Broad incumbents on record are Google Fiber, T-Mobile Home Internet, Xfinity (Comcast), Verizon 5G Home and AT&T Internet (AT&T Fiber). Direct peers are Starry Internet, Sonic and Sail Internet. Astound Broadband is listed as a regional player. Common Networks is listed as an emerging player.
Does Twist Broadband have an API?
No public API is recorded for Twist Broadband.
What industry is Twist Broadband in?
Twist Broadband's product category is Residential Broadband Internet. Its primary akta.pro industry code is HDAIADAD, Wireless ISPs (WISPs) & Fixed Wireless Access Providers, with a secondary code of HDAIABAE, Fixed Wireless Access (FWA) Broadband Providers. Its NAICS code is 51711 and its SIC code is 4813.