Erbenobili

What Erbenobili does

Erbenobili (legal name: Erbe Nobili S.r.l.) is an Italian phytopharmaceutical and food supplement company founded in 2007 and headquartered in Corato, Puglia, where it operates a single integrated manufacturing facility housing laboratories, quality control, production lines, and controlled-environment greenhouses used in maceration. The company produces food supplements and phytotherapeutic products under its proprietary Spagyric extraction method — a patent-protected 9-step process combining traditional herbal methodology with modern controlled-environment techniques (maceration in red wine and ethyl alcohol at ~37°C, calcination at 750–850°C, crystallization of mineral salts). Core product platforms are FitoMater (spagyric mother tinctures from fresh plants) and Fitoblasto (glycerine macerates from embryonic plant tissues such as buds, shoots, and rootlets), extended through compound formulations under the Composti line and dedicated sub-brands including Carezze Nobili (children), Genarilistic Line (women), Specialistic Line (men), the SNS Line, BROMEA, probiotics, and an extensive Oligoelementi portfolio.

The company runs a dual go-to-market model. On the consumer side, it sells direct-to-consumer through its own e-commerce storefront erbenobili.com with unit-based pay-as-you-go pricing ranging from approximately €9.50 to €145.40 per SKU, supported by newsletter, blog, and WhatsApp concierge lines ("Il Farmacista Risponde" and "Assistenza Ordini"). On the professional side, it operates an ISF (Information Scientific) field sales force that calls on nutritionists, pharmacists, gynecologists, gastroenterologists, and dietitians across Italy, complemented by the Erbenobili Academy platform delivering 200+ educational events and webinars per year across major Italian cities. Distribution extends internationally through reseller partnerships in 11 countries (Italy, Albania, Belarus, Greece, Lithuania, Macedonia, Czech Republic, South Africa, Slovenia, Spain, USA). The company is privately held, founder-owned by Nicoletta Ferrara and Dominick Cannillo, with no disclosed institutional investors, funding rounds, or external capital events.

Name

Erbenobili

Legal name

Erbe Nobili S.r.l.

Website

https://erbenobili.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Italian phytopharmaceutical company founded in 2007 that produces food supplements and phytotherapeutic products using a patented Spagyric extraction method, selling direct-to-consumer online and via a field sales force to healthcare professionals across 11 countries.

Ownership category

akta.pro rank

Product category

Phytotherapeutic Supplements

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Vitamins & Minerals (Single Nutrients) (CRADAGAB), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Phytotherapeutic supplements
• Spagyric plant extracts
• Food supplements
• Mother tinctures
• Glycerine macerates

Headquarters

HQ city

Bari

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Consumer direct purchases through erbenobili.com online shop for food supplements, phytotherapeutic products, and nutraceuticals. Products sold include mother tinctures, glycerine macerates, capsules, tablets, drops, and sachets across various therapeutic categories.
2. B2B Professional Sales: Sales to healthcare professionals including nutritionists, pharmacists, doctors, and wellness practitioners through Information Scientific (ISF) field sales representatives targeting medical professionals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Erbenobili manufactures and sells phytotherapeutic food supplements and nutraceutical products prepared according to its proprietary Spagyric extraction method. The portfolio centers on mother tinctures (FitoMater) and glycerine macerates (FitoBlasto) made from certified-chain fresh plants, combined into compound formulations for specific health concerns. All products are produced in-house at the company's facility in Corato, Puglia, Italy, and sold direct-to-consumer via erbenobili.com and to healthcare professionals through an internal field sales force.

Product overview

Erbenobili is an Italian phytopharmaceutical and food supplement company founded in 2007, specializing in products prepared according to Spagyric science principles. The core product portfolio centers on two main Spagyric preparations: Fitomater (mother tinctures prepared from fresh medicinal plants using patented methods) and Fitoblasto (PhytoBlasts/glycerine macerates from embryonic plant tissues). The offering extends across multiple product lines including Composti (compound formulations combining multiple tinctures), VIRESIA, Olosvita, Oligoceleste, Carezze Nobili (child wellness products), PROBIOTICS, SNS Line (specialized formulations), BROMEA, extensive Oligoelementi collections (single and combined mineral supplements), Gemmoderivati (bud derivatives), as well as Genarilistic Line (women's health) and Specialistic Line (men's health). All products are manufactured entirely in the company's facility in Corato, Puglia, using extraction techniques protected by patent No. 102017000013723 granted June 5, 2019.

Differentiator

Problem solved

Functional benefit

Brands

• FitoMater: Spagyric mother tinctures produced using an exclusive patented method combining traditional Spagyric methods with innovative extraction techniques.
• Fitoblasto
• Composti
• Specialistic Line
• Genarilistic Line
• Carezze Nobili
• Erbenobili Academy

Products and services

• FitoMater Mother Tinctures Spagyric mother tinctures prepared from certified-chain fresh medicinal plants using the company's exclusive patented extraction method, combining traditional Spagyric techniques with innovative controlled-environment processing. Sold as single-herb tinctures across the full herbal range.
• FitoBlasto PhytoBlasts (Glycerine Macerates) Glycerine macerates (bud derivatives) prepared from buds, shoots, and rootlets of plants grown in natural and controlled areas, using ethyl alcohol from wine and spagyric red wine as solvents to ensure absence of contaminants.
• Composti (Compound Formulations) Compound supplements combining multiple mother tinctures to amplify efficacy of individual active ingredients, formulated for specific disorders including drainage, digestion, inflammation, allergy, liver, and respiratory support.
• Carezze Nobili Children's Line Plant-extract-based supplements formulated for children's wellbeing, covering immune support, digestive comfort, restful sleep, and nutritional support. Includes products such as BABYGOLA, BIMBI FORTI, MILLE ABBRACCI, NOTTI SERENE, PANCINI LEGGERI, and PANCINI PROTETTI.
• Genarilistic Line (Women's Health) Wellness formulations for women's health made with plant extracts of superior purity, addressing menstrual discomfort, menopause symptoms, urinary tract health, weight management, bone health, and skin wellbeing.
• Specialistic Line (Men's Health) Specialized formulations for men's health addressing prostate health, energy metabolism, and cardiovascular wellness, including COLESTVIN, DMG-GOLD, ERBÈROS, FORTIF2, and PROSTVIN.
• SNS Line (Specialized Nutritional Supplements) Specialized nutritional supplement line including SNS1, SNS K-PLUS, SNS1-OP, SNS START, SNS 2 CAPSULE, SNS TED, SNS VIT, and Kit variants (SNS DIAMOND, SNS ESSENZIALE) priced between approximately €105.40 and €145.40 per kit.
• Oligoelements (Oligoelementi) Single and combined oligoelement (trace mineral) supplement products including CA, CO, CU, F, FE, I, K, LI, MG, MN, P, S, ZN, and combinations such as ZN-CU, ZN-NI-CO, CU-AU-AG, and MULTICELESTE.
• PROBIOTICS Line Probiotic supplement product line including LACTOBAOB for intestinal and digestive health support.

Quantifiable outcome

• 12 years of passion and commitment leading to official patent recognition in 2019
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• University of NaplescoreStrategic or Co-development PartnerScientific collaborations with University of Naples for research and development of phytotherapeutic products. The degree of competence and awareness achieved through existing collaborations and scientific publications demonstrates how Erbenobili, as a production company of excellence, achieves 'total quality' in harmony with consumer health.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Dr. Giorgini: Italian company specializing in herbal extracts, mother tinctures, and gemmoderivati. Highly comparable product mix (tinctures, bud derivatives, oligoelements) and similar professional/consumer dual-channel GTM.
• Herb Pharm: US-based manufacturer of herbal extracts using proprietary extraction methods including spagyric-style techniques. Comparable as a specialist botanical extract manufacturer with proprietary processing and direct-to-consumer + professional channels.
• Specchiasol: Italian manufacturer of herbal extracts, mother tinctures, and food supplements. Directly comparable in product format (tinctures, glycerine macerates, compounds) and Italian pharmacy professional channel.
• ESI (Europe Sports Improvement): Italian dietary supplement brand with broad phytotherapy, mineral, and women's/men's health lines. Comparable Italian supplement brand selling through pharmacies and e-commerce with similar product breadth.
• GUNA: Italian pharmaceutical company producing low-dose medicine and botanical-based therapeutic products. Comparable Italian origin, healthcare professional channel focus, and scientifically positioned botanical offering.
• Aboca: Italian herbal/botanical supplement manufacturer producing phytotherapeutic products from cultivated plants. Closest peer given overlapping Italian origin, herbal extraction focus, and pharmacy/healthcare professional channel strategy.

Broad incumbents

• Boiron: French global leader in homeopathic and botanical medicines. Comparable as a large incumbent in the natural health/OTC space with pharmacy channel distribution and emphasis on botanical actives.
• Solgar: US-based broad-line supplement brand with vitamins, minerals, and herbal products. Comparable as an established multi-category supplement brand with international pharmacy and D2C distribution.

Regional players

• A. Vogel (Bioforce): Swiss herbal supplement manufacturer with strong European pharmacy footprint. Comparable as a heritage botanical brand with healthcare professional endorsement and freshness-focused extraction positioning.

Emerging players

• Named Sport: Italian supplement brand with growing presence in pharmacy and sporting channels. Comparable as an Italian-origin, multi-line supplement company with similar professional distribution strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/erbenobili
• LinkedInlinkedin.com/company/erbenobili-srl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Erbenobili