Aerobed

What Aerobed does

Aerobed is a manufacturer of premium inflatable air mattresses (airbeds) and related sleep accessories, founded in 1992. The company is operated as a wholly-owned brand subsidiary of Newell Brands Inc. (NASDAQ: NWL), a diversified consumer goods conglomerate, with corporate oversight exercised from Newell's Atlanta headquarters and returns/logistics handled through affiliated entities including The Coleman Company and Sunbeam Corporation across Wichita and Brampton. The product line centers on four core SKUs — Youth (60"x36"), Twin (74"x39"), Full (74"x54"), and Queen (78"x60") — in standard and raised configurations, differentiated by proprietary mechanical technologies including the Whoosh valve for rapid deflation, the Comfort-Lock secondary pump that maintains firmness, and oval coil construction for even support. The portfolio is supplemented by a parts-and-accessories line comprising pumps, valves, adapters, and repair kits targeting replacement and enhancement demand.

The company's revenue model is hardware sales through three primary channels: a direct-to-consumer e-commerce storefront at aerobed.com, an official brand store on Amazon's global marketplace, and Bed Bath & Beyond across online and physical retail. Pricing is not publicly disclosed and varies by retailer. End customers are individual consumers organized into three use-case segments: homeowners and hosts needing occasional guest bedding (primary), apartment residents seeking space-flexible sleeping solutions (primary), and outdoor enthusiasts needing portable accommodation (secondary). Marketing is conducted through the Aerobed website and retailer channels, leveraging Newell Brands' broader brand ecosystem that includes sister brands Coleman, Stearns, and Puddle Jumper. The company is federally flammability-compliant and holds licensed and registered patents on its core inflation/deflation technologies.

Name

Aerobed

Legal name

Newell Brands Inc.

Website

https://www.aerobed.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Short description

Aerobed, founded in 1992 and owned by Newell Brands, manufactures premium air mattresses and sleep accessories sold through Amazon, Bed Bath & Beyond, and direct e-commerce to consumer hosts, apartment residents, and outdoor enthusiasts.

Ownership category

akta.pro rank

Product category

Air Mattresses / Bedding

NAICS

Mattress Manufacturing (33791)

akta.pro primary industry

Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)

Keywords

• Air mattresses
• Inflatable beds
• Airbed accessories
• Portable bedding
• Guest sleeping solutions

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Air Mattress Sales: Primary revenue from selling air mattresses in various sizes (youth, twin, full, queen). Products include both standard and raised airbed models.
2. Parts & Accessories: Revenue from replacement and enhancement parts including pumps, valves, adapters, and repair kits for airbeds.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Aerobed manufactures and sells premium inflatable air mattresses (airbeds) and complementary parts and accessories. The product line centers on airbeds available in four sizes (Youth, Twin, Full, and Queen), including raised models, featuring proprietary technologies such as the Whoosh valve for rapid deflation, Comfort-Lock for automatic firmness maintenance, and oval coil construction for even support. The portfolio also includes a complementary line of replacement and enhancement accessories such as pumps, valves, adapters, and repair kits.

Product overview

Aerobed is a manufacturer of premium air mattresses (airbeds) and sleep accessories. The product line centers on inflatable airbeds available in four sizes: Youth, Twin, Full, and Queen, including raised models. These airbeds feature proprietary technologies including the Whoosh® valve for rapid deflation, Comfort-Lock system for maintaining firmness, and oval coil construction for even support. The portfolio also includes a complementary line of parts and accessories—pumps, valves, adapters, and repair kits—for maintaining and enhancing the airbed experience. The company, founded in 1992 and now part of Newell Brands, positions itself as a leader in innovative airbed technology with over 25 years of experience.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• AmazoncoreChannel Partner/ Reseller/ DistributorOfficial Aerobed brand store on Amazon marketplace, enabling wide distribution of air mattresses and accessories to consumers globally through the leading e-commerce platform.
• Bed Bath & BeyondcoreChannel Partner/ Reseller/ DistributorMajor home goods retailer offering Aerobed products both online and in physical stores, providing consumers with accessible purchase options.
• Newell BrandsflagshipOthersAerobed is owned and operated by Newell Brands Inc., a global consumer goods company. Aerobed is part of Newell Brands' portfolio alongside brands like Coleman, Stearns, and Puddle Jumper. Newell Brands manages corporate operations, distribution infrastructure, and marketing for Aerobed.
• AllyantminorStrategic or Co-development PartnerAccessibility partnership with Allyant, an industry leader in digital accessibility. Partnership includes regular live disabled-user testing, training, remediation, and compliance monitoring to enhance website accessibility.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Intex Recreation: Intex is one of the largest global manufacturers of inflatable air mattresses and pools, directly competing with Aerobed across price points and retail channels including Amazon and mass-market retailers. Same product category, same target consumers (hosts, apartment dwellers, campers).
• SoundAsleep Products: SoundAsleep is a U.S.-based DTC-focused air mattress brand offering built-in pump and raised-height airbeds that compete head-to-head with Aerobed's core product line on Amazon and direct e-commerce channels.
• Coleman Company: Coleman, a sister brand also under Newell Brands, sells airbeds primarily targeted at outdoor/camping use cases that overlap with Aerobed's outdoor enthusiast segment. Operates with shared corporate infrastructure and parent-owned distribution.
• Bestway Global: Bestway is a global manufacturer of inflatable products including air mattresses, competing with Aerobed in both indoor and outdoor segments via mass-market and online retail. Operates at a similar hardware-led, low-cost positioning.

Emerging players

• Lazery Sleep Technology: Lazery is a niche DTC air mattress brand focusing on premium raised airbeds with built-in pumps, competing directly with Aerobed's higher-end queen and raised SKUs. Smaller scale but overlapping target customer.
• EnerPlex: EnerPlex makes portable and travel-oriented air beds, overlapping with Aerobed's guest/travel use cases but emphasizing portability and outdoor/away-from-home scenarios. Earlier-stage brand with comparable product category.
• Innomax: Innomax specializes in airbed and air-adjustable sleep products, directly overlapping with Aerobed's air-mattress focus. Smaller, niche player with comparable core technology and use cases.

Broad incumbents

• Tempur Sealy International: Tempur Sealy is one of the largest U.S. mattress manufacturers (Tempur-Pedic, Sealy, Stearns & Foster). Represents the broader sleep products competitive set against which Aerobed's premium positioning must be defended, though focused on traditional foam/spring mattresses.
• Serta Simmons Bedding: Serta Simmons is a major incumbent mattress manufacturer (Serta, Beautyrest, Simmons). Operates in the broader bedding category adjacent to Aerobed's airbed niche and competes for the same consumer mattress spend.
• King Koil: King Koil is a long-established mattress brand offering both traditional and air-adjustable sleep systems. Comparable in heritage and breadth, with overlapping premium positioning in the mattress category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AeroBedUSA
• Facebookfacebook.com/aerobedusa
• LinkedInlinkedin.com/company/aerobed

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aerobed