Jagdwelt24

What Jagdwelt24 does

Jagdwelt24 is a German-language hunting equipment retailer operating a DTC e-commerce storefront at jagdwelt24.de alongside two physical stores in Fürstenau (the headquarters, which features a marksman shooting simulator and a 100m shooting range) and Bergkamen (co-located at the Schießzentrum Unna-Hamm shooting centre). The company sells hunting clothing, footwear, equipment, optics (including HIKMICRO thermal imaging and night vision devices, plus Zeiss, Leica, Liemke and ThermTec), dog supplies, game management tools, and gift and outdoor cooking items under 100+ third-party brands, complemented by its own Farm-Land line that includes the Mulligan Protect Sauenschutz (wild-boar protection) sub-brand certified to EN ISO 13688+A1 and NF S 74-567:2020. The online store is built on the JTL-Shop e-commerce platform, which handles product management, pricing, inventory, checkout, payment processing (PayPal, Klarna, credit card, Apple Pay, SEPA) and shipping calculation; the Fürstenau store extends the range into firearms and ammunition through a partnership with Gunroom24.

The business generates revenue almost entirely through one-time retail transactions: domestic online sales with free shipping from €79.95 within Germany and paid international shipping to EU and worldwide; in-store sales at Fürstenau and Bergkamen; and tuition fees from Jagdschule Hohe Heide, a company-operated hunting school that trains candidates for the German Jagdschein licence and serves as both a direct revenue source and a customer-acquisition funnel for the retail business. Free expert consultation (online booking, Mo-Th 15-18 Uhr), seasonal promotional campaigns (Pirschtage, Sommerliche Jagdtage, Spring Sale), and a 4.8/5 Google rating underpin customer acquisition and conversion, particularly for high-ticket thermal and night vision optics priced up to €6,499. The company sits within the Huntivity Group GmbH corporate structure (Lingener Straße 32, 49584 Fürstenau), alongside the Farm-Land brand and the Jagdschule Hohe Heide school, with no public ownership, disclosed funding, M&A activity, or revenue figures available.

Name

Jagdwelt24

Legal name

Jagdwelt24

Website

https://jagdwelt24.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Jagdwelt24 is a German hunting equipment retailer operating a JTL-Shop-powered e-commerce store and two physical outlets (Fürstenau and Bergkamen), selling clothing, optics, footwear and dog supplies to individual hunters, dog handlers, gift buyers and Jagdschein aspirants trained via its affiliated Jagdschule Hohe Heide.

Ownership category

akta.pro rank

Product category

Hunting and Outdoor Sporting Goods Retail

akta.pro primary industry

Hunting, Shooting Sports & Archery Retail (CRAMABAK)

akta.pro secondary industries

Hunting Clothing, Footwear & Camouflage Retail (CRAMAKAD), Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE), Hunting & Shooting Specialty Knife/Tool Retail (CRAMAKAH)

Keywords

• Hunting equipment retail
• Hunting clothing and footwear
• Thermal imaging optics
• Hunting licence training
• Outdoor sporting goods

Headquarters

HQ city

Fürstenau

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail E-Commerce (Online): The company operates a German-language online hunting retail store at jagdwelt24.de, selling a broad assortment of hunting clothing, equipment, optics, dog supplies, and game preserve accessories. Customers purchase products at listed retail prices, with seasonal promotions and discounts applied. Revenue is generated entirely through product sales at one-time transaction prices. Free shipping threshold of €79.95 applies to domestic orders.
2. Retail E-Commerce (Physical Stores): Two physical retail stores (Fürstenau and Bergkamen) allow in-person purchasing, eliminating shipping costs for walk-in customers. The Fürstenau store features a marksman shooting simulator and 100m shooting range, while the Bergkamen store is co-located at a shooting centre.
3. Hunting School (Jagdschule Hohe Heide): The company operates a hunting school ('Hohe Heide') offering courses for obtaining a German hunting licence ('Jagdschein'). This generates course fee revenue while simultaneously driving gear purchases from course participants.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Jagdwelt24 is a German online and physical retailer selling hunting clothing, footwear, equipment, optics (including thermal imaging and night vision), dog supplies, and game management tools to individual hunters. The company also operates the Jagdschule Hohe Heide hunting school for German hunting licence (Jagdschein) training, and runs two physical stores in Fürstenau and Bergkamen with shooting facilities.

Product overview

Jagdwelt24 is an online hunting retail platform offering a comprehensive range of hunting equipment and accessories. The product portfolio spans hunting clothing (jackets, pants, fleeces, footwear) from brands like Härkila, Seeland, Deerhunter, and Blaser; hunting equipment including backpacks, knives, and retrieval tools; dog supplies for hunting companions; and a strong optics selection featuring HIKMICRO thermal imaging and night vision devices. The company also operates physical stores in Fürstenau and Bergkamen and offers a hunting school (Jagdschule Hohe Heide). Product lines are organized by hunting method (Ansitzjagd, Drückjagd, etc.) and include specialized protective gear such as the Farm-Land Mulligan Protect wild boar protection line. The e-commerce platform is powered by JTL-Shop with free expert consultation services for thermal and night vision equipment purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Hunting Clothing (Jagdbekleidung) Apparel for men, women, and children including jackets, pants, fleeces, heated vests, shirts, caps, and accessories from brands such as Härkila, Seeland, Deerhunter, Blaser, Chevalier, and Northern Hunting. Designed for German hunters across stalking, driven hunt, and wild boar hunting.
• Hunting Equipment (Jagdausrüstung) Equipment including backpacks, bags, game bags, hunting knives, skinning tools, shooting sticks, and blinds. Farm-Land branded gear includes retrieval aids, sitting sticks, and field jacks.
• Optics (Optik) Binoculars, riflescopes, thermal cameras, and night vision devices from HIKMICRO, Zeiss, Leica, Liemke, and ThermTec brands.
• HIKMICRO Thermal & Night Vision Optics Thermal imaging monoculars, binoculars, clip-on devices, and night vision equipment including the Lynx, Condor, Falcon, Gryphon, Habrok, and Thunder product lines. Features include 640×512 sensors, optional rangefinders, and image stabilization for demanding hunting situations.
• Dog Supplies (Hundebedarf) Products for hunting dogs including collars, leads, blankets, cooling vests, dummies, and training treats. Farm-Land dog snacks include lamb strips, chicken cubes, and duck treats with high meat content.
• Game Management (Revierausstattung) Equipment for game management including trophy boards, game racks, and game processing tools.
• Hunting Footwear (Schuhe für die Jagd) Hunting boots, hiking shoes, rubber boots, and leisure shoes from brands including Haix, Meindl, Han Wag, Härkila, Seeland, and Chevalier.
• Wildlife Lures & Decoys Game calling equipment including roe deer bleats, predator calls, decoy crows and pigeons, and scent attractants for various hunting methods.
• Home, Gifts & Grilling (Heim & Geschenke) Home and gift products including grilling equipment, outdoor cooking gear, literature for hunting education, and Jagdwelt24 gift vouchers (Gutscheine).
• Wild Boar Protection Gear (Mulligan Protect) Protective clothing line for wild boar hunting and tracking, including puncture-resistant jackets and pants meeting EN ISO 13688+A1 and NF S 74-567:2020 standards.
• Jagdschule Hohe Heide Hunting School Hunting school offering courses to obtain German hunting licences (Jagdschein) with various course models for aspiring hunters.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Jagdschule Hohe HeidecoreStrategic or Co-development PartnerJagdwelt24 operates its own hunting school, Jagdschule Hohe Heide, which trains hunters seeking their German hunting licence (Jagdschein). The school uses multiple course modalities and attracts significant student numbers annually ('begleiten wir jährlich eine große Anzahl an Jagdscheinanwärtern durch das Grüne Abitur'). The school drives direct revenue from tuition and creates a long-term customer pipeline for hunting gear purchases.
• JTL-ShopcoreTechnology or IntegrationJagdwelt24's e-commerce platform is powered by JTL-Shop, a German enterprise e-commerce solution handling product management, pricing, inventory, order processing, payment, and shipping calculation. JTL-Shop is a fundamental technology infrastructure partner enabling the entire online retail operation.
• Gunroom24 (Jagdwaffen)minorChannel Partner/ Reseller/ DistributorGunroom24 is referenced as a partner for hunting firearms ('Jagdwaffen') available at the Fürstenau physical store location. This extends the in-store product range beyond what is available online to include weapons and ammunition through a specialist partner.
• Huntivity Group GmbHcoreOthersHuntivity Group GmbH (Lingener Straße 32, 49584 Fürstenau) is the parent company of Jagdwelt24, as evidenced by its address appearing on product pages as the responsible entity. Farm-Land brand products also list Huntivity Group as the distributor/manufacturer contact.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Frankonia: Frankonia is a leading German hunting and sporting goods retailer operating both online and physical stores. It directly competes with Jagdwelt24 across hunting clothing, equipment, and optics in the German market with a similar multi-channel model and broad hunting brand portfolio.
• Jagd.de: Jagd.de is a German online hunting retailer offering hunting equipment, clothing, and accessories. It serves the same individual hunter segment in Germany with overlapping brand assortments and online-led distribution.
• Waffen-Schmidt: Waffen-Schmidt is a German specialist retailer for hunting firearms, ammunition, and hunting accessories. It overlaps with Jagdwelt24's hunting equipment and firearms-related categories (via the Gunroom24 partnership) for German hunters.

Others

• Härkila: Härkila is a premium Danish hunting apparel and footwear brand that Jagdwelt24 retails. As a brand-owner (rather than pure retailer), Härkila represents a key supplier relationship and also competes indirectly through its own DTC channel.
• Engelbert Strauss: Engelbert Strauss is a German workwear and protective clothing specialist with growing hunting and outdoor category presence. It competes for the same German hunter's apparel spend, particularly workwear-adjacent hunting clothing segments.
• SAUER (J.P. Sauer & Sohn): J.P. Sauer & Sohn is a German firearms manufacturer with hunting rifles and shotguns. Connected to Jagdwelt24 through hunting firearms category exposure and represents an ecosystem participant in the German hunting market.
• Meindl: Meindl is a German premium hunting and outdoor footwear brand that Jagdwelt24 retails. As both a supplier and an adjacent competitor in the hunting footwear category, Meindl is a relevant ecosystem peer for category dynamics.

Broad incumbents

• Sportsman's Warehouse: Sportsman's Warehouse is a US-based specialty outdoor retailer focusing on hunting, fishing, camping, and shooting sports. It serves a similar hunter customer profile with multi-channel retail and broad hunting equipment assortments.
• Cabela's / Bass Pro Shops: Bass Pro Shops (which acquired Cabela's) is the dominant North American hunting, fishing, and outdoor recreation retailer. It operates massive destination stores and e-commerce, representing the scaled incumbent model Jagdwelt24 could aspire to in Europe.
• Decathlon: Decathlon is a global sporting goods retailer that carries hunting-adjacent outdoor categories (clothing, optics, footwear) in Germany. While not a pure hunting specialist, it competes on price and convenience for budget-conscious hunters.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jagdwelt24.de

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jagdwelt24