What Wellhouse Real Estate does

Wellhouse Real Estate is a privately held residential real estate brokerage headquartered in Mobile, Alabama, with additional offices in Orange Beach, Daphne, and Semmes. The firm provides traditional buyer and seller representation services across the Alabama Gulf Coast, with website coverage also extending into Florida and Mississippi markets. Its product surface combines in-person brokerage with a consumer-facing website and mobile application featuring approximately 8,662 active listings and a database of roughly 43,000 active buyers.

The brokerage's technology stack is built primarily on third-party platforms rather than proprietary infrastructure. Its website and CRM run on the Kunversion/BoldTrail platform provided by Inside Real Estate. A recently introduced AI Search Beta feature layers machine-assisted property discovery and recommendation on top of that platform, and a branded mobile app extends search functionality to consumers. The firm has also integrated Rental Beast to support rental listings and applications, and maintains preferred mortgage lender partnerships that supply integrated financing referrals to buyers.

The business operates on a standard residential real estate commission model, earning revenue from buyer- and seller-side commissions on individual home transactions. There is no indication of recurring SaaS, subscription, or non-commission revenue lines. Leadership is concentrated among named owners and brokers Garrett and Sarah Nelson, with Elijah Ward leading the Eastern Shore office and Holli Revell serving as associate broker. The firm reports a small employee base of 1-10 and has no disclosed funding rounds, institutional investors, or M&A activity.

Name

Wellhouse Real Estate

Legal name

Wellhouse Real Estate

Website

https://www.wellhouserealestate.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wellhouse Real Estate is a privately held residential brokerage serving the Alabama Gulf Coast from four offices, offering buyer and seller representation with a Kunversion/BoldTrail-powered website and mobile app.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Luxury & High-End Residential Brokerage (BPAJAAAC)

Keywords

• Residential real estate
• Commercial real estate
• Property sales
• Property leasing
• Real estate brokerage

Headquarters

HQ city

Mobile

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Buyer Representation Commission: Commission-based compensation when assisting home buyers, typically a percentage of the transaction price
2. Seller Representation Commission: Commission-based compensation when listing and selling homes, typically a percentage of the sale price
3. Listing Services: Services to help sellers get their home valued and listed with maximum exposure

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wellhouse Real Estate is a regional real estate brokerage that assists clients with buying, selling, and leasing residential and commercial properties in the Alabama Gulf Coast market. The firm operates multiple offices across the region and supports both consumer and business clients through licensed real estate agents.

Product overview

Wellhouse Real Estate operates as a regional real estate brokerage offering a comprehensive technology platform for home buying and selling. The core product is a property search platform enhanced with AI capabilities (currently in BETA), supported by multiple service offerings including home buying and selling agent services, automated home valuation tools, market reports, instant listing alerts, and partner mortgage/lending referrals. The company provides an IDX/CRM package for agents and offers mobile app access. The platform integrates with MLS data from Baldwin County and Mobile Area associations, Google Maps for location search, and supports authentication via Google and Facebook. Wellhouse Real Estate has multiple office locations in Alabama (Mobile, Orange Beach, Daphne, Semmes) and covers extensive geographic areas across Alabama and into Mississippi and Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Representation Agent representation for buyers seeking residential or commercial properties, including search, negotiation, and closing support.
• Seller Representation Agent representation for property owners listing and selling residential or commercial real estate, including pricing, marketing, and closing.
• Property Leasing Brokerage services for landlords and tenants arranging residential or commercial leases in the Alabama Gulf Coast region.

Quantifiable outcome

• 43,000 active buyers in office database
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered supporting.

• Rental BeastsupportingTechnology or IntegrationIntegration for rental application processing. Wellhouse Real Estate offers rental listings with application requests sent through Rental Beast's platform, enabling one-time application fees usable across participating properties for 30 days.
• Mortgage Lender PartnerssupportingStrategic or Co-development PartnerPartner lenders offering low rates, low fees, local underwriting, and technology-driven mortgage lending options. Partners keep buyers informed throughout the loan process and enable quick closings.
• ATTOM Data SolutionssupportingTechnology or IntegrationProvides automated home valuation estimates used in the home valuation tool on the Wellhouse website.
• ZillowsupportingTechnology or IntegrationProvides automated home valuation estimates integrated into the Wellhouse home valuation tool.
• BoldTrailsupportingTechnology or IntegrationWebsite platform provider powering the Wellhouse Real Estate website with property search, CRM, and IDX functionality.
• Inside Real EstatesupportingTechnology or IntegrationSoftware provider for CRM and real estate transaction management systems used by Wellhouse agents.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Roberts Brothers Real Estate: Long-established Alabama-based residential brokerage operating across Mobile and Baldwin County. Direct competitor serving the same Gulf Coast Alabama primary market with similar full-service buyer/seller representation.
• Bellator Real Estate & Development: Gulf Coast-focused brokerage with offices across Baldwin County and Mobile. Competes directly with Wellhouse for agents, listings, and buyers in the same submarkets.

Broad incumbents

• RE/MAX of Orange Beach: Globally franchised brokerage with strong presence in coastal Alabama. Competes for the same buyer/seller pool under the RE/MAX brand and network, with broader marketing reach.
• Coldwell Banker Coastal Realty: Established national brand with Alabama Gulf Coast affiliate offices. Offers broader geographic reach and brand recognition than Wellhouse to comparable buyer and seller segments.
• RealtySouth: Major Alabama-headquartered brokerage operating across the state including Mobile and Baldwin County. Offers broader geographic coverage and more agents than Wellhouse.
• Compass: Tech-enabled national brokerage investing heavily in agent tools and marketing. While not heavily concentrated in Alabama Gulf Coast, it competes for top-producing agents and high-end listings.
• Keller Williams Realty: Largest real estate franchise in the U.S. by agent count with presence across Alabama. Competes for agents and listings through a profit-sharing model and strong training infrastructure.

Emerging players

• eXp Realty: Cloud-based brokerage with low-overhead agent model and aggressive recruiting. Competes for agents in Alabama and across the Gulf Coast through a tech-forward, commission-driven offering.
• Redfin: Consumer-direct brokerage leveraging a technology platform to reduce commission costs. Operates in select markets and competes with Wellhouse on price and online lead conversion.

Regional players

• Latter & Blum / NAI Latter & Blum: Gulf South-focused brokerage and property management firm with presence in Louisiana, Mississippi, and Alabama. Comparable model combining residential brokerage with adjacent services across neighboring states.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lincoln-properties

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellhouse Real Estate