Asia Safari Laos

What Asia Safari Laos does

Asia Safari Laos is a privately held, locally based receptive travel agency headquartered in Vientiane, Lao PDR, founded in 2002 by French national Jean-Paul Duvergé and his Lao wife Touny Duvergé. The company designs and operates fully tailor-made private trips for French- and English-speaking travelers, with no standardized package tours and no intermediary resellers. Service delivery combines custom itinerary design, bilingual licensed guides, private transport (including owned vehicles and boatmen), domestic flight bookings, and 24/7 on-ground support, sold through a direct-to-consumer motion in which customers request quotes via the website or email and receive personalized proposals within 48 hours. Per-trip pricing is quote-based, with stated ranges of roughly €1,000–€3,000+ per person excluding international flights, positioning the offer above mass-market packages.

The product surface spans single-country Laos itineraries (4 to 40 days), multi-country Indochina combinations covering Vietnam, Cambodia, Thailand, Myanmar, and China, and a verticalized asset base of wholly owned hospitality and F&B units: the 10-room Muang La Lodge (Oudomxay, northern Laos), the 6-room Residence Bassac (Champassak, southern Laos), and two Soum Noum restaurants (Luang Prabang and Champassak). Distribution is exclusively direct, supported by a bilingual content website, social channels (Facebook, Instagram, YouTube, LinkedIn), and an email newsletter, with trade-network participation through Les Artisans Voyagistes, LATA, Further East, and Pure Life Experiences. The company is registered as Asia Safari Travel SOLE CO., LTD with stated capital of $250,000, has 11–50 employees, holds Travelife Partner status for sustainability, and reports thousands of cumulative customers over its 25-year history with no external funding, no M&A activity, and no proprietary technology layer.

Name

Asia Safari Laos

Legal name

Asia Safari Travel SOLE CO., LTD

Website

https://asiasafari-laos.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Asia Safari Laos is a privately held Vientiane-based receptive travel agency that designs and operates fully tailor-made private trips to Laos and Indochina for French- and English-speaking individual travelers, families, and small groups, supported by owned boutique hotels and restaurants.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (56152), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Safari & Wildlife Travel Agencies (THAKAFAG)

akta.pro secondary industries

Private Adventure & Expedition Experiences (Custom Hikes, Safaris, Backcountry) (THAJALAG), Safari Lodges & Tented Camps (THAAAHAC), Rainforest & Jungle Ecotourism Tours (THAAAEAF)

Keywords

• Tailor-made tours
• Private guided travel
• Laos travel packages
• Indochina tourism
• Custom holiday planning

Headquarters

HQ city

Vientiane

HQ country

Laos

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Tour Package Sales: The agency generates revenue through designing and selling custom-tailored tour packages in Laos and Indochina. Customers pay for complete travel experiences including itineraries, accommodations, guides, transportation, and activities. Pricing is proposal-based, customized according to customer preferences and budget.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Asia Safari Laos is a Vientiane-based travel agency that designs and sells tailor-made private tours and holiday packages across Laos and Indochina. The company operates its own boutique accommodations and restaurants under subsidiaries Muang La Lodge, Residence Bassac and Soum Noum.

Product overview

Asia Safari Laos is a local receptive travel agency headquartered in Vientiane, founded in 2002, offering tailor-made private tours and travel management services for Francophone and English-speaking travelers to Laos and Southeast Asia. Its core product is custom itinerary design and on-site travel management (guides, transport, hotels, activities). The portfolio spans single-country Laos tours (4 to 40 days), multi-country Indochina combined tours (Laos + Vietnam, Cambodia, Thailand, Myanmar, China), and branded accommodations including Muang La Lodge (northern Laos eco-lodge), Residence Bassac (southern Laos boutique hotel), and Soum Noum restaurants. Additional offerings include treks with ethnic homestays, Mekong river cruises, family travel packages, and sustainable tourism services. All bookings flow through the same local Vientiane-based team, with no intermediaries.

Differentiator

Problem solved

Functional benefit

Products and services

• Tailor-made private tours in Laos and Indochina Custom-designed multi-day private itineraries covering Laos and other Indochina destinations, including transport, guides, accommodation and activities, sold to individual travelers, couples, families and small private groups.
• Muang La Lodge Boutique lodge owned and operated by Asia Safari Laos, used as accommodation within the company's private tour itineraries in northern Laos.
• Residence Bassac Boutique residence owned and operated by Asia Safari Laos, offered as accommodation to travelers on its private tours, including in Vientiane.
• Soum Noum restaurants Group of restaurants operated by Asia Safari Laos that provide dining for travelers on its private tours, integrated into the company's hospitality offering.

Quantifiable outcome

• Response time for personalized proposals
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Muang La LodgecoreStrategic or Co-development Partner · 1 January 2007Boutique hotel (10 rooms) in northern Laos, Oudomxay province, built at the foot of mountains. Founded by Jean-Paul Duvergé as an eco-responsible lodge near Khamu village. Serves as operational base for northern Laos tours, offering authentic local experiences with native staff from neighboring villages.
• Residence BassaccoreStrategic or Co-development PartnerCharming hotel in Champassak, southern Laos. Originally a traditional Chinese shophouse renovated to preserve historic architecture. Offers 6 rooms (Deluxe with terrace, Deluxe Duplex with balcony) with views of garden. Houses Soum Noum restaurant with Lao and Italian cuisine. Located 10km from Vat Phou UNESCO site.
• Soum Noum (Restaurants)coreStrategic or Co-development PartnerTwo Lao cuisine restaurants located in Luang Prabang and Champassak. Part of Asia Safari group's collection of authentic experiences, offering international flavors and local cuisine on terraces.
• Lao AirlinesminorChannel Partner/ Reseller/ DistributorNational airline of Laos for domestic flight bookings within tour packages.
• Les Artisans VoyagistesminorChannel Partner/ Reseller/ DistributorNetwork of local travel agencies in Southeast Asia for combined tour arrangements.
• Asia Safari ThailandminorChannel Partner/ Reseller/ DistributorPartner agency in Thailand ([email protected]) for combined Southeast Asia tours. Part of network of partner agencies covering Cambodia, Vietnam, Myanmar, China.
• Zero Waste LaosminorStrategic or Co-development PartnerOrganization undertaking recycling and sustainable waste management initiatives. Partner for agency's environmental sustainability practices including waste sorting center collaboration.
• Laos Travel Association (LATA)minorOthersNational tourism association for promotion of international tourism in Laos.
• Further EastminorOthersTravel marketing platform for international tourism promotion.
• Pure Life ExperiencesminorOthersTravel platform for international tourism promotion.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Remote Lands: Boutique luxury Asia tour operator with strong Laos and Indochina private-journey offerings. Comparable in bespoke luxury positioning though broader geographic scope.
• Lao Airlines Holidays: Tour package arm of the national carrier offering bundled Laos tours including flights, hotels, and transfers. Overlaps with Asia Safari on Laos-only packages; differs in being airline-led rather than a fully-tailored agency.

Regional players

• Go Laos Tours: Laos-focused tour operator offering private and group tours with similar itinerary lengths and price points to Asia Safari. Comparable in destination focus but typically larger group orientation.

Direct peers

• EXO Travel: Indochina-focused DMC offering private, tailor-made tours and small-group experiences across Vietnam, Cambodia, Laos, Thailand, and Myanmar. Direct competitor for multi-country Indochina packages sold to European travelers.
• Khiri Travel: Boutique DMC specializing in tailor-made travel across Thailand, Laos, Cambodia, Vietnam, and Myanmar. Direct competitor for bespoke Indochina itineraries sold to Western travelers seeking authentic experiences.
• Diethelm Travel: Long-established Southeast Asia DMC offering bespoke private tours across Laos, Vietnam, Cambodia, Thailand, and Myanmar. Comparable to Asia Safari Laos in serving French- and English-speaking travelers with tailor-made Indochina itineraries and on-the-ground logistics.
• Smiling Albino: High-end bespoke Indochina tour operator offering custom private trips across Thailand, Laos, Cambodia, Vietnam, and Myanmar. Comparable to Asia Safari's premium tailor-made positioning.
• Travel Indochina: Australia-based Indochina specialist offering private and small-group tours across Vietnam, Laos, Cambodia, Thailand, and Myanmar. Overlaps with Asia Safari on Laos and combined-country product.
• Buffalo Tours: Indochina-focused DMC operating across Vietnam, Cambodia, Laos, Thailand, and Myanmar, offering tailor-made and small-group tours. Competes with Asia Safari for multi-country bookings sourced from European and Australian markets.
• Mekong Trails Travel: Lao-owned boutique DMC specializing in tailor-made tours of Laos and Indochina, with strengths in community-based tourism. Direct competitor for authentic, locally-anchored Laos experiences.

Market position

Strengths2 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC6eWuKXIqyBRjE4jP6gRiwA
• Facebookfacebook.com/pg/asiasafarilaos
• LinkedInlinkedin.com/company/asiasafarilaos
• Instagraminstagram.com/asiasafarilaos

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asia Safari Laos