Hayat TV
Hayat TV is an independent Bosnian broadcaster headquartered in Vogošća, operating a TV channel, the hayat.ba news and lifestyle portal, and mobile apps to serve Bosnian-speaking audiences in Bosnia and Herzegovina and the regional diaspora.
- Company typePrivate
- Founded1990
- HeadquartersVogosca, Bosnia & Herzegovina
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Hayat TV does
Hayat TV (legal entity HAYAT d.o.o. Sarajevo) is a privately held independent media company headquartered in Vogošća, Bosnia and Herzegovina. The company operates a multi-channel content platform consisting of the Hayat TV broadcast channel, the hayat.ba news and lifestyle web portal, and associated mobile applications. Content spans hard news and political coverage, cultural programming, sports, lifestyle (including recipes), and documentary production, with distribution also extended via a maintained YouTube channel to capture diaspora and on-demand viewership.
The core products are the linear TV feed and the hayat.ba digital property; both draw on a shared content production capability and are distributed in parallel to maximize reach. The technology stack implied by the portfolio is conventional broadcaster/web CMS plus mobile app publishing, with no disclosed proprietary platform components. Cultural and civic partnerships — with the Muzej Sarajeva, Federal Ministry of Displaced Persons, Municipality of Novo Sarajevo, Fondacija Sarajevo Navigator, and Narodno pozorište Sarajevo — suggest a co-production and sponsorship model that supplies differentiated cultural content not readily available to purely commercial competitors.
Hayat TV's business model is primarily advertising-supported broadcasting, with a secondary free newsletter subscription channel and video-on-demand distribution through YouTube. The company was founded in 1990 (one source) or 1991 (another), placing it among the longest continuously operating private broadcasters in the Bosnian market. Its core served audience is the Bosnian-speaking population of Bosnia and Herzegovina, with incremental reach into the regional diaspora in Southeastern Europe and Western Europe via satellite and online distribution.
Hayat TV firmographics
Firmographics- Name
- Hayat TV
- Legal name
- HAYAT d.o.o. Sarajevo
- Website
- https://hayat.ba
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hayat TV is an independent Bosnian broadcaster headquartered in Vogošća, operating a TV channel, the hayat.ba news and lifestyle portal, and mobile apps to serve Bosnian-speaking audiences in Bosnia and Herzegovina and the regional diaspora.
- Ownership category
- akta.pro rank
Hayat TV industry classification
Industry- Product category
- Television Broadcasting & Digital Media
- NAICS
- Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- News OTT & Live News Streaming Channels (MPABAHAK)
Keywords
Where Hayat TV is headquartered
LocationHeadquarters
- HQ city
- Vogosca
- HQ country
- Bosnia & Herzegovina
- HQ region
- Europe
Offices1 record
Markets served
Hayat TV business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising: The portal displays ads, sponsored articles, native content, and commercial links from third parties. Commercial content is visibly marked (e.g., with 'promo' or 'sponsored' labels) in accordance with journalistic standards. The marketing page at /marketing provides advertising rates and conditions.
- Newsletter Subscription: Daily morning newsletter 'Jutarnji brief' delivered at 7:00, providing curated content selection. Users sign up with email address and subscription date.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free content access with advertising |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Hayat TV product offering
Product offeringCore offering
Hayat TV is an independent Bosnian media company that produces and distributes original news, politics, culture, sports, and lifestyle (recipes/culinary) content across television broadcasting and digital channels. Its core offerings include the hayat.ba media portal (news articles, Play video streaming, Recepti recipes section), Hayat TV broadcasting (news, documentaries, cultural programs, entertainment), thematic channels, and TV/digital advertising sales.
Product overview
Hayat TV is a Bosnian independent media company offering a unified platform combining television broadcasting and digital media. The core offering consists of the Hayat Media Portal (hayat.ba), which provides news, video content (Play section), and recipes, along with television broadcasting services. The media company operates as a traditional broadcaster and digital media outlet rather than a SaaS or technology product platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Hayat Media Portal (hayat.ba) Comprehensive Bosnian media portal offering news, video content, and culinary content. Serves as the primary digital platform for Hayat TV with news articles, a video Play section, and a recipes (Recepti) section for general BiH audiences.
- Hayat TV Broadcasting Television broadcasting service featuring news programs, documentaries, cultural shows, and entertainment content covering political, cultural, sports, and lifestyle topics for audiences in Bosnia and Herzegovina.
- Jutarnji brief Daily Newsletter Daily email newsletter 'Jutarnji brief' delivered at 7:00 providing curated content selection from the portal. Users sign up with their email address to receive daily updates.
Companies that use Hayat TV
Customer profileSegments1 record
Ideal customer profiles2 records
Hayat TV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hayat TV partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Muzej Sarajeva (Museum of Sarajevo)coreHayat TV partners with Muzej Sarajeva for cultural programming, including the 'Sevdah Damira Imamovića u Svrzinoj kući' project and coverage of exhibitions and cultural events. The partnership promotes Bosnian cultural heritage and historical preservation through joint media coverage.
- Federalno ministarstvo raseljenih osoba i izbjeglicacoreFederal Ministry of Displaced Persons and Refugees serves as the general patron of documentary film 'Sinovi službe smrti' produced/covered by Hayat TV. This documentary covers war crimes trials at the International Criminal Tribunal for the former Yugoslavia.
- Općina Novo SarajevominorMunicipality of Novo Sarajevo served as patron of the premiere screening of documentary film 'Sinovi službe smrti', covered by Hayat TV.
- Fondacija Sarajevo NavigatorcoreFoundation Sarajevo Navigator partners with Muzej Sarajeva and Hayat TV for cultural projects including 'Sevdah Damira Imamovića u Svrzinoj kući' program. The foundation works on promoting Sarajevo and Bosnian cultural heritage for 15 years.
- Narodno pozorište SarajevominorHayat TV covers performances, premieres, and cultural events at the National Theatre Sarajevo, including opera ('Viva la Opera'), ballet ('Dama s kamelijama'), and drama productions.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Hayat TV competitors and assessment
Company assessmentBroad incumbents
- United Media (United Group): Regional media group operating multiple TV channels and digital platforms across the Balkans (including Nova BH). Comparable as a larger incumbent broadcaster operating in BiH and the wider region with overlapping news and entertainment content.
Direct peers
- O Kanal: Bosnian commercial entertainment television channel with online distribution. Comparable as a BiH-based multi-platform entertainment and lifestyle broadcaster targeting overlapping audiences.
- Klix.ba: Leading BiH digital news portal covering politics, culture, sports, and lifestyle. Comparable to Hayat TV's hayat.ba as a domestic independent news platform competing for the same audience and digital ad spend.
- BHT 1 (BHRT): Public broadcaster of Bosnia and Herzegovina operating national TV, radio, and online news. Directly comparable to Hayat TV as a BiH-based multi-platform news and entertainment broadcaster targeting the same audience.
- Federalna TV (FTV): Federation-level BiH public broadcaster operating a TV channel and digital portal covering BiH news, culture, and entertainment. Directly comparable as a domestic BiH multi-platform broadcaster.
- N1 Bosnia (Adria News Channel): Regional 24-hour news channel covering BiH, Serbia, and Croatia with TV, web, and digital distribution. Directly comparable as a BiH-focused multi-platform news broadcaster competing for the same audience and ad budgets.
- Nova BH: BiH general entertainment TV channel operating under United Media, with parallel web and social presence. Comparable to Hayat TV as a BiH entertainment-and-news broadcaster serving the same household audiences.
- Radio Television of Republika Srpska (RTRS): Public broadcaster of Republika Srpska entity in BiH, running TV, radio, and a news portal covering politics, culture, and sports. Comparable as a BiH multi-platform broadcaster competing for the same viewers and advertisers.
- Al Jazeera Balkans: Qatari-funded news operation based in Sarajevo delivering BiH and regional news via web, video, and social. Comparable as a BiH-headquartered, multi-platform news brand targeting the same audience with an 'independent media' positioning.
- RTV BN (Bijeljina): Republika Srpska-based regional TV and radio broadcaster with online news portal covering BiH topics. Comparable as a smaller BiH regional multi-platform broadcaster competing for advertisers and viewers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Hayat TV social profiles
Digital presenceHayat TV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hayat TV leadership team
Management profileNumber of profiles
Hayat TV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hayat TV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hayat TV
What does Hayat TV do?
Hayat TV is an independent Bosnian media company that produces and distributes original news, politics, culture, sports, and lifestyle (recipes/culinary) content across television broadcasting and digital channels. Its core offerings include the hayat.ba media portal (news articles, Play video streaming, Recepti recipes section), Hayat TV broadcasting (news, documentaries, cultural programs, entertainment), thematic channels, and TV/digital advertising sales.
Is Hayat TV a public or private company?
Hayat TV is a private company. It is classified as unknown and is currently operating.
When was Hayat TV founded?
Hayat TV was founded in 1990. It employs 1 to 10 people.
Where is Hayat TV based?
Hayat TV is headquartered in Vogosca, Bosnia & Herzegovina, in the Europe region.
How does Hayat TV make money?
Two revenue lines are on record. Advertising is the primary driver. The others are newsletter Subscription.
Who are Hayat TV's main competitors?
United Media (United Group) is listed as a broad incumbent. Direct peers are O Kanal, Klix.ba, BHT 1 (BHRT), Federalna TV (FTV), N1 Bosnia (Adria News Channel), Nova BH, Radio Television of Republika Srpska (RTRS), Al Jazeera Balkans and RTV BN (Bijeljina).
Does Hayat TV have an API?
No public API is recorded for Hayat TV.
What industry is Hayat TV in?
Hayat TV's product category is Television Broadcasting & Digital Media. Its primary akta.pro industry code is MPABAHAK, News OTT & Live News Streaming Channels. Its NAICS code is 51612 and its SIC code is 4833.