Wynona's House Child Advocacy Center

What Wynona's House Child Advocacy Center does

Wynona's House Child Advocacy Center (legally, the Senator Wynona Lipman Child Advocacy Center) is a 501(c)(3) nonprofit founded in 1999 and headquartered at 185 Washington Street in Newark, New Jersey. It is the only fully co-located Child Advocacy Center (CAC) in New Jersey, operating under the National Children's Alliance (NCA) best-practice model to coordinate the response to child abuse and neglect across Essex County's 22 municipalities and 850,000+ residents. The organization brings together more than 85 multidisciplinary professionals — including law enforcement, prosecutors, child protection, healthcare, mental health, and victim and family advocacy — under a single facility to reduce the number of times a child must disclose abuse and to improve investigative, prosecutorial, and healing outcomes. Services are provided free of charge to families and include forensic interviews, medical and mental health evaluations and treatment (via the co-located Metro Regional Diagnostic and Treatment Center), case management, family advocacy, domestic violence support, a specialized human trafficking program, and community-based prevention services.

The portfolio is organized around three pillars: (1) CAC/MDT core services for investigation and prosecution; (2) Family Advocacy Programs, including the Family Advocacy Volunteer Initiative (FAVI) launched in 2018; and (3) Prevention Services, including the Prevention by Design initiative funded by The Healthcare Foundation of New Jersey. A dedicated MDT Trauma Support Specialist maintains a Serenity Room and delivers vicarious trauma services to staff and partners. The organization is governed by a Board of Trustees chaired by Gale Britton and led by Executive Director and CEO Robert Crocker (MPA).

Wynona's House has no commercial revenue model. Funding is derived from tax-deductible donations (online, mail, vehicle, and pledge programs), corporate sponsorships, signature fundraising events (annual Steel Magnolia Gala and Charity Golf Outing), and foundation and government grants. All services are free at the point of delivery. Since founding, the organization has served more than 14,000 child victims and supported over 38,000 family members, with approximately 950 children served annually and 910+ new child victims in 2023.

Name

Wynona's House Child Advocacy Center

Legal name

Senator Wynona Lipman Child Advocacy Center

Website

https://wynonashouse.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Wynona's House Child Advocacy Center is the only fully co-located Child Advocacy Center in New Jersey, coordinating a multidisciplinary team of 85+ professionals to investigate child abuse and provide forensic, medical, mental health, and family advocacy services free of charge to children and families across Essex County's 22 municipalities.

Ownership category

akta.pro rank

Product category

Child Advocacy and Welfare Services

NAICS

Child and Youth Services (62411), Child and Youth Services (624110)

SIC

Services-Social Services (8300)

akta.pro primary industry

Child Welfare, Foster Care & Adoption Services (BPAGAEAE)

akta.pro secondary industry

Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM)

Keywords

• Child advocacy services
• Forensic interview services
• Family advocacy programs
• Child abuse prevention
• Trauma-informed care

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Donations and Charitable Contributions: Wynona's House relies primarily on tax-deductible donations from individuals, organizations, and corporations. Donations can be made online, by mail, through car donations, or via pledge programs with flexible giving options (monthly, quarterly, or annually).
2. Corporate Sponsorships and Event Fundraising: The organization raises funds through signature fundraising events including the annual Steel Magnolia Gala and Charity Golf Outing. Corporate sponsorships are available at various levels for these events and organizational programs.
3. Foundation and Government Grants: Wynona's House receives grant funding from foundations such as The Healthcare Foundation of New Jersey, which provided founding support for the Prevention by Design initiative. The organization also benefits from public-private partnerships leveraging both public and private resources.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Wynona's House operates the only fully co-located Child Advocacy Center (CAC) in New Jersey, coordinating a multidisciplinary team of law enforcement, prosecutors, child protection, healthcare, mental health, and victim advocacy professionals in a single child-friendly facility in Newark. The organization delivers forensic interviews, medical and mental health evaluations, family advocacy, case management, and community-based prevention services free of charge to child victims of abuse and neglect and their non-offending caregivers across Essex County.

Product overview

Wynona's House is a nonprofit 501(c)(3) organization operating as a fully co-located Child Advocacy Center (CAC), the only one in New Jersey. The organization offers an integrated portfolio of services organized around three core pillars: (1) CAC/MDT Services that coordinate multidisciplinary case response for child abuse victims; (2) Family Advocacy Programs including general family advocacy, domestic violence support, and human trafficking advocacy; and (3) Prevention Services including community education, workshops, and resource centers. Supporting services include the Metro Regional Diagnostic Treatment Center (RDTC) for medical/mental health services, the Family Advocacy Volunteer Initiative (FAVI), Healthcare Service Coordinator coordination, and trauma support specialist services. Together, these programs provide investigation, prosecution, treatment, and prevention services to child victims across Essex County.

Differentiator

Problem solved

Functional benefit

Products and services

• Child Advocacy Center (CAC) and Multidisciplinary Team (MDT) Services Coordinates a multidisciplinary response for child victims of abuse and neglect, bringing together law enforcement, prosecutors, child protection, healthcare, mental health, and victim advocacy professionals in a child-friendly facility to deliver investigation, prosecution, and treatment services.
• Family Advocacy Program (FAP) Provides needs assessments, safety planning, court support, and connections to counseling, medical care, housing, employment, financial assistance, food, clothing, and other resources for non-offending family members of child abuse victims.
• Domestic Violence Program Connects families affected by domestic violence to safe resources and support services, including safety planning, mental health referrals, court support, and transportation assistance.
• Human Trafficking Family Advocacy Program Specialized program for children who are victims of human trafficking, child sexual abuse material (CSAM), or Commercial Sexual Exploitation of Children (CSEC), providing trauma-informed services, therapeutic referrals, psychoeducation, and support navigating child welfare and criminal justice systems.
• Prevention Services Community-based prevention programming including self-esteem building workshops, family financial strengthening initiatives, Know & Tell workshops, community coalitions, and family resource center services.
• Metro Regional Diagnostic Treatment Center (RDTC) Services Medical and psychosocial services for suspected victims of child abuse and neglect, including evidence-based mental health and medical evaluation, treatment, and expert witness court testimony delivered by Newark Beth Israel Medical Center staff onsite.
• Family Advocacy Volunteer Initiative (FAVI) Structured volunteer program providing trained Family Advocate Volunteers to support families and children who have experienced child abuse after completing training on topics including Dynamics of Abuse, Ethics, Special Education, Cyber-bullying, and Vicarious Trauma.

Quantifiable outcome

• 950+ children served annually
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, supporting and minor.

• Essex County Prosecutor's Office (Special Victims Unit)coreStrategic or Co-development PartnerThe ECPO Special Victims Unit was formed in 2010 to coordinate efforts of the ECPO Child Abuse Unit, Sexual Assault and Rape Analysis (SARA) Unit, and Sexual Assault Nurse Examiner (SANE) Program, all co-located at Wynona's House. The unit operates under unified command and is overseen by a Deputy Chief Assistant Prosecutor.
• Newark Beth Israel Medical Center (Metro Regional Diagnostic and Treatment Center)coreStrategic or Co-development PartnerThe Metro RDTC at Children's Hospital of New Jersey is one of New Jersey's four legislatively designated centers of excellence for evaluation, diagnosis, and treatment of child abuse and neglect. Medical and mental health services are provided onsite at Wynona's House, with RDTC staff providing expert witness court testimony.
• New Jersey Division of Child Protection and Permanency (DCP&P)coreStrategic or Co-development PartnerNew Jersey's child protection agency responsible for investigating allegations of child abuse and neglect. DCP&P's investigative unit is co-located at Wynona's House, meeting with other MDT members to share case updates through case conferences and multidisciplinary team coordination.
• Partnership for Children of EssexsupportingStrategic or Co-development PartnerPartnership for Children of Essex participates in the multidisciplinary team at Wynona's House, contributing to the coordinated response for child victims and their families.
• CASA of EssexsupportingStrategic or Co-development PartnerCourt Appointed Special Advocates (CASA) of Essex participates in the multidisciplinary team, providing advocacy for children in the court system as part of the coordinated child abuse response.
• National Children's Alliance (NCA)coreOthersNational association and accrediting body for Child Advocacy Centers. NCA defines standards for CACs and provides accreditation. Wynona's House is an accredited member.
• Crystal Springs ResortminorGTM or Marketing PartnerVenue partner for the 4th Annual Charity Golf Event on October 8, 2024 at Crystal Springs Golf Resort in Hamburg, NJ.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Childhelp: National nonprofit operating the Childhelp National Child Abuse Hotline and advocacy programs for child abuse victims. Comparable child welfare mission with national scope and similar reliance on donations and grants.
• Prevent Child Abuse America: National nonprofit focused on child abuse prevention through advocacy, research, and a national network. Operates a broader mission than Wynona's House but its prevention and awareness work overlaps with Wynona's House prevention services.
• National Center for Missing & Exploited Children: National nonprofit addressing child abduction, exploitation, and victim recovery. Wynona's House Human Trafficking Family Advocacy program addresses an overlapping population with similar trauma-informed case coordination.
• Court Appointed Special Advocates (CASA): National organization that trains volunteers to advocate for children in the court system. CASA of Essex County is a direct partner of Wynona's House, and the two share overlapping child advocacy and case coordination functions.

Emerging players

• Darkness to Light: National nonprofit focused on child sexual abuse prevention through training adults to recognize and respond to abuse. Comparable prevention and education mission at smaller scale, largely digitally distributed.

Regional players

• Children's Advocacy Center of New Jersey (NJCAC): State chapter supporting CACs across New Jersey. Wynona's House is a member and the only fully co-located CAC in the state. NJCAC provides statewide coordination and training similar to what Wynona's House provides regionally.

Direct peers

• National Children's Alliance: NCA is the national accrediting body and membership association for Child Advocacy Centers, including Wynona's House. Both operate the multidisciplinary CAC model for child abuse response, with NCA setting standards that Wynona's House follows.
• National Child Advocacy Center: The Huntsville, AL-based National Child Advocacy Center pioneered the multidisciplinary CAC model. Both organizations operate as regional CAC hubs and NCA-accredited centers serving child abuse victims with co-located investigative and treatment teams.
• Children's Advocacy Center of Manhattan: Manhattan's CAC serves NYC child abuse victims using the same NCA-accredited multidisciplinary model co-located with law enforcement, prosecution, and mental health providers. Directly comparable in service model and target population.

Others

• Children's Defense Fund: National child advocacy organization focused on policy and programs for children living in poverty. Mission-adjacent on child welfare and rights, but operates through advocacy rather than direct services like Wynona's House.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WynonasHouse
• Xx.com/WynonasHouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wynona's House Child Advocacy Center