Pinos Altos
Pinos Altos is a family-owned Mexican forestry and wood-products group headquartered in Durango, operating since 1969 across pine lumber, HT-treated cable reels, moldings, and wood packaging for industrial, furniture, export, and agricultural customers via two subsidiaries.
- Company typePrivate
- Founded1969
- HeadquartersDurango, Mexico
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Pinos Altos does
Pinos Altos is a privately held, family-owned Mexican forestry and wood-products group headquartered in Durango, operating continuously since 1969. The company's core platform is built on owned pine forests and a vertically integrated production chain covering kiln drying, heat treatment (NOM 144 SEMARNAT), and conversion into four product lines: maderas (dimensional pine lumber, beams, and poles), carretes (HT-treated wooden reels for the cable export industry), molduras (pine moldings), and embalaje (wood packaging).
Downstream operations are run through two specialized subsidiaries. Molduras Halcón, S.A. de C.V., founded in 1992 ahead of NAFTA, operates as the largest pine molding factory in Mexico and supplies value-added finished wood products. Maderas y Empaques FERMAR, S.A. de C.V., acquired in 2009 and activated as a commercialization arm in 2022, handles the packaging line and sells to third-party customers. The group holds FSC chain-of-custody, NOM 144 SEMARNAT, and IWPA certifications, which together enable export eligibility and sustainable-sourcing claims required by industrial and furniture buyers.
Revenue is generated through B2B sales of lumber, reels, moldings, and packaging across industrial, furniture, export, and agricultural customer segments in Mexico and internationally. The reels line in particular is tied to the cable industry's export-packaging requirements. Pricing models, contract structures, customer concentration, and financial performance are not publicly disclosed.
Pinos Altos firmographics
Firmographics- Name
- Pinos Altos
- Legal name
- Industrial Pinos Altos
- Website
- https://pinosaltos.com.mx
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pinos Altos is a family-owned Mexican forestry and wood-products group headquartered in Durango, operating since 1969 across pine lumber, HT-treated cable reels, moldings, and wood packaging for industrial, furniture, export, and agricultural customers via two subsidiaries.
- Ownership category
- akta.pro rank
Pinos Altos industry classification
Industry- Product category
- Lumber and Wood Products Manufacturing
- NAICS
- Sawmills (321113), Softwood Veneer and Plywood Manufacturing (321212), Veneer, Plywood, and Engineered Wood Product Manufacturing (3212), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331), Timber Tract Operations (11311)
- SIC
- Sawmills & Planting Mills, General (2421), Lumber & Wood Products (No Furniture) (2400), Millwood, Veneer, Plywood, & Structural Wood Members (2430)
- akta.pro primary industry
- Market Pulp (Bleached Hardwood/Softwood Kraft) (IMAMADAA)
Keywords
Where Pinos Altos is headquartered
LocationHeadquarters
- HQ city
- Durango
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Pinos Altos business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Wood Products Sales: Sale of pine wood products including dimensional lumber, beams, poles, and unfinished wood in various grades (MM, 2, 3, 4, 5, 6) and dimensions
- Wood Reels (Carretes): Manufacturing and sale of wooden reels and plywood reels for cable storage and export, with customizable specifications including diameter, flange material, and drum type
- Moldings (Molduras): Production and sale of pine wood moldings including solid wood and finger joint options, painted moldings with vinyl latex base, and dimensioned wood strips
- Packaging (Embalaje): Specialized wooden packaging products for industrial, furniture, and agricultural sectors through subsidiary Maderas y Empaques FERMAR
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom quotation-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Pinos Altos product offering
Product offeringCore offering
Pinos Altos manufactures and sells pine wood products from its own forestry operations in the Sierra Madre Occidental region of Mexico. Its four core lines are dimensional lumber (maderas, beams, poles), wooden reels and plywood spools for cable export (carretes, HT certified), 100% pine wood moldings including finger-joint options (molduras), and industrial wooden packaging (embalaje). The company serves industrial, furniture, agricultural, and international export customers with FSC-certified sustainable sourcing and IWPA-compliant quality standards.
Product overview
Pinos Altos operates as a vertically integrated pine wood products company offering four core product lines: Maderas (dimension lumber in various grades), Carretes (wood spools for cable export with HT certification), Molduras (pine moldings via subsidiary Molduras Halcón), and Embalaje (industrial packaging via subsidiary FERMAR). The company processes wood from its own forest operations in the Sierra Madre Occidental region, with a primary manufacturing plant in Durango established in 1982. Products serve domestic and international markets with FSC sustainable sourcing certification.
Differentiator
Problem solved
Functional benefit
Products and services
- Maderas (Pine Wood Lumber) Dimensional pine wood lumber available in long and short dimensions, kiln-dried (estufada) or natural drying finishes, planed (cepillado), including beams (vigas) and poles (polines). Products are classified into grades MM, 2, 3, 4, 5, 6, and MillRun, with various thicknesses, widths, and lengths. Used by industrial, construction, and infrastructure customers in Mexico and internationally.
- Carretes (Wooden Reels and Plywood Spools) Wood and plywood spools manufactured for cable storage and export, featuring HT (Heat Treatment) seal certification per NOM 144 SEMARNAT. Available in flange diameters from 35 cm to 250 cm, with options for wood or plywood flanges, PVC/cardboard/wood stave drums, and various cable exit configurations. Sold to international export and industrial customers requiring heat-treated export packaging.
- Molduras (Pine Wood Moldings) 100% pine wood moldings meeting the highest international quality standards. Products include solid pine or finger joint glued moldings, painted moldings with vinyl latex base, edge-glued wood moldings, dimensioned wood rips, and finger joint blanks. Produced by subsidiary Molduras Halcón, currently the largest molding factory in Mexico, using state-of-the-art technology and adhering to IWPA standards. Sold to furniture manufacturers and international buyers.
- Embalaje (Wood Packaging) Specialized wooden packaging solutions for industrial, furniture, and agricultural sectors. Products include crates, containers, and custom wooden packaging manufactured by subsidiary Maderas y Empaques FERMAR. Sold to industrial, furniture, and agricultural customers in Mexico.
Companies that use Pinos Altos
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Pinos Altos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pinos Altos partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Maderas y Empaques FERMAR, S.A. de C.V.coreSubsidiary company established in 2009 specializing in wood and packaging products. FERMAR commercializes wood, boards, and hardware articles, extending Pinos Altos' product portfolio into the packaging sector.
- Molduras Halcón, S.A. de C.V.coreFounded in June 1992 as an additional company of Industrial Pinos Altos, created to add greater value to products from their forests and prepare for NAFTA/T-MEC. Located in Durango, it is currently the largest molding factory in operation in Mexico, using state-of-the-art technology in the sector.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Pinos Altos competitors and assessment
Company assessmentRegional players
- Grupo Industrial Durango (Maderería): Mexican regional lumber and wood products distributor serving the construction and industrial sectors. Comparable as a direct domestic competitor in Mexican pine lumber distribution, sharing customer overlap in industrial and construction verticals.
- Bio Pappel: Largest paper and packaging producer in Mexico using recycled and sustainable fiber. Comparable as a large Mexican forestry-adjacent manufacturer with sustainability positioning and packaging products, similar to FERMAR's packaging business.
Broad incumbents
- Louisiana-Pacific: U.S. building products manufacturer specializing in engineered wood (OSB, LVL, I-joists) and siding. Comparable in engineered structural wood products, particularly relevant for competing in U.S. construction supply chains.
- Arauco: One of the largest forestry and wood products companies in Latin America, producing lumber, panels, and moldings globally. Comparable in product categories (lumber, panels, engineered wood) though much larger and more diversified geographically.
- Duratex: Brazilian wood panels and bath/wood products manufacturer with export reach across the Americas. Comparable in engineered wood panel and millwork categories, with similar vertical integration from forestry through finished products.
- Masisa: Major Latin American wood panels and moldings producer with operations in Mexico and South America. Comparable to Pinos Altos in moldings, panels, and value-added wood products, but at significantly larger scale and broader geographic footprint.
- Egger: European-based global wood products manufacturer producing panels, laminates, and engineered wood components. Comparable in engineered wood and moldings product categories, with strong presence in North American markets via T-MEC trade.
- Kronospan: Global leader in wood-based panels including particleboard, MDF, and engineered wood products. Comparable in engineered wood and panels categories, with significant manufacturing scale and broad product overlap in moldings and value-added wood.
- Boise Cascade: U.S. manufacturer of engineered wood products (EWP), plywood, and lumber, serving construction and industrial markets. Comparable in engineered wood members and lumber product categories, particularly relevant as a North American competitor for export business.
- Weyerhaeuser: One of the world's largest private owners of softwood timber, with lumber, OSB, and engineered wood product lines. Comparable in softwood (pine) lumber and panels, as a benchmark for the timberland + manufacturing model Pinos Altos follows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pinos Altos social profiles
Digital presencePinos Altos compliance and trust
Trust signalCompliance3 records
Pinos Altos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pinos Altos leadership team
Management profileNumber of profiles
Pinos Altos subsidiaries and ownership
Company hierarchySubsidiaries3 records
Pinos Altos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pinos Altos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pinos Altos
What does Pinos Altos do?
Pinos Altos manufactures and sells pine wood products from its own forestry operations in the Sierra Madre Occidental region of Mexico. Its four core lines are dimensional lumber (maderas, beams, poles), wooden reels and plywood spools for cable export (carretes, HT certified), 100% pine wood moldings including finger-joint options (molduras), and industrial wooden packaging (embalaje). The company serves industrial, furniture, agricultural, and international export customers with FSC-certified sustainable sourcing and IWPA-compliant quality standards.
Is Pinos Altos a public or private company?
Pinos Altos is a private company. It is classified as family owned and is currently operating.
When was Pinos Altos founded?
Pinos Altos was founded in 1969. It employs 1 to 10 people.
Where is Pinos Altos based?
Pinos Altos is headquartered in Durango, Mexico, in the Latin America region.
How does Pinos Altos make money?
Four revenue lines are on record. Wood Products Sales are the primary driver. The others are wood Reels (Carretes), moldings (Molduras) and packaging (Embalaje).
Who are Pinos Altos's main competitors?
Regional players on record are Grupo Industrial Durango (Maderería) and Bio Pappel. Broad incumbents are Louisiana-Pacific, Arauco, Duratex, Masisa, Egger, Kronospan, Boise Cascade and Weyerhaeuser.
Does Pinos Altos have an API?
No public API is recorded for Pinos Altos.
What industry is Pinos Altos in?
Pinos Altos's product category is Lumber and Wood Products Manufacturing. Its primary akta.pro industry code is IMAMADAA, Market Pulp (Bleached Hardwood/Softwood Kraft). Its NAICS code is 321113 and its SIC code is 2421.