Every Last Cent
Every Last Cent is a bootstrapped, North Carolina-based virtual CFO firm founded in 2023 that delivers tiered subscription finance services — Quarterly Strategy, Monthly Partnership, and Executive Advisory — to U.S. small and mid-sized businesses across five vertical niches.
- Company typePrivate
- Founded2023
- HeadquartersMooresville, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Every Last Cent does
Every Last Cent, LLC is a virtual CFO and outsourced finance services firm founded in 2023 and headquartered in North Carolina, serving small to mid-sized businesses nationwide with revenues ranging from $400K to $15M+. The company is led by siblings Miranda Whitley, a licensed CPA who oversees finance delivery, and Kaden Edwards, the COO, supported by a five-person team. Service delivery is virtual, with no disclosed physical offices beyond the North Carolina base.
The firm's product is a tiered subscription offering of fractional CFO services: a Quarterly Strategy tier for lighter-touch clients, a Monthly Partnership tier for ongoing embedded finance leadership, and an Executive Advisory tier for higher-revenue clients requiring closer executive-level engagement. The team holds QuickBooks ProAdvisor certifications, indicating standardized tooling around the QuickBooks ecosystem for bookkeeping, reporting, and tax-adjacent workflows. No proprietary technology platform, software product, or AI/ML capability is disclosed — service delivery is human-led and credential-anchored.
Revenue mechanics are based on recurring subscription pricing across the three tiers, monetized through a top-of-funnel consisting of content marketing, social media, and speaking engagements that feed a free discovery-call conversion path. The firm has deliberately focused on five vertical markets — Home Construction, Medical Practices, HVAC/Service Contractors, Real Estate Investors, and Manufacturing/E-commerce — to concentrate domain expertise. It is privately held, bootstrapped with no external funding, and has no disclosed M&A activity, partnerships, or institutional investors.
Every Last Cent firmographics
Firmographics- Name
- Every Last Cent
- Legal name
- Every Last Cent, LLC
- Website
- https://everylastcentllc.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Every Last Cent is a bootstrapped, North Carolina-based virtual CFO firm founded in 2023 that delivers tiered subscription finance services — Quarterly Strategy, Monthly Partnership, and Executive Advisory — to U.S. small and mid-sized businesses across five vertical niches.
- Ownership category
- akta.pro rank
Every Last Cent industry classification
Industry- Product category
- Virtual CFO and Bookkeeping Services
- NAICS
- Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Outsourced Finance & CFO Services (BPAHABAE)
- akta.pro secondary industry
- Accounting & Bookkeeping Services (BPAHABAC)
Keywords
Where Every Last Cent is headquartered
LocationHeadquarters
- HQ city
- Mooresville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Every Last Cent business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Virtual CFO Services - Subscription Packages: Tiered subscription packages (Quarterly, Monthly, Executive Advisory) providing ongoing financial advisory, bookkeeping, tax strategy, and strategic planning services to small business clients. No long-term commitment required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Quarterly | Quarterly Strategy Package |
| Subscription | Monthly | Monthly Partnership Package |
| Subscription | Monthly | Executive Advisory Package |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Every Last Cent product offering
Product offeringCore offering
Every Last Cent provides recurring virtual CFO and bookkeeping services to small and mid-sized businesses, including monthly or quarterly financial review, strategic planning, tax planning, and full-charge bookkeeping. Engagements are sold as tiered subscription packages (Quarterly Strategy, Monthly Partnership, Executive Advisory) delivered 100% remotely through video calls, with add-on services such as tax preparation, payroll, entity structuring, and QuickBooks clean-up offered alongside.
Product overview
Every Last Cent is a virtual CFO services firm offering tiered financial advisory packages: Quarterly Strategy, Monthly Partnership, and Executive Advisory. The company provides a comprehensive suite of financial services including bookkeeping, tax strategy, forecasting, goal tracking, and payroll support. QuickBooks is the primary accounting platform used for client service delivery. Add-on services include QuickBooks clean-ups, sales tax compliance, 1099 filing, accounting system migration, and new acquisition integration. The firm also offers speaking engagements on financial topics through its co-founder Miranda Whitley, CPA.
Differentiator
Problem solved
Functional benefit
Companies that use Every Last Cent
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles1 record
Every Last Cent technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Every Last Cent partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Every Last Cent competitors and assessment
Company assessmentDirect peers
- CFO Share: CFO Share offers fractional CFO services for SMBs and growth-stage companies, providing the same outsourced CFO advisory and financial strategy positioning as Every Last Cent.
- Founder's CPA: Founder's CPA provides fractional CFO, tax, and accounting services targeted at startup founders and small business owners — directly aligned with Every Last Cent's SMB advisory positioning.
- Bench: Bench delivers monthly bookkeeping, financial reporting, and tax support for SMBs with dedicated bookkeepers and software — a directly comparable subscription-based outsourced accounting offering.
- Ignite Spot: Ignite Spot provides outsourced accounting, bookkeeping, and CFO-level services tailored to small businesses, with a similar subscription-driven, SMB-focused delivery model.
- TGG Accounting: TGG Accounting provides outsourced CFO, controller, and bookkeeping services for small businesses, comparable to Every Last Cent's fractional CFO-plus-bookkeeping subscription packages.
- Pilot: Pilot provides fractional CFO, accounting, and bookkeeping services for small businesses and startups, closely overlapping with Every Last Cent's subscription-based virtual CFO model for the SMB segment.
- Acuity CFO: Acuity CFO delivers fractional CFO services for small to mid-sized businesses, including financial strategy, forecasting, and bookkeeping oversight — a close functional peer.
- Bookkeeper360: Bookkeeper360 combines cloud-based bookkeeping with CFO advisory and tax services for small businesses, mirroring Every Last Cent's blend of bookkeeping plus strategic financial guidance.
Broad incumbents
- 1800Accountant: 1800Accountant offers a broader portfolio of accounting, tax, and bookkeeping services to SMBs nationwide; it overlaps with Every Last Cent on bookkeeping/tax work but operates at significantly larger scale.
Regional players
- Bean Ninjas: Bean Ninjas offers cloud-based bookkeeping and financial advisory for online businesses and SMBs, with comparable subscription bookkeeping-plus-advisory services, though primarily serving the Australian market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Every Last Cent social profiles
Digital presenceEvery Last Cent compliance and trust
Trust signalCompliance5 records
Every Last Cent financial estimates
Financial estimateRevenue estimate
Valuation estimate
Every Last Cent leadership team
Management profileNumber of profiles
Profiles5 records
Every Last Cent funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Every Last Cent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Every Last Cent
What does Every Last Cent do?
Every Last Cent provides recurring virtual CFO and bookkeeping services to small and mid-sized businesses, including monthly or quarterly financial review, strategic planning, tax planning, and full-charge bookkeeping. Engagements are sold as tiered subscription packages (Quarterly Strategy, Monthly Partnership, Executive Advisory) delivered 100% remotely through video calls, with add-on services such as tax preparation, payroll, entity structuring, and QuickBooks clean-up offered alongside.
Is Every Last Cent a public or private company?
Every Last Cent is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Every Last Cent founded?
Every Last Cent was founded in 2023. It employs 1 to 10 people.
Where is Every Last Cent based?
Every Last Cent is headquartered in Mooresville, United States, in the North America region.
How does Every Last Cent make money?
One revenue line is on record: virtual CFO Services - Subscription Packages.
Who are Every Last Cent's main competitors?
Direct peers on record are CFO Share, Founder's CPA, Bench, Ignite Spot, TGG Accounting, Pilot, Acuity CFO and Bookkeeper360. 1800Accountant is listed as a broad incumbent. Bean Ninjas is listed as a regional player.
Does Every Last Cent have an API?
No public API is recorded for Every Last Cent.
What industry is Every Last Cent in?
Every Last Cent's product category is Virtual CFO and Bookkeeping Services. Its primary akta.pro industry code is BPAHABAE, Outsourced Finance & CFO Services, with a secondary code of BPAHABAC, Accounting & Bookkeeping Services. Its NAICS code is 54121 and its SIC code is 8742.