Bachata Sensual America
Bachata Sensual America operates three annual Bachata Sensual dance festivals in Houston, Chicago, and San Diego, serving the US Bachata dance community through workshops, competitions, and training camps as the official US representative of the style.
- Company typePrivate
- Founded2021
- HeadquartersHouston, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Bachata Sensual America does
Bachata Sensual America is a Houston-based cultural and entertainment organization that operates as the official US platform representing the Bachata Sensual dance style, which was created in Spain by Korke & Judith. Founded in 2021 and led by Damian and Valeriia, the company organizes three annual multi-day festivals: Bachata Sensual Festival Houston (May), Chicago (September), and SoCal/San Diego (November), complemented by intensive training camps (Sensual Weekend, Beginner Camp, Styling Master Camp, Jack & Jill Master Camp). The Houston festival is celebrating its 5-year anniversary in 2026.
The company's product portfolio is built around live event experiences rather than technology. Its offering is sold as multi-day passes, specialty workshops with limited participant caps (typically 20 leads and 20 follows), performance applications, and ancillary fees such as $100 personal dance videos recorded by event media teams. Pricing escalates monthly leading up to events. Distribution is direct-to-consumer via Eventbrite, with on-site door sales for pre-party tickets. There is no proprietary software platform, no mobile app, no API, and no AI components — the technology footprint is limited to a Wix-hosted marketing site plus standard event ticketing infrastructure.
The business model is B2C and event-driven, with primary revenue from festival ticket sales and secondary revenue from performance application fees and video fees. The company uses an ambassador and family program across at least nine US metro areas to drive community growth and registrations, supported by organic social media (Instagram, Facebook, YouTube, TikTok), an email newsletter, and earned media coverage (AP News, Royalty Magazine, Texas Today, Digital Journal). Strategic partnerships include hotel blocks at Hyatt and Sheraton properties in each festival city and a Bachata Social World Cup collaboration positioning the Houston festival as a North American qualifier for the international competition in Geneva. Headcount is reported at 1–10 employees and no outside funding is disclosed.
Bachata Sensual America firmographics
Firmographics- Name
- Bachata Sensual America
- Legal name
- Bachata Sensual America
- Website
- https://bachatasensualamerica.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bachata Sensual America operates three annual Bachata Sensual dance festivals in Houston, Chicago, and San Diego, serving the US Bachata dance community through workshops, competitions, and training camps as the official US representative of the style.
- Ownership category
- akta.pro rank
Bachata Sensual America industry classification
Industry- Product category
- Dance Event Services
- NAICS
- Dance Companies (71112), Performing Arts Companies (7111)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Dance Festivals & Dance Series (MPAGADAJ)
- akta.pro secondary industries
- Dance Performances (THAJAFAD), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Cultural & Folk Dance Performances (MPAGADAD), Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)
Keywords
Where Bachata Sensual America is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Bachata Sensual America business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Festival Ticket Sales: Primary revenue stream from selling tickets to multi-day dance festivals. Events include full festival passes, workshop packages, and specialty camps (Beginner Camp, Styling Master Camp, Jack & Jill Master Camp, Sensual Weekend intensive). Prices increase monthly leading up to events.
- Performance Application Fees: Revenue from dancer performance applications where participants pay to audition/perform at festival shows.
- Video Fees: Personal dance videos recorded by the event media team are available for $100 per video, purchased by festival participants for personal promotional use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | San Diego Festival Hotel Block |
| Unit Pricing | Pay-as-you-go | Houston Festival Hotel Block |
| Unit Pricing | Pay-as-you-go | Chicago Festival Hotel Block |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Bachata Sensual America product offering
Product offeringCore offering
Bachata Sensual America organizes and promotes multi-day Bachata Sensual dance festivals in Houston, Chicago, and San Diego, featuring world-class international instructors (including style creators Korke & Judith), intensive training camps, competitions, social dancing, and performances. It also runs an Ambassador & Family community program and acts as a North American qualifier for the Bachata Social World Cup in Geneva.
Product overview
Bachata Sensual America is the official platform representing Bachata Sensual dance in the United States, organizing three annual signature festivals (Houston, Chicago, and San Diego) as its core products. The portfolio includes supplementary training camps (Sensual Weekend, Beginner Camp, Styling Master Camp, Jack & Jill Master Camp) that provide intensive workshops alongside the festivals. Additional offerings include the Ambassador & Family Program for community representation, Performance Applications for dance teams, and the Bachata Social World Cup North American Cup qualifier competition. The company also operates a Volunteer Program and sells tickets through Eventbrite integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Bachata Sensual Festival Houston Annual signature multi-day Bachata Sensual festival held in Houston, TX, featuring world-class international instructors, workshops, performances, competitions (Jack & Jill, Amateur, North American Cup), and social dancing for dancers of all levels. Celebrating its 5-year anniversary in 2026.
- Bachata Sensual Festival Chicago Annual multi-day Bachata Sensual festival held in Rosemont, IL (Chicago area), featuring workshops, performances, and social events delivering a European-style bachata experience for U.S. dancers.
- Bachata Sensual Festival SoCal (San Diego) Annual multi-day Bachata Sensual festival on the West Coast in San Diego, CA, featuring instructors, DJs, performances, and social dancing, positioned as U.S.A.'s #1 European Bachata Sensual Experience.
- Sensual Weekend Camp Exclusive 6-hour intensive training focused on foundations, technique, connection, and musicality in Bachata Sensual, held alongside the Houston festival. Limited to 20 leads and 20 follows with video evaluation required.
- Beginner Camp Beginner-friendly intensive training designed to build strong Bachata Sensual fundamentals, covering timing, basic steps, body movement, connection, and partnerwork fundamentals. Limited to 20 leads and 20 follows and held alongside the Houston festival.
- Styling Master Camp Styling-focused intensive training designed to refine elegance, improve body movement, and develop personal expression in Bachata Sensual, with emphasis on musicality, arm styling, body control, transitions, and polishing details.
- Jack & Jill Master Camp Master camp that helps dancers understand the Jack & Jill competition experience from both dancer and judge perspectives, exploring judging criteria, decision-making processes, and competitive mindset. Limited to 40 participants.
- Ambassador & Family Program Official representation program for the Bachata Sensual style in America. Ambassadors are official representatives who uphold high standards of dance and are mentored by Bachata Sensual leadership; the Family Program supports intermediate-level dancers in their dance journey across multiple U.S. cities.
- Bachata Social World Cup North American Cup Qualifying competition held as part of the Houston festival that connects U.S. winners to the international Bachata Social World Cup circuit in Geneva, with winners representing North America at the global event.
- Personal Dance Videos Personal dance videos recorded by the on-site event media team at festivals, available to festival participants for $100 per video for personal promotional use.
Companies that use Bachata Sensual America
Customer profileSegments2 records
Ideal customer profiles2 records
Bachata Sensual America technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bachata Sensual America partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Bachata Social World CupcoreStrategic collaboration making BSFH Houston a qualifier for the Bachata Social World Cup in Geneva. Winners of the North American Cup category qualify to represent North America at the international competition. This connects the festival to an international dance circuit.
- Hyatt Regency La JollacoreOfficial hotel for Bachata Sensual Festival SoCal 2026. Special rate of $189/night negotiated for festival attendees. Reservation deadline October 23, 2026.
- Sheraton Brookhollow HoustoncoreOfficial hotel for Bachata Sensual Festival Houston. Special rate of $169/night negotiated for attendees. Overflow hotel partnership with Heritage Place Houston Brookhollow.
- Hyatt Regency O'Hare ChicagocoreOfficial hotel for Bachata Sensual Festival Chicago 2026. Special rate of $166/night with free shuttle service from O'Hare Airport. Reservation deadline August 20, 2026.
- EventbritecorePrimary ticketing platform for all Bachata Sensual America festivals. Provides event registration infrastructure for ticket sales across Houston, Chicago, and San Diego events.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Bachata Sensual America competitors and assessment
Company assessmentDirect peers
- Arizona Bachata Festival: U.S. Southwest Bachata festival with a multi-day workshop, performance, and social dance format similar to Bachata Sensual America's events. Comparable in scale and target audience.
- Seattle Bachata Festival: Pacific Northwest Bachata festival offering workshops, performances, and social dancing to the local bachata community. Comparable as a regional U.S. bachata festival with touring international instructors.
- Miami Bachata Congress: Major U.S. Bachata festival in Miami targeting a similar attendee profile of serious bachata dancers from across the country and Latin America. Closely comparable multi-day festival model with international instructors.
- Los Angeles Bachata Festival: West Coast U.S. bachata festival competing with Bachata Sensual San Diego for the same Southern California attendee base. Comparable format and target audience, with potential direct overlap and competition.
- Bachata Social World Cup: International Bachata Sensual competition organizer that Bachata Sensual America partners with for the North American Cup qualifier. Comparable in that it activates the same dancer community around international competition, but operates at a global rather than national level.
- DC Bachata Congress: Multi-day Bachata festival in the Washington D.C. metro serving the same bachata enthusiast segment with internationally touring instructors, workshops, and social dancing. Directly comparable operating model and target audience.
- Dallas Bachata Festival: Texas-based Bachata festival serving the same regional Bachata Sensual-leaning community that Bachata Sensual America taps into via Houston. Closely comparable operating model and audience.
Emerging players
- Dallas Salsa Fiesta: Multi-day Latin dance festival in the same Texas region featuring overlapping instructors and dancer audiences. Comparable festival operating model but focused on salsa rather than Bachata Sensual.
Others
- Eventbrite: Ticketing and event technology platform that Bachata Sensual America uses as its primary ticket distribution channel. Comparable not as a competitor but as an infrastructure provider whose pricing and policies directly affect the festival's economics.
Regional players
- Toronto Bachata Festival: Canadian Bachata festival attracting many of the same U.S. dancers and instructors. Comparable festival format and audience, but operates in a separate geography (Canada) rather than competing directly with Bachata Sensual America.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bachata Sensual America social profiles
Digital presenceBachata Sensual America financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bachata Sensual America leadership team
Management profileNumber of profiles
Profiles2 records
Bachata Sensual America funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bachata Sensual America M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bachata Sensual America
What does Bachata Sensual America do?
Bachata Sensual America organizes and promotes multi-day Bachata Sensual dance festivals in Houston, Chicago, and San Diego, featuring world-class international instructors (including style creators Korke & Judith), intensive training camps, competitions, social dancing, and performances. It also runs an Ambassador & Family community program and acts as a North American qualifier for the Bachata Social World Cup in Geneva.
Is Bachata Sensual America a public or private company?
Bachata Sensual America is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bachata Sensual America founded?
Bachata Sensual America was founded in 2021. It employs 1 to 10 people.
Where is Bachata Sensual America based?
Bachata Sensual America is headquartered in Houston, United States, in the North America region.
How does Bachata Sensual America make money?
Three revenue lines are on record. Festival Ticket Sales are the primary driver. The others are performance Application Fees and video Fees.
Who are Bachata Sensual America's main competitors?
Direct peers on record are Arizona Bachata Festival, Seattle Bachata Festival, Miami Bachata Congress, Los Angeles Bachata Festival, Bachata Social World Cup, DC Bachata Congress and Dallas Bachata Festival. Dallas Salsa Fiesta is listed as an emerging player. Eventbrite is listed as an others. Toronto Bachata Festival is listed as a regional player.
Does Bachata Sensual America have an API?
No public API is recorded for Bachata Sensual America.
What industry is Bachata Sensual America in?
Bachata Sensual America's product category is Dance Event Services. Its primary akta.pro industry code is MPAGADAJ, Dance Festivals & Dance Series, with a secondary code of THAJAFAD, Dance Performances. Its NAICS code is 71112 and its SIC code is 7900.