Bachata Sensual America

What Bachata Sensual America does

Bachata Sensual America is a Houston-based cultural and entertainment organization that operates as the official US platform representing the Bachata Sensual dance style, which was created in Spain by Korke & Judith. Founded in 2021 and led by Damian and Valeriia, the company organizes three annual multi-day festivals: Bachata Sensual Festival Houston (May), Chicago (September), and SoCal/San Diego (November), complemented by intensive training camps (Sensual Weekend, Beginner Camp, Styling Master Camp, Jack & Jill Master Camp). The Houston festival is celebrating its 5-year anniversary in 2026.

The company's product portfolio is built around live event experiences rather than technology. Its offering is sold as multi-day passes, specialty workshops with limited participant caps (typically 20 leads and 20 follows), performance applications, and ancillary fees such as $100 personal dance videos recorded by event media teams. Pricing escalates monthly leading up to events. Distribution is direct-to-consumer via Eventbrite, with on-site door sales for pre-party tickets. There is no proprietary software platform, no mobile app, no API, and no AI components — the technology footprint is limited to a Wix-hosted marketing site plus standard event ticketing infrastructure.

The business model is B2C and event-driven, with primary revenue from festival ticket sales and secondary revenue from performance application fees and video fees. The company uses an ambassador and family program across at least nine US metro areas to drive community growth and registrations, supported by organic social media (Instagram, Facebook, YouTube, TikTok), an email newsletter, and earned media coverage (AP News, Royalty Magazine, Texas Today, Digital Journal). Strategic partnerships include hotel blocks at Hyatt and Sheraton properties in each festival city and a Bachata Social World Cup collaboration positioning the Houston festival as a North American qualifier for the international competition in Geneva. Headcount is reported at 1–10 employees and no outside funding is disclosed.

Name

Bachata Sensual America

Legal name

Bachata Sensual America

Website

https://bachatasensualamerica.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Bachata Sensual America operates three annual Bachata Sensual dance festivals in Houston, Chicago, and San Diego, serving the US Bachata dance community through workshops, competitions, and training camps as the official US representative of the style.

Ownership category

akta.pro rank

Product category

Dance Event Services

NAICS

Dance Companies (71112), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Festivals & Dance Series (MPAGADAJ)

akta.pro secondary industries

Dance Performances (THAJAFAD), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Cultural & Folk Dance Performances (MPAGADAD), Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

Keywords

• Bachata dance festivals
• Dance event organization
• Latin dance workshops
• Dance training camps
• Cultural dance experiences

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Festival Ticket Sales: Primary revenue stream from selling tickets to multi-day dance festivals. Events include full festival passes, workshop packages, and specialty camps (Beginner Camp, Styling Master Camp, Jack & Jill Master Camp, Sensual Weekend intensive). Prices increase monthly leading up to events.
2. Performance Application Fees: Revenue from dancer performance applications where participants pay to audition/perform at festival shows.
3. Video Fees: Personal dance videos recorded by the event media team are available for $100 per video, purchased by festival participants for personal promotional use.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Bachata Sensual America organizes and promotes multi-day Bachata Sensual dance festivals in Houston, Chicago, and San Diego, featuring world-class international instructors (including style creators Korke & Judith), intensive training camps, competitions, social dancing, and performances. It also runs an Ambassador & Family community program and acts as a North American qualifier for the Bachata Social World Cup in Geneva.

Product overview

Bachata Sensual America is the official platform representing Bachata Sensual dance in the United States, organizing three annual signature festivals (Houston, Chicago, and San Diego) as its core products. The portfolio includes supplementary training camps (Sensual Weekend, Beginner Camp, Styling Master Camp, Jack & Jill Master Camp) that provide intensive workshops alongside the festivals. Additional offerings include the Ambassador & Family Program for community representation, Performance Applications for dance teams, and the Bachata Social World Cup North American Cup qualifier competition. The company also operates a Volunteer Program and sells tickets through Eventbrite integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Bachata Sensual Festival Houston Annual signature multi-day Bachata Sensual festival held in Houston, TX, featuring world-class international instructors, workshops, performances, competitions (Jack & Jill, Amateur, North American Cup), and social dancing for dancers of all levels. Celebrating its 5-year anniversary in 2026.
• Bachata Sensual Festival Chicago Annual multi-day Bachata Sensual festival held in Rosemont, IL (Chicago area), featuring workshops, performances, and social events delivering a European-style bachata experience for U.S. dancers.
• Bachata Sensual Festival SoCal (San Diego) Annual multi-day Bachata Sensual festival on the West Coast in San Diego, CA, featuring instructors, DJs, performances, and social dancing, positioned as U.S.A.'s #1 European Bachata Sensual Experience.
• Sensual Weekend Camp Exclusive 6-hour intensive training focused on foundations, technique, connection, and musicality in Bachata Sensual, held alongside the Houston festival. Limited to 20 leads and 20 follows with video evaluation required.
• Beginner Camp Beginner-friendly intensive training designed to build strong Bachata Sensual fundamentals, covering timing, basic steps, body movement, connection, and partnerwork fundamentals. Limited to 20 leads and 20 follows and held alongside the Houston festival.
• Styling Master Camp Styling-focused intensive training designed to refine elegance, improve body movement, and develop personal expression in Bachata Sensual, with emphasis on musicality, arm styling, body control, transitions, and polishing details.
• Jack & Jill Master Camp Master camp that helps dancers understand the Jack & Jill competition experience from both dancer and judge perspectives, exploring judging criteria, decision-making processes, and competitive mindset. Limited to 40 participants.
• Ambassador & Family Program Official representation program for the Bachata Sensual style in America. Ambassadors are official representatives who uphold high standards of dance and are mentored by Bachata Sensual leadership; the Family Program supports intermediate-level dancers in their dance journey across multiple U.S. cities.
• Bachata Social World Cup North American Cup Qualifying competition held as part of the Houston festival that connects U.S. winners to the international Bachata Social World Cup circuit in Geneva, with winners representing North America at the global event.
• Personal Dance Videos Personal dance videos recorded by the on-site event media team at festivals, available to festival participants for $100 per video for personal promotional use.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Bachata Social World CupcoreStrategic or Co-development Partner · 21 May 2026Strategic collaboration making BSFH Houston a qualifier for the Bachata Social World Cup in Geneva. Winners of the North American Cup category qualify to represent North America at the international competition. This connects the festival to an international dance circuit.
• Hyatt Regency La JollacoreOthersOfficial hotel for Bachata Sensual Festival SoCal 2026. Special rate of $189/night negotiated for festival attendees. Reservation deadline October 23, 2026.
• Sheraton Brookhollow HoustoncoreOthersOfficial hotel for Bachata Sensual Festival Houston. Special rate of $169/night negotiated for attendees. Overflow hotel partnership with Heritage Place Houston Brookhollow.
• Hyatt Regency O'Hare ChicagocoreOthersOfficial hotel for Bachata Sensual Festival Chicago 2026. Special rate of $166/night with free shuttle service from O'Hare Airport. Reservation deadline August 20, 2026.
• EventbritecoreChannel Partner/ Reseller/ DistributorPrimary ticketing platform for all Bachata Sensual America festivals. Provides event registration infrastructure for ticket sales across Houston, Chicago, and San Diego events.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Arizona Bachata Festival: U.S. Southwest Bachata festival with a multi-day workshop, performance, and social dance format similar to Bachata Sensual America's events. Comparable in scale and target audience.
• Seattle Bachata Festival: Pacific Northwest Bachata festival offering workshops, performances, and social dancing to the local bachata community. Comparable as a regional U.S. bachata festival with touring international instructors.
• Miami Bachata Congress: Major U.S. Bachata festival in Miami targeting a similar attendee profile of serious bachata dancers from across the country and Latin America. Closely comparable multi-day festival model with international instructors.
• Los Angeles Bachata Festival: West Coast U.S. bachata festival competing with Bachata Sensual San Diego for the same Southern California attendee base. Comparable format and target audience, with potential direct overlap and competition.
• Bachata Social World Cup: International Bachata Sensual competition organizer that Bachata Sensual America partners with for the North American Cup qualifier. Comparable in that it activates the same dancer community around international competition, but operates at a global rather than national level.
• DC Bachata Congress: Multi-day Bachata festival in the Washington D.C. metro serving the same bachata enthusiast segment with internationally touring instructors, workshops, and social dancing. Directly comparable operating model and target audience.
• Dallas Bachata Festival: Texas-based Bachata festival serving the same regional Bachata Sensual-leaning community that Bachata Sensual America taps into via Houston. Closely comparable operating model and audience.

Emerging players

• Dallas Salsa Fiesta: Multi-day Latin dance festival in the same Texas region featuring overlapping instructors and dancer audiences. Comparable festival operating model but focused on salsa rather than Bachata Sensual.

Others

• Eventbrite: Ticketing and event technology platform that Bachata Sensual America uses as its primary ticket distribution channel. Comparable not as a competitor but as an infrastructure provider whose pricing and policies directly affect the festival's economics.

Regional players

• Toronto Bachata Festival: Canadian Bachata festival attracting many of the same U.S. dancers and instructors. Comparable festival format and audience, but operates in a separate geography (Canada) rather than competing directly with Bachata Sensual America.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BachataSensualAmerica/videos
• Facebookfacebook.com/BachataEventsUSA
• Instagraminstagram.com/bachatasensualamerica
• TikToktiktok.com/@bs_eventsusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bachata Sensual America