Georgian Events

What Georgian Events does

Georgian Events is a Tbilisi-headquartered experiential event management company founded in 1999 as a spin-off of Caucasus Travel. It was the first professional event management company in Georgia and operates today as part of Georgian Hospitality Group. Over 25+ years the firm has delivered 800+ events for 120+ clients across 40+ destinations, operating five core service divisions — Corporate Events, Professional Conference Organiser (PCO), Incentive Travel & DMC, Public Events, and Private Events — supported by seven in-house production capabilities (catering, audiovisual production, branding, entertainment, product launches, event design, and technical production).

The company's commercial architecture is a three-tier Event Shop model: Level 1 item-by-item equipment rental (tents, staging, sound, lighting, LED, furniture, décor, signage), Level 2 pre-designed Smart Packages (Tent+Catering, Tent+Entertainment, Conference Package, Gala Package), and Level 3 full-service event management following a six-step methodology (Purpose Definition, Concept Development, Planning, Production, Delivery, Evaluation). Pricing is quote-based and not publicly disclosed; contracts range from single-event project work to multi-year engagements. No proprietary software platform or technology stack is disclosed — operations rely on in-house production assets, established supplier networks across six delivery regions (Tbilisi, Kakheti, Svaneti, Batumi, and broader Georgia), and direct enterprise sales.

The go-to-market motion is hybrid: enterprise field sales targeting international MICE planners and corporate clients through direct outreach and inquiry-based project briefs, paired with a self-service direct-to-consumer Event Shop channel for smaller buyers. Named clients include World Bank Group (25-year partnership), UNWTO, WHO, Sheraton Grand, Swissôtel, HSBC, Visa, Samsung, Nestlé, Hennessy, Borjomi, TBC Bank, ProCredit Bank, Eurovision, Würth, and Geocell. The business makes money primarily through professional services fees for full-service event management and equipment rental margins on Event Shop tiers.

Name

Georgian Events

Legal name

Georgian Events

Website

https://events.ge

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Georgian Events is a Tbilisi-based experiential event management company, founded in 1999, that delivers corporate events, PCO congresses, incentive travel, public events, and private celebrations across Georgia for international and domestic enterprise clients.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Arts, Entertainment, and Recreation (71)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

akta.pro secondary industries

Gala Dinners & Fundraising Events (Nonprofit/CSR) (MPAGAHAE), Regional Multi-Sport Games & Festival Organizers (MPAKADAK)

Keywords

• Event management services
• Corporate event planning
• Destination management
• Conference organization
• Event production services

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Full-Service Event Management: Complete event management from first brief to final evaluation, including purpose definition, concept development, planning, production, delivery, and post-event evaluation. This is the highest-tier service offering with comprehensive project management.
2. Equipment Rental (Event Shop Level 1): Item-by-item equipment rental including tents, staging, sound, lighting, LED, projection, furniture, décor, tables, linen, tableware, power, climate control, signage and branding. Transparent pricing model with professional gear and tested crews.
3. Smart Packages (Event Shop Level 2): Pre-designed combinations bundling services: Tent + Catering, Tent + Entertainment, Conference Package, and Gala Package. Engineered for speed of decision and cost-efficiency while remaining customizable.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Georgian Events is a professional event management company that plans, designs, and executes corporate events, international conferences, incentive travel, public events, and private celebrations across Georgia. Services are delivered through in-house production capabilities covering catering, audiovisual, branding, entertainment, event design, and technical production, with three service tiers via the Event Shop: item-by-item equipment rental, pre-designed Smart Packages, and full-service event management. The company has operated continuously since 1999 as part of Georgian Hospitality Group.

Product overview

Georgian Events is an experiential event management company offering a three-tier service model through its Event Shop platform. The core offerings include five primary service divisions (Corporate Events, Professional Conference Organiser, Incentive Travel & DMC, Public Events, and Private Events), supported by seven in-house capabilities (Catering, Audiovisual Production, Branding, Entertainment, Product Launches, Event Design, and Technical Production). The Event Shop provides three service levels: item-by-item equipment rental, pre-designed Smart Packages (Tent+Catering, Tent+Entertainment, Conference, Gala), and Full-Service Event Management following a six-step methodology. The company operates as part of Georgian Hospitality Group, founded in 1999.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Events Full-service corporate event management covering annual meetings, leadership offsites, and milestone celebrations engineered for impact. For enterprise clients seeking end-to-end execution of corporate communications events.
• Professional Conference Organiser (PCO) End-to-end Professional Conference Organiser services for multi-day international congresses, plenaries, and high-level forums, with PCO experience since 2004 across medical, financial, and diplomatic congresses. For international associations, scientific societies, and government bodies hosting large-scale conferences.
• Incentive Travel & DMC Bespoke incentive journeys and destination management across Georgia covering Kakheti wine country, Svaneti highlands, Batumi Black Sea coast, and other regions. Provides one accountable partner on the ground managing transport, hotels, permits, protocol, and 24/7 operations. For international incentive travel agencies and corporate incentive programs.
• Public Events City-scale festivals, concerts, and cultural programming for mass audiences, including venue management, permits, and mass audience engagement. For government bodies, municipalities, cultural institutions, and sponsors of public celebrations.
• Private Events Galas, anniversaries, and private celebrations staged with cinematic precision, with high production values and personalized attention to detail. For private clients, wedding planners, family offices, and domestic organizations seeking premium intimate event experiences.
• Event Shop — Equipment Rental

Quantifiable outcome

• 800+ events delivered over 25+ years
• +4 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and foundational.

• Georgian Hospitality GroupcoreOthers · 1 January 1999Georgian Events is part of Georgian Hospitality Group, a family of companies devoted to how visitors experience Georgia. This parent company relationship provides strategic backing and integration with other hospitality services.
• Caucasus TravelfoundationalStrategic or Co-development Partner · 1 January 1999Georgian Events was founded in 1999 as a spin-off of Caucasus Travel, establishing the foundation for Georgia's first professional event management company. This heritage relationship connects Georgian Events to the broader Georgian tourism and hospitality ecosystem.

Scale indicators5 records

Recent moves1 record

Broad incumbents

• Freeman: US-headquartered event production and brand experience company with strong in-house AV, design, and technical production capabilities — comparable to Georgian Events' in-house production breadth across AV, branding, and technical production.
• CWT Meetings & Events: Global meetings, events, and conference management division of CWT, serving large multinational clients with corporate events and incentive travel — comparable business model to Georgian Events' corporate and incentive travel lines.
• BCD Meetings & Events: Global corporate meetings and events agency under BCD Group, delivering end-to-end event management for enterprise clients across geographies — comparable to Georgian Events in full-service corporate event delivery, but at vastly greater scale and geographic reach.
• dnata (Emirates) Events Division: Event management division of the Emirates Group's dnata travel services, covering corporate events, conferences, and DMC in the Gulf — comparable in DMC and corporate event delivery to Georgian Events' Gulf-targeted inbound MICE work.
• GL Events: French-listed integrated event services group covering venues, event production, and management — comparable to Georgian Events across the in-house production stack (AV, staging, technical) plus event management.
• George P. Johnson Experience Marketing: Global experience marketing agency specializing in product launches, brand activations, and corporate events — directly comparable to Georgian Events' product launch and corporate event offerings.
• MCI Group: Swiss-based global association, congress, and event management company with PCO capabilities and DMC services — directly comparable to Georgian Events' PCO and DMC divisions, but with worldwide office footprint.

Regional players

• Eventum Premix: CIS-region event management company historically active across Russia and former Soviet markets — most geographically and culturally adjacent peer to Georgian Events, with overlapping clientele and destination-management style operations.

Others

• Wanda Events (Caucasus Travel sister-ecosystem): Georgian inbound tourism and DMC arm (sister to Georgian Events under the Caucasus Travel heritage ecosystem) — adjacent peer operating in overlapping destination-management territory with shared supplier base and customers.

Direct peers

• Pico (Global): Asia-based experiential event management group with full-service corporate events, PCO, and in-house production — closely aligned with Georgian Events' end-to-end service model across corporate and congress segments.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/eventsge
• LinkedInlinkedin.com/company/georgianevents
• Instagraminstagram.com/events.ge

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Georgian Events