Scrum

What Scrum does

Scrum Hong Kong (Scrum HK) is a privately held, Hong Kong-based professional training company founded in 2016 that delivers Scrum.org-certified Professional Scrum training courses. The firm operates as the only Scrum.org-certified Professional Scrum Trainer (PST) organization in Hong Kong, led by Lorenz Cheung — the first PST in the city and one of only four globally certified to teach the full range of Scrum.org courses — alongside a second PST, Ken Kwan. Its course portfolio spans foundational (PSF), practitioner (PSM, PSPO), advanced (PSM-A), and AI-integrated variants (PSM-AI, PSPO-AI), with instruction available in English and Cantonese primarily at a Kowloon Tong training location.

The business operates on a professional services revenue model, charging per-participant course fees ranging from HK$5,778 to HK$9,360. Distribution occurs through direct classroom delivery in Hong Kong, via the HKPC Academy registration platform, and through regional training engagements across China, Singapore, Malaysia, and Australia. Course fees are further subsidized for eligible Hong Kong permanent residents and companies through the government-administered NITTP program. Certifications issued are globally recognized and lifetime valid with no renewal costs, which is positioned as a key differentiator against alternative Agile training providers.

Scrum HK serves two customer segments: large enterprises undertaking Agile transformation (with disclosed engagements at HKBN, Cathay Pacific, Morgan Stanley, JPMorgan, British Telecom, PCCW Solutions, West Kowloon Cultural District Authority, Automated Systems, jobsdb, and Argus Data Insights) and individual IT professionals seeking Scrum.org certification. To date, the firm has trained more than 5,200 executives and professionals across 14 Asia Pacific regions. The underlying technology stack is not a relevant differentiator, as the offering is human-delivered instructor-led training, with no proprietary software product, app, or AI model of its own.

Name

Scrum

Legal name

Scrum HK

Website

https://scrum.hk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Scrum Hong Kong (Scrum HK) is a privately held, Hong Kong-based Professional Scrum training firm offering Scrum.org-certified courses (PSM, PSPO, PSM-A, and AI-Essentials variants) to enterprise clients and individual professionals across Asia Pacific.

Ownership category

akta.pro rank

Product category

Professional Training Services

NAICS

Business Schools and Computer and Management Training (6114), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Project, Process & Quality Certification Prep (PMP, PRINCE2, Lean Six Sigma, ITIL) (EDANAIAE)

akta.pro secondary industries

Credentialing, Certification Prep & Exam Training (BPACANAJ), Project, Program & Portfolio Management Certifications (EDAAANAB), Short-Term Certificate & Micro-Credential Programs (International) (EDAIAIAI)

Keywords

• Scrum training
• Agile certification
• Professional Scrum courses
• Agile coaching
• Scrum Master training

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Scrum Training Courses: Classroom-based professional training courses for Scrum certifications including PSM, PSPO, and PSM-A. Revenue generated through course fees paid by individuals or corporate sponsors. Courses offered in English and Cantonese.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Scrum HK delivers Scrum.org-certified Professional Scrum training courses including Professional Scrum Foundations (PSF), Professional Scrum Master (PSM, PSM-A, PSM-AI), and Professional Scrum Product Owner (PSPO, PSPO-AI). Training is delivered as instructor-led classroom sessions in English and Cantonese in Hong Kong, with globally recognized lifetime Professional Scrum certifications included.

Product overview

Scrum HK is a professional Scrum training organization based in Hong Kong, offering instructor-led courses certified by Scrum.org. The product portfolio consists of Professional Scrum training courses spanning three levels: foundational (PSF), practitioner (PSM/PSPO), and advanced (PSM-A), with recent AI Essentials variants integrating artificial intelligence concepts into Scrum practices. All courses are taught by Scrum.org-certified Professional Scrum Trainers and include globally recognized Professional Scrum certifications that are valid for life with no renewal costs. Training is conducted primarily in Hong Kong with options for English and Cantonese instruction.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Scrum Master (PSM)

Quantifiable outcome

• Trained over 5,200 executives and professionals across 14 Asia Pacific regions
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• HKPC AcademycoreChannel Partner/ Reseller/ DistributorCourses registered and delivered through HKPC Academy partnership. HKPC Academy serves as the official registration platform for Professional Scrum training courses in Hong Kong, with courses published on the NITTP funding program website.
• Scrum.orgcoreTechnology or IntegrationScrum.org is the certifying body for Professional Scrum training. Lorenz Cheung is a Professional Scrum Trainer (PST) certified by Scrum.org, teaching the full range of Scrum.org courses. All certifications (PSM, PSPO, PSM-A) are globally recognized and lifetime valid with no renewal costs.
• VTC (Vocational Training Council) / NITTPminorOthersNITTP (New Information Technology Training Programme) is a Hong Kong government-funded initiative administered by VTC. Scrum training courses are eligible for NITTP funding, with subsidies covering up to 100% of course fees for eligible Hong Kong permanent residents and companies.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• International Institute for Learning (IIL): IIL is an established global training provider offering Agile, Scrum, PMP, and PRINCE2 certifications. It is a broader incumbent that competes with Scrum HK for corporate Agile training mandates, especially for multinational enterprises operating in APAC.

Direct peers

• Simplilearn: Simplilearn provides online Scrum Master and Agile certification training alongside a broad professional certification catalog. It overlaps with Scrum HK on PMP/PRINCE2/Scrum prep and competes for the same enterprise upskilling dollar.
• Invensis Learning: Invensis Learning provides PMP, Scrum Master, and Agile certification training with corporate group training offerings. It overlaps with Scrum HK on the project management and Agile certification prep category and targets similar enterprise buyers.
• GreyCampus: GreyCampus offers Agile and Scrum certification courses for working professionals and enterprises. It competes for the same Scrum/Agile certification market with online-led delivery that overlaps with Scrum HK's classroom model.
• Sprintzeal: Sprintzeal delivers Agile and Scrum certification training globally across multiple delivery modes. It competes with Scrum HK for individual and corporate learners pursuing Agile credentials, especially in Asia.
• Radtac (a QRP International company): Radtac is a UK-based Agile transformation and training firm offering Scrum and enterprise agility courses. It is comparable to Scrum HK as a focused Agile training specialist serving enterprise clients, though geographically rooted in Europe.
• The Knowledge Academy: The Knowledge Academy provides globally delivered Agile, Scrum, and PRINCE2 certification courses to professionals and corporations. It is a broad professional training peer that competes with Scrum HK for Scrum certification training revenue.
• Odd-e: Odd-e is an Asia-based Agile and software craftsmanship consultancy that delivers Scrum training and coaching across APAC. It directly overlaps with Scrum HK's geographic and product footprint in the Asia Pacific Scrum training market.
• KnowledgeHut: KnowledgeHut offers globally accessible Scrum Master and Product Owner certification prep (including Scrum.org-aligned and PMI-aligned tracks) via live online and self-paced formats. It competes with Scrum HK for enterprise Agile training budgets, particularly with corporate clients in Asia.

Others

• Scrum.org: Scrum.org is the certification authority Scrum HK is affiliated with; it develops the curriculum and administers PSM/PSPO exams that Scrum HK teaches. While not a direct sales competitor, it is the closest partner/ecosystem entity that defines Scrum HK's product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/scrumhk
• LinkedInlinkedin.com/company/scrum-hong-kong

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scrum