What Femibion does

Femibion is a Procter & Gamble-owned brand of dietary supplements headquartered and marketed from Darmstadt, Germany, serving women across key reproductive and hormonal life stages: preconception (baby planning), each trimester of pregnancy, breastfeeding, and menopause, plus a couples-oriented fertility line. The product portfolio is structured as a phase-specific ladder (Femibion 0 BabyPlanung, 1 Frühschwangerschaft, 2 Schwangerschaft, 3 Stillzeit), supplemented by Femibion Für Sie & Ihn for couples, two Femibion Menopause SKUs (hormone-free hop-extract formulations for hot flashes plus multivitamin support), and iodine-free variants of the trimester products for thyroid-restricted consumers.

The core technological differentiator is the proprietary Folsäure Plus (Folic Acid Plus) formulation, which combines folic acid with L-Methylfolat, the bioactively usable form of folate that bypasses metabolic conversion and helps women reach target folate blood levels within an average of four weeks. The portfolio layers additional phase-relevant nutrients onto this base: choline across the pregnancy and breastfeeding range, 200mg DHA omega-3 fatty acids from the second trimester onward for fetal brain and eye development, iron and iodine for pregnancy-stage demands, and hop extract delivering 8-Prenylnaringenin for the menopause line. Together these constitute a clinically framed, gynecologist-endorsed product architecture rather than a generic multivitamin offering.

Femibion operates a hybrid B2C go-to-market combining direct e-commerce through femibion.de with traditional retail distribution into German pharmacies and drugstores, all under P&G's pan-European Health division infrastructure. Revenue is generated through consumer purchase of 4-, 8-, 12-, and 16-week packs (with subscription options indicated in the source data) rather than enterprise contracts. The brand holds the Nr. 1 gynecologist-recommended position in Germany (Harris Interactive, June 2023, 150 gynecologists) and is the market leader in perinatal vitamin and mineral supplements across 27 Central and Western European countries (IQVIA Global OTC Insights, MAT June 2024).

Name

Femibion

Legal name

Femibion (brand marketed by The Procter & Gamble Company)

Website

https://femibion.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Femibion is a Procter & Gamble-owned brand of phase-specific dietary supplements for women across preconception, pregnancy, breastfeeding, and menopause. Its core differentiator is Folsäure Plus, combining folic acid with bioavailable L-Methylfolat, and it leads gynecologist recommendations in Germany.

Ownership category

akta.pro rank

Product category

Prenatal Vitamins and Women's Health Dietary Supplements

NAICS

Food Manufacturing (311)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Baby Feeding Supplements & Fortifiers (Probiotics, DHA/ARA, Vitamins) (CRADAEAI)

Keywords

• Prenatal vitamins
• Pregnancy supplements
• Women's health nutrition
• Menopause supplements
• Dietary supplements

Headquarters

HQ city

Darmstadt

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Technology or R&D

Revenue model

1. Direct Consumer Sales: Femibion generates revenue through direct-to-consumer sales of dietary supplements via its official German website (femibion.de) and through retail distribution channels including pharmacies and drugstores throughout Germany and Europe. Products are sold in various pack sizes (4-week, 8-week, 12-week, and 16-week packs) targeting women at different reproductive life stages.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Femibion manufactures and sells phase-specific dietary supplements for women's reproductive health, covering preconception (baby planning), pregnancy trimesters, breastfeeding, and menopause. Core formulations are built on Folsäure Plus (folic acid plus L-Methylfolat) with tailored nutrients for each life stage. Products include Femibion 0 BabyPlanung, Femibion 1 Frühschwangerschaft (with iodine-free variant), Femibion 2 Schwangerschaft (with iodine-free variant), Femibion 3 Stillzeit, Femibion Für Sie & Ihn (couples fertility), and Femibion Menopause lines.

Product overview

Femibion is a line of dietary supplements for women's health spanning pregnancy (from baby planning through breastfeeding) and menopause. The pregnancy line includes Femibion® 0 BabyPlanung (pre-pregnancy), Femibion® 1 Frühschwangerschaft (1st trimester with iodine-free variant), Femibion® 2 Schwangerschaft (2nd/3rd trimester with iodine-free variant), and Femibion® 3 Stillzeit (breastfeeding), all featuring the proprietary Folic Acid Plus formulation combining folic acid and L-methylfolate. The menopause line includes Femibion® Menopause Plus (hopfen extract with multivitamins) and Femibion® Menopause Hitzewallungen (hopfen extract only). An additional product, Femibion® Für Sie & Ihn, supports couples trying to conceive with gender-specific formulations.

Differentiator

Problem solved

Functional benefit

Brands

• Femibion 1 Frühschwangerschaft: Pregnancy vitamin supplements for the 1st trimester with Folsäure Plus and Cholin.
• Femibion 2 Schwangerschaft
• Femibion 3 Stillzeit
• Femibion 0 BabyPlanung
• Femibion Für Sie & Ihn
• Femibion Menopause Hitzewallungen
• Femibion Menopause Plus

Products and services

• Femibion Für Sie & Ihn

Quantifiable outcome

• Achieves desired folate blood levels within average 4 weeks with Folsäure Plus supplementation
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Procter & GamblecoreOthersFemibion is owned and marketed by The Procter & Gamble Company and its affiliates. P&G handles product development, manufacturing, and global distribution of the Femibion brand. The products are marketed under P&G Health division. The company leverages P&G's extensive retail distribution network and marketing capabilities.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Orthomol: Orthomol is a German specialty supplement manufacturer with a women's health and prenatal product line (e.g., Orthomol Natal). It competes directly with Femibion in Germany through pharmacy channels and physician endorsement, sharing the same gynecologist-recommended, premium micronutrient positioning.
• Doppelherz (Queisser Pharma): Doppelherz is a major German drugstore supplement brand with a dedicated prenatal/maternal product line. It competes with Femibion in German pharmacies and drugstores at a slightly more accessible price point, sharing the same micronutrient-plus-folate positioning for expecting mothers.
• Pregnacare (Vitabiotics): Vitabiotics' Pregnacare is a leading UK-headquartered prenatal supplement range with trimester-specific formulations closely mirroring Femibion's 0/1/2/3 structure. Both brands target gynecologist endorsement, premium positioning, and direct-to-consumer sales in overlapping European markets.
• Elevit (Bayer): Elevit is Bayer's global prenatal vitamin brand and the most direct international competitor to Femibion. Both brands compete head-to-head in the same perinatal vitamin category with similar phase-specific formulations, gynecologist-targeted marketing, and presence across European and global markets.

Broad incumbents

• Nature's Bounty (Nestlé Health Science): Nature's Bounty is a large US-headquartered supplement manufacturer owned by Nestlé Health Science with a dedicated prenatal vitamin range. It overlaps with Femibion in the prenatal category but operates as a broad mass-market supplement portfolio rather than a women's reproductive specialist.
• Centrum (Haleon): Centrum is a broad multivitamin brand owned by Haleon with a dedicated prenatal line (Centrum Materna). It is a much larger incumbent supplement brand with overlap in the prenatal category, but competes as part of a wider vitamin portfolio rather than a specialized women's reproductive line.
• Seven Seas (Haleon): Seven Seas is a Haleon-owned supplement brand with a well-known pregnancy/breastfeeding product line. It overlaps with Femibion in the UK and several European markets, but operates as a broader vitamin, mineral, and cod liver oil brand rather than a women's reproductive specialist.

Others

• New Chapter (Procter & Gamble): New Chapter is a P&G-owned whole-food supplement brand with a prenatal product line. It is a sister brand under the same parent company, sharing Femibion's P&G distribution and marketing backbone, but positioned in the fermented/whole-food supplement niche rather than the synthetic micronutrient category Femibion leads.

Emerging players

• Garden of Life (Nestlé Health Science): Garden of Life is a Nestlé Health Science-owned premium supplement brand with a certified-organic prenatal line targeting health-conscious expectant mothers. It is comparable to Femibion in the premium prenatal segment but focuses on clean-label/organic positioning and is more established in North America than Europe.

Regional players

• Natalben (Italfarmaco): Natalben is an Italfarmaco-owned prenatal supplement brand with strong share in Southern Europe, particularly Spain, Italy, and Portugal. It is comparable to Femibion in product structure (trimester-specific formulations, gynecologist endorsement) but is regionally concentrated rather than pan-European.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCE4GUqjG7YuuXY11csIP3Eg
• Facebookfacebook.com/Femibion
• Xx.com/Femibion

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Femibion