Ubigi
Ubigi, a brand of Paris-based Transatel (owned by NTT Group), provides global eSIM mobile data services to international travelers, enterprises, and automotive OEMs across 200+ destinations, leveraging proprietary network technology and embedded vehicle connectivity partnerships.
- Company typePrivate
- Founded2017
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Ubigi does
Ubigi is a global cellular connectivity service provider operating as a consumer-facing brand of Transatel, a Paris-based MVNO enabler acquired by NTT Group in 2023. Founded in 2017, the company delivers prepaid mobile data services via eSIM technology to three primary customer segments: international travelers seeking connectivity in 200+ destinations, enterprises managing employee mobile connectivity abroad, and automotive OEMs embedding in-vehicle Wi-Fi. The service runs on a proprietary international mobile network code (MNC 901-37) and is supported by agreements with more than 200 Mobile Network Operators worldwide, with seven Packet Gateways deployed across Europe, Asia, and the Americas and four additional gateways planned over the next 12 months.
The company's product portfolio centers on three core lines. Travel eSIM provides self-serve data plans activated via QR code or mobile app for smartphones, tablets, and laptops. Ubigi for Business offers a dedicated enterprise portal with quote-based pricing targeting corporate employee connectivity. Ubigi Connected Cars delivers embedded in-vehicle Wi-Fi hotspots supporting up to eight devices, deployed across automotive brands including BMW, Jaguar Land Rover, Alfa Romeo, Fiat, Jeep, Maserati, MINI, Toyota, and Rolls-Royce. Native compatibility partnerships with Apple and Microsoft enable seamless eSIM activation across iPhone, iPad, and Windows 11 devices. Go-to-market combines product-led growth for consumer acquisition, OEM-embedded distribution for automotive, and direct sales for enterprise accounts.
Ubigi operates on a prepaid, usage-based revenue model with no contract commitment for individual consumers, monetizing through data plan sales, top-ups, and recurring embedded connectivity contracts with OEMs. Its distribution includes direct-to-consumer online and mobile app channels, app stores, OEM partnerships, an affiliate program, and emerging airline integrations (e.g., TAROM). As a subsidiary within NTT's global telecom infrastructure, Ubigi lacks standalone financial disclosure; its competitive positioning is anchored on proprietary technology, ranked #1 worldwide for connection quality in the Latency Report 2025 with 35ms European and 92ms Asian average latency, and a distribution footprint that spans premium automotive OEMs and major device manufacturers.
Ubigi firmographics
Firmographics- Name
- Ubigi
- Legal name
- Transatel S.A.S
- Website
- https://ubigi.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ubigi, a brand of Paris-based Transatel (owned by NTT Group), provides global eSIM mobile data services to international travelers, enterprises, and automotive OEMs across 200+ destinations, leveraging proprietary network technology and embedded vehicle connectivity partnerships.
- Ownership category
- akta.pro rank
Ubigi industry classification
Industry- Product category
- Mobile Connectivity Services
- NAICS
- Telecommunications Resellers (517121), Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712)
- SIC
- Radiotelephone Communications (4812)
- akta.pro primary industry
- SIM/eSIM, Mobile Connectivity & Student Tech Setup (EDAIANAG)
Keywords
Where Ubigi is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Ubigi business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations
Revenue model
- Prepaid Data Plans: Prepaid cellular data plans sold on a prepaid basis with no contract duration commitment. Users purchase data allowances valid for certain durations and pay per usage consumption.
- Top-up/Recharge: Existing customers can recharge/add data to their accounts through the Ubigi app or ubigi.me portal. Data plans cannot be refunded once usage has started.
- OEM/Embedded Connectivity: Connectivity services embedded in vehicles from partner manufacturers (BMW, Jaguar, Land Rover, etc.) with on-board Wi-Fi hotspots supporting up to 8 devices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | First-time customer promotional rate |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Ubigi product offering
Product offeringCore offering
Ubigi is a global eSIM mobile data service that provides prepaid 4G/5G cellular connectivity in more than 200 destinations through agreements with 200+ Mobile Network Operators. It sells three core offerings: a consumer Travel eSIM for international travelers, an enterprise Ubigi for Business service for global employee connectivity, and Ubigi Connected Cars providing embedded in-vehicle Wi-Fi for OEM partners.
Product overview
Ubigi is a global mobile data service provider offering cellular connectivity through eSIM technology. The company operates three core product lines: Travel eSIM for international travelers seeking mobile data in 200+ destinations; Ubigi for Business providing secure global connectivity for corporate employees; and Ubigi Connected Cars delivering in-vehicle Wi-Fi hotspots for multiple automotive brands including BMW, Jaguar, Land Rover, Alfa Romeo, Fiat, Jeep, Maserati, Toyota, and MINI. The company also offers partner programs for travel industry, affiliates, and hardware manufacturers. Ubigi is a brand of Transatel, now part of NTT Group, leveraging agreements with 200+ Mobile Network Operators worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Travel eSIM
- Ubigi for Business
- Ubigi Connected Cars
Quantifiable outcome
- 35ms average latency in Europe and 92ms in Asia with jitter at 5ms and packet loss under 0.2%
Companies that use Ubigi
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Ubigi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ubigi partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered flagship, core and minor.
- Transatel | NTTflagshipUbigi is Transatel's brand for worldwide cellular connectivity dedicated to Consumer IoT. Transatel is Europe leading MVNO enabler and member of NTT Group, one of the largest telecom corporations globally. Ubigi leverages Transatel's proprietary international mobile network code (MNC 901-37) and agreements with 200+ Mobile Network Operators.
- BMWflagshipOfficial partnership for embedded connectivity in BMW vehicles, providing in-vehicle Wi-Fi and infotainment connectivity.
- Jaguar Land RoverflagshipOfficial partnership for connected car services in Jaguar and Land Rover vehicles, including Wi-Fi hotspots and infotainment system connectivity.
- Alfa RomeocoreConnected car services for Alfa Romeo vehicles including the Tonale model.
- FiatcoreConnected services for Fiat New 500 and Fiat Professional Ducato vehicles.
- JeepcoreInfotainment connectivity services for Jeep Grand Cherokee and Jeep Compass vehicles.
- MaseraticoreConnected car services for Maserati vehicles.
- MINIcoreIn-vehicle connectivity services for MINI vehicles.
- ToyotacoreConnected car services for Toyota vehicles.
- Rolls-RoycecoreConnected vehicle services for Rolls-Royce vehicles.
- AppleflagshipOfficial partnership for eSIM compatibility with Apple devices including iPhone, iPad, supporting QR code and app-based activation.
- MicrosoftflagshipOfficial partnership for eSIM compatibility with Microsoft devices including Windows 11 laptops and tablets, supporting Mobile Plans app integration.
- TAROMminorIntegration of Ubigi eSIM into passenger journey to facilitate access to international connectivity for airline passengers.
- esimdiscount.codesminorAffiliate partner platform offering promotional code EDC10 for 10% discount on first-time Ubigi eSIM data plan purchases.
- Esteban OconminorFormula 1 driver named as global ambassador for Ubigi Travel eSIM service.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Ubigi competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ubigi social profiles
Digital presenceUbigi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ubigi leadership team
Management profileNumber of profiles
Profiles1 record
Ubigi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ubigi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ubigi
What does Ubigi do?
Ubigi is a global eSIM mobile data service that provides prepaid 4G/5G cellular connectivity in more than 200 destinations through agreements with 200+ Mobile Network Operators. It sells three core offerings: a consumer Travel eSIM for international travelers, an enterprise Ubigi for Business service for global employee connectivity, and Ubigi Connected Cars providing embedded in-vehicle Wi-Fi for OEM partners.
Is Ubigi a public or private company?
Ubigi is a private company. It is classified as corporate owned and is currently operating.
When was Ubigi founded?
Ubigi was founded in 2017. It employs 11 to 50 people.
Where is Ubigi based?
Ubigi is headquartered in Paris, France, in the Europe region.
How does Ubigi make money?
Three revenue lines are on record. Prepaid Data Plans are the primary driver. The others are top-up/Recharge and OEM/Embedded Connectivity.
Does Ubigi have an API?
No public API is recorded for Ubigi.
What industry is Ubigi in?
Ubigi's product category is Mobile Connectivity Services. Its primary akta.pro industry code is EDAIANAG, SIM/eSIM, Mobile Connectivity & Student Tech Setup. Its NAICS code is 517121 and its SIC code is 4812.