Efficiency Manitoba
Efficiency Manitoba is a Province of Manitoba Crown corporation that delivers government-funded energy efficiency rebates, incentives, and programs to residential, small business, Indigenous, and commercial customers across Manitoba to reduce electricity and natural gas consumption.
- Company typePublic
- Founded2020
- HeadquartersWinnipeg, Canada
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Efficiency Manitoba does
Efficiency Manitoba is a Crown corporation of the Province of Manitoba, established under The Efficiency Manitoba Act and operational since April 2020, with a legislated mandate to reduce electricity and natural gas consumption across the province. The organization delivers a portfolio of energy efficiency programs, rebates, and incentives covering residential, small business, Indigenous community, commercial, and multi-unit residential building segments. Programs span heat pumps (air source and ground source), building envelope upgrades (insulation, windows and doors), lighting retrofits (LED), smart thermostats, appliance recycling, energy modelling for new construction, and EnerGuide home evaluations. Pricing is structured as per-unit rebates (e.g., $50 per qualifying window opening, $30 per recycled appliance, $5,000 for natural gas boiler upgrades) and percentage subsidies (70% coverage for small business premium upgrades; 100% coverage for Indigenous businesses and income-qualifying households). All programs are funded through annual appropriations administered via the Public Utilities Board; the organization is not commercially revenue-generating and returns approximately 87% of its annual budget to Manitobans in the form of incentives and service provider collaborations. Distribution is delivered through a province-wide network of registered suppliers, contractors, and retailers, supplemented by community partnerships with the Manitoba Métis Federation, First Nations communities, Habitat for Humanity Manitoba, and CLEAResult Canada. The head office is in Winnipeg, with delivery supported by Energy Efficiency Advocates embedded in Indigenous community and Métis Federation offices. The organization is led by CEO Colleen Kuruluk and recognized as a Manitoba's Top Employer in 2025 and 2026 and as the 2024 ENERGY STAR Canada Utility/Program Administrator of the Year.
Efficiency Manitoba firmographics
Firmographics- Name
- Efficiency Manitoba
- Legal name
- Efficiency Manitoba
- Website
- https://efficiencymb.ca
- Company type
- Public
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Efficiency Manitoba is a Province of Manitoba Crown corporation that delivers government-funded energy efficiency rebates, incentives, and programs to residential, small business, Indigenous, and commercial customers across Manitoba to reduce electricity and natural gas consumption.
- Ownership category
- akta.pro rank
Efficiency Manitoba industry classification
Industry- Product category
- Energy Efficiency Programs
- NAICS
- Administration of Environmental Quality Programs (9241), Administration of Conservation Programs (92412)
- SIC
- Electric, Gas & Sanitary Services (4900)
- akta.pro primary industry
- State/Provincial Environmental Protection & Natural Resources Administration (BPAIABAL)
Keywords
Where Efficiency Manitoba is headquartered
LocationHeadquarters
- HQ city
- Winnipeg
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Efficiency Manitoba business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Government-Funded Incentive Programs: Efficiency Manitoba is a Crown corporation funded by the provincial government. It does not generate revenue from product sales. Its mandate is to deliver energy efficiency programs funded through public appropriations, offering rebates and incentives to Manitobans to reduce electricity and natural gas consumption across the province. The organization redirects budget to customers in the form of incentives (87% of annual budget is returned to Manitobans as customer incentives and service provider collaborations).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Standard Windows and Doors Rebate — $50 per qualifying opening |
| Unit Pricing | One time/ perpetual license | Appliance Recycling — $30 per appliance |
| Unit Pricing | One time/ perpetual license | Small Business Program — 70% incentive on premium upgrades |
| Unit Pricing | One time/ perpetual license | Indigenous Small Business Program — 100% incentive |
| Unit Pricing | One time/ perpetual license | Natural Gas Boiler Upgrade — $5,000 rebate |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Efficiency Manitoba product offering
Product offeringCore offering
Efficiency Manitoba is a Crown corporation of the Province of Manitoba that delivers financial rebates, incentives, and program funding to support energy efficiency upgrades. It serves Manitoba residents, businesses, and Indigenous communities through separate programs covering space heating, water heating, insulation, lighting, new construction, and retrofits. The organization became operational in April 2020 under The Efficiency Manitoba Act.
Product overview
Efficiency Manitoba is a Crown corporation offering a comprehensive suite of energy efficiency programs and incentives for Manitoba residents, businesses, and communities. The portfolio includes home-focused programs (Small Business Program, Indigenous Small Business Program, Métis Energy Efficiency Offers), community programs (Indigenous Community Energy Efficiency Program), heat pump programs (Ground Source and Air Source), building envelope products (Windows and Doors Rebates, Home Insulation), and commercial/industrial offerings (New Buildings Program, Business Lighting Program). These programs are delivered through partnerships with registered contractors and service providers, with funding provided through the Public Utilities Board.
Differentiator
Problem solved
Functional benefit
Products and services
- Air Source Heat Pump Incentive Program Financial incentive program for Manitoba homeowners to install qualifying air source heat pumps as an energy-efficient space heating and cooling solution.
- Efficient Water Heater Program Rebate program for installing high-efficiency water heaters in Manitoba homes to reduce household energy use.
- Home Insulation Program Financial incentive program that supports Manitoba homeowners in adding insulation to attics, walls, and basements to improve home thermal performance.
- Natural Gas Furnace Replacement Program Rebate program offering incentives to replace older natural gas furnaces with high-efficiency models in Manitoba homes.
- New Home Energy Rating Program Program that rates and incentivizes the energy performance of newly built homes in Manitoba to encourage energy-efficient construction.
- Small Business Energy Efficiency Program Program offering rebates and tailored support to Manitoba small businesses implementing energy-efficient upgrades in their operations.
- Business Lighting Program Incentive program for Manitoba businesses to upgrade interior and exterior lighting to high-efficiency technologies.
- New Buildings Program Program providing incentives and technical support for the design and construction of energy-efficient new commercial buildings in Manitoba.
- Indigenous Communities Program Dedicated program delivering energy efficiency upgrades, training, and incentives to First Nations and Métis communities in Manitoba.
- Commercial and Multi-Unit Residential Buildings Program Program that supports energy efficiency retrofits and upgrades in commercial properties and multi-unit residential buildings across Manitoba.
- Windows and Doors Rebate Program Rebate program helping Manitoba homeowners replace windows and exterior doors with energy-efficient models to reduce heat loss.
Quantifiable outcome
- Up to 30% reduction in heating costs when compared to an electric furnace, achievable through air source heat pump upgrades
- +6 more outcomes
Companies that use Efficiency Manitoba
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Efficiency Manitoba technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Efficiency Manitoba partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and supporting.
- Manitoba Métis Federation (MMF)coreEfficiency Manitoba funds an Energy Efficiency Advocate through the MMF who works out of the Winnipeg office and supports six regional offices in promoting programs. The MMF is the democratic government for Manitoba Métis (Red River Métis). The partnership also includes specific income-based programs for Red River Métis Citizens and an Indigenous Small Business Program delivered through the Louis Riel Capital Corporation.
- Louis Riel Capital Corporation (LRCC)coreLRCC is the economic development arm of the Manitoba Métis Federation. Red River Métis Citizens who own qualifying businesses registered with LRCC can access Efficiency Manitoba's Indigenous Small Business Program. LRCC-registered Métis contractors are also engaged for program delivery.
- Manitoba Hydro (Home Energy Efficiency Loan)coreManitoba Hydro works with Efficiency Manitoba to provide financing through the Home Energy Efficiency Loan (HEEL) for customers accessing programs. Customers who participate in the Canada Greener Homes Grant or Efficiency Manitoba's Windows and Doors Rebate can access Manitoba Hydro financing to cover upgrade costs. This partnership enables customers who need financing to access energy efficiency upgrades they might otherwise not afford.
- First Nation Communities (Ebb and Flow, Lake Manitoba, Lake St. Martin, O-Pipon-Na-Piwin Cree Nation, Pine Creek, Red Sucker Lake, Sioux Valley Dakota Nation, York Factory, and others)coreThrough the Indigenous Community Energy Efficiency Program, Efficiency Manitoba provides $40,000 per year for two years to fund Energy Efficiency Advocates in participating First Nation communities. Advocates create community energy efficiency plans aimed at reducing overall energy use. Additional communities are being added. The program also includes Community Heat Pump Program offerings.
- Raven OutcomesmajorA partnership between Efficiency Manitoba and Raven Outcomes aimed at advancing energy efficiency and creating meaningful job opportunities in First Nations communities. This is described as a transformative partnership for energy efficiency delivery in Indigenous communities.
- Habitat for Humanity ManitobamajorEfficiency Manitoba and Habitat for Humanity Manitoba signed a collaboration agreement to reduce energy consumption in homes owned by low-income homeowners. The partnership leverages Habitat Manitoba's housing programs and Efficiency Manitoba's technical expertise and incentive programs to deliver energy savings to vulnerable homeowners.
- CLEAResult CanadamajorCLEAResult Canada is the third-party service provider contracted to deliver the Small Business Program. Service providers visit businesses to install free energy-saving products, conduct lighting and attic insulation assessments, and manage premium upgrade installations. CLEAResult Canada works directly with small business owners to coordinate upgrades.
- PureSphera Recovery and RecyclingsupportingPureSphera Recovery and Recycling partners with Efficiency Manitoba to offer free in-home pick-up of old working fridges and freezers through the Appliance Recycling Program. They also accept drop-offs at their facilities and are referenced as an option for Winnipeg residents not eligible for the Efficiency Manitoba program.
- Canada Greener Homes GrantsupportingCustomers participating in the Government of Canada's Greener Homes Grant can also access Efficiency Manitoba's Windows and Doors Rebate. This stacked approach allows homeowners to combine federal and provincial incentives for energy efficiency upgrades.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Efficiency Manitoba competitors and assessment
Company assessmentDirect peers
- Efficiency Vermont: Efficiency Vermont is the state's energy efficiency utility, delivering rebates, incentives, and services to reduce electric and thermal energy consumption. Comparable to Efficiency Manitoba as a state/provincial efficiency program administrator with similar mandate, program portfolio, and customer segments.
- BC Hydro Power Smart: BC Hydro's Power Smart is a provincial-level energy efficiency program offered by a British Columbia Crown corporation focused on electricity savings for residential and commercial customers. Directly comparable to Efficiency Manitoba in mandate, delivery model, and Canadian provincial Crown corporation structure.
- Focus on Energy: Focus on Energy is Wisconsin's statewide energy efficiency and renewable resources program offering rebates for residential and business customers. Comparable to Efficiency Manitoba in delivering province/state-wide efficiency incentives across multiple customer segments and program categories.
- Energy Trust of Oregon: Energy Trust of Oregon is a nonprofit organization administering energy efficiency programs funded by utility ratepayers. Comparable to Efficiency Manitoba in offering rebates and incentives for energy efficiency upgrades across residential and commercial customer segments, with similar program delivery through contractors and retailers.
- Efficiency Nova Scotia: Efficiency Nova Scotia is a provincial efficiency program administrator delivering rebates and incentives for residential, commercial, and industrial energy users. Closely comparable to Efficiency Manitoba in scope, regulatory structure, and program design across the Canadian provinces.
- NYSERDA: The New York State Energy Research and Development Authority administers state-level energy efficiency programs for residential, commercial, and industrial customers. Directly comparable to Efficiency Manitoba as a government-backed energy efficiency program administrator serving a defined jurisdiction with similar rebate and incentive programs.
- Mass Save: Mass Save is a collaborative energy efficiency program serving Massachusetts residential and commercial customers through rebates and incentives funded by investor-owned utilities. Comparable to Efficiency Manitoba in offering rebates for heat pumps, insulation, lighting, and appliances across similar customer segments.
Regional players
- Manitoba Hydro: Manitoba Hydro is the province's primary electric and natural gas utility serving the same Manitoba market as Efficiency Manitoba. Operates its own energy efficiency initiatives including the Home Energy Efficiency Loan partnership with Efficiency Manitoba, and represents both a collaborator and potential mandate-overlap risk.
Broad incumbents
- Canada Greener Homes Grant: The Canada Greener Homes Grant is a federal program providing rebates for energy-efficient retrofits across Canada. Comparable to Efficiency Manitoba as a government-sponsored energy efficiency program, with provincial-federal stacking arrangements enabling cumulative coverage for shared customers.
Others
- CLEAResult: CLEAResult is a major North American energy efficiency implementation contractor that delivers Efficiency Manitoba's Small Business Program and similar programs for utilities and governments. Compares to Efficiency Manitoba as an ecosystem participant and implementation partner rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Efficiency Manitoba social profiles
Digital presenceEfficiency Manitoba financial estimates
Financial estimateRevenue estimate
Valuation estimate
Efficiency Manitoba leadership team
Management profileNumber of profiles
Profiles4 records
Efficiency Manitoba funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Efficiency Manitoba M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Efficiency Manitoba
What does Efficiency Manitoba do?
Efficiency Manitoba is a Crown corporation of the Province of Manitoba that delivers financial rebates, incentives, and program funding to support energy efficiency upgrades. It serves Manitoba residents, businesses, and Indigenous communities through separate programs covering space heating, water heating, insulation, lighting, new construction, and retrofits. The organization became operational in April 2020 under The Efficiency Manitoba Act.
Is Efficiency Manitoba a public or private company?
Efficiency Manitoba is a public company. It is classified as state government owned and is currently operating.
When was Efficiency Manitoba founded?
Efficiency Manitoba was founded in 2020. It employs 51 to 100 people.
Where is Efficiency Manitoba based?
Efficiency Manitoba is headquartered in Winnipeg, Canada, in the North America region.
How does Efficiency Manitoba make money?
One revenue line is on record: government-Funded Incentive Programs.
Who are Efficiency Manitoba's main competitors?
Direct peers on record are Efficiency Vermont, BC Hydro Power Smart, Focus on Energy, Energy Trust of Oregon, Efficiency Nova Scotia, NYSERDA and Mass Save. Manitoba Hydro is listed as a regional player. Canada Greener Homes Grant is listed as a broad incumbent. CLEAResult is listed as an others.
Does Efficiency Manitoba have an API?
No public API is recorded for Efficiency Manitoba.
What industry is Efficiency Manitoba in?
Efficiency Manitoba's product category is Energy Efficiency Programs. Its primary akta.pro industry code is BPAIABAL, State/Provincial Environmental Protection & Natural Resources Administration. Its NAICS code is 9241 and its SIC code is 4900.