What CBC Global Ammunition does

CBC Global Ammunition is a privately-held Brazilian holding company, with parent Companhia Brasileira de Cartuchos founded in 1926, that has grown into one of the world's largest manufacturers of small-caliber ammunition. The group operates through multiple brands spanning defense and commercial markets: CBC Defense (NATO and military), Magtech (sport shooting, self-defense, tactical, law enforcement), MEN/Metallwerk Elisenhütte (German military and police, acquired 2007), SinterFire (lead-free frangible bullets, acquired 2023), SSS-CBC (Indian joint venture, 2020), and most recently Extreme Performance Group (UK-based precision ammunition R&D, acquired 2026). The company is the primary supplier to the Brazilian military and law enforcement, holds Strategic Defense Company status, and is one of the main suppliers to NATO and the U.S. military.

The group's technology base is defined by vertical integration across all ammunition components—cases, bullets, primers, powder, and nitrocellulose—and ownership of strategic stakes in ammunition machinery manufacturers (New Lachaussée and Fritz Werner), giving it unusual control over its production stack. Production capacity exceeds 1.5 billion rounds annually across manufacturing sites in Brazil, the U.S. (including a new $300M Oklahoma facility launched in 2025), Germany, Belgium, and India. Proprietary products include 2nd Generation Bonded ammunition (electroplated copper jackets achieving >99% mass retention), lead-free frangible bullets (copper-tin composites), JHP law enforcement rounds, and precision sniper loads. The group also controls Taurus, one of the world's largest firearms manufacturers.

Revenue is generated primarily through hardware sales of ammunition and firearms, distributed via a multi-channel architecture: direct enterprise sales to government and defense customers (NATO, U.S. and Brazilian militaries, UK Ministry of Defense via Extreme Performance Group), regional master distributors (Magtech Ammunition Inc. for U.S. commercial channels), regional warehouses in Hamburg and São Paulo, and brand-specific e-commerce storefronts. Pricing is not publicly disclosed and is set by quote based on volume and customer type. The company employs more than 3,000 professionals across five countries, with the most recent capital deployment—a $300M Oklahoma facility creating 350 jobs—indicating an aggressive expansion of U.S. domestic capacity.

Name

CBC Global Ammunition

Legal name

CBC – Companhia Brasileira de Cartuchos

Website

https://cbcglobal-ammunition.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

1–10 employees

Short description

CBC Global Ammunition is a privately-held Brazilian holding company producing 1.5+ billion rounds of small-caliber ammunition annually across five countries. With 3,000+ employees, it serves military, law enforcement, sporting, self-defense, and hunting markets through brands including CBC Defense, Magtech, MEN, and SinterFire.

Ownership category

akta.pro rank

Product category

Ammunition Manufacturing

NAICS

Small Arms Ammunition Manufacturing (332992), Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)

SIC

Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)

akta.pro primary industry

Ammunition Manufacturing (Small-, Medium- & Large-Caliber) (IMABAHAG)

akta.pro secondary industries

Ordnance Components & Subassemblies (Casings, Liners, Guidance Sections) (IMABAHAL), Explosives, Energetics & Pyrotechnics (Military-Grade) (IMABAHAK)

Keywords

• Small caliber ammunition
• Defense ammunition manufacturing
• Military ammunition supplier
• Law enforcement ammunition
• Frangible lead-free bullets

Headquarters

HQ city

Ribeirão Pires

HQ country

Brazil

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Ammunition Sales: CBC Global Ammunition generates revenue through the sale of small-caliber ammunition products across military, law enforcement, sporting, self-defense, and hunting segments. Products include complete cartridges, components, and specialty ammunition.
2. Firearms Sales: Revenue from firearms manufacturing including Rossi firearms produced at CBC's factory in southern Brazil, serving both domestic and international markets.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels3 records

Core offering

CBC Global Ammunition manufactures and distributes small-caliber ammunition for portable weapons, including complete cartridges and components in calibers such as 9mm, 5.56mm, 7.62mm, and .50 BMG, plus specialty rounds (bonded, frangible, JHP, sniper). The group produces over 1.5 billion rounds annually through fully vertically integrated facilities in Brazil, USA, Germany, Belgium, and India, serving military, law enforcement, sporting, self-defense, and hunting markets under brands including CBC, CBC Defense, Magtech, SinterFire, MEN, and SSS-CBC.

Product overview

CBC Global Ammunition is a holding company for several renowned brands in the small-caliber ammunition sector, including CBC, Magtech, MEN, SinterFire, SSS-CBC, and Extreme Performance Group. The group serves military, law enforcement, sporting, self-defense, and hunting segments. Producing over 1.5 billion rounds of ammunition annually with over 3,000 employees across Brazil, USA, Germany, Belgium, and India, CBC is one of the world's largest ammunition manufacturers. The portfolio includes defense-focused brands (CBC Defense, MEN), commercial/civilian brands (Magtech), specialized frangible ammunition (SinterFire), and joint venture operations (SSS-CBC in India). Recent expansions include CBC USA in Oklahoma ($300M facility) and acquisition of UK-based Extreme Performance Group for precision ammunition R&D.

Differentiator

Problem solved

Functional benefit

Brands

• Magtech: One of the most successful ammunition brands in the world, built on quality, consistency and reliability. From sport shooting to self-defense, as well as tactical to law enforcement applications, offers a wide range of products for every need.
• CBC Defense
• SinterFire
• SSS-CBC
• CBC Brazil
• MEN (Metallwerk Elisenhütte)

Products and services

• CBC Defense Ammunition Defense-focused small caliber ammunition for military and NATO customers; world leader in ammunition for portable weapons and main supplier to NATO, used globally for protection and security.
• Magtech Ammunition Consumer and law enforcement ammunition brand for sport shooting, self-defense, tactical, and law enforcement applications; one of the most successful ammunition brands in the world built on quality, consistency and reliability.
• SinterFire Lead-Free Frangible Bullets Proprietary copper-tin composite lead-free frangible projectiles for law enforcement, government training, and sports shooters; disintegrate on impact with hard surfaces to reduce ricochet risk.
• SSS-CBC Ammunition Ammunition for Armed Forces and Law Enforcement in India and global markets, integrating precision engineering and operational excellence.
• MEN (Metallwerk Elisenhütte) Ammunition German-manufactured high-quality ammunition for handguns and small arms, supplying armies, authorities, and special forces.
• Extreme Performance Group Ammunition UK-based advanced R&D and production of high-performance precision ammunition and tactical solutions, with engagements including the UK Ministry of Defence.

Quantifiable outcome

• Over 99% mass retention in direct shots with 2nd Generation Bonded ammunition
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Extreme Performance GroupcoreStrategic or Co-development Partner · 18 March 2026CBC acquired controlling shareholding in Extreme Performance Group and its UK-based entities. EP specializes in advanced R&D and production of high-performance ammunition and tactical solutions, with engagements with the UK Ministry of Defense. Integration expected to accelerate innovation cycles and expand advanced product portfolios.
• Colt CZ GroupcoreStrategic or Co-development Partner · 27 May 2024Strategic partnership includes divestiture of Sellier & Bellot to Colt CZ through CBC Europe, while positioning CBC Global as the second-largest shareholder in Colt CZ. Magtech Ammunition Co. continues as dedicated sales entity for Sellier & Bellot products in the United States.
• SSS SpringscoreStrategic or Co-development Partner · 1 January 2020Joint venture with SSS Springs, India's largest spring manufacturer, to manufacture ammunition in India. Established as SSS-CBC for Indian and global defense markets.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Sig Sauer: US-based firearms and ammunition manufacturer with growing military and law enforcement ammunition lines (e.g., Sig Elite, supersonic/subsonic). Overlaps with CBC in LE/military channels and competes in commercial sporting markets.
• PMC Ammunition: South Korean small and medium caliber ammunition manufacturer serving military and commercial markets globally, often winning NATO and US allied ammunition tenders and competing with CBC on price.

Direct peers

• Hornady Manufacturing: US precision ammunition manufacturer with strong hunting, law enforcement, and military segments, competing head-to-head with Magtech and CBC Defense in American sporting and LE channels.
• RUAG Ammotec: Swiss-headquartered ammunition manufacturer serving military, law enforcement, and sporting markets with deep European-NATO defense customer overlap and comparable vertical integration into components.
• The Kinetic Group (Vista Outdoor): Owner of Federal Premium, Winchester, Remington, and Speer ammunition brands following the Vista Outdoor separation; the largest US ammunition portfolio competing directly with CBC's Magtech and SinterFire lines.
• Winchester Repeating Arms: Historic US small-caliber ammunition brand (now part of The Kinetic Group) with broad military, hunting, and sporting exposure competing for shelf space and government contracts alongside CBC Defense and Magtech.
• Nammo AS: Norwegian-Finnish ammunition manufacturer that is a key NATO and US-allied supplier of small, medium, and large-caliber munitions; comparable product breadth across military, law enforcement, and commercial channels.

Broad incumbents

• BAE Systems Inc. Global defense prime with ammunition, ordnance, and combat vehicles programs (including via the former Alliant Techsystems legacy). Overlaps with CBC in US and allied military small-caliber procurement under much broader portfolio scale.
• Beretta Defense Technologies: Italian defense and firearms conglomerate offering pistols, firearms, and ammunition to military and law enforcement globally; broader portfolio than CBC but overlapping in small-caliber LE/military supply.
• General Dynamics Ordnance and Tactical Systems: US defense prime with a major ordnance and munitions segment including small, medium, and large caliber ammunition. Competes with CBC for US military contracts and operates at substantially greater scale across a broad defense portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CBC Global Ammunition