Zomee Breast Pumps

What Zomee Breast Pumps does

Zomee Breast Pumps is a US-based direct-to-consumer maternity and baby care brand headquartered in Pompano Beach, Florida, founded in 2019. The company designs, sells, and supports a portfolio of breast pumps anchored by four core models: the Mother's Nature H1 hospital-grade dual-motor tabletop pump ($349.99), the Mother's Nature W1 warming wearable pump ($195.00) with proprietary NatureWarm thermal technology, the Zomee Fit hands-free wearable pump ($189.99), and the Zomee Z2 double electric pump ($189.99) which is also offered in a Star-K certified Shabbat Mode edition. The underlying technology emphasizes biomimicking engineering — patent-pending Mother's Nature silicone flanges with gentle undulating motion, independent per-breast dual-motor control, closed-system anti-backflow architecture, and specialized pumping modes (BioBoost, Nipple Correction, 2-Phase, Stimulation, Expression). The product portfolio extends well beyond pumps into adjacent maternity categories: lactation massagers, breast shields and replacement parts, milk storage solutions, pumping and nursing bras, postpartum recovery wear, baby carriers, and pregnancy pillows.

Zomee monetizes primarily through one-time hardware sales ($49.99–$349.99) plus recurring consumables revenue (replacement parts, milk storage, accessories) across three distribution channels: direct e-commerce on zomee.com, Amazon marketplace, and a Durable Medical Equipment (DME) partner network that enables $0 out-of-pocket acquisition under the Affordable Care Act across major US insurers including Aetna, Anthem BCBS, Blue Shield of California, Cigna, Medical Mutual, Paramount, and TRICARE. The go-to-market motion is product-led growth, anchored by an interactive Pump Match Quiz, a multi-platform social media presence (Instagram, Facebook, YouTube, TikTok, LinkedIn), an affiliate program, and a trademarked customer support service ('The Mom Line') staffed by mothers and lactation consultants.

The company operates with a small team (11–50 employees), is privately held and founder/CEO-led by Dina Shanowitz, with no disclosed institutional funding, parent company, or M&A activity. It has accumulated brand trust signals including a 4.5/5 trust score in USA TODAY's inaugural 'Brands Most Trusted By Parents 2026' ranking and coverage across Mother & Baby, Baby Center, The Bump, BuzzFeed, and Consumer Reports, positioning it against larger incumbents Medela and Lansinoh within an electric breast pumps market projected to grow from $1.08B in 2025 to $2.21B by 2035 (7.4% CAGR).

Name

Zomee Breast Pumps

Legal name

Zomee Breast Pumps

Website

https://zomee.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Zomee Breast Pumps is a US direct-to-consumer maternity brand selling hospital-grade electric breast pumps, wearables, and accessories through e-commerce, Amazon, and insurance partners to breastfeeding mothers.

Ownership category

akta.pro rank

Product category

Breast Pumps and Maternity Care Products

NAICS

Health and Personal Care Retailers (4561), Other Personal Care Services (81219)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Women's, Misses', Children's & Infants' Undergarments (2340)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

akta.pro secondary industries

Lactation & Infant Feeding Telehealth (lactation consulting, pumping support) (HLALAHAE), Postpartum Feminine Care (CRABAIAL), Baby Accessories & Layette (Bibs, Hats, Mittens, Blankets) (CRAAAHAM)

Keywords

• Breast pumps
• Hospital-grade pumps
• Wearable breast pumps
• Lactation accessories
• Maternity products

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Breast Pump Hardware Sales: Primary revenue stream from selling breast pumps directly to consumers. Products include hospital-grade electric pumps, wearable pumps, and accessories. Sales occur through company e-commerce website, Amazon marketplace, and insurance reimbursement channels via DME partners.
2. Accessories and Replacement Parts: Ongoing revenue from consumables and replacement parts including breast shields, duckbill valves, diaphragms, milk storage bags, nursing bras, lactation massagers, and other mom and baby care products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Zomee Breast Pumps designs, brands, and sells hospital-grade and wearable electric breast pumps (Mother's Nature H1, Mother's Nature W1, Zomee Fit, and Z2) for breastfeeding mothers, complemented by an ecosystem of accessories including hands-free collection cups, breast shields, replacement parts, milk storage solutions, lactation massagers, mom care products, and nursing apparel. Products are sold directly through zomee.com, Amazon, and a network of DME insurance partners that fulfill ACA-covered pumps at no out-of-pocket cost to eligible mothers.

Product overview

Zomee Breast Pumps is a maternity and baby care brand offering a portfolio of breast pumps and accessories. The core product line consists of four main breast pump models: the Mother's Nature H1 (hospital-grade dual-motor tabletop pump), Mother's Nature W1 (warming wearable pump), Zomee Fit (hands-free wearable pump), and Zomee Z2 (double electric pump with Shabbat mode option). These pumps are complemented by an ecosystem of accessories including hands-free collection cups, breast shield kits, replacement parts (diaphragms, duckbill valves, flanges), milk storage solutions (bags, bottles, coolers), mom care products (lactation massagers, nipple cream, nipple shields), nursing and support wear (pumping bras, nursing bras, recovery bodysuits), and baby gear (carriers, highchair harnesses, nursing covers, tote bags). Products are available through insurance coverage under the Affordable Care Act and include a 2-year warranty.

Differentiator

Problem solved

Functional benefit

Brands

• Mother's Nature™: A sub-brand of products designed with nature-inspired technology, including the H1 Hospital-Grade Dual Motor Breast Pump and W1 Warming Wearable Breast Pump.
• Shabbat Mode™

Products and services

• Mother's Nature H1 Hospital-Grade, Dual-Motor Breast Pump True hospital-grade electric breast pump with a dual-motor system offering independent suction control for each breast, biomimicking technology that mirrors natural nursing rhythms, 300 mmHg suction, 3 pumping modes, 4 settings, 12 suction levels, and patent-pending Mother's Nature silicone flanges with gentle undulating motion. Targeted at mothers needing hospital-grade performance with full customization.
• Mother's Nature W1 Warming Wearable Breast Pump First warming wearable breast pump with NatureWarm technology that mimics baby's natural body temperature, hospital-grade 300 mmHg suction, 12 customizable suction levels, 4 pumping modes including BioBoost, 5 sizing options, and a 90-minute quick charge for 2+ hours of use. Designed for mothers seeking spa-like warming to encourage oxytocin release and faster let-down.

Quantifiable outcome

• W1 warming technology helps trigger oxytocin release for quicker let-down and more milk flow
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Durable Medical Equipment (DME) Insurance PartnerscoreChannel Partner/ Reseller/ DistributorZomee partners with DME suppliers who specialize in insurance-covered breast pumps. These partners verify insurance benefits, handle all documentation and claims, and deliver pumps directly to customers. This network includes multiple suppliers across insurance providers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Frida: Frida is a fast-growing mom and baby care brand offering postpartum recovery, baby care, and lactation-adjacent products. Comparable to Zomee's expanding postpartum and mom-care accessory ecosystem.

Direct peers

• Willow: Willow pioneered in-bra wearable breast pumps with spill-proof technology and DTC/insurance distribution. Directly competes with Zomee's W1 warming wearable and Zomee Fit wearable SKUs in the premium wearable segment.
• Lansinoh: Lansinoh sells breast pumps, nipple creams, milk storage, and lactation accessories through DTC, retail, and insurance channels. Direct competitor to Zomee across pumps, mom care, and ACA-covered distribution.
• Spectra Baby USA: Spectra is known for hospital-grade double electric breast pumps sold via DTC, insurance DME, and hospital channels. Competes head-to-head with Zomee's H1 hospital-grade positioning and DME partner network.
• Medela: Medela is the largest incumbent breast pump brand globally, offering hospital-grade and consumer pumps, accessories, and lactation support. Directly competes with Zomee across hospital-grade, wearable, and insurance-reimbursed DME channels.
• Elvie: Elvie makes silent in-bra wearable breast pumps marketed as premium lifestyle products. Direct peer to Zomee's wearable line, particularly for working mothers and the discretion/discreet-pumping segment.
• Ameda: Ameda is an established breast pump and lactation brand with hospital-grade products sold via hospitals, DME, and DTC. Direct peer across hospital-grade pumps and the insurance-covered DME channel.
• BabyBuddha: BabyBuddha sells portable, compact breast pumps targeted at active and working mothers via DTC and Amazon. Comparable to Zomee's portable pump positioning and multi-channel D2C go-to-market.
• Motif Medical: Motif Medical offers hospital-grade and portable breast pumps at accessible price points through DTC and insurance channels. Comparable to Zomee's positioning across hospital-grade and wearable pumps.

Broad incumbents

• Philips Avent: Philips Avent is a broad baby feeding brand offering manual and electric breast pumps as part of a wider bottle, pacifier, and baby monitor portfolio. Competes with Zomee on pumps while also addressing overlapping categories (feeding, accessories).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@zomeemom
• Facebookfacebook.com/zomee.pump
• LinkedInlinkedin.com/company/zomee
• Instagraminstagram.com/zomee.mom
• TikToktiktok.com/@zomee.mom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zomee Breast Pumps