Suntrust Resort Holdings
Suntrust Resort Holdings is a publicly listed Philippine holding company (PSE:SUN) holding a minority equity stake in Westside Resort, a $1.25 billion integrated resort under development in Manila's Entertainment City, scheduled to open in Q3 2026.
- Company typePrivate
- Founded1956
- HeadquartersMakati, Philippines
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Suntrust Resort Holdings does
Suntrust Resort Holdings is a publicly listed Philippine holding company (PSE:SUN) headquartered in Makati and founded in 1956. Its primary current exposure is a minority equity stake in Westside Resort, a $1.25 billion integrated resort under development in Manila's Entertainment City, scheduled to open in Q3 2026. The resort is majority-controlled by Travellers International Hotel Group and Alliance Global Group, leaving Suntrust as a non-controlling investor with no disclosed operational role.
The resort's gaming floor is configured around 250 tables equipped with IDX's X-Trend display system, a centralized network management platform providing trend boards, customizable branding, and smart table integration. Asia Pioneer Entertainment serves as the in-market distributor for the gaming technology. The resort is positioned to attract younger demographics, including Gen Z players.
Suntrust's business model is that of a passive minority investor in a single large integrated resort asset rather than an active operator. No revenue, pricing, customer concentration, or headcount figures are disclosed. The company's registered corporate domain (suntrusthomedev.com) has expired and is parked at Namecheap, suggesting either an outdated web presence or a transition from a prior business line (an unrelated firmographic reference to "ramie products" appears inconsistent with the integrated-resort evidence and is treated as stale). In December 2025, Megaworld disposed of 740.3 million Suntrust shares, indicating ongoing ownership restructuring around the Westside Resort project.
Suntrust Resort Holdings firmographics
Firmographics- Name
- Suntrust Resort Holdings
- Legal name
- Suntrust Resort Holdings
- Website
- http://www.suntrusthomedev.com
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Suntrust Resort Holdings is a publicly listed Philippine holding company (PSE:SUN) holding a minority equity stake in Westside Resort, a $1.25 billion integrated resort under development in Manila's Entertainment City, scheduled to open in Q3 2026.
- Ownership category
- akta.pro rank
Suntrust Resort Holdings industry classification
Industry- Product category
- Integrated Resort / Casino Gaming
- NAICS
- Casino Hotels (721120), Casino Hotels (72112)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Integrated Casino Resorts (THAGAJAA)
- akta.pro secondary industry
- Destination Casino Hotels (THAGAJAC)
Keywords
Where Suntrust Resort Holdings is headquartered
LocationHeadquarters
- HQ city
- Makati
- HQ country
- Philippines
- HQ region
- Asia
Markets served
Suntrust Resort Holdings business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations
Suntrust Resort Holdings product offering
Product offeringCore offering
Suntrust Resort Holdings holds a minority equity stake in Westside Resort, a $1.25 billion integrated resort under development in Manila's Entertainment City that is scheduled to open in Q3 2026. The resort's initial configuration includes 250 gaming tables equipped with IDX's X-Trend display system, and the project is positioned to attract younger players such as Gen Z alongside traditional gaming and hospitality offerings.
Product overview
Suntrust Resort Holdings is a minority stakeholder in integrated resort development. The company's primary involvement is as an investor in Westside Resort, a $1.25 billion integrated resort project in Manila's Entertainment City. Westside Resort represents the core product/exposure for Suntrust Resort Holdings, with the company holding a minority stake alongside majority-controlled entities Travellers International Hotel Group and Alliance Global Group. The resort features gaming tables equipped with IDX's X-Trend display system, targeting a younger demographic.
Differentiator
Problem solved
Functional benefit
Products and services
- Westside Resort A $1.25 billion integrated resort in Manila's Entertainment City, scheduled to open in Q3 2026, featuring 250 gaming tables equipped with IDX's X-Trend display system (centralized network management, trend boards, customizable branding, smart table integration) and positioned to appeal to younger players such as Gen Z. Suntrust Resort Holdings holds a minority stake, with Travellers International Hotel Group and Alliance Global Group as majority controllers.
Companies that use Suntrust Resort Holdings
Customer profileIdeal customer profiles1 record
Suntrust Resort Holdings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Suntrust Resort Holdings partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Asia Pioneer EntertainmentcoreDistributor of the Westside Resort's gaming technology solutions including the IDX X-Trend display system in the Philippines market.
- IDXcoreProvider of the X-Trend display system deployed across 250 gaming tables at Westside Resort. The system offers centralized network management, trend boards, customizable branding, and smart table integration.
Scale indicators2 records
Recent moves1 record
Expansion highlights4 records
Suntrust Resort Holdings competitors and assessment
Company assessmentDirect peers
- Bloomberry Resorts Corp: Operator of Solaire Resort & Casino in Manila's Entertainment City. Direct Philippine integrated-resort peer with the same customer base, regulatory environment, and competitive set as Westside Resort.
- Melco Resorts & Entertainment: Co-operator of City of Dreams Manila in Entertainment City. Direct IR competitor with overlapping gaming, hotel, and F&B offerings in the same Manila district.
- Universal Entertainment Corp: Developer and operator of Okada Manila, one of the four existing integrated resorts in Entertainment City. Directly competes with Westside Resort for the same Manila gaming market.
- Genting Group: Through Resorts World Manila, Genting operates an integrated resort in Entertainment City. Direct peer offering gaming, hotel, and entertainment under the same market dynamics.
- Travellers International Hotel Group: Alliance Global Group's gaming/hospitality vehicle and majority controller of Westside Resort. Operates Resorts World Manila and is the principal partner counterparty in Suntrust's project.
- Alliance Global Group: Majority controller of Westside Resort and parent of Travellers International. Diversified Philippine conglomerate with the largest economic interest in Suntrust's underlying asset.
Broad incumbents
- Las Vegas Sands: Global integrated resort operator with a marquee Asian portfolio (Marina Bay Sands, Sands Macao). Comparable IR business model and premium positioning relevant to Westside Resort's trajectory.
- Wynn Resorts: Operator of luxury integrated resorts in Macau and Las Vegas. Comparable luxury-mass IR business model and exposure to Asian premium-mass gaming demand.
- Galaxy Entertainment Group: Major Macau integrated resort operator with a comparable asset-heavy IR model. Adjacent geographic and competitive context for Philippine IR economics.
- MGM China Holdings: MGM Resorts' Macau-listed vehicle operating MGM Macau and MGM Cotai. Comparable integrated resort premium positioning and Asian gaming market exposure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Suntrust Resort Holdings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Suntrust Resort Holdings leadership team
Management profileNumber of profiles
Profiles1 record
Suntrust Resort Holdings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Suntrust Resort Holdings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Suntrust Resort Holdings
What does Suntrust Resort Holdings do?
Suntrust Resort Holdings holds a minority equity stake in Westside Resort, a $1.25 billion integrated resort under development in Manila's Entertainment City that is scheduled to open in Q3 2026. The resort's initial configuration includes 250 gaming tables equipped with IDX's X-Trend display system, and the project is positioned to attract younger players such as Gen Z alongside traditional gaming and hospitality offerings.
When was Suntrust Resort Holdings founded?
Suntrust Resort Holdings was founded in 1956. It employs 101 to 250 people.
Where is Suntrust Resort Holdings based?
Suntrust Resort Holdings is headquartered in Makati, Philippines, in the Asia region.
Who are Suntrust Resort Holdings's main competitors?
Direct peers on record are Bloomberry Resorts Corp, Melco Resorts & Entertainment, Universal Entertainment Corp, Genting Group, Travellers International Hotel Group and Alliance Global Group. Broad incumbents are Las Vegas Sands, Wynn Resorts, Galaxy Entertainment Group and MGM China Holdings.
Does Suntrust Resort Holdings have an API?
No public API is recorded for Suntrust Resort Holdings.
What industry is Suntrust Resort Holdings in?
Suntrust Resort Holdings's product category is Integrated Resort / Casino Gaming. Its primary akta.pro industry code is THAGAJAA, Integrated Casino Resorts, with a secondary code of THAGAJAC, Destination Casino Hotels. Its NAICS code is 721120 and its SIC code is 7000.