Yees

What Yees does

Yees Incorporadora e Construtora LTDA is a privately held Brazilian residential real estate developer headquartered in Sorocaba, São Paulo state. The company was founded in 2016 as the evolution of JJR Empreendimentos, which carried more than 70 years of construction heritage, and was formally rebranded to Yees Inc. in October 2025. It builds and sells residential apartment developments across four São Paulo state cities — Sorocaba, Campinas, São Paulo capital, and Jundiaí — with a portfolio of 16 developments totaling 2,761 launched units serving 2,761 families.

The core offering is mid-market residential housing spanning three product tiers: standard residential complexes (e.g., JR São Paulo, JR São Paulo II), premium club-style developments with 25+ leisure amenities (Ipa Club, Essência Campolim, JJR Buena Vista Clube, Taquaral Residence), and social interest housing (HIS-2) under the Minha Casa Minha Vida program (Yees! Tatuapé). Unit sizes range from 30m² micro-units to 79m²+ family apartments, with visible price points from R$215,000 (subsidized) to R$382,000+ (campaign pricing). Technical and service differentiators include ISO 9001:2015, PBQP-H Nível A, and Selo Casa Azul + Caixa sustainability certifications, 360-degree virtual tours, an online client portal, and Yara, an AI chatbot on WhatsApp for 24/7 customer service.

Yees generates revenue through one-time residential property sales (off-plan and delivered), distributed through on-site sales stands (Espaços de Vendas), real estate broker partnerships, direct WhatsApp and website inquiries, and a dedicated client portal. The company targets three primary segments — families and young couples seeking home ownership, HIS-eligible buyers for subsidized housing, and real estate investors in growth markets of São Paulo state. It is led by CEO Roselaine Correa and Co-president Júlio Reis, is wholly founder-owned with no disclosed external funding or parent company, and ranks among the Top 100 largest construction companies in Brazil according to INTEC.

Name

Yees

Legal name

YEES INCORPORADORA E CONSTRUTORA LTDA

Website

https://yeesinc.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Yees Incorporadora e Construtora is a privately held Brazilian residential real estate developer headquartered in Sorocaba, São Paulo state. It builds and sells mid-market, premium, and social housing apartment developments across Sorocaba, Campinas, São Paulo, and Jundiaí, serving families, HIS-subsidized buyers, and real estate investors.

Ownership category

akta.pro rank

Headquarters

HQ city

Sorocaba

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Property Sales: Yees generates revenue through the sale of residential apartments and real estate developments. The company builds and sells apartments in multiple cities across São Paulo state, targeting both end-users (families) and investors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Yees is a Brazilian residential real estate developer that builds, sells, and delivers apartment projects across São Paulo state (Sorocaba, Campinas, São Paulo, Jundiaí). The company develops market-rate residential complexes, social housing (HIS-2) projects under government programs such as Minha Casa Minha Vida, and club-style premium developments with extensive leisure amenities.

Product overview

Yees is a Brazilian real estate developer and builder offering residential apartment projects across São Paulo state (Sorocaba, Campinas, São Paulo, Jundiaí). The portfolio includes standard residential complexes, social housing (HIS-2), and premium club-style developments ranging from micro-units (30m²) to family apartments (79m²+). Properties feature amenities such as pools, gyms, coworking spaces, pet areas, and leisure facilities. The company also provides Yara AI chatbot for customer service via WhatsApp and maintains a client portal for existing buyers to track their purchases and construction progress.

Differentiator

Problem solved

Functional benefit

Products and services

• JR São Paulo Residential apartment complex in Sorocaba offering 1-3 bedroom units ranging from 47 to 67m², featuring 10+ leisure amenities including pool, gym, sauna, party hall, and playground. Currently delivered project.
• JR São Paulo II Multi-tower residential project in Sorocaba with 1-2 bedroom units ranging from 52 to 66m², featuring 20 leisure amenities including gym, game room, party hall, pool, sauna, and coworking space. Under construction.
• Ipa Club Premium residential complex in Sorocaba offering 1-3 bedroom units from 40-72m², featuring 25+ leisure amenities including beach tennis, squash court, gym, sauna, pet area, and influencer space. Launched in September 2023 and nearly sold out.
• Essência Campolim Newly launched residential project in Sorocaba's Campolim neighborhood offering 2-3 bedroom units ranging from 66 to 79m², with 15+ leisure amenities including market, crossfit area, cinema, gourmet deck, and rooftop leisure area.
• Taquaral Residence Residential development in Campinas near Taquaral Park with single tower featuring 4 apartments per floor; units from 35-57m², including 35+ leisure amenities such as coworking, gym, pool, solarium, and Wi-Fi infrastructure in common areas. Construction began August 2025.
• Mansões Residencial Residential project in Campinas offering 1-2 bedroom units from 35-55m², featuring 10+ leisure amenities including integrated party hall with coworking, barbecue area, and waiting lounge. Under construction.
• Yees! Tatuapé HIS-2 Social interest housing (HIS-2) project in São Paulo's Tatuapé neighborhood featuring 1-2 bedroom micro-units of 30-40m². Targeted at families earning up to 6 minimum wages, priced from R$369,600 with government subsidies (Minha Casa Minha Vida program). Includes amenities such as gym, coworking, pool, and beach tennis.
• JJR Hortência Residential complex in Sorocaba's Vila Hortência with 2-3 bedroom units from 52-72m², featuring 15+ amenities including gourmet party hall, sauna, spa, fitness, coworking, pet care, and car wash. Delivered project.
• JJR Buena Vista Clube Club-style residential project in Sorocaba with units from 52-107m², including garden apartments, featuring pool with 25m lane, gym, sauna, gourmet hall, coworking, and horticultural areas.
• JR Campolim II Residential project in Sorocaba's Campolim with up to 3 bedroom units from 60-68m², featuring 10+ amenities including pet space, fitness, pool, 2 elevators per tower, and option of 2 balconies. Delivered project.
• Yara AI AI-powered customer service chatbot integrated with WhatsApp, providing 24/7 autonomous support for property buyers to query statements, download tickets, request technical assistance, and track construction progress.
• Client Portal Online portal for existing property buyers to access statements, tickets, payment information, and track their property purchase and construction progress.

Quantifiable outcome

• 62.1% growth in new property sales in Campinas microregion in Q1 2025, with 69.6% increase in VGV (Gross Sales Value)
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Caixa Econômica FederalcoreStrategic or Co-development PartnerYees partners with Caixa Econômica Federal to provide financial health guidance to customers, offering courses and resources for financial planning related to property purchases.
• GupyminorChannel Partner/ Reseller/ DistributorYees uses Gupy recruitment platform for hiring employees and sales associates, with job applications processed through the platform.
• Grupo YEES (Milan Reis, JJ Reis, Gueb, Milan Incorporadora)coreOthersYees is part of an economic group including Milan Reis, JJ Reis, Gueb, and Milan Incorporadora, operating under the same corporate policies and data protection frameworks.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Direcional Engenharia: Brazilian developer with significant Minha Casa Minha Vida and lower-income housing program exposure. Highly comparable to Yees' dual-segment model serving both HIS-2 subsidized families and broader residential demand.
• Eztec Empreendimentos: São Paulo-headquartered developer with both residential (Patrimônio / Carvalho) and high-end (Eztel) brands. Comparable on geography, multi-segment residential strategy, and São Paulo-state buyer focus.
• Cyrela Brazil Realty: Major Brazilian homebuilder focused on premium and upper-middle residential projects. Comparable because both operate in São Paulo state, selling new multi-family developments with extensive leisure amenities targeting family buyers and investors.
• Gafisa: Long-established São Paulo-headquartered homebuilder listed on B3, developing mid-to-high-end residential projects. Comparable in geography (SP-state concentration), product type (apartments), and buyer segmentation.
• MRV Engenharia: Brazil's largest residential developer, with substantial Minha Casa Minha Vida / affordable housing exposure closely aligned to Yees' HIS-2 segment and São Paulo-state presence. Same core business of building and selling new residential apartments to families and investors.
• Helbor Empreendimentos: Brazilian residential developer with a strong São Paulo metro presence and a similar mix of standard, premium, and amenitized developments. Comparable buyer segments and unit-price positioning to Yees.
• Trisul: São Paulo-based residential developer focused on vertical apartment buildings across multiple price points in the São Paulo metro. Same core activity as Yees — building and selling new multi-family residential units to families and investors.
• Cury Construtora: Brazilian homebuilder with material Minha Casa Minha Vida exposure and São Paulo-state operations. Closely comparable to Yees' affordable-housing HIS-2 (e.g., Yees! Tatuapé) and broader family-apartment business.
• Even Construtora: Brazilian residential developer operating in São Paulo and other major metros with a mix of standard and higher-end developments. Comparable business model and target buyer overlap with Yees' family-focused apartment projects.
• Mitre Realty: Smaller Brazilian residential developer listed on B3 with a focus on São Paulo state vertical apartment buildings. Closest scale-comparable peer to Yees given sub-R$1B-scale positioning and SP-only footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@yeesinc
• Facebookfacebook.com/yeesincorporadora
• LinkedInlinkedin.com/company/yeesinc
• Instagraminstagram.com/yeesinc

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yees