Procrea Fertility

What Procrea Fertility does

Procrea Fertility, legally operated by Ovo Fertilité Inc., is a private fertility clinic founded in 1998 and headquartered at 5600 boulevard des Galeries in Quebec City, Canada. It provides a comprehensive suite of reproductive medicine services to individuals and couples in eastern Quebec, with a service portfolio spanning fertility assessment, intrauterine insemination (IUI), ovulation induction, in vitro fertilization (IVF), egg/sperm/embryo cryopreservation, sperm and egg donation, and LGBTQ2SIA+ family-building services. The clinic also offers advanced IVF complements — ICSI, PESA, MicroTESE, Alessio DNA fragmentation testing, ERA endometrial receptivity analysis, PGT-A/PGT-M preimplantation genetic testing, and NIPT Harmony prenatal screening — operated from a cutting-edge embryology and andrology laboratory directed by Dr. Nicola Dean.

Revenue is generated through a hybrid public-private model: medically indicated fertility assessments and certain treatments are reimbursed by Quebec's RAMQ public health insurance, while uncovered medications, elective egg freezing, and many advanced procedures are paid out-of-pocket or via private insurance, with most expenses qualifying for Canadian medical-expense tax credits. Patients primarily access the clinic through a formal physician-referral network (family physicians and IPS routing through CRDS; obstetricians-gynecologists via CHUL or direct fax), supplemented by direct inquiries via website, patient portal (EngagedMD), and content-marketing channels. The clinic maintains regulatory moats through Accreditation Canada (continuously since 2014, renewed 2022), LSPQ clinical-biochemistry permits, and external quality assurance programs (CAP, Bio-Rad EQAS, Oneworld Accuracy), and is a member of The Fertility Partners network — the largest Canadian fertility clinic network.

The management team is credentialed internationally — including training at Oxford (Dr. Bergeron), McGill (Dr. Bellemare), Lausanne (Dr. Kong), and under Professor Robert Edwards (Dr. Dean) — and includes the only dedicated male-infertility microsurgeon in eastern Quebec (Dr. Patry). The clinic is a recognized referral hub for complex cases across the eastern part of the province, supported by ties to CHU de Québec's Centre de procréation assistée and the CHU de Québec Research Centre.

Name

Procrea Fertility

Legal name

Ovo Fertilité Inc.

Website

https://en.procrea.ca

Company type

Private

Founded year

1998

Operating status

Operating

Short description

Procrea Fertility is a private Quebec City fertility clinic founded in 1998 that provides IVF, IUI, ovulation induction, cryopreservation, donation services, and advanced genetic screening to individuals and couples across eastern Quebec, generating revenue through a mix of RAMQ-reimbursed, privately insured, and out-of-pocket payments.

Ownership category

akta.pro rank

Product category

Fertility Clinic Services

NAICS

Family Planning Centers (62141)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Reproductive Endocrinology & Infertility (Endocrine) (HLAKADAI), Male Reproductive & Sexual Medicine (Andrology) (HLAKAOAD)

Keywords

• Fertility clinic services
• In vitro fertilization
• Fertility preservation
• Reproductive endocrinology
• Assisted reproductive technology

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Fertility Treatment Services: Procrea Fertility generates revenue through providing fertility treatments including IVF, IUI, ovulation induction, egg freezing, sperm cryopreservation, embryo preservation, and various diagnostic and therapeutic procedures. Some treatments are covered by Quebec's RAMQ (Régie de l'assurance maladie du Québec) public health insurance program when medically recommended.
2. RAMQ Covered Services: Several fertility treatments including fertility assessment are covered by RAMQ's Medically Assisted Procreation Program when recommended by a doctor. Drug insurance may also cover fertility medications through RAMQ or private insurers.
3. Private Pay Treatments: Some medications and treatments are not covered by RAMQ or private insurance and are paid out-of-pocket by patients. Medical expenses for fertility treatments can be claimed as medical expense tax credits.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Procrea Fertility is a Quebec City-based fertility clinic that delivers diagnostic assessment, assisted reproductive treatments (IVF, IUI, ovulation induction), donor services (sperm, egg, embryo), fertility preservation (egg/sperm/embryo cryopreservation), advanced add-on procedures (ICSI, PGT-A/M, ERA, MicroTESE, DNA fragmentation testing), and LGBTQ2SIA+ family-building services. The clinic operates a cutting-edge embryology and andrology laboratory and integrates psychological, nutritional, and acupuncture support throughout the patient journey.

Product overview

Procrea Fertility offers a comprehensive portfolio of fertility services as a single unified clinic offering, centered around diagnostic assessment and assisted reproductive technologies. The core treatment pathway includes fertility assessment, intrauterine insemination (IUI), ovulation induction, and in vitro fertilization (IVF). Advanced add-on modules include genetic screening services (PGT-A, PGT-M, NIPT Harmony), endometrial testing (ERA), male infertility treatments (ICSI, PESA, TESE, MicroTESE, DNA fragmentation testing), and cryopreservation services (egg freezing, sperm cryopreservation, embryo preservation). Donation services for sperm, eggs, and embryos are offered alongside LGBTQ2SIA+-focused family building services and well-being support including psychological counseling, acupuncture, and nutritional guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• Fertility Assessment

Quantifiable outcome

• Embryos develop in laboratory for average of five days (blastocyst stage) before transfer
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• The Fertility PartnerscoreStrategic or Co-development PartnerProcrea Fertilité is a proud partner of The Fertility Partners, the largest network of fertility clinics in Canada. As members, specialists have access to unique scientific and medical resources. Partner clinics work together to increase access to care, cutting-edge research and innovation to advance reproductive medicine and achieve the best outcomes for patients.
• CHU de QuébeccoreStrategic or Co-development PartnerCo-medical director Dr. Marie-Ève Bergeron serves as medical director of the Centre de procréation assistée du CHU de Québec and is a clinical researcher at the CHU du Québec Research Centre. Dr. Jessica Lefebvre practices as associate professor at CHU de Québec.
• Canadian Fertility and Andrology Society (CFAS)minorStrategic or Co-development PartnerLaboratory Director Dr. Nicola Dean and Laboratory Coordinator Katherine Boulay are members of CFAS. The clinic references this society as a resource for patients seeking external information on fertility matters.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• IVI-RMA Global: World's largest assisted reproduction group with full-service fertility clinics including IVF, ICSI, PGT, and egg donation — directly comparable service lines but operating across multiple countries at far greater scale.
• Genea: Australian fertility network operating multiple clinics and embryology labs with comparable IVF, ICSI, PGT, and fertility preservation services — a relevant international peer at greater scale.
• CCRM (Colorado Center for Reproductive Medicine): One of North America's largest fertility clinic networks offering IVF, genetic testing, andrology, and fertility preservation at scale — comparable advanced ART capabilities though at a much larger, multi-site footprint.

Others

• The Fertility Partners: Strategic partner and Canada's largest fertility clinic network of which Procrea is a member — not a competitor but ecosystem participant providing shared resources and research access.
• CHU de Québec (Centre de procréation assistée): Academic hospital-based fertility program co-led by Procrea's co-medical director; functions as both a referral partner and partial competitor for public-pay IVF cycles in the Quebec City region.

Direct peers

• Ovo Fertility (Clinique Ovo): Montreal-based fertility clinic and the operating sibling of Procrea Fertility (both under Ovo Fertilité Inc.); offers an essentially identical Quebec-focused ART service portfolio and serves as the most directly comparable peer.
• Olive Fertility Centre: Vancouver-based fertility clinic offering IVF, ICSI, PGT, egg freezing, donor services, and LGBTQ+ family-building — a strong Western Canadian comparable to Procrea.
• Trio Fertility: Canadian fertility clinic with comprehensive IVF, IUI, and advanced ART services including PGT, comparable to Procrea in service breadth and patient journey design.
• Hannam Fertility Centre: Toronto-based fertility clinic providing IVF, IUI, third-party reproduction, and advanced reproductive technology services with comparable patient segments.
• Anova Fertility & Reproductive Health: Toronto-based Canadian fertility clinic offering IVF, IUI, genetic testing, egg freezing, and LGBTQ2SIA+ family building — closely mirrors Procrea's full-service model in another Canadian metro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Procrea.Fertilite

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Procrea Fertility