What Your Shot does

Your Shot is a global DJ competition and training platform founded in 2010 in Australia that targets aspiring DJs aged 18+ with little to no prior experience. The business runs an annual competition cycle: participants register online, attend in-person Selection Days in participating cities, receive 5 weeks of hands-on DJ instruction at "The Academy" facilities (using Pioneer DJ XDJ-RX3 equipment), and perform at sold-out Event Weekends, with winners earning slots at international dance music festivals including Snowbombing, Hideout, and Awake. The company operates across Australia (Sydney, Brisbane, Melbourne, Adelaide, Perth), New Zealand (Auckland), the United States (Los Angeles, New York), and the United Kingdom, with a registered corporate entity of Your Shot Global Inc. in Los Angeles and an Australian operating arm, Your Shot Productions, in Sydney.

The core product offering is the Your Shot DJ Competition, supplemented by The Academy training facility, an online registration platform, and regional partner programs. No proprietary technology platform is disclosed — operations rely on a website registration system, third-party Intix ticketing for event weekends, and standard DJ hardware. Since launch, over 12,500 contestants have participated, and the company reports that 62% of alumni now hold DJ residencies and perform regular gigs globally, with named alumni success stories (DAYZZI, THE DAVID, CRYBABY, SIPPY) used as marketing proof points.

Your Shot generates revenue through three streams: competition entry/registration fees, ticket sales for Event Weekends via Intix, and sponsorship/partnership revenue from brands including Pioneer DJ, Red Bull, Smirnoff Vodka, and JBL. The go-to-market is event-driven and community-led: a fixed annual competition cycle with in-person Selection Days as the funnel, brand partner cross-promotion for awareness, and alumni word-of-mouth within the music community. Pricing for competition entry is not publicly disclosed; ticket pricing is managed externally through Intix. The company is privately held with no disclosed funding rounds, no parent company, and no public ownership signals in the source data.

Name

Your Shot

Legal name

Your Shot Global Inc.

Website

https://yourshotdj.com

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Your Shot is an annual DJ competition and training platform founded in 2010 that helps aspiring DJs with no experience learn to DJ and perform at international music festivals. It operates across Australia, New Zealand, the United States, and the United Kingdom.

Ownership category

akta.pro rank

Product category

DJ Competition and Music Talent Development

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Musical Groups and Artists (71113), Independent Artists, Writers, and Performers (7115)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Party DJ, Music & Audio Services (HSACACAI)

akta.pro secondary industries

Talent Booking Agencies (Live Performance) (MPAIAGAB), Entertainment Booking & Speaker/Talent Management (HSACAAAI)

Keywords

• DJ competition
• DJ training program
• Music talent discovery
• Event ticketing services
• Brand sponsorship activation

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Competition Entry & Registration: Participants register for the competition through the website. The US Terms indicate collection of registration fees, ticket sales, and merchandise purchases as part of revenue operations.
2. Ticket Sales: Tickets for Event Weekends and showcases are sold through Intix ticketing platform, generating transaction-based revenue.
3. Sponsorship & Brand Partnerships: Partnerships with brands like Pioneer DJ, Red Bull, Smirnoff, and JBL likely include sponsorship and promotional revenue components.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Your Shot is an annual DJ competition and training program for aspiring DJs aged 18+ with little or no prior experience. Selected contestants receive 5-6 weeks of hands-on DJ training at regional Academy facilities and then perform at sold-out Event Weekend showcases; winners earn slots at international music festivals (e.g., Snowbombing, Hideout, Awake). The business distributes the competition through online registration, in-person Selection Days and ticket sales, supplemented by brand sponsorships from Pioneer DJ, Red Bull, Smirnoff and JBL.

Product overview

Your Shot is a global DJ competition platform that provides aspiring DJs with no prior experience the opportunity to learn professional DJ skills and perform live. The core offering consists of the Your Shot DJ Competition, supplemented by The Academy training facility, online registration platform, and regional partner programs. Participants apply through the online registration system, attend Selection Day events, receive 5 weeks of hands-on DJ training at The Academy, and perform at sold-out Event Weekends. Winners receive international DJ sets at major music festivals. The company operates across Australia/New Zealand, USA, and UK regions with supporting partner sponsorship programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Your Shot DJ Competition Annual DJ competition open to aspiring DJs aged 18+ with little or no prior experience. Selected contestants receive training, perform at sold-out Event Weekends, and winners are flown to perform at international dance music festivals.
• The Academy (DJ Training Program) In-person DJ training program for selected Your Shot contestants, delivered over 5-6 weeks at regional Academy facilities using Pioneer DJ XDJ-RX3 equipment, covering beatmatching, track transitioning, effects usage and set curation.
• Event Weekend Ticketing Ticketed audience access to sold-out Your Shot Event Weekend showcase performances in participating Australian cities, distributed through the Intix platform.

Quantifiable outcome

• 62% of alumni hold DJ residencies and perform regular gigs worldwide
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and supporting.

• Pioneer DJ by AlphathetacoreStrategic or Co-development PartnerPioneer DJ has been designing DJ technology since 1994, providing products that inspire originality and artistry. They serve as a key partner for equipment provision and brand alignment. The partnership positions Your Shot with industry-standard DJ equipment at The Academy training facilities.
• JBLsupportingGTM or Marketing PartnerJBL offers a full range of music-based products across Australia including headphones, in-earphones, home audio, and wireless headphones. JBL supports Your Shot as a brand partner, likely providing audio equipment and marketing exposure.
• Smirnoff VodkasupportingGTM or Marketing PartnerThe World's No. 1 vodka brand (serving excellence since 1864) partners with Your Shot for brand activation and promotional activities at events. Smirnoff's 150+ year heritage aligns with the music and nightlife scene.
• Red BullsupportingGTM or Marketing PartnerRed Bull gives you wings and supports Your Shot as a brand partner. The energy drink brand's association with extreme sports and music events provides marketing and promotional synergies.
• IntixsupportingChannel Partner/ Reseller/ DistributorIntix is the ticketing platform used for selling tickets to Your Shot Event Weekends across Australian cities including Adelaide, Brisbane, and Perth.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Mixcloud: Long-form DJ mix streaming platform with a community of aspiring and established DJs. Comparable as a platform that surfaces emerging DJ talent and offers an alternative path to audience-building, competing loosely with Your Shot's talent-launchpad value proposition.
• Splice: Subscription-based music creation and education platform with samples, plugins, and producer/DJ courses. Comparable as a digital alternative for self-taught DJs — addresses the same 'learn to DJ from scratch' pain point Your Shot solves, but via online rather than in-person training.
• Crossfaded Academy: Niche in-person DJ training academy offering group and private lessons. Comparable as a smaller, regional DJ school competing for the same aspiring-beginner segment, illustrating the local training market Your Shot disrupts with its prize-driven model.

Direct peers

• Red Bull Thre3style: Red Bull's flagship global DJ competition, the closest direct analog to Your Shot — it runs national and world finals where DJs compete for the title, uses brand sponsorships and event partnerships, and targets a similar aspiring/professional DJ demographic.
• DMC World DJ Championships: One of the longest-running international DJ competitions, with national heats and a world final. DMC operates in the same competitive DJ-discovery category as Your Shot and shares the talent-booking and festival-performance prize structure.
• Point Blank Music School: Established DJ and music production school operating in London, Los Angeles, and online. Comparable as a structured DJ-training provider that competes for the same beginner-to-professional cohort Your Shot targets, though without the competition/prize mechanic.

Broad incumbents

• Boiler Room: A global live-streamed electronic music platform that showcases DJs and produces events/festivals. Comparable as a broader electronic-music discovery and live-event ecosystem that overlaps with Your Shot's festival and audience-development positioning.
• Resident Advisor: Global electronic music platform covering events, artist profiles, and ticketing. Comparable as a broader electronic-music discovery and event-listings incumbent that operates adjacent to Your Shot's competition-and-event programming.

Others

• Pioneer DJ (AlphaTheta): Industry-standard DJ hardware and software brand that supplies XDJ-RX3 equipment to Your Shot's Academy. Comparable as an enabling ecosystem partner — its brand and product ecosystem anchor the DJ culture Your Shot depends on for credibility and prize value.
• Serato: Leading DJ software platform (Serato DJ Pro, Stems) used by hobbyist and professional DJs. Comparable as a DJ-enabling technology provider whose user base overlaps with Your Shot's aspiring-DJ target market and which competes indirectly for the same education/training wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/yourshot

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Your Shot