Ella Adventures

What Ella Adventures does

Ella Adventures, LLC is a privately held New York-based company operating The Ella Project, a storytelling platform focused on inspiring young girls to pursue careers in science, technology, engineering, mathematics, and entrepreneurship. Founded in 2015, the company creates and distributes illustrated comic book content, including the Ella the Engineer series with three published issues (Map Trap, Photo Finished, and Code Cheat), and curates over 100 biographical profiles of women in STEM careers on its Squarespace-hosted website, theellaproject.com. The platform's primary audience is K-12 girls, with secondary reach into parents, educators, and partner organizations.

The company's core offering is narrative-driven illustrated content rather than a proprietary technology platform. The product suite consists of three formats: original comic book issues, a cartoon series (Ella the Engineer) designed to encourage girls in coding, science, engineering, arts, and entrepreneurship, and Virtual Readings plus educational Toolkits developed in collaboration with Deloitte. Distribution occurs through the company's website, an email newsletter, and Deloitte-sponsored channels including sponsored comic books, virtual readings, and Deloitte-hosted video content. There are no APIs, SDKs, integrations, mobile apps, or proprietary AI/ML systems disclosed.

Ella Adventures' business model is sponsorship-driven rather than transactional: pricing details are not publicly disclosed, and content is offered free of charge to end users, with corporate sponsorship—principally from Deloitte—implied to underwrite production and distribution. No revenue figures, funding history, or institutional investment have been disclosed, and the company has 1-10 employees in a single New York domicile, suggesting founder-led operations without a clear monetization engine beyond enterprise sponsorship.

Name

Ella Adventures

Legal name

Ella Adventures, LLC

Website

https://theellaproject.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Ella Adventures, LLC operates The Ella Project, a New York-based storytelling platform that produces STEM-focused comic books and curated biographical profiles of women in STEM careers to inspire young girls (K-12) to consider STEM careers.

Ownership category

akta.pro rank

Product category

Children's Educational Content

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Math & Science Interactive Learning Platforms (STEM Core) (EDAFANAH)

akta.pro secondary industries

STEM & Lab Simulation Media (Virtual Labs, AR/VR) (EDAGALAF), AI & Machine Learning (Foundations & Applied) (EDAMACAG)

Keywords

• Children's educational content
• STEM storytelling
• Comic book publishing
• Girls in STEM
• Women role models

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Ella Adventures produces and distributes STEM-focused entertainment content aimed at inspiring young children, particularly girls, to explore careers in science, technology, engineering, math, and entrepreneurship. The company creates original comic books (Ella the Engineer series), virtual readings, educational toolkits, and a digital storytelling platform profiling 100+ real women in STEM careers.

Product overview

Ella Adventures operates The Ella Project, a storytelling platform focused on featuring women in STEM careers. The core product is the Ella the Engineer comic book series (Issues #1-3: Map Trap, Photo Finished, and Code Cheat), which tells the stories of remarkable women in science, technology, engineering, mathematics, and entrepreneurship. The platform also offers Virtual Readings and Toolkits developed in collaboration with Deloitte to provide educational resources that encourage young girls to pursue STEM careers.

Differentiator

Problem solved

Functional benefit

Brands

• Ella the Engineer: A cartoon series to encourage young kids, specifically girls, to pursue careers in coding, science, engineering, arts and entrepreneurship.

Products and services

• Ella the Engineer Comic Book Series Original cartoon/comic book series featuring stories of women in STEM careers to encourage young girls to pursue coding, science, engineering, arts, and entrepreneurship.
• Issue #1 - Map Trap First issue in the Ella the Engineer comic book series featuring stories of women in STEM careers.
• Issue #2 - Photo Finished Second issue in the Ella the Engineer comic book series featuring stories of women in STEM careers.
• Issue #3 - Code Cheat Third issue in the Ella the Engineer comic book series featuring stories of women in STEM careers.
• Virtual Readings & Toolkits Virtual readings and educational toolkits developed in collaboration with Deloitte to promote STEM education for girls, providing supplementary educational resources.
• Women in STEM Stories Platform Digital storytelling platform featuring profiles of 100+ women in STEM careers, each sharing their inspiration, career path, and advice for future leaders.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• DeloittecoreGTM or Marketing PartnerDeloitte is the primary corporate sponsor of The Ella Project. The partnership includes sponsoring Ella comic books, virtual readings, educational toolkits, and video content featuring women in STEM. Deloitte's support enables the creation and distribution of STEM-focused content for young girls.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• SciGirls: SciGirls is a PBS/ Twin Cities PBS initiative that produces media (TV show, activities, educator guides) to engage girls in STEM. It overlaps directly with Ella Adventures in using narrative media to reach girls in STEM.
• Engineer Girl (National Academy of Engineering): Engineer Girl, run by the National Academy of Engineering, profiles women in engineering careers and offers educational resources. It is directly comparable to Ella Adventures' women-in-STEM profile library and STEM-career storytelling mission.
• Girls Who Code: Girls Who Code is a major nonprofit running programs, clubs, and curricula to close the gender gap in technology. It serves the same young-girl STEM audience as Ella Adventures but at far greater scale and with a program-based (rather than content-based) model.
• American Association of University Women (AAUW) — STEM programs: AAUW runs STEM programs, research, and advocacy targeting girls and women. It addresses the same 'lack of female representation in STEM' pain point that Ella Adventures targets, though via policy/program work rather than media products.

Emerging players

• Tynker: Tynker is a coding-for-kids platform featuring gamified lessons and role-model content to attract young learners. It overlaps with Ella Adventures' Code Cheat comic issue and its coding-aspiration angle for young girls.
• Lil Libros: Lil Libros publishes bilingual children's books that introduce kids to cultural role models and STEM concepts. It is comparable to Ella Adventures as a publisher of story-driven educational children's content, though broader in cultural/identity themes.

Direct peers

• GoldieBlox: GoldieBlox produces STEM-themed toys, books, and media aimed at engaging young girls in engineering and coding. It overlaps directly with Ella Adventures in mission (girls in STEM) and product format (story-driven children's content).
• GoldieBlox and the Spinning Machine (book/film tie-ins): GoldieBlox's book and short-film tie-ins combine storytelling with STEM for young girls — the same content-plus-role-model approach that defines The Ella Project's comic series.
• Black Girls CODE: Black Girls CODE provides technology education and exposure to girls of color, including workshops and content. It is a direct peer in mission (girls in STEM) and audience (K-12 girls), though primarily delivered through in-person programs rather than comic books.

Regional players

• STEMettes: STEMettes is a UK-based social enterprise inspiring girls into STEM through events, content, and programs. It shares Ella Adventures' girl-focused STEM storytelling/role-model mission, but is geographically focused on the UK/Ireland rather than the U.S.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EllaTheEngineer
• LinkedInlinkedin.com/company/ella-the-engineer

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ella Adventures