Golden Globe Merchants

What Golden Globe Merchants does

Golden Globe Merchants Ltd is a UK private limited company founded in London in 2011 by Muhammad Afzal, operating as a direct-to-consumer home energy efficiency and renewable energy installer. The company designs, supplies, and installs solar PV systems, battery storage, air source heat pumps, gas condensing boilers, electric storage heaters, and home insulation (cavity wall, loft, solid wall, room-in-roof) for residential customers across England, Wales, and Scotland, and acts as an intermediary for UK government energy schemes including ECO4, the Boiler Upgrade Scheme, the Great British Insulation Scheme, and the Warm Homes Plan.

The core technology stack is conventional MCS-accredited hardware (Solar PV, lithium battery storage, ASHPs rated to operate at -25°C, condensing boilers, electric storage heaters) deployed by in-house Gas Safe, NICEIC, CSCS, and Trustmark-certified engineers. The business is differentiated not by proprietary technology but by regulatory accreditations (MCS, PAS 2030, ISO 9001/14001/45001, RECC) that authorise access to government scheme funding, and by a single-source full-service model spanning survey, design, grant management, installation, and 10-year-guaranteed aftercare. Digital tools include the third-party Speedy PV (Midsummer Energy) solar estimation widget, Google Adsense, and Microsoft Clarity.

The revenue model is almost entirely one-time installation revenue per project, ranging from approximately £3,680 to £10,000+ per ASHP install, with a substantial share of ECO4 and GBIS work fully grant-funded. The company supplements this with interest-free finance intermediation to drive conversion on paid work. GTM is sales-led and digital-first: customers enter via the website quote form, phone (0207 096 5097, plus a dedicated 0800 810 10 60 Wales line), or email, followed by in-home survey by qualified engineers. No external investors, parent company, or M&A activity is disclosed.

Name

Golden Globe Merchants

Legal name

Golden Globe Merchants Ltd

Website

https://goldenglobeltd.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Golden Globe Merchants Ltd is a UK MCS-accredited installer of solar PV, battery storage, air source heat pumps, boilers, electric storage heaters, and home insulation for residential homeowners, accessing ECO4, BUS, GBIS, and Warm Homes Plan government funding on customers' behalf.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Solar PV and Battery Installation: One-time installation revenue from fitting solar PV panels, battery storage systems, inverters, and monitoring equipment in residential properties. Revenue is earned upfront upon installation completion.
2. Heating System Installation (Boilers & Heat Pumps): One-time installation revenue from gas condensing boilers, air source heat pumps, and electric storage heaters. Payment can be made upfront or financed via interest-free loans.
3. Home Insulation Installation: One-time installation revenue from cavity wall, loft, solid wall, and room-in-roof insulation, often fully funded through government ECO4 grants.
4. Interest-Free Financing Intermediation: The company facilitates access to interest-free finance options for customers, providing flexible payment plans to enable purchase.
5. Government Grant Facilitation: The company manages ECO4, Boiler Upgrade Scheme (BUS), and Great British Insulation Scheme applications on behalf of eligible customers, with installation costs covered by grants.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Golden Globe Merchants is a UK-based installer that retrofits homes with energy efficiency and renewable energy systems, including solar PV panels, battery storage, air source heat pumps, gas condensing boilers, electric storage heaters, and home insulation (cavity wall, loft, solid wall, room-in-roof). The company manages end-to-end delivery — from home survey and custom system design through professional installation by MCS-accredited engineers — and handles UK government grant applications (ECO4, Boiler Upgrade Scheme, Great British Insulation Scheme) on behalf of eligible homeowners.

Product overview

Golden Globe Merchants operates as a home energy efficiency and renewable energy installation company offering a portfolio of interconnected products. The core offerings include Solar PV Systems for electricity generation and Battery Storage Systems for energy storage, which work together as an integrated home energy solution. Supporting products include Air Source Heat Pumps, Gas Condensing Boilers, Electric Storage Heaters, and Home Insulation services. Add-on modules include Inverters, Optimisers & Monitoring for solar systems and Heating & Hot Water Packages for heat pump installations. The company also offers a Solar + Battery Package bundle combining solar panels with battery storage. All products are installed by MCS-accredited engineers with financing options including interest-free loans and government grants (ECO4, Boiler Upgrade Scheme, Great British Insulation Scheme).

Differentiator

Problem solved

Functional benefit

Products and services

• Solar PV Systems Grid-connected solar photovoltaic panel installations that generate electricity from sunlight for residential properties. Systems are sized to roof capacity and household usage, designed for strong generation in UK conditions, and installed by MCS-accredited engineers.
• Battery Storage Systems Residential battery storage systems that capture and store excess solar electricity for use during evenings, peak-rate periods, and high-demand moments. Available in various kWh capacities with hybrid inverter and AC-coupled options.
• Air Source Heat Pumps Energy-efficient heating systems that extract heat from outside air to warm homes and provide hot water, operating effectively at temperatures as low as -25°C with up to 300% efficiency compared to standard gas boilers. Installed by MCS, Gas Safe, and NICEIC-certified engineers.
• Gas Condensing Boilers Modern boiler replacements including combi, conventional, and system boilers, installed by MCS-accredited and Gas Safe-registered engineers. Available with interest-free finance options and partial ECO4 funding for eligible households.
• Electric Storage Heaters High heat retention electric storage heaters for homes without gas, charging overnight on off-peak tariffs to provide consistent daytime heat with independent per-room control.
• Home Insulation Residential insulation services including cavity wall insulation, loft insulation, solid wall insulation (internal and external), and room-in-roof insulation, designed to reduce heat loss by up to 35%. Often fully funded through the ECO4 government grant for eligible households.
• Solar + Battery Package Combined solar panels and battery storage bundle offering, designed to maximize self-consumption and energy independence through integrated system design and installation by accredited engineers.

Quantifiable outcome

• Up to 60% reduction in energy bills for residential solar + battery customers (Manchester family case study)
• +6 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• TrustmarkcoreOthersTrustmark is a government-endorsed quality and certification scheme. Golden Globe displays the Trustmark logo on their website as a certification body, indicating their installations meet government-endorsed standards. Trustmark is a quality assurance partner rather than a commercial partner.
• NICEIC (National Inspection Council for Electrical Installation Contracting)coreOthersNICEIC is a certification body for electrical contractors. Golden Globe's installers are NICEIC-certified (Gas Safe and NICEIC-certified installers referenced on heat pump pages). NICEIC provides regulatory oversight and certification confirming installation safety and competence.
• MCS (Microgeneration Certification Scheme)coreOthersMCS is the UK certification scheme for microgeneration products and installers. Golden Globe is an MCS-accredited installer, which is a prerequisite for participating in government schemes such as the Boiler Upgrade Scheme. MCS certification is fundamental to the company's regulatory compliance and access to government funding.
• CSCS (Construction Skills Certification Scheme)minorOthersCSCS provides skills certification for construction workers. The CSCS logo is displayed on Golden Globe's website as part of their certifications and accreditations section, indicating their workforce holds appropriate CSCS cards.
• RECC (Renewable Energy Consumer Code)coreOthersRECC is a consumer code for renewable energy installers. Golden Globe is a RECC member, ensuring compliance with consumer protection standards for solar, heat pump, and battery storage installations. This membership is listed on the About page.
• Gas Safe RegistercoreOthersGas Safe Register is the official gas registration body for gas engineers in the UK. Golden Globe's heating installers are Gas Safe registered, ensuring legal compliance for gas boiler and heating system work. Referenced across boiler and heat pump installation pages.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Others

• EDF Energy:

Broad incumbents

• Octopus Energy: Major UK energy retailer that has expanded into solar PV, battery storage, heat pumps, and EV charging for homeowners. Comparable to Golden Globe because it directly competes for the same residential retrofit customer via similar government grant schemes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Goldenglobeltd
• Facebookfacebook.com/gglobemerchantsltd
• LinkedInlinkedin.com/company/golden-globe-limited
• Instagraminstagram.com/goldenglobemerchants?igsh=b3lub25qN3NhbHF4&utm_source=qr
• TikToktiktok.com/@goldenglobemerchants?_r=1&_t=ZN-91TJNUXTtR8

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golden Globe Merchants