CoCo Bubble Tea
CoCo Bubble Tea is a Taiwan-based, privately-held bubble tea franchise founded in 1997 operating a global network of company-owned and franchised retail stores, currently pursuing aggressive European expansion through franchise partnerships with general consumers as its primary customer segment.
- Company typePrivate
- Founded1997
- HeadquartersTaipei, Taiwan
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What CoCo Bubble Tea does
CoCo Bubble Tea is a privately-held, Taiwan-headquartered bubble tea franchise brand founded in 1997 that sells customizable milk tea, fruit tea, and fresh tea with boba and toppings through a global network of company-owned and franchised retail stores. The company employs more than 10,000 people worldwide and operates a franchise-based business model in which franchisees pay initial fees and ongoing royalties in exchange for access to CoCo's operational systems, standardized product development, and brand support. Its current European footprint is small but rapidly scaling: 5 stores in the Netherlands and 3 in Belgium, with stated plans to reach 17 and 14 respectively, supported by a centralized logistics hub and training center in the Netherlands. In April 2026, CoCo announced a strategic partnership with Belgian bubble tea pioneer Bubble Bar (founded 2014 in Antwerp) to accelerate expansion across the Benelux region by combining CoCo's global operating systems with Bubble Bar's local market expertise.
CoCo's go-to-market is centered on franchise partnerships combined with company-owned stores, targeting mainstream consumers seeking specialty Asian-inspired beverages and casual dining experiences. The company has identified expansion targets in Germany (Frankfurt, Berlin, Düsseldorf), Hungary (Budapest), Spain (Malaga), Armenia, and Egypt, positioning itself to participate in a European bubble tea market projected to grow from $686 million in 2025 to $1.22 billion by 2032 (8.6% CAGR). Pricing and franchise fee structures are not publicly disclosed. The product offering is limited to bubble tea beverages and food items sold through franchise storefronts, with no proprietary technology platform, mobile app, or digital ordering infrastructure disclosed. The core technology stack is not publicly documented and no patents, trademarks, or certifications are listed in available sources.
CoCo Bubble Tea firmographics
Firmographics- Name
- CoCo Bubble Tea
- Website
- https://coco-tea.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- CoCo Bubble Tea is a Taiwan-based, privately-held bubble tea franchise founded in 1997 operating a global network of company-owned and franchised retail stores, currently pursuing aggressive European expansion through franchise partnerships with general consumers as its primary customer segment.
- Ownership category
- akta.pro rank
CoCo Bubble Tea industry classification
Industry- Product category
- Bubble Tea Retail / Specialty Beverages
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Bubble Tea (Boba) Shops (THAFAKAC)
- akta.pro secondary industry
- Coffee Chains & Franchise Cafes (THAFADAB)
Keywords
Where CoCo Bubble Tea is headquartered
LocationHeadquarters
- HQ city
- Taipei
- HQ country
- Taiwan
- HQ region
- Asia
Offices7 records
Markets served
CoCo Bubble Tea business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Franchise Fees and Royalty Revenue: CoCo generates revenue through franchise partnerships where franchisees pay initial fees and ongoing royalties. The company provides operational systems, product development, and brand support while franchisees operate retail locations.
- Retail Store Sales: Revenue from direct sales of bubble tea beverages and food items through company-owned and franchise locations across Europe.
Go-to-market motion1 record
Distribution channels1 record
CoCo Bubble Tea product offering
Product offeringCore offering
CoCo Bubble Tea operates a global bubble tea franchise brand selling customizable milk tea, fruit tea, and fresh tea with boba and toppings through company-owned and franchise retail stores. The company runs a centralized logistics hub and training center in the Netherlands to support European expansion and is scaling its franchise footprint across Benelux, Germany, Hungary, Spain, Armenia, and Egypt.
Product overview
CoCo Bubble Tea is a bubble tea franchise brand operating retail beverage stores across Europe, offering bubble tea beverages through a franchise model. The company operates 5 stores in the Netherlands and 3 in Belgium, with expansion plans targeting 17 and 14 locations respectively in those markets. CoCo's product offering consists of bubble tea beverages sold through its franchise store network.
Differentiator
Problem solved
Functional benefit
Products and services
- Bubble Tea Beverages (Milk Tea, Fruit Tea, Fresh Tea with Boba and Toppings)
- CoCo Bubble Tea Franchise Program
Quantifiable outcome
- European bubble tea market expected to grow from $686M (2025) to $1.22B (2032) at 8.6% CAGR
- +1 more outcomes
Companies that use CoCo Bubble Tea
Customer profileSegments1 record
Ideal customer profiles2 records
CoCo Bubble Tea technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CoCo Bubble Tea partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bubble BarcoreBubble Bar, founded in 2014 in Antwerp, is a Belgian bubble tea pioneer that has partnered with CoCo to accelerate expansion across the Benelux region. The partnership combines CoCo's global operational systems and product development capabilities with Bubble Bar's local market expertise and consumer insights. This strategic alliance enables CoCo to scale its presence while maintaining cultural relevance and operational excellence in new European markets.
Scale indicators4 records
Recent moves8 records
Expansion highlights4 records
CoCo Bubble Tea competitors and assessment
Company assessmentDirect peers
- The Alley: The Alley is a Taiwan-origin premium bubble tea brand with global franchise locations across North America, Europe, and Asia. It is directly comparable to CoCo in core product (milk teas, brown sugar boba) and franchise-based international expansion.
- Gong Cha: Gong Cha is one of the world's largest bubble tea franchise chains with thousands of stores globally, headquartered in Taiwan. It is directly comparable to CoCo in product (customizable milk teas, fruit teas), franchise-led model, and global expansion strategy across Asia, Europe, and the Americas.
- Macao Imperial Tea: Macao Imperial Tea is an Asia-origin bubble tea franchise expanding across Europe, North America, and Asia. Directly comparable to CoCo in customizable bubble tea offerings and franchise expansion into European markets.
- Kung Fu Tea: Kung Fu Tea is a US-based bubble tea franchise with hundreds of locations across North America, Asia, and Europe. It is directly comparable to CoCo in customizable milk/fruit tea offerings and franchise expansion model, though skewed more toward the US market.
- Lollicup Fresh: Lollicup Fresh is a US-focused bubble tea and coffee franchise chain (successor to the Quickly brand) with stores across North America. Directly comparable to CoCo in bubble tea franchise model and product offering, though concentrated in the US rather than Europe.
- Yi Fang Fruit Tea: Yi Fang is a Taiwan-origin fruit tea and bubble tea franchise with global expansion across Asia, Europe, and the Americas. Directly comparable to CoCo in fruit tea and boba product mix, Taiwan heritage, and franchise-driven international rollout.
- Happy Lemon: Happy Lemon is a Taiwan-origin global bubble tea franchise operating hundreds of stores across Asia, Europe, North America, and MENA. Directly comparable to CoCo in product line, pricing tier, and franchise-led international expansion into European and emerging markets.
- Tiger Sugar: Tiger Sugar is a Taiwan-origin bubble tea chain known for its signature brown sugar boba, with rapid global franchise expansion including Europe and North America. It is directly comparable to CoCo as a competing global bubble tea franchise targeting similar young, trend-driven consumers.
- Chatime: Chatime is a Taiwan-origin global bubble tea franchise operating over 2,000 stores worldwide, including Europe (notably Germany and the UK). It competes head-to-head with CoCo in product mix, pricing tier, and franchise-driven European expansion, making it a highly comparable direct peer.
Broad incumbents
- Starbucks: Starbucks is the dominant global specialty beverage chain with deep European presence, sophisticated digital infrastructure, and brand recognition well beyond the bubble tea category. Comparable as a broad incumbent competing for the same daily-spend beverage occasions in European cities where CoCo is expanding.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
CoCo Bubble Tea social profiles
Digital presenceCoCo Bubble Tea financial estimates
Financial estimateRevenue estimate
Valuation estimate
CoCo Bubble Tea leadership team
Management profileNumber of profiles
CoCo Bubble Tea subsidiaries and ownership
Company hierarchySubsidiaries1 record
CoCo Bubble Tea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CoCo Bubble Tea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CoCo Bubble Tea
What does CoCo Bubble Tea do?
CoCo Bubble Tea operates a global bubble tea franchise brand selling customizable milk tea, fruit tea, and fresh tea with boba and toppings through company-owned and franchise retail stores. The company runs a centralized logistics hub and training center in the Netherlands to support European expansion and is scaling its franchise footprint across Benelux, Germany, Hungary, Spain, Armenia, and Egypt.
Is CoCo Bubble Tea a public or private company?
CoCo Bubble Tea is a private company. It is classified as unknown and is currently operating.
When was CoCo Bubble Tea founded?
CoCo Bubble Tea was founded in 1997. It employs 5,001 to 10,000 people.
Where is CoCo Bubble Tea based?
CoCo Bubble Tea is headquartered in Taipei, Taiwan, in the Asia region.
How does CoCo Bubble Tea make money?
Two revenue lines are on record. Franchise Fees and Royalty Revenue is the primary driver. The others are retail Store Sales.
Who are CoCo Bubble Tea's main competitors?
Direct peers on record are The Alley, Gong Cha, Macao Imperial Tea, Kung Fu Tea, Lollicup Fresh, Yi Fang Fruit Tea, Happy Lemon, Tiger Sugar and Chatime. Starbucks is listed as a broad incumbent.
Does CoCo Bubble Tea have an API?
No public API is recorded for CoCo Bubble Tea.
What industry is CoCo Bubble Tea in?
CoCo Bubble Tea's product category is Bubble Tea Retail / Specialty Beverages. Its primary akta.pro industry code is THAFAKAC, Bubble Tea (Boba) Shops, with a secondary code of THAFADAB, Coffee Chains & Franchise Cafes. Its NAICS code is 3121 and its SIC code is 2080.