Groupe Blachère

What Groupe Blachère does

Groupe Blachère is a privately held, family-controlled French multi-brand fresh-food retail group headquartered in Châteaurenard, Provence, operating four retail banners: Provenc'Halles (specialist fruit and vegetable stores, 1994), Marie Blachère (artisan bakeries with on-site kneading and baking, 2004), Mangeons Frais (wholesale-price fresh produce, 2019), and Café Marie Blachère (French-style bakery coffee shops). The group sells directly to consumers through company-owned and franchised physical storefronts, with Marie Blachère also franchised internationally in Belgium, Luxembourg, Portugal, and the United States. It runs operations, logistics, and central purchasing across the network, with a dedicated Expansion/Real Estate service actively sourcing commercial premises nationwide.

The underlying "technology" is operational rather than digital: site-baked artisan production, short distribution circuits via an in-house central purchasing office, daily store deliveries for Mangeons Frais, and a market-style product presentation concept that differentiates Marie Blachère from conventional bakery formats. The portfolio is supported by a shared digital backbone limited to OVH-hosted brand websites, a Candidatus recruitment platform for franchise candidates and employees, and a first national TV advertising campaign on TF1 in April 2024 promoting the €5 P'tit Malin combo menu.

Revenue is generated primarily through retail transaction fees on bakery, produce, and café sales across all four banners, supplemented by franchise fees and a real estate sourcing service for new store locations. The primary legal entity is HOLDING BERNARD BLACHERE (SAS, share capital €100.19M, RCS Tarascon 378 159 818), with wholly-owned operating subsidiaries including Boulangeries Marie Blachère, Côté Boulange, Café de Marie, Provenc'Halles, Mangeons Frais, Mangeons Bio, and franchise-holding entities M.B Franchise and C.F Franchise. Leadership is anchored by founder Bernard Blachère, co-founder Marie Blachère, Director General Frédéric Mansord, and Marketing Director Marc Beridon.

Name

Groupe Blachère

Legal name

HOLDING BERNARD BLACHERE

Website

https://groupe-blachere.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

10,001+ employees

Short description

Groupe Blachère is a privately held French family-owned multi-brand fresh-food retail group operating Provenc'Halles produce stores, Marie Blachère artisan bakeries, Mangeons Frais discount produce, and Café Marie Blachère coffee shops across France, Belgium, Luxembourg, Portugal, and the United States via franchise and directly operated stores.

Ownership category

akta.pro rank

Product category

Fresh Food Retail (Bakery and Produce)

NAICS

Retail Bakeries (311811), Fruit and Vegetable Retailers (44523), Specialty Food Retailers (4452)

SIC

Bakery Products (2050), Retail-Food Stores (5400), Wholesale-Groceries, General Line (5141)

akta.pro industry

PRIMARYAFAIANAF

DTC Bakery & Desserts Delivery

Agriculture & Food Production/Food Distribution & Wholesale/Direct-to-Consumer Food Distribution

SECONDARYCRAHAMAM

Bulk Food Buying Clubs & Cooperative Bulk Programs

Consumer Products & Retail/Grocery & Food Retail/Wholesale-to-Consumer & Bulk Food Stores

Keywords

• Artisan bakery
• Fresh produce retail
• Franchise operations
• Fast-casual dining
• Fruit and vegetable retail

Headquarters

HQ city

Châteaurenard

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Boulangeries Marie Blachère retail sales: Company-owned and franchised artisan bakery stores selling fresh baked goods directly to consumers. Revenue is generated from retail sales of breads, pastries, snacks, and fast-casual combo menus (e.g., P'tit Malin). Marie Blachère operates in France, Belgium, Luxembourg, Portugal, and the United States.
2. Provenc'Halles fruit & vegetable retail: Specialty fruit and vegetable retail stores operated under the Provenc'Halles brand. Stores offer a varied range of fresh produce with a traditional market atmosphere and short distribution circuits via a central purchasing office, generating revenue from retail produce sales.
3. Mangeons Frais supermarket: Fresh produce discount supermarket format launched in 2019, offering wholesale-quality pricing on fruits and vegetables to consumers. Stores are delivered daily, generating revenue from retail produce sales.
4. Café Marie Blachère coffee shop: Fast-casual bakery coffee shop format offering pastries, quick meals, and self-service products. Revenue generated from in-store food and beverage sales at café locations.
5. Franchise fees and commercial real estate: The group recruits independent operators to run its stores under franchise. The Expansion service also manages a commercial real estate portfolio for locating new stores, with criteria for premises (200–1000 m²) and land (1000–3000 m²) across France.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Groupe Blachère operates a multi-brand fresh food retail network through franchise and company-owned physical stores. Its portfolio includes Provenc'Halles (specialist fruit and vegetable retail with 30+ years of history), Marie Blachère (artisan bakery chain launched in 2004 with on-site kneading and baking and market-style presentation, present in France, Belgium, Luxembourg, Portugal, and the United States), Mangeons Frais (wholesale-price fresh produce supermarkets launched in 2019 with daily deliveries), and Café Marie Blachère (French-style bakery coffee shops). The group supplies a central purchasing office enabling short distribution circuits and competitive pricing.

Product overview

Groupe Blachère operates a portfolio of four complementary retail brands focused on fresh produce and bakery products. The portfolio includes Provenc'Halles (historic 30-year-old specialist fruit and vegetable retailer), Marie Blachère (artisan bakery chain founded 2004 with market-style concept and international presence), Mangeons Frais (2019 wholesale-price fresh produce concept), and Café Marie Blachère (French-style coffee shop/bakery). The group emphasizes quality, freshness, competitive pricing, and proximity to customers across all brands.

Differentiator

Problem solved

Functional benefit

Brands

• Provenc'Halles: Historic brand of the Blachère Group, specializing in fruit and vegetable retail with a traditional market spirit for over 30 years. Offers varied products with professional and friendly service.
• Marie Blachère
• Mangeons Frais
• Café Marie Blachère

Products and services

• Provenc'Halles retail stores Specialist fruit and vegetable retail stores operated under the Provenc'Halles brand for over 30 years, offering varied produce with professional service in a traditional market atmosphere. Stores benefit from a short distribution circuit via the group's central purchasing office, enabling competitive pricing. Targeted at French consumers seeking fresh produce at accessible prices.
• Marie Blachère artisan bakeries Artisan bakery chain featuring on-site kneading and baking, market-style product presentation, and guaranteed freshness. Operated primarily via franchise, expanded internationally to Belgium, Luxembourg, Portugal, and the United States. Targets consumers seeking fresh bread, pastries, snacks, and fast-casual combo menus (including the €5 P'tit Malin menu) at competitive prices.
• Mangeons Frais discount fresh produce stores Discount fresh produce supermarket format launched in 2019, offering wholesale-quality fruits and vegetables year-round with daily store deliveries to ensure freshness and quality. Targets price-conscious consumers seeking essential produce at the best price.
• Café Marie Blachère coffee shops French-style bakery coffee shop format offering pastries, quick meals, and self-service items at accessible prices. Positioned as a warm, friendly neighborhood café serving a gourmet break at any time of day, with a single brand identity reinforcing the customer experience.

Quantifiable outcome

• The P'tit Malin menu generated enough demand to warrant a first national TV campaign on TF1 (April 2024), with 20-second spots running April 15–28, 2024 on TF1, LCI, TMC, and TF1 Séries Films.
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• CandidatuscoreTechnology or IntegrationCandidatus is the recruitment platform used by Groupe Blachère to host job listings and manage franchise candidate applications. Franchise candidates are redirected to Candidatus from the group's recruitment page (carrieres.candidatus.com). The platform also handles spontaneous applications submitted via email. Data collected through Candidatus is retained for 2 years following a refusal decision.
• TF1 Group (TF1, LCI, TMC, TF1 Séries Films)coreGTM or Marketing PartnerTF1 Group channels (TF1, LCI, TMC, TF1 Séries Films) aired Marie Blachère's first national television campaign from April 15–28, 2024. The 20-second spot promoted the P'tit Malin €5 menu, marking a strategic shift to mass-market TV advertising to drive consumer awareness and foot traffic for the bakery brand.

Scale indicators7 records

Recent moves6 records

Expansion highlights12 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/cafemarieblachere
• LinkedInlinkedin.com/company/groupe-blachere

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Blachère