Grupo Roveri

What Grupo Roveri does

Grupo Roveri is a privately held Brazilian financial services group founded in 1978 by Wilton Roveri, headquartered in São Caetano do Sul, São Paulo, and operating across 1,001–5,000 employees. The group provides extrajudicial credit recovery and administrative debt collection services to large corporate clients in Brazilian retail and wholesale sectors, operating through a multi-subsidiary structure that includes Wilton Roveri Advogados (banking law firm), Celta Crédito and Êxito (administrative collection companies), and the Roveri Digital technology division. Its consumer-facing brand, PagouQuitou, offers a self-service digital debt negotiation platform accessible to individual debtors.

The group's core technology is an internally developed omnichannel digital collection platform integrating WhatsApp Business API, AI-powered chatbots, and interactive IVR (URA interativa) for automated and assisted debtor engagement. Roveri Digital serves as the proprietary R&D and digitalization arm for all group companies. The platform is underpinned by ISO 27701-certified privacy information management and LGPD-aligned data handling, positioning the company within Brazil's regulatory framework for debt collection and personal data protection.

Revenue is generated primarily through transaction-fee-based credit recovery services for large B2B enterprise clients, supplemented by the PagouQuitou consumer-facing portal. Distribution combines direct enterprise sales for massified portfolio collection with self-service digital channels for individual debtors. The company maintains active brand presence on Instagram, LinkedIn, and Facebook, and runs an ongoing talent acquisition initiative ('#VemSerROVERI'). The 2025 brand transformation repositioned the group around data intelligence and physical-digital integration, reflecting its continued evolution from a traditional law firm into a technology-enabled collections platform.

Name

Grupo Roveri

Legal name

Grupo Roveri

Website

https://gruporoveri.com.br

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Grupo Roveri is a privately held Brazilian financial services group providing extrajudicial credit recovery and administrative debt collection to large corporate clients via an omnichannel platform combining WhatsApp, chatbot, and IVR, supported by an in-house law firm and proprietary technology division.

Ownership category

akta.pro rank

Product category

Debt Collection and Credit Recovery Services

NAICS

Collection Agencies (561440), Collection Agencies (56144)

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Third-Party Debt Collection Agencies (Consumer & Commercial) (BPAAAEAB)

akta.pro secondary industry

Third-Party Collection Agencies (Consumer) (FSAKAJAB)

Keywords

• Credit recovery services
• Debt collection services
• Extrajudicial collection
• Administrative collection
• Digital collection platforms

Headquarters

HQ city

São Caetano Do Sul

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Credit Recovery Services: Services for extrajudicial credit recovery, debt collection, and administrative collection for large corporate clients. Revenue is generated through service fees for debt recovery operations performed for client companies.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Grupo Roveri provides extrajudicial credit recovery, administrative debt collection, and digital debt negotiation services for large corporate clients in Brazil. Its offering integrates traditional banking-law expertise with an AI-powered omnichannel platform (WhatsApp, chatbot, interactive IVR) that enables massified retail and wholesale debt collection. The group operates through specialized entities covering legal collection, administrative collection, and a self-service debtor negotiation portal (PagouQuitou).

Product overview

Grupo Roveri operates as a diversified business group offering integrated debt recovery and legal services. The portfolio consists of Wilton Roveri Advogados (banking law firm), Celta Crédito and Êxito (administrative collection companies), PagouQuitou (digital debt negotiation platform), Roveri Digital (internal technology development arm), and an OmniChannel Solution. The group has evolved from a traditional law firm (1978) to an omnichannel digital debt collection operation, with Roveri Digital providing internal technology capabilities including AI-powered chatbot and WhatsApp integration. The companies are administered under Grupo Roveri, which manages the pool of affiliated companies.

Differentiator

Problem solved

Functional benefit

Brands

• Wilton Roveri Advogados: Law firm specializing in banking law and extrajudicial debt collection services
• Celta Crédito
• Êxito
• Roveri Digital
• PagouQuitou

Products and services

• PagouQuitou Digital Negotiation Platform Self-service digital platform that enables debtors to negotiate and settle overdue accounts online through an integrated omnichannel experience (WhatsApp, chatbot, and URA interativa), operating under the PagouQuitou brand.
• OmniChannel Debt Recovery Solution Digital debt recovery service that delivers efficient, AI-enabled credit recovery through a qualified team supported across WhatsApp, chatbot, and interactive IVR, offering a fluid and agile customer experience with transparent, LGPD-compliant operations.
• Extrajudicial Credit Recovery Services Legal credit recovery and extrajudicial collection services delivered through the Wilton Roveri Advogados law firm, serving corporate clients in banking, retail, and wholesale sectors with specialized expertise in banking law and extrajudicial debt collection.
• Administrative Collection Services Administrative, massified debt collection services for large retail and wholesale clients delivered through the Celta Crédito and Êxito subsidiaries, complementing the legal collection practice with high-volume operational recovery.

Quantifiable outcome

• Omnichannel digital approach enabled accelerated AI development and digital channel deployment during the COVID-19 pandemic response in 2020.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Wilton Roveri AdvogadoscoreStrategic or Co-development PartnerCore legal services entity specializing in extrajudicial bank law and credit recovery, part of the Grupo Roveri ecosystem.
• Celta CréditocoreStrategic or Co-development Partner
• ÊxitocoreStrategic or Co-development PartnerAdministrative collection company established in 1996, part of the credit recovery ecosystem alongside Celta Crédito.
• PagouQuitoucoreStrategic or Co-development PartnerDigital negotiation platform enabling debtors to negotiate and pay debts online, leveraging modern technology and omnichannel approach.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Hoepers Soluções em Cobrança: Brazilian debt collection and credit recovery firm serving corporate clients, with national footprint. Comparable in administrative collection model and large-client B2B GTM.
• Acordo Certo (Quero Quitar): Brazilian digital debt negotiation platform connecting consumers with creditors for online settlements. Directly comparable to Grupo Roveri's PagouQuitou self-service portal in the consumer-facing digital negotiation category.
• Recovery do Brasil: Major Brazilian debt collection company offering extrajudicial and judicial recovery services to large corporate clients. Closely comparable in service mix (extrajudicial collection for enterprise) and target customer segments.
• Conductor Tecnologia: Brazilian fintech that provides receivables management, collection, and digital payment platforms to large creditors and banks. Comparable on the tech-enabled debt recovery and omnichannel digital side of Grupo Roveri's business.
• Renner Pereira & Advogados Associados: Brazilian law firm specialized in extrajudicial credit recovery and banking law. Comparable to Grupo Roveri's Wilton Roveri Advogados subsidiary on the legal-driven collection model for large creditors.
• Ativos S.A. One of Brazil's largest independent debt collection and credit recovery firms, serving large corporate clients across retail and wholesale segments. Directly comparable to Grupo Roveri in administrative/extracudicial collection scale and B2B focus.

Broad incumbents

• Boa Vista SCPC: Major Brazilian credit bureau and credit services platform that also offers collection and recovery solutions as part of a wider portfolio. Comparable as a broader incumbent in Brazilian credit/collections services.
• Serasa Experian: Brazil's dominant credit bureau and broader financial services platform with collection/credit recovery capabilities embedded in a wider data and analytics portfolio. Broader incumbent that competes with Grupo Roveri in creditor-side recovery but at much larger scale.

Others

• Quod (Brazilian credit bureau consortium): Brazilian credit bureau consortium providing shared credit intelligence to large banks and creditors. Ecosystem participant whose data assets underpin the same creditor-side recovery decisions that Grupo Roveri's clients operate in.
• CERC (Central de Recebíveis): Brazilian receivables registry and credit intelligence platform supporting creditors with portfolio management and recovery workflows. Adjacent enabling player in the Brazilian credit recovery ecosystem where Grupo Roveri operates.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/grupo-roveri
• Instagraminstagram.com/gruporoveri

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Roveri