Hydro Produce
- Company typePrivate
- Founded1940
- HeadquartersSilverwater, Australia
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
Hydro Produce firmographics
Firmographics- Name
- Hydro Produce
- Legal name
- Hydro Produce (Aust) Pty Ltd
- Website
- https://www.hydroproduce.com.au
- Company type
- Private
- Founded year
- 1940
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Hydro Produce industry classification
Industry- Product category
- Fresh Produce Wholesale
- NAICS
- Vegetable and Melon Farming (1112)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE)
- akta.pro secondary industry
- Fresh Produce Distribution (CRAOABAB)
Keywords
Where Hydro Produce is headquartered
LocationHeadquarters
- HQ city
- Silverwater
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Hydro Produce business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Fresh Produce Wholesale: Hydro Produce generates revenue through the wholesale sale of Australian farmed fresh vegetables and produce to food service businesses, restaurants, and commercial customers. They also supply to retailers who stock their produce.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Hydro Produce product offering
Product offeringCore offering
Hydro Produce is an Australian fresh produce company that grows and supplies a wide range of Australian farmed vegetables, herbs, and fruits to food service businesses, retailers, and wholesale customers. Their product portfolio includes Asian Greens, Brassicas, Corn, Cucumbers, Chillies, Field Grown Vegetables, Fresh Herbs, Hard Vegetables, Kale, Leafy Greens, Lettuce, Lychees, Root Vegetables, and Sweet Potato, with farming operations in Bundaberg, QLD and Cudgen, NSW. They operate a dedicated food service/wholesale division serving restaurants, hotels, caterers, and commercial kitchens.
Product overview
Hydro Produce is a fresh produce company that grows and supplies Australian farmed fresh vegetables, herbs, and fruits. Their product portfolio includes Asian Greens, Brassicas, Corn, Cucumbers, Chillies, Field Grown Vegetables, Fresh Herbs, Hard Vegetables, Kale, Leafy Greens, Lettuce, Lychees, Root Vegetables, and Sweet Potato. The company also provides recipe content and food service/wholesale services. This is not a technology platform or software product.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Produce Portfolio
- Food Service / Wholesale Supply
Companies that use Hydro Produce
Customer profileSegments3 records
Ideal customer profiles2 records
Hydro Produce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hydro Produce partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights3 records
Hydro Produce competitors and assessment
Company assessmentDirect peers
- Perfection Fresh: One of Australia's largest family-owned fresh produce growers and marketers, supplying supermarkets and foodservice with a broad fruit and vegetable portfolio. Directly comparable in product breadth, B2B foodservice focus, and Australian-grown positioning.
- Mulgowie Farming Company: Family-owned Australian vegetable grower supplying corn, beans, broccoli and leafy greens to retail and foodservice nationwide. Closely comparable as a multi-region Australian vegetable grower with similar product mix and customer segments.
- One Harvest: Australian fresh produce marketer focused on vegetables, salads and convenient fresh categories, supplying major supermarkets and foodservice. Directly comparable in produce mix and B2B distribution model.
- Fresh Produce Group: Australian fresh produce grower-marketer with national supply across vegetables, salads and specialty lines to retail and foodservice. Direct competitor in the same wholesale channel and product categories.
- Rugby Farm: Australian sweet potato specialist supplying wholesale and retail channels. Highly comparable as a multi-generational family sweet potato grower that is a direct substitute supplier in one of Hydro Produce's flagship categories.
- Harvest Moon: Australian fresh produce grower and packer supplying vegetables and salads to retail and foodservice. Direct competitor with comparable product range, multi-region footprint, and B2B customer base.
- Moffatt Fresh Produce: Australian family-owned fresh produce wholesaler supplying restaurants, caterers and retailers across NSW and beyond. Direct competitor in the foodservice/wholesale channel that Hydro Produce targets.
Broad incumbents
- Costa Group: ASX-listed horticultural heavyweight with operations across berries, mushrooms, citrus, avocados and tomatoes, plus international farming. A much larger incumbent in the same Australian fresh produce category, with overlapping produce lines and food service customers.
- LaManna Premier Group: Large Australian fresh produce wholesaler and marketer with national distribution to retail, foodservice and processors. Comparable as a broader incumbent in the same fresh produce distribution channel Hydro Produce targets.
- Bonduelle: Global leader in processed and fresh vegetables, with operations across Europe, North America and beyond. Relevant broader incumbent for category dynamics, fresh and processed vegetable trends, and large-scale farming benchmarks.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Hydro Produce social profiles
Digital presenceHydro Produce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hydro Produce leadership team
Management profileNumber of profiles
Hydro Produce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hydro Produce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hydro Produce
What does Hydro Produce do?
Hydro Produce is an Australian fresh produce company that grows and supplies a wide range of Australian farmed vegetables, herbs, and fruits to food service businesses, retailers, and wholesale customers. Their product portfolio includes Asian Greens, Brassicas, Corn, Cucumbers, Chillies, Field Grown Vegetables, Fresh Herbs, Hard Vegetables, Kale, Leafy Greens, Lettuce, Lychees, Root Vegetables, and Sweet Potato, with farming operations in Bundaberg, QLD and Cudgen, NSW. They operate a dedicated food service/wholesale division serving restaurants, hotels, caterers, and commercial kitchens.
Is Hydro Produce a public or private company?
Hydro Produce is a private company. It is classified as family owned and is currently operating.
When was Hydro Produce founded?
Hydro Produce was founded in 1940. It employs 101 to 250 people.
Where is Hydro Produce based?
Hydro Produce is headquartered in Silverwater, Australia, in the Oceania region.
How does Hydro Produce make money?
One revenue line is on record: fresh Produce Wholesale.
Who are Hydro Produce's main competitors?
Direct peers on record are Perfection Fresh, Mulgowie Farming Company, One Harvest, Fresh Produce Group, Rugby Farm, Harvest Moon and Moffatt Fresh Produce. Broad incumbents are Costa Group, LaManna Premier Group and Bonduelle.
Does Hydro Produce have an API?
No public API is recorded for Hydro Produce.
What industry is Hydro Produce in?
Hydro Produce's product category is Fresh Produce Wholesale. Its primary akta.pro industry code is AFAIABAE, Fresh Produce Wholesale (Fruit & Vegetables), with a secondary code of CRAOABAB, Fresh Produce Distribution. Its NAICS code is 1112 and its SIC code is 100.