Stone By Stone
Stone By Stone is a Portuguese direct-to-consumer jewelry retailer selling Sterling Silver 925, stainless steel, and metal jewelry with natural stones and pearls. It operates a multilingual European e-commerce platform shipping to 18 countries plus physical stores in Portugal offering piercing and customization.
- Company typePrivate
- Founded2003
- HeadquartersCarnaxide, Portugal
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Stone By Stone does
Stone By Stone is a Portuguese direct-to-consumer jewelry retailer operating both an online storefront (stonebystonejewels.com) and company-owned physical stores in Portugal. Its product line spans four core jewelry categories — necklaces (Colares), earrings (Brincos), rings (Anéis), and bracelets/anklets (Pulseiras) — built across three material tiers: Sterling Silver 925 (Prata de Lei 925), waterproof stainless steel (Aço Inoxidável), and gold/rhodium-plated metal alloys, with optional natural stones, freshwater pearls, and zircons. The company extends beyond goods into services, offering in-store ear and body piercing, jewelry personalization/customization, and e-gift cards.
The e-commerce platform supports three languages (Portuguese, English, Spanish) and EUR multi-currency checkout, with shipping to 18 European countries including Portugal, Germany, Spain, France, Italy, the UK, Ireland, the Nordics, and several smaller EU markets. Distribution is omnichannel: owned digital storefront complemented by physical retail locations in Portugal that also serve as customer-service and service-delivery points. Marketing is digital-first, anchored by an email newsletter (with a 15% first-purchase incentive), seasonal sales campaigns (e.g., Saldos Verão with up to 50% discounts), and a points-based loyalty program (1.30€-2.20€ earned per purchase).
The business operates a transactional one-time-purchase model with unit pricing ranging from approximately €5 (metal basics) to €95+ (premium silver and natural-stone pieces). Free shipping is offered for Portuguese orders above €39.90, with a 30-day return/exchange policy and 2-business-day fulfillment. The company is privately held with no disclosed funding rounds, institutional investors, parent company, or leadership team information in the available source material; revenue figures are not publicly disclosed.
Stone By Stone firmographics
Firmographics- Name
- Stone By Stone
- Legal name
- Stone by Stone
- Website
- https://stonebystonejewels.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Stone By Stone is a Portuguese direct-to-consumer jewelry retailer selling Sterling Silver 925, stainless steel, and metal jewelry with natural stones and pearls. It operates a multilingual European e-commerce platform shipping to 18 countries plus physical stores in Portugal offering piercing and customization.
- Ownership category
- akta.pro rank
Stone By Stone industry classification
Industry- Product category
- Fashion Jewelry Retail
- NAICS
- Jewelry Retailers (458310)
- SIC
- Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911), Jewelry, Silverware & Plated Ware (3910)
- akta.pro primary industry
- Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)
- akta.pro secondary industry
- Colored Gemstone Jewelry (CRAKAAAB)
Keywords
Where Stone By Stone is headquartered
LocationHeadquarters
- HQ city
- Carnaxide
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
Stone By Stone business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Jewelry Retail Sales: Direct e-commerce retail sales of jewelry products including necklaces, earrings, rings, and bracelets. One-time purchase model with products available in Sterling silver 925, stainless steel, and metal alloys. Customers can purchase online with home delivery across Europe.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Product pricing ranges from budget metal items (€5-20) to premium silver and natural stone pieces (€50-95+) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Stone By Stone product offering
Product offeringCore offering
Stone by Stone is a Portuguese fashion jewelry retailer that designs, sources, and sells necklaces, earrings, rings, bracelets, and anklets in Sterling Silver 925, waterproof stainless steel, and gold/rhodium-plated metal, often featuring natural stones, freshwater pearls, and zircons. The company sells directly to consumers through its own e-commerce storefront (shipping to 18 European countries) and physical stores in Portugal, and offers jewelry personalization, in-store ear piercing, e-gift cards, and a customer loyalty points program.
Product overview
Stone By Stone is a Portuguese jewelry e-commerce platform offering a curated selection of fashion jewelry across multiple material categories: Sterling Silver 925 (Prata de Lei 925), Waterproof Stainless Steel (Aço Inoxidável), and Gold/Rhodium-Plated Metal. Their product portfolio centers on four core jewelry types—Colares (necklaces), Brincos (earrings), Anéis (rings), and Pulseiras (bracelets/anklets)—with dedicated sub-categories for Pérolas e Pedras Naturais (pearls and natural stones) and special services including jewelry personalization, ear piercing, and gift cards. The brand emphasizes materials quality, offering pieces with natural stones, freshwater pearls, zircons, and various finishes (gold plating, rhodium plating). The company operates both online e-commerce and physical retail locations, with value propositions including free shipping, 30-day returns, and personalized jewelry services.
Differentiator
Problem solved
Functional benefit
Products and services
- Colares (Necklaces) Necklaces sold in silver, stainless steel, and metal variants, with options including natural stones, freshwater pearls, and pendant styles at multiple price points for everyday wear and gifting.
- Brincos (Earrings) Earrings available as single units or pairs across silver, stainless steel, and metal options, including ear cuffs, hoops, screw-closure piercings, and multi-pierced ear styles.
- Anéis (Rings) Rings in silver, stainless steel, and metal, including natural-stone and freshwater-pearl variants at tiered price points.
- Pulseiras (Bracelets and Anklets) Bracelets (wrist) and anklets (foot) in silver, stainless steel, and metal, including smooth designs, natural-stone and pearl options, bamboo accents, and various decorative elements.
- Personalização de Jóias (Jewelry Personalization Service) Custom jewelry personalization service allowing customers to commission customized pieces from Stone by Stone.
- Serviço de Furação de Orelhas (Ear Piercing Service) Professional ear piercing service performed in-person at Stone by Stone's physical retail stores in Portugal.
- Cartão Presente e-Gift (Gift Cards) Electronic gift cards redeemable on Stone by Stone jewelry purchases, used for gifting.
Companies that use Stone By Stone
Customer profileSegments1 record
Ideal customer profiles1 record
Stone By Stone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Stone By Stone partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Stone By Stone competitors and assessment
Company assessmentOthers
- Etsy: Global online marketplace that aggregates independent jewelry sellers, including natural-stone and personalized pieces. Comparable as an enabling channel/competitor for handmade and personalized jewelry demand that Stone by Stone addresses through its own personalization service.
Direct peers
- Missoma: London-based D2C and wholesale fashion jewelry brand known for demi-fine pieces, natural stones, and trend-driven collections. Comparable as a European-rooted D2C jewelry brand with overlapping sterling silver and stone assortment and a similar accessible-luxury positioning.
- Mejuri: Canadian direct-to-consumer fine and fashion jewelry brand selling everyday pieces in sterling silver, gold, and natural stones via own e-commerce and select retail. Comparable as a digitally native, vertically focused jewelry retailer targeting similar price ladder and customer demographics.
- Parfois: Portuguese fashion accessories retailer with strong omnichannel presence across Europe and stores in multiple countries. Comparable as a Portuguese-headquartered accessories/jewelry retailer competing for the same European mid-market fashion customer.
Emerging players
- Atolea Jewelry: Greek direct-to-consumer fashion jewelry brand selling waterproof stainless steel and gold pieces online across Europe. Comparable as an emerging digital-native European jewelry competitor in the same price band and material positioning.
- Ana Luisa: Direct-to-consumer fine jewelry brand offering demi-fine pieces in sterling silver and gold across accessible price points. Comparable as a digitally native jewelry retailer targeting a similar everyday-wear, accessible-fine customer.
Broad incumbents
- Swarovski: Austrian crystal and jewelry brand with global retail and e-commerce footprint across Europe. Comparable as a broad-incumbent European jewelry retailer operating in the same omnichannel channels with overlapping gift-driven customer occasions.
- Pandora: Danish global jewelry giant with deep omnichannel presence across Europe and a sterling silver/charm-led assortment. Comparable as the largest scaled European jewelry incumbent competing for the same silver-and-personalization customer.
- Claire's: Global specialty retailer of fashion jewelry and accessories with a strong ear-piercing service offering and broad European mall presence. Comparable as a scaled jewelry retailer with a piercing service model that overlaps with Stone by Stone's piercing events.
Regional players
- Accessorize: UK-based fashion accessories and jewelry retailer with strong European high-street presence and trend-driven assortment. Comparable as a regional omnichannel fashion-jewelry retailer competing for similar gifting and self-purchase occasions.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Stone By Stone social profiles
Digital presenceStone By Stone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stone By Stone leadership team
Management profileNumber of profiles
Stone By Stone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stone By Stone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stone By Stone
What does Stone By Stone do?
Stone by Stone is a Portuguese fashion jewelry retailer that designs, sources, and sells necklaces, earrings, rings, bracelets, and anklets in Sterling Silver 925, waterproof stainless steel, and gold/rhodium-plated metal, often featuring natural stones, freshwater pearls, and zircons. The company sells directly to consumers through its own e-commerce storefront (shipping to 18 European countries) and physical stores in Portugal, and offers jewelry personalization, in-store ear piercing, e-gift cards, and a customer loyalty points program.
Is Stone By Stone a public or private company?
Stone By Stone is a private company. It is classified as unknown and is currently operating.
When was Stone By Stone founded?
Stone By Stone was founded in 2003. It employs 101 to 250 people.
Where is Stone By Stone based?
Stone By Stone is headquartered in Carnaxide, Portugal, in the Europe region.
How does Stone By Stone make money?
One revenue line is on record: jewelry Retail Sales.
Who are Stone By Stone's main competitors?
Etsy is listed as an others. Direct peers are Missoma, Mejuri and Parfois. Emerging players are Atolea Jewelry and Ana Luisa. Broad incumbents are Swarovski, Pandora and Claire's. Accessorize is listed as a regional player.
Does Stone By Stone have an API?
No public API is recorded for Stone By Stone.
What industry is Stone By Stone in?
Stone By Stone's product category is Fashion Jewelry Retail. Its primary akta.pro industry code is CRAKAAAD, Precious Metal Jewelry (Gold/Platinum/Silver), with a secondary code of CRAKAAAB, Colored Gemstone Jewelry. Its NAICS code is 458310 and its SIC code is 5944.