What Share.Market does

Share.Market operates as the stock trading and wealth management arm of PhonePe, launched in August 2023 and incorporated as PhonePe Wealth Broking Private Limited (CIN U65990KA2021PTC146954) in Bangalore. The platform offers Indian retail investors a unified interface for equities (NSE and BSE listed), ETFs, futures and options, IPO applications, mutual funds, and curated WealthBaskets, supported by proprietary research tools including the CRISP Mutual Fund Scorecard (evaluating funds across Consistency, Risk, Investment Style, and Portfolio dimensions) and a five-factor stock analysis framework covering Momentum, Quality, Value, Low Volatility, and Sentiment. The company is registered with SEBI as a stock broker (INZ000302639), research analyst (INH000013387), and depository participant with CDSL (IN-DP-696-2022), and is an AMFI-registered mutual fund distributor (ARN 187821).

The platform was built on PhonePe's 2022 acquisitions of WealthDesk (founded 2016) and OpenQ/Quantech Capital (founded 2018). Underlying technology includes paperless KYC via DigiLocker, UPI-powered daily SIPs starting at ₹10, native TradingView charting integration, and a self-serve mobile/web architecture distributed through app stores and within the PhonePe super-app ecosystem. Revenue is generated through brokerage commissions on executed trades, mutual fund distribution commissions, IPO application facilitation, and WealthBasket management fees. The pricing model is freemium: ₹0 account opening, ₹0 annual maintenance, free WealthBasket access, with monetization driven primarily by transaction-based brokerage.

Go-to-market is product-led and digitally distributed, leveraging PhonePe's existing customer base as the principal acquisition channel and targeting tier-2/tier-3 city retail investors and Gen Z users via simplified onboarding and low-ticket SIPs. As of May 2026, the platform serves approximately 220,000 active investors and ranks as the 19th largest broking firm in India. Leadership transitioned in May 2026, with Vijay Ajmera succeeding founder Ujjwal Jain as head of the business.

Name

Share.Market

Legal name

PhonePe Wealth Broking Private Limited

Website

https://share.market

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

251–500 employees

Short description

Share.Market is PhonePe's Bangalore-based digital investment platform offering Indian retail investors zero-fee trading in stocks, ETFs, F&O, IPOs, mutual funds, and curated WealthBaskets. It serves approximately 220,000 active investors, ranking as India's 19th largest broking firm.

Ownership category

akta.pro rank

Product category

Retail Stock Broking

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Open-End Investment Funds (525910)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Investment Advice (6282)

akta.pro primary industry

Digital Brokerage & Self-Directed Investing Platforms (FSAGAEAC)

akta.pro secondary industries

Execution-Only / Self-Directed Investing Platforms (FSAAAAAI), Retail Multi-Asset Exchanges (FSAFAEAA)

Keywords

• Stock broking
• Mutual funds
• ETF trading
• Wealth management
• IPO investing

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Stock Broking Services: Brokerage commissions on equity delivery, intraday trading, futures and options trades executed on NSE and BSE exchanges.
2. Mutual Fund Distribution: Commission revenue from distributing mutual fund schemes. Registered as ARN 187821 with AMFI. Platform offers access to multiple fund houses including SBI, ICICI Prudential, HDFC, Nippon India, Aditya Birla Sun Life, and others.
3. IPO Application Services: Facilitates IPO applications with real-time subscription levels tracking and post-IPO price monitoring.
4. WealthBasket Management: Curated baskets of stocks/ETFs managed by SEBI-registered investment advisors with fee structure for portfolio management.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Share.Market provides a digital investment platform enabling retail investors to trade equities, ETFs, Futures and Options, apply for IPOs, invest in mutual funds, and buy curated WealthBaskets. The platform is registered with SEBI, NSE, BSE, CDSL, and AMFI, and operates as a self-serve app with ₹0 account opening, ₹0 maintenance, and daily SIPs from ₹10. It is built on acquisitions of WealthDesk (2016) and OpenQ (2018), both folded into PhonePe Wealth Broking Private Limited.

Product overview

Share.Market is an online investment and trading platform by PhonePe offering a unified, fee-free experience across stocks, ETFs, F&O, IPOs, WealthBaskets, and Mutual Funds. The platform operates as a multi-module ecosystem featuring core trading/investment products (Stocks, ETFs, F&O, IPOs, WealthBaskets, Mutual Funds) supported by proprietary analytical tools (Factor Analysis with 5 stock-moving factors, CRISP Mutual Fund Scorecard for fund evaluation) and enhanced charting capabilities through TradingView integration. Key differentiators include ₹0 account opening, ₹0 maintenance charges, free WealthBasket access, and accessibility features like daily SIPs starting at ₹10 targeting tier-2/tier-3 cities.

Differentiator

Problem solved

Functional benefit

Brands

• WealthBasket: Ready-made baskets of stocks & ETFs curated by Share.Market Research, based on strategies, themes, or research. Curated by SEBI-registered Investment Advisors or Research Analysts. Minimum investment starting at ₹1,000 with no lock-in periods.
• CRISP

Products and services

• Stocks Equity trading and investing across NSE and BSE listed stocks for retail investors, with live pricing for intraday trading, factor analysis for stock evaluation, and portfolio tracking.
• ETFs Exchange-traded fund offerings across indices such as NIFTY 50 and SENSEX, allowing retail investors diversified exposure via low-cost funds.
• Futures & Options (F&O) Derivatives trading on NSE enabling retail investors to hedge portfolios or deploy trading strategies using futures and options contracts.
• WealthBasket Ready-made baskets of stocks and ETFs curated by SEBI-registered Investment Advisors based on strategies, themes, or research, starting at ₹1,000 with no lock-in periods.
• IPOs End-to-end IPO investment service providing timely alerts, easy application, comprehensive listing details, real-time subscription tracking, and post-IPO stock price monitoring for retail investors.
• Mutual Funds Mutual fund investment platform offering CRISP-based fund evaluation, daily SIPs from ₹10, and access to schemes from SBI, ICICI Prudential, HDFC, Nippon India, Aditya Birla Sun Life, and others across large-cap, mid-cap, small-cap, flexi-cap, and sectoral categories.

Quantifiable outcome

• Zero account opening and maintenance fees enable barrier-free entry for new investors
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core.

• PhonePe Limited (Parent Company)coreStrategic or Co-development PartnerPhonePe Wealth Broking Private Limited is a subsidiary of PhonePe Limited. Share.Market leverages PhonePe's existing customer base, brand recognition, and UPI infrastructure for seamless payments and account management.
• TradingViewcoreTechnology or IntegrationIntegration with TradingView provides advanced charting and analytical tools for trading decisions. Users can trade on TradingView using their Share.Market account credentials.
• NSE (National Stock Exchange)coreOthersRegistered stock broker with NSE (Member ID: 90226) for trading equities, derivatives, and other instruments listed on the exchange.
• BSE (Bombay Stock Exchange)coreOthersRegistered stock broker with BSE (Member ID: 6756) for trading on India's oldest stock exchange.
• CDSL (Central Depository Services Limited)coreOthersDepository services through CDSL (DP ID: IN-DP-696-2022) for demat account operations including securities holding and transfer.
• SEBI (Securities and Exchange Board of India)coreOthersRegistered as Stock Broker with SEBI (Registration: INZ000302639), Research Analyst (INH000013387), and listed with RAASB.
• AMFI (Association of Mutual Funds in India)coreOthersRegistered mutual fund distributor with AMFI (ARN: 187821) enabling distribution of schemes from multiple fund houses.
• DigiLockercoreTechnology or IntegrationIntegration with DigiLocker for paperless KYC verification enabling quick account opening through Aadhaar-based document verification.
• WealthBasket CuratorscoreStrategic or Co-development PartnerSEBI-registered Investment Advisors and Research Analysts who curate the WealthBasket investment strategies and baskets.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xx.com/SharedotMarket
• YouTubeyoutube.com/@InvestwithShare.Market?sub_confirmation=1
• Facebookfacebook.com/SharedotMarket
• LinkedInlinkedin.com/company/sharedotmarket
• Instagraminstagram.com/sharedotmarket

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Share.Market