Upliift (formerly Expedition Holdings)

What Upliift (formerly Expedition Holdings) does

Upliift is a London-headquartered permanent equity investment firm that acquires majority stakes in European B2B software companies with €1-25m in revenue, enabling founders to retain involvement and share in future success without forced exit timelines. Founded in 2023 and rebranded from Expedition Holdings, the firm deploys approximately €50M of capital per year across four target verticals: Healthcare, Financial Services, Workforce Management/Field Service, and Manufacturing & Distribution. Its investment model differentiates from traditional private equity by offering permanent capital — no fund-cycle exit mandate — combined with operational support spanning M&A, go-to-market, pricing, finance, and strategy. Portfolio companies retain their own brand, leadership, and culture rather than being absorbed into a roll-up.

Name

Upliift (formerly Expedition Holdings)

Legal name

Upliift

Website

https://upliift.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Permanent Equity / Private Equity Investment

NAICS

Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD)

Keywords

• Permanent equity investment
• European software investing
• B2B software acquisitions
• Venture growth equity
• Niche software buy-and-build

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investment Returns from Portfolio Companies: Upliift generates returns through equity ownership in acquired European B2B software businesses across healthcare, financial services, workforce management, and manufacturing & distribution. Returns are realised through long-term value creation in portfolio companies, with no prescribed exit timeline. Founders can take money off the table via majority stake sale while retaining a stake and sharing in future growth.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Upliift is a permanent equity investor that acquires majority stakes in European B2B software companies with €1–25m in revenue, allowing founders to take money off the table while retaining involvement and sharing in future growth. The firm deploys approximately €50M of capital per year across four verticals — healthcare, financial services, workforce management, and manufacturing & distribution — and provides ongoing operational support in M&A, GTM, pricing, finance, and operations to portfolio companies.

Product overview

Upliift is a permanent equity partner for European software businesses, not a software product company. Their offering is an investment/partnership model that allows founders of B2B software companies (€1-25m revenue) to sell a majority stake while staying involved and sharing in future growth. They operate across four vertical focus areas: Healthcare, Financial Services, Workforce Management, and Manufacturing & Distribution. The firm deploys approximately €50M capital per year, has a team of 19 members across 8 European locations speaking 7 languages. Their portfolio includes companies such as Codeoscopic (InsurTech), iGEO (pest control ERP), Galileo Network (credit & lending software), Aexis Medical (healthcare software), SEC, and ConfiNet.

Differentiator

Problem solved

Functional benefit

Products and services

• Permanent Equity Investment Partnership Long-term majority-stake investment in European B2B software companies with €1–25m in revenue, allowing founders to take liquidity, retain involvement, and share in future growth across healthcare, financial services, workforce management, and manufacturing & distribution verticals.

Quantifiable outcome

• Capital deployment of €50M per year across European B2B software businesses
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Insight Partners: Insight Partners is a global software-focused investment firm operating growth and buyout strategies across Europe. They target similar European B2B software businesses at the upper end of Upliift's revenue range and compete with Upliift in regulated vertical software deals.
• Thoma Bravo: Thoma Bravo is one of the largest software-focused private equity firms globally with extensive European B2B software deal activity. While typically operating at larger deal sizes than Upliift's €1-25m range, they are active in regulated European software verticals (healthcare, financial services) and represent upper-bound competitive pressure.
• Constellation Software: Constellation Software is the largest publicly listed permanent-equity acquirer of vertical-market software businesses globally and the explicit operating benchmark for Upliift (Co-CEO Hammerström spent 8+ years running M&A in the Constellation ecosystem). Both firms acquire and hold niche software businesses indefinitely, but Constellation is vastly larger and operates globally with hundreds of portfolio companies.
• Nordic Capital: Nordic Capital is a leading European sector-focused private equity firm with deep specialisation in healthcare and financial services software — direct overlap with two of Upliift's primary verticals. They acquire and operate European B2B software companies at similar and larger revenue scales, often as competing bidders.
• Bridgepoint Advisers: Bridgepoint is a large European mid-market private equity firm with deep activity in software, healthcare, and financial services — three of Upliift's core verticals. They compete for similar founder-led mid-market European targets and offer comparable buy-and-build capabilities at higher deployment scale.
• EQT Partners: EQT is a major European private equity investor with a dedicated software and tech vertical and a long track record of acquiring European B2B software businesses. Founder Alex Myers held executive roles at EQT-backed companies, and EQT's growth and buyout funds compete with Upliift for similar founder-led European software targets.

Others

• Boardwave: Boardwave is a European software founder and CEO community with which Upliift has a formal strategic partnership since 2022. It is not a competing investor but a sourcing/ecosystem channel — a direct peer in mission (supporting European software founders) rather than in capital deployment.

Direct peers

• Expedition Growth Capital: Expedition Growth Capital is a pan-European growth equity firm chaired by Oliver Thomas, who is also Co-Founder & Chairman of Upliift. The two firms share DNA, talent pipeline, and sector thesis around European B2B software, and overlap meaningfully on target founder profile and verticals.
• Volaris Group: Volaris is the vertical-market software arm of Constellation Software, focused on acquiring and holding niche B2B software businesses on a permanent basis across multiple verticals. It is the most direct structural comparable to Upliift: same acquisition thesis, same evergreen holding model, similar target company size profile, though operating at much greater scale.
• Hg Capital: Hg is a London-headquartered private equity firm specialising in European software and services investments, with a particular focus on regulated and mission-critical B2B software at similar revenue sizes to Upliift's target. Founder Alex Myers held executive roles at Hg-backed companies, and both firms compete directly for the same European B2B software founder exit opportunities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/upliift

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upliift (formerly Expedition Holdings)