What Road Prince does

Road Prince, operating under the legal entity Eiffel Industries Pvt. Ltd., is a Pakistani motorcycle and three-wheeled vehicle manufacturer founded in 2004 and headquartered in Lahore, with manufacturing operations in Kasur District, Punjab. The company produces a diversified vehicle portfolio spanning 70cc to 250cc motorcycles (Passion, Power Plus, Shift, WEGO, RX3 lines), scooters (Bella, Zeus, Zeus XR), three-wheeler loaders in 100cc-200cc configurations, quad bikes (Glory 200CC), and specialty vehicles such as the ATV Ambulance — alongside branded Moto Power and Moto Flow lubricants and spare parts. Technical inputs include the Zongshen engine partnership for the liquid-cooled Delphi EFI RX3 platform, water-cooled loader engines, and lithium-ion battery systems in the EGO electric motorcycle.

The company generates revenue almost entirely through hardware sales of vehicles, lubricants, and spare parts, with unit pricing publicly listed in Pakistani Rupees ranging from PKR 109,500 (Passion 70cc) to PKR 1,090,000 (RX3 250cc), plus financing solutions enabled through a Faysal Bank partnership. Distribution runs through more than 1,000 direct dealership locations across Pakistan, the country's largest spare parts dealer network, and one of the highest independent service/3S facility networks, complemented by an own e-commerce storefront and a Daraz marketplace channel. Customer segments center on individual Pakistani commuters, small business and logistics operators using loaders, and a niche emergency-response vertical for the ATV Ambulance.

Road Prince operates exclusively in the Pakistani domestic market with no disclosed international expansion, no external institutional or venture funding, and concentrated family ownership among its three founding brothers. Its most recent strategic activity has emphasized product portfolio expansion (RX3, EGO, Glory, ATV Ambulance), channel and financing partnerships (Daraz, Faysal Bank), and the 2025 Fastest Growing Brand recognition in the three-wheeler loader category.

Name

Road Prince

Legal name

Eiffel Industries Pvt. Ltd.

Website

https://roadprince.com.pk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Road Prince is a Pakistani motorcycle and three-wheeler loader manufacturer (Eiffel Industries Pvt. Ltd.) selling 70cc-250cc motorcycles, scooters, loaders, EVs, and lubricants through 1,000+ dealerships across Pakistan, serving individual commuters and small-business logistics operators.

Ownership category

akta.pro rank

Product category

Motorcycle Manufacturing

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231)

SIC

Motorcycles, Bicycles & Parts (3751), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)

akta.pro secondary industries

Specialty Off-Road Utility Vehicles (UTVs, ATVs, Side-by-Sides) (IMAHAIAG), Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

Keywords

• Motorcycle manufacturing
• Three-wheeler loaders
• Electric scooters
• Automotive lubricants
• Spare parts distribution

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Motorcycle Sales: Road Prince generates primary revenue from the sale of motorcycles across displacement categories from 70cc to 250cc, including daily commuters, touring bikes, and electric motorcycles.
2. Three-Wheeler Loader Sales: Three-wheeler loaders form a core revenue stream, serving small businesses and logistics across Pakistan. The company was recognized as the Fastest Growing Brand in this category in 2025.
3. Scooter Sales: Sale of scooters (scooty) including Bella, Zeus, and Zeus XR models targeting urban commuters.
4. Lubricant Sales: Sale of branded lubricants including Moto Power and Moto Flow product lines in various sizes for motorcycles, loaders, and CNG rickshaws.
5. Spare Parts Sales: Sale of spare parts through the largest spare parts dealer network in Pakistan, supporting the company's after-sales service ecosystem.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Road Prince manufactures and assembles motorcycles (70cc to 250cc), electric motorcycles, scooters, three-wheeler cargo loaders (100cc to 200cc), quad bikes, ATV ambulances, and branded lubricants for the Pakistani market. The company distributes through a nationwide dealership network of over 1,000 locations, supported by the largest spare parts network in Pakistan and after-sales service facilities.

Product overview

Road Prince is a Pakistani motorcycle and three-wheeled loader manufacturer founded in 2004, operating as a division of Eiffel Industries Pvt. Ltd. The company offers a diversified portfolio of vehicles and related products: Motorcycles ranging from 70cc entry-level models (Passion series) through 125cc commuters (Shift, Power Plus) to 150cc (WEGO) and 250cc touring bikes (RX3); Electric vehicles including the EGO electric motorcycle and Zeus XR electric scooty; Three-wheeled loaders under the POWER GEAR brand in 100CC, 150CC, and 200CC variants serving cargo transport needs; Specialty vehicles such as the ATV Ambulance for emergency medical response and Glory 200CC quad bike; Scooters including Bella, Zeus, and Zeus XR; and complementary products including Moto Power and Moto Flow lubricants plus spare parts. The company maintains over 1000 dealership locations across Pakistan with the largest spare parts network in the country.

Differentiator

Problem solved

Functional benefit

Products and services

• RX3 250cc Touring Motorcycle High-performance touring motorcycle with liquid-cooled 250cc engine producing 24.5 HP, featuring Euro-3 compliance, Delphi EFI, 6-speed transmission, and adventure-ready accessories including side boxes and top box.
• WEGO 150 Motorcycle 150cc motorcycle with Euro-3 compliance, single-cylinder SOHC 4-stroke air-cooled engine producing 12.0 hp, featuring disk front brake and drum rear brake with 5-speed return shift transmission. Priced at PKR 410,000.
• EGO Electric Motorcycle Electric motorcycle featuring 72V BLDC hub motor with 2HP, lithium-ion battery 72V 24Ah, digital speedometer with odometer/trip meter/battery gauge, and three drive mode switches. IP65 water-resistant battery/controller cables.
• Shift 125cc Motorcycle 125cc motorcycle with 123cc engine displacement, chain drive system, achieving up to 105 km/h max speed with 45 km/L fuel efficiency. Priced at PKR 165,000.
• Power Plus 110 Motorcycle 110cc motorcycle with 50 km/L fuel efficiency, 9.5L fuel tank, 82 kg dry weight, targeting daily commuters. Priced at PKR 123,500.
• Power Plus 100cc Motorcycle 100cc motorcycle with 97cc engine, 55 km/L fuel efficiency, 95 km/h max speed, lightweight 90 kg dry weight design. Priced at PKR 120,000.
• Jackpot 110 Motorcycle 110cc motorcycle with 107cc engine displacement, positioned as a premium commuter option. Priced at PKR 123,500.
• Passion 70cc Motorcycle 70cc entry-level motorcycle with backbone type frame, achieving up to 80 km/h max speed. Priced at PKR 109,500. Also offered as enhanced Passion Plus 70cc variant.
• Bella Scooter Stylish scooty available in Black, Pink, and Red colors, designed for urban commuters. Priced at PKR 260,000.
• Zeus XR Electric Scooter Electric-powered scooty with 78cc 4-stroke engine equivalent performance, 65 km/L fuel efficiency, 9.5L fuel tank, achieving up to 80 km/h max speed. Priced at PKR 278,000.
• Zeus Scooter Standard scooty model offering affordable urban mobility with compact design.
• Glory 200CC Quad Bike High-performance quad bike with 199.1mL single-cylinder 4-stroke air-cooled engine, 9.3 kW power output at 7000 r/min, CVT transmission, featuring 220mm ground clearance and 150 kg load capacity.
• Road Prince ATV Ambulance Specialized ATV ambulance vehicle with 7ft x 5ft x 5ft fiber canopy, 4-layer FRP construction, patient stretcher with safety belts, oxygen supply system, medical cabinetry, and emergency lighting for rural emergency response.
• POWER GEAR Three-Wheeler Loaders Three-wheeled cargo loaders in 100cc, 150cc, and 200cc categories including CHEKKER SHEET, DOUBLE BEAST, NEXA, PLATINUM, Raptor, REGULAR, VELOCITY, INFERNO, HYDRAULIC JACK, and DOUBLE TYRE (PEGASUS) variants with loading capacities from 150 kg to 2,500 kg, water-cooled engines, hydraulic lifting systems, and propeller shaft transmissions.
• DUMPER 200CC Hydraulic Loader 200CC hydraulic-powered dumper with 2,500 kg loading capacity, 22L fuel tank, featuring radiator and large footrest. Designed for Pakistani terrain with high load-carrying capacity, fuel efficiency, and durability.
• ATV LOADER 200CC Four-Wheel Drive Four-wheel drive ATV loader with Zongshen 200cc water-cooled engine, 1000-1200 kg loading capacity, featuring cargo box 1.8x1.3m with balance bar, toolbox, and canopy.
• 6-Seater Passenger / School Van Six-seater passenger and school van variants with 200cc 4-stroke engine, 5-speed gearbox, 200 kg loading capacity, featuring radiator and roof for safe student and passenger transportation.
• Moto Power Lubricants Range of motorcycle and rickshaw engine oils available in 700ML, 1000ML, and 1400ML sizes, API SG rated for engine protection. Includes CNG Rickshaw formulation.
• Moto Flow Lubricants Range of loader and motorcycle lubricants available in 700ML, 1000ML, and 1400ML sizes, SAE 20W-50 grade, API SG rated.
• Road Prince Spare Parts Genuine spare parts including air filter boxes, back lights, and other components for Road Prince vehicles, distributed through the largest spare parts dealer network in Pakistan.

Quantifiable outcome

• Fastest Growing Brand of the Year 2025 in Three-Wheeler Loader category based on quantitative consumer surveys and expert panel analysis
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered major and core.

• DarazmajorChannel Partner/ Reseller/ Distributor · 10 June 2026Road Prince partnered with Pakistan's largest online marketplace Daraz for the 11.11 sale event, offering premium motorcycles from 70cc to 250cc at discounted prices. Road Prince maintains a 100% response rate and 78% positive seller rating on the platform.
• ZongshencoreTechnology or Integration · 10 June 2026Road Prince collaborated with Zongshen to bring the RX3 Cyclone 250cc motorcycle to Pakistan. The RX3 features Zongshen engine technology including liquid-cooled 250cc engine, Delphi fuel injection, and six-speed transmission. This partnership leverages Zongshen's established reputation as a globally recognized touring motorcycle manufacturer.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Yamaha Motor Pakistan (Indus Motor Company): Yamaha's Pakistani JV producing motorcycles for the domestic market. Comparable in product focus (ICE motorcycles) and channel structure, though broader brand portfolio.
• Bajaj Auto Limited: Indian motorcycle and three-wheeler manufacturer — global leader in three-wheelers and a top motorcycle OEM. Highly comparable in three-wheeler and commuter-motorcycle product mix, target market, and growth trajectory.
• Piaggio & C. S.p.A. Italian global leader in three-wheelers (Ape) and scooters. Highly comparable in three-wheeler commercial vehicle focus and emerging-market distribution model.
• Atlas Honda (Honda Atlas Cars Pakistan): Honda joint venture in Pakistan, the dominant motorcycle brand by share with deep dealer and service network. Sets the competitive benchmark Road Prince challenges in commuter motorcycles.
• Hero MotoCorp Limited: World's largest two-wheeler manufacturer focused on commuter motorcycles. Comparable in mass-market commuter segment focus and emerging-market distribution model, though much larger scale.
• Pak Suzuki Motors: Suzuki's Pakistani operation producing motorcycles alongside cars. Competes in the same commuter motorcycle segment with established brand and dealer infrastructure.
• TVS Motor Company: Indian motorcycle and three-wheeler manufacturer with a strong commuter and export focus. Comparable in ICE commuter portfolio and three-wheeler commercial vehicle product lines.

Direct peers

• Sazgar Engineering Works Limited: Pakistani auto and three-wheeler manufacturer with overlapping loader, rickshaw, and passenger-carrier product lines serving the same domestic market. Closest direct comparable in product mix and customer segments.
• United Auto Industries (UAIIL): Pakistani motorcycle and three-wheeler manufacturer with a similar ICE-focused product portfolio and domestic dealer network. Competes head-to-head in the same price-sensitive commuter and loader segments.

Others

• Zongshen Industrial Group: Chinese motorcycle and engine manufacturer and Road Prince's technology partner for the RX3 250cc and ATV Loader. Relevant as a supplier/partner enabling Road Prince's premium segment entry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@roadprincepk
• Facebookfacebook.com/RoadPrinceMotorcycles
• LinkedInlinkedin.com/company/roadprincemotorcycles

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Road Prince