Frozen Way
Frozen Way S.A. is a Kraków-based game development and publishing studio listed on the Warsaw Stock Exchange NewConnect. It develops simulation and casual games on Unreal Engine and Unity for PC (Steam) and consoles, anchored by the House Flipper franchise (over 3 million copies sold) and a growing portfolio of original IPs.
- Company typePublic
- Founded2018
- HeadquartersKraków, Poland
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Frozen Way does
Frozen Way S.A. is a Polish game development and publishing studio headquartered in Kraków, founded in 2017 (operating entity established 2018) and publicly listed on the Warsaw Stock Exchange NewConnect market since March 30, 2023. The company operates as a subsidiary within the PlayWay S.A. group, with Frozen District sp. z o.o. (the owner of the House Flipper IP and Frozen Way's main shareholder) acting as the strategic anchor. The team of more than 65 people develops games on both Unreal Engine and Unity, with each project assigned to the engine best suited to its requirements.
The company's product portfolio spans two streams. First, it produces DLC expansions and remastered editions for the House Flipper franchise (Pets, Farm, Dine Out, Garden, VR, House Flipper 2 Pets, and the Remastered Collection), under which the franchise has surpassed 3 million copies sold worldwide. Second, it develops and co-publishes original simulation, builder, survival-sandbox, and life-simulation titles including Honeycomb: The World Beyond, Farmbotic, Campus Life, Chornobyl Liquidators, Hairdresser Simulator, Train Yard Builder, and Builder Simulator. Distribution is global, primarily through Steam for PC and the PlayStation Store and Xbox Store for consoles.
Frozen Way monetizes through one-time game purchases and DLC sales on digital storefronts, with individual title production costs ranging from 500,000 to 5,000,000 PLN and development cycles of 6 months to 2 years. The go-to-market motion is product-led, leveraging cross-promotion with Frozen District and PlayWay titles on Steam, social media and content creator campaigns, and performance marketing. Revenue declined from >16.1M PLN in 2023 to >11.8M PLN in 2025, with net profit compressing from >9.6M PLN to >2.82M PLN over the same period. The company distributes annual dividends and has an Authorized Advisor relationship with Dom Maklerski BDM S.A.
Frozen Way firmographics
Firmographics- Name
- Frozen Way
- Legal name
- Frozen Way S.A.
- Website
- https://frozenway.games
- Company type
- Public
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Frozen Way S.A. is a Kraków-based game development and publishing studio listed on the Warsaw Stock Exchange NewConnect. It develops simulation and casual games on Unreal Engine and Unity for PC (Steam) and consoles, anchored by the House Flipper franchise (over 3 million copies sold) and a growing portfolio of original IPs.
- Ownership category
- akta.pro rank
Frozen Way industry classification
Industry- Product category
- Simulation Video Games
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Mobile & F2P Game Studios (MPAFAAAB)
- akta.pro secondary industries
- Live-Service & MMO Game Studios (MPAFAAAD), Social/UGC & Sandbox Game Studios (Roblox-like) (MPAFAAAF)
Keywords
Where Frozen Way is headquartered
LocationHeadquarters
- HQ city
- Kraków
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Frozen Way business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Game Sales and DLC: Frozen Way generates revenue through one-time purchase game sales and DLC expansions on Steam and console platforms. Games are priced at mid-budget range (500k-5M PLN production cost) with production cycles of 6 months to 2 years. Revenue comes from House Flipper franchise expansions and own IP releases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mid-budget game production model |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Frozen Way product offering
Product offeringCore offering
Frozen Way is a game development and publishing studio that creates and sells simulation, survival-sandbox, and casual video games. The studio primarily develops DLC expansions for the House Flipper franchise (owned by Frozen District sp. z o.o.) and produces original IP titles. Games are distributed globally as digital downloads on Steam for PC and on PlayStation and Xbox consoles, with pricing structured in the mid-budget range.
Product overview
Frozen Way is a game development and publishing studio with a portfolio spanning simulation, survival-sandbox, and casual games. Their primary focus is on developing DLC add-ons for the House Flipper franchise (owned by Frozen District sp. z o.o.) including House Flipper Dine Out, House Flipper Farm, House Flipper Pets, House Flipper VR, House Flipper Remastered Collection, and House Flipper 2 Pets. They also develop original titles including Honeycomb: The World Beyond (a survival-sandbox bioengineering game), Farmbotic (a farm automation game), and Campus Life (a college simulation game). Additionally, they co-publish titles like Chernobyl Liquidators, Hairdresser Simulator, Train Yard Builder, and Builder Simulator. The company targets the PC market via Steam and next-generation consoles (PlayStation, Xbox, Nintendo).
Differentiator
Problem solved
Functional benefit
Products and services
- House Flipper: Remastered Collection Remastered collection of the House Flipper game featuring improved graphics, dubbing, all DLC add-ons in one package, and new stories. Players act as a one-person renovation crew to clean, build, decorate, and sell properties for profit. Targeted at PC and console simulation game players.
- Honeycomb: The World Beyond Survival-sandbox game in which players embark on a bioengineering journey on planet Sota7, exploring, gathering resources, crafting items, crossbreeding animals or plants, and conducting experiments to discover new species. Targeted at PC survival-sandbox players.
- Farmbotic Adventure game set on a farm where players automate their farm with robots, explore mine mysteries, and fight underground threats. Features solo or co-op play. Targeted at PC players interested in farm automation and adventure gameplay.
- House Flipper 2 Pets DLC for House Flipper 2 enabling players to adopt dogs, cats, rabbits, hamsters, snakes, frogs, and more, each with distinct personalities, and to decorate spaces with hundreds of pet accessories. Targeted at House Flipper 2 players.
- Campus Life Simulation game in which players create a first-year student and experience college life, studying, partying, joining fraternities, meeting new people, and shaping their academic career. Targeted at PC simulation and casual game players.
- House Flipper Dine Out DLC expansion for House Flipper that adds restaurant and dining venue themes to the base game. Targeted at House Flipper base game players.
- House Flipper Farm DLC expansion for House Flipper that adds farm-related renovation and decoration content. Targeted at House Flipper base game players.
- House Flipper Pets
Quantifiable outcome
- House Flipper sold >3 million copies worldwide
- +2 more outcomes
Companies that use Frozen Way
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Frozen Way technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Frozen Way partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Frozen District sp. z o.o.coreFrozen District sp. z o.o. is the owner of the House Flipper IP and the main shareholder of Frozen Way S.A. They provide strategic support including marketing campaigns, cross-promotion on Steam platform, and shared user traffic flows. Frozen Way produces House Flipper DLCs with Frozen District's support.
- PlayWay S.A.corePlayWay S.A. is the parent company of Frozen District. Frozen Way benefits from PlayWay's marketing resources, social media campaigns, Steam cross-promotion, and access to testing teams. The relationship enables cost-effective user acquisition and scalability.
- Console-WayminorRelated company in the Frozen Way ecosystem, appears in company website footer alongside Frozen District.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Frozen Way competitors and assessment
Company assessmentDirect peers
- Frozen District: Owns the House Flipper IP and is Frozen Way's main shareholder; the studio develops DLC and content for Frozen District's franchises, making it the most directly comparable operating peer in the same Polish sim ecosystem.
- Live Motion Games: Polish developer of simulation and builder games operating within the PlayWay ecosystem; comparable as a sister studio pursuing the same niche simulation/DLC publishing model.
- Console-Way: Polish studio in the same PlayWay ecosystem focused on bringing simulation-style games to console platforms; comparable as a related peer targeting the same console distribution channels Frozen Way depends on.
- SCS Software: Independent developer behind Euro Truck Simulator 2 and American Truck Simulator; closely comparable as a European studio whose premium simulation franchise generates multi-year, DLC-driven revenue.
- Giants Software: Developer of Farming Simulator, a leading simulation franchise on PC and console; comparable as a studio whose mid-budget simulation title has become a long-lived, DLC-anchored business.
- Ultimate Games S.A. Polish game publisher operating on NewConnect with a portfolio of mid-budget simulation and indie PC/console titles; comparable in scale, listing venue, and product positioning.
- Coffee Stain Studios: Develops premium PC/console sandbox and simulation games such as Goat Simulator and Satisfactory with a similar mid-budget product model and ongoing content cadence.
Broad incumbents
- PlayWay S.A. WSE-listed Polish publisher and parent of Frozen District; comparable as the broader ecosystem that funds, distributes, and cross-promotes Frozen Way alongside dozens of similar simulation studios.
- Bloober Team: WSE-listed Polish game developer with premium PC/console titles; comparable as a publicly traded Polish game studio competing for similar talent, platform visibility, and capital, though operating in a different genre.
- 11 bit studios: WSE-listed Polish game developer behind Frostpunk and This War of Mine; comparable as a publicly listed Polish game studio of similar headcount, drawing on overlapping talent and platform visibility.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Frozen Way social profiles
Digital presenceFrozen Way financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frozen Way leadership team
Management profileNumber of profiles
Profiles6 records
Frozen Way funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frozen Way M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frozen Way
What does Frozen Way do?
Frozen Way is a game development and publishing studio that creates and sells simulation, survival-sandbox, and casual video games. The studio primarily develops DLC expansions for the House Flipper franchise (owned by Frozen District sp. z o.o.) and produces original IP titles. Games are distributed globally as digital downloads on Steam for PC and on PlayStation and Xbox consoles, with pricing structured in the mid-budget range.
Is Frozen Way a public or private company?
Frozen Way is a public company. It is classified as public and is currently operating.
When was Frozen Way founded?
Frozen Way was founded in 2018. It employs 51 to 100 people.
Where is Frozen Way based?
Frozen Way is headquartered in Kraków, Poland, in the Europe region.
How does Frozen Way make money?
One revenue line is on record: game Sales and DLC.
Who are Frozen Way's main competitors?
Direct peers on record are Frozen District, Live Motion Games, Console-Way, SCS Software, Giants Software, Ultimate Games S.A. and Coffee Stain Studios. Broad incumbents are PlayWay S.A., Bloober Team and 11 bit studios.
Does Frozen Way have an API?
No public API is recorded for Frozen Way.
What industry is Frozen Way in?
Frozen Way's product category is Simulation Video Games. Its primary akta.pro industry code is MPAFAAAB, Mobile & F2P Game Studios, with a secondary code of MPAFAAAD, Live-Service & MMO Game Studios. Its NAICS code is 513210 and its SIC code is 7372.