2nd STREET

What 2nd STREET does

2nd STREET (株式会社セカンドストリート) is a Japanese comprehensive reuse/resale retailer operating 957+ physical stores across Japan plus additional locations in the USA, Malaysia, and Taiwan. The business purchases secondhand items from individuals and resells them at markup, spanning 14 product categories including menswear, womenswear, bags, shoes, accessories, sports equipment, electronics, furniture, musical instruments, hobby items, and kitchenware. Customer-facing inventory visible on the online store exceeds one million SKUs across major categories (664,613 menswear, 192,476 womenswear, 152,393 bags). The company serves four primary consumer segments — fashion-conscious consumers, sports/outdoor enthusiasts, general household consumers, and luxury brand sellers — with pricing varying by item condition, brand, and rarity rather than via standardized tiers.

The underlying operating platform combines a nationwide physical retail network with an e-commerce storefront (2ndstreet.jp), and supports four distinct supply channels for sellers: in-store purchase (店頭買取), mail-in purchase (宅配買取) with free shipping and cancellation, home visit purchase (出張買取) for large furniture and appliances, and a Kanto-region brand-focused home visit service (ブランド出張買取) for luxury items including watches, jewelry, gold, and sneakers. The company operates nine differentiated store formats — full-spec reuse (フルスペックリユース), total reuse (総合リユース), apparel reuse (アパレルリユース), used select, brand vintage select, and specialty formats — plus two sub-brand e-commerce sites, Sekasuto HOBBY for hobby goods and Golf Ace for used golf equipment. Owned content platforms (knowbrand Magazine, talk about, 2nd STYLE) and active social channels (X, Facebook, Instagram, YouTube, LINE) form a community layer around the transaction. The image search ("画像から探す") feature provides visual product discovery.

2nd STREET is a wholly-owned subsidiary of GEO Holdings Co., Ltd. (株式会社ゲオホールディングス), a Tokyo-listed diversified retail conglomerate. The company holds memberships in the Japan Reuse Industry Association (日本リユース業協会) and the AACD (Anti-Association of Counterfeit and Piracy, member R-0084), supporting industry-standard positioning and luxury authentication credibility. No public funding rounds, M&A, or external investment are disclosed; revenue figures are not publicly broken out at the 2nd STREET entity level.

Name

2nd STREET

Legal name

株式会社セカンドストリート

Website

https://en.2ndstreet.jp

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

2nd STREET is a wholly-owned subsidiary of GEO Holdings operating 957+ physical resale stores across Japan plus USA, Malaysia, and Taiwan. It buys and sells secondhand fashion, accessories, electronics, furniture, and luxury goods through retail, e-commerce, mail-in, and home-visit purchasing channels.

Ownership category

akta.pro rank

Product category

Secondhand Retail

NAICS

Used Merchandise Retailers (459510), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Furniture and Home Furnishings Retailers (4491), Electronics and Appliance Retailers (4492)

SIC

Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600), Retail-Furniture Stores (5712), Retail-Jewelry Stores (5944)

akta.pro primary industry

Apparel, Footwear & Accessories Resale (CRAFAGAA)

akta.pro secondary industries

Luxury & Designer Resale (CRAFAGAB), Sporting Goods & Outdoor Gear Resale (CRAFAGAH), Jewelry, Watches & Accessories Resale (CRAFAGAJ), Online Secondhand Home Furnishings Marketplaces (Home-focused) (CRAIANAO), Pre-Owned Electronics Buyback/Trade-In & Resale (CRACAJAE)

Keywords

• Secondhand retail
• Reuse shops
• Used clothing resale
• Consignment buying
• Preowned goods

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Resale of Used Goods: Company purchases secondhand items from individuals and resells them at markup. Revenue generated from margin between acquisition price and retail selling price. Covers broad categories: fashion, bags, shoes, accessories, electronics, furniture, sporting goods, instruments, hobby items, kitchenware, and more.
2. Online Store Sales: E-commerce platform for buying and selling used goods. Products sold online with delivery to customers. Online-exclusive sales events and promotions.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

2nd STREET buys and resells secondhand goods across categories including menswear, womenswear, kids' clothing, bags, shoes, accessories, watches, eyewear, sporting goods, electronics, home appliances, furniture, musical instruments, hobby items, cameras, computers, and kitchenware. It operates 957+ physical reuse stores across Japan in nine distinct formats (full-spec reuse, total reuse, apparel reuse, used select, brand vintage select, and specialty stores) plus stores in the USA, Malaysia, and Taiwan, alongside an e-commerce platform. Customers can sell via in-store, mail-in, home visit, or brand-specialist home visit purchasing channels.

Product overview

2nd STREET is a comprehensive reuse/recycling retail platform operated by 2nd STREET Corporation, a subsidiary of GEO Holdings. The company operates both a physical store network of over 957 locations across Japan (with expansion to USA, Malaysia, and Taiwan) and an online e-commerce platform. The core offering consists of buying and selling second-hand goods across 14 major categories: menswear, womenswear, bags, shoes, accessories, kids items, sports equipment, instruments, electronics, computers, cameras, hobby items, kitchenware, interior goods, DIY supplies, and furniture. The platform offers four distinct purchasing methods: in-store purchase, mail-in purchase (free shipping and cancellation), on-site visit purchase for large items, and brand-focused visit purchase in the Kanto region. 2nd STREET also operates specialized sub-brands including Sekasuto HOBBY for hobby items and Golf Ace for pre-owned golf equipment, along with content platforms knowbrand Magazine, talk about, and 2nd STYLE to engage customers.

Differentiator

Problem solved

Functional benefit

Brands

• knowbrand magazine: モノを知る。好きになる。- A web magazine about knowing and loving things/products
• talk about
• 2nd STYLE

Products and services

• 2nd STREET Online Store E-commerce platform for purchasing secondhand goods including clothing, bags, shoes, accessories, electronics, sports equipment, instruments, furniture, and hobby items. Targets individual consumers seeking pre-owned items across 14+ major categories.
• 2nd STREET Physical Reuse Stores Network of 957+ physical retail locations across Japan (plus international stores in USA, Malaysia, Taiwan) offering in-store shopping and selling of secondhand goods. Operates nine distinct store formats: full-spec reuse, total reuse, apparel reuse, used select, brand vintage select, and specialty stores (outdoor, hobby, golf).
• Store Purchase (店頭買取) In-store buying service where customers can sell used clothing, bags, shoes, furniture, appliances, and daily goods directly to 2nd STREET shops for immediate evaluation and buyout.
• Mail-in Purchase (宅配買取) Shipping-based purchase service where customers send items in boxes. Free shipping, free cancellation, completed entirely online. Suitable for selling clothing, accessories, and smaller items.
• Visit Purchase (出張買取) On-site purchase service where 2nd STREET staff visit customer locations to purchase large furniture and appliances that are difficult to transport.
• Brand Visit Purchase (ブランド出張買取) Kanto-area limited on-site purchase service focused on luxury brand items including watches, bags, clothing, jewelry, gems, gold, sneakers, and smartphones. Backed by professional authentication services.
• Sekasuto HOBBY (セカストHOBBY) Specialty e-commerce site for hobby items operated by 2nd STREET, offering mail-in purchase and online store sales of hobby goods.
• Golf Ace (ゴルフAce) Specialty site for pre-owned golf clubs, offering mail-in purchase and online store sales of golf equipment.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GEO Holdings (ゲオホールディングス)coreOthersParent company and corporate group. 2nd STREET is a subsidiary of GEO Holdings, a major Japanese retail and entertainment group. GEO group includes various retail chains, video rental stores, mobile shops, and online retail operations.
• 日本リユース業協会 (Japan Reuse Industry Association)minorOthersIndustry association membership demonstrating commitment to industry standards and sustainable reuse practices.
• 日本流通自主管理協会 (AACD)minorOthersMember of the Anti-Association of Counterfeit and Piracy (AACD), membership number R-0084. Committed to preventing distribution of counterfeit goods and ensuring authenticity of luxury items.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ThredUp Inc. ThredUp operates a US online resale platform for secondhand apparel and accessories with managed cleaning, photography, and fulfillment. Comparable to 2nd STREET's online store and apparel resale categories as a scaled secondhand fashion operator, providing a benchmark for online-only resale unit economics.
• Poshmark, Inc. Poshmark operates a large online secondhand fashion marketplace in North America. Comparable to 2nd STREET's apparel reuse and online store categories, though operating as a peer-to-peer marketplace in a different geography. Provides benchmark for digital-first resale UX and category coverage.
• The RealReal, Inc. The RealReal operates a US-based online luxury consignment platform with professional authentication. Comparable to 2nd STREET's luxury authentication and brand-focused resale offerings, though concentrated in North America. Useful benchmark for luxury resale unit economics and authentication operations.

Direct peers

• HARD OFF CORPORATION: HARD OFF (parent of BOOKOFF) operates a chain of reuse specialty stores including Hobby Off, Mode Off, and Hard Off itself for household goods, hobby items, and apparel. Closely comparable to 2nd STREET's specialty reuse store formats (Sekasuto HOBBY, apparel reuse), serving the same Japanese consumer base with similar buy-and-sell reuse model.
• BOOKOFF Corporation: BOOKOFF operates Japan's largest chain of used bookstores and broader reuse retail stores (books, CDs, DVDs, games, apparel, electronics). Directly comparable to 2nd STREET as a multi-category Japanese reuse retailer with physical store dominance, buy-and-sell model, and similar target consumers seeking affordable secondhand goods.
• Mercari, Inc. Mercari operates Japan's leading C2C flea market app for secondhand goods including fashion, electronics, hobby items, and home goods. Comparable to 2nd STREET on the secondhand consumer market in Japan, though via a marketplace model rather than vertical retail — competing for the same sellers and buyers.
• Rakuten Rakuma: Rakuma is Rakuten's C2C flea market app for secondhand fashion, accessories, and lifestyle goods. Comparable to 2nd STREET on the Japanese secondhand consumer marketplace, competing for sellers of fashion items with potentially higher net payouts and a digital-first convenience proposition.
• Komehyo Co., Ltd. Komehyo is a leading Japanese luxury reuse specialist operating both physical stores (Komehyo, Brand Komehyo, Watch Komehyo) and online channels. Directly comparable to 2nd STREET's Brand Visit Purchase service for luxury goods — overlapping in luxury authentication, brand-focused trade-in, and high-margin luxury resale.
• Treasure Factory Co., Ltd. Treasure Factory operates used branded clothing and lifestyle goods stores (including brand-focused formats) and a buy-and-sell reuse model across Japan. Comparable to 2nd STREET's apparel reuse and brand vintage select formats, with overlapping fashion-conscious consumer segments and luxury brand resale capability.

Others

• Okura & Co., Ltd. Okura is a GEO Holdings group company (sister company to 2nd STREET within the same parent group) operating in the reuse and rental space. Related entity sharing the GEO Holdings infrastructure, useful as a within-group peer for understanding capital and operational synergies available to 2nd STREET.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/2ndSTREETjp
• YouTubeyoutube.com/channel/UC0w6CGcehCFnyUe2yVABudA
• Facebookfacebook.com/2ndSTREETjp
• Instagraminstagram.com/2ndstreet_official
• LinkedInlinkedin.com/company/2nd-street-usa-inc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2nd STREET