yugyo

What yugyo does

yugyo inc. (株式会社 遊行) is a Fukuoka-headquartered consulting and marketing agency founded in September 2022 by Ryo Osera, a former Dentsu PR/marketing strategist who also served as Social Media Director in Japan's Prime Minister's Office and co-founded the subscription travel service HafH. The firm operates across three verticals: Digital Nomadism, Regional Revitalization, and Education, anchored by Colive Fukuoka, one of Japan's largest digital nomad programs with 500+ participants from 50+ countries and over 1,000 nomads brought to Fukuoka since 2023. Service lines include cross-border strategy consulting for overseas companies entering Japan, workation and long-stay venture development, regional partnership policy advisory for municipalities, branding and marketing execution for enterprises and governments, and publicity through speaking and lecturing.

The company has no proprietary technology platform; its offering is services-based and delivered via project or retainer engagements by a 1–10 person team headquartered in the ONE FUKUOKA BUILDING. Operations span Fukuoka, Nagasaki (Digital Nomad Nagasaki), and Kanazawa (through a Specially-Appointed Associate Professor role held by the CEO at Kanazawa University's Frontier Institute of Tourism Sciences). Customer relationships are concentrated with Japanese public-sector entities (Fukuoka City, Nagasaki Prefecture/City), academic institutions, tourism and hospitality operators, and overseas companies seeking Japan entry. Revenue derives from professional-services fees, government contracts and sponsorships for programs like Colive Fukuoka, and speaking/lecturing income.

The business model is founder-led go-to-market with no external funding disclosed and JPY 9,000,000 registered capital (including capital reserve). GTM combines direct B2B sales with a community-led motion via the Colive Fukuoka alumni network, supported by thought leadership through the founder's academic appointment, industry events (Venture Café Fukuoka, DID-GLOBAL seminars), and PR coverage including a 2025 Nomad Retreats Awards win in the "Best Global Nomad Fest" category.

Name

yugyo

Legal name

株式会社 遊行（yugyo inc.）

Website

https://yugyo.work

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

yugyo inc. is a Fukuoka-based consulting and marketing agency founded in 2022 that connects digital nomads and overseas companies with Japanese regions through programs (Colive Fukuoka, Digital Nomad Nagasaki), regional-revitalization advisory for municipalities, and university-linked education services.

Ownership category

akta.pro rank

Product category

Regional Development & Cross-Border Consulting

NAICS

Tour Operators (56152), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Services (8741)

akta.pro primary industry

Accommodation Contracting & Bedbank Services (Local) (THAKAEAI)

akta.pro secondary industry

Vacation Rental Maintenance & Vendor Management (BPAJAIAM)

Keywords

• Regional consulting services
• Digital nomad programs
• Inbound marketing
• Cross-border consulting
• Regional revitalization

Headquarters

HQ city

Fukuoka-shi

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Consulting Services: Cross-border strategy consulting for overseas companies entering the Japanese market, workation and long-stay venture development, and regional-partnership policy advisory for the public sector. Delivered as project-based or retainer engagements.
2. Program Planning & Operation: Planning and operating programs that connect digital nomads and global talent with Japanese regions. Includes Colive Fukuoka and Digital Nomad Nagasaki. Revenue derived from program fees, sponsorship, or government contracts.
3. Branding & Marketing Services: Brand concept design, logo and copywriting, website development, and social media management for enterprises and local governments. Delivered as project-based professional services.
4. Publicity — Speaking, Writing & Lecturing: Event speaking, media contributions, and university lecturing engagements. Representative Ryo Osera serves as Specially-Appointed Associate Professor at Kanazawa University and speaks at international forums on digital nomadism and AI governance.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

yugyo inc. is a consulting and marketing agency that plans and operates programs connecting global digital nomads, entrepreneurs, and remote talent with Japanese regions. Its flagship program, Colive Fukuoka, is one of Japan's largest digital nomad programs and is delivered alongside branding, marketing, cross-border consulting, and publicity services for local governments, overseas companies entering Japan, and tourism/hospitality operators.

Product overview

yugyo inc. is a consulting and marketing agency operating across three verticals—Digital Nomadism, Regional Revitalization, and Education—with a portfolio of programs and services. The core offering is Colive Fukuoka, one of Japan's largest digital nomad programs (500+ participants from 50+ countries), complemented by Regional Revitalization initiatives in Fukuoka, Nagasaki, and Kanazawa including Digital Nomad Nagasaki. The company provides Consulting services for cross-border strategy and workation support, Branding | Marketing services for brand development, Publicity services for speaking and lecturing, and Education programs through university partnerships. Together, these services connect global movement with Japanese regions through PR, communications, and marketing.

Differentiator

Problem solved

Functional benefit

Brands

• Colive Fukuoka: One of Japan's largest digital nomad programs, bringing together over 500 people from more than 50 countries for an experience combining work and travel in Fukuoka, Japan. Operated by yugyo and hosted by Fukuoka City.
• Digital Nomad Nagasaki

Products and services

• Colive Fukuoka Flagship digital nomad program operated by yugyo inc. and hosted by Fukuoka City, bringing together 500+ participants from 50+ countries for a work-and-travel experience in Fukuoka, Japan. Has brought over 1,000 digital nomads to Fukuoka since 2023.
• Digital Nomad Nagasaki Regional digital nomad program connecting global talent with the Nagasaki region, designed and operated by yugyo as part of its local revitalization portfolio.
• Consulting (Cross-border Strategy & Workation) Cross-border strategy, workation support, and regional partnership consulting for overseas companies entering Japan, long-stay venture launching, and public-sector regional partnership policy support.
• Local | Global Services (Business Matching & Inbound Marketing) Business matching and inbound marketing services connecting borderless entrepreneurs, startups, media, and investors with Japanese regions and local operators, including support for overseas market entry.
• Branding | Marketing Services Brand concept design and improvement services for companies and municipalities, covering research, proposals, implementation, and verification — from logo and copywriting to website development and social media management.
• Publicity Services Speaking engagements, writing, and lecturing services that share knowledge gained from digital nomad, regional co-creation, and tourism field work with society and the next generation.
• Local Revitalization Consulting Regional impact initiatives in Fukuoka, Nagasaki, and Kanazawa, partnering with local governments and businesses to design tourism, relational populations, and regional economies with sustainable year-on-year growth systems.

Quantifiable outcome

• Over 1,000 digital nomads brought to Fukuoka since 2023; 496 participants from 57 countries in a single October 2025 event

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor and core.

• Venture Café FukuokaminorGTM or Marketing Partner · 11 June 2026Venture Café Fukuoka hosted Thursday Gathering #72 at which yugyo CEO Ryo Osera spoke on AI governance alongside Shun Ono (Fukuoka City) and Dr. Alice Ballé (Tsunagaru). The event was co-hosted with Ekohe Japan and La French Tech Tokyo, positioning yugyo as a thought leader in cross-border innovation.
• Ekohe JapanminorGTM or Marketing Partner · 11 June 2026Ekohe Japan co-hosted the France–Japan AI governance session at Venture Café Fukuoka's Thursday Gathering #72 alongside La French Tech Tokyo, bringing together Japanese and French tech communities.
• La French Tech TokyominorGTM or Marketing Partner · 11 June 2026La French Tech Tokyo co-hosted the France–Japan AI governance dialogue at Venture Café Fukuoka alongside Ekohe Japan, expanding yugyo's reach into the French tech ecosystem in Japan.
• DID-GLOBAL Inc.coreGTM or Marketing Partner · 26 May 2026DID-GLOBAL Inc. organized a seminar on foreign-resident rentals and digital nomad demand, with yugyo CEO as featured speaker. Seminar was co-hosted by yugyo, DID-GLOBAL, Renxa Inc., and i-Think Rent Inc. An Osaka edition follow-up has been confirmed, indicating an ongoing partnership.
• Renxa Inc.minorGTM or Marketing Partner · 26 May 2026Renxa Inc. co-hosted the DID-GLOBAL seminar on foreign-resident rentals and digital nomad demand alongside yugyo and i-Think Rent Inc., bringing real estate and coliving sector expertise to the event.
• i-Think Rent Inc.minorGTM or Marketing Partner · 26 May 2026i-Think Rent Inc. co-hosted the DID-GLOBAL seminar alongside yugyo and Renxa Inc., focusing on long-stay inbound and coliving market trends.
• Kanazawa University — Frontier Institute of Tourism SciencescoreStrategic or Co-development Partner · 1 April 2026yugyo CEO Ryo Osera holds a cross-appointment as Specially-Appointed Associate Professor at Kanazawa University's Frontier Institute of Tourism Sciences. He led a 4-session 'Regional Tourism Business' course from April–May 2026 with 35 students and 4 guest industry practitioners, co-developing curriculum on regional tourism innovation.
• Raisa Nishitani (Inbound and Outbound Tohoku)minorStrategic or Co-development Partner · 1 April 2026Guest lecturer at Kanazawa University's 'Regional Tourism Business' course led by yugyo CEO Ryo Osera. Specializes in inbound and outbound tourism for the Tohoku region.
• Tomotsugu Yamakawa (Coraré Artisan Japan / Bed and Craft)minorStrategic or Co-development Partner · 1 April 2026Guest lecturer at the Kanazawa University course; founder of Bed and Craft and representative of Coraré Artisan Japan, focusing on distributed hospitality and place-anchored tourism.
• Shun Ito (Reelu)minorStrategic or Co-development Partner · 1 April 2026Guest lecturer at the Kanazawa University course; founder of Reelu, addressing matching economy dynamics and guide/operator platforms in the tourism sector.
• Naoya Shimizu (TABIPPO)minorStrategic or Co-development Partner · 1 April 2026Guest lecturer at the Kanazawa University course; representative of TABIPPO, a media platform focused on travel and tourism innovation for young travelers.
• Fukuoka CitycoreStrategic or Co-development Partner · 1 April 2026Fukuoka City hosts and partners with yugyo to operate Colive Fukuoka, one of Japan's largest digital nomad programs. The city provides institutional backing and venue support for the program, which has brought over 1,000 digital nomads to the region.
• Nagasaki Prefecture / Nagasaki CitycoreStrategic or Co-development Partner · 1 January 2023yugyo operates 'Digital Nomad Nagasaki' as part of its local revitalization portfolio, partnering with Nagasaki-based entities to design and run digital nomad programming in the region.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hakuhodo Inc. Japan's second-largest advertising agency offering branding, consulting, and integrated marketing services at scale; competes broadly with yugyo's branding | marketing vertical, particularly for government and municipal clients.
• Dentsu Inc. Japan's largest advertising and marketing services group; former employer of yugyo CEO Ryo Osera. Overlaps with yugyo on branding and marketing services but at vastly larger scale and across all industries, not just inbound / regional revitalization.
• JTB (Japan Tourism Bureau): Japan's largest travel agency group with destination-management and DMC capabilities; competes with yugyo on the tourism strategy and regional-revitalization consulting work for municipal clients, with vastly deeper resources.

Direct peers

• HafH (KabuK Style): Subscription-based travel and coliving platform for borderless workers in Japan; directly comparable to yugyo's Colive Fukuoka concept and was previously co-founded by yugyo CEO Ryo Osera. Operates in the same digital-nomad / workation niche with overlapping customer base.
• TABIPPO: Japan travel media platform and inbound tourism consulting firm targeting younger travelers; partners with yugyo through Kanazawa University guest lectures and operates in the same tourism-innovation space.
• Reelu: Matching platform connecting tourism guides and operators in Japan; founder Shun Ito participated as a guest lecturer in yugyo-led Kanazawa University course, indicating overlapping focus on tourism operator enablement.
• Renxa Inc. Japan coliving and long-stay housing operator for foreign residents; co-hosted the DID-GLOBAL inbound seminar with yugyo. Competes for the same inbound-stay / foreign-resident customer segment.
• Coraré Artisan Japan (Bed and Craft): Distributed-hospitality and place-anchored tourism venture (Bed and Craft) founded by Tomotsugu Yamakawa, a guest lecturer in yugyo's Kanazawa course. Competes in the alternative / experience-led stay niche relevant to digital-nomad programming.
• i-Think Rent: Japan rental services firm focused on inbound and long-stay demand; co-hosted the DID-GLOBAL foreign-resident rental seminar with yugyo and operates in the same inbound-housing ecosystem.
• DID-GLOBAL: Japan-based foreign-resident rental services and seminar organizer; co-host of the inbound digital nomad seminar at which yugyo's CEO spoke and confirmed an ongoing partnership (with Osaka follow-up). Competes for foreign-talent and inbound housing market attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/yugyo_jp
• LinkedInlinkedin.com/company/yugyo-inc
• Instagraminstagram.com/yugyo_nomad

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about yugyo