Foro

What Foro does

Foro (legally Foro Tech Ltd) is a UK-based technology advisory and professional services firm founded in 2016 and registered in Leigh-on-Sea, Essex. The company delivers senior technology leadership and bespoke engineering to enterprise clients through four integrated service lines: Interim & Fractional CTO, Technology Strategy & Architecture, Custom Software Engineering, and AI Workflow Transformation. Its Custom Software Engineering practice spans mobile applications, e-commerce platforms, internal operations tools, multi-tenant SaaS platforms, API and systems integration, and data platforms — each delivered as a bespoke engagement shaped to the client's requirements rather than as a packaged product.

Foro is led by Managing Director Samuel Meredith and operates with a headcount of 1–10, positioning itself as a boutique consultancy rather than a scaled technology firm. Its go-to-market is direct enterprise field sales, with engagement initiated through a 'Book a Strategy Call' call-to-action on its website and formalised via custom statements of work or engagement letters. Pricing is quote-based and not publicly disclosed; revenue is project/engagement-based rather than recurring, with no subscription or licensing component. The firm is privately held with no external institutional funding, no parent company, and no disclosed subsidiaries.

The firm targets four customer segments — forward-thinking global enterprises, scale-ups between CTO hires, PE-backed businesses needing independent technology oversight, and companies preparing for fundraise or M&A. Named customers include Talmix (staffing marketplace), PrepKitchen (food/consumer), TallyHo! (technology), and SPM (electric vehicles). Foro retains rights in its methodologies, tools, frameworks, and background IP, while client-engagement deliverables are governed by individual written agreements.

Name

Foro

Legal name

Foro Tech Ltd

Website

https://foro.dev

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Foro is a UK-based boutique technology advisory and professional services firm providing fractional CTO leadership, technology strategy, custom software engineering, and AI workflow transformation to enterprise clients, scale-ups, PE-backed businesses, and companies preparing for fundraise or M&A.

Ownership category

akta.pro rank

Product category

Technology Advisory and Consulting Services

NAICS

Management Consulting Services (54161), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYBPAEAAAO

IT Program/Project Management (PMO) & Delivery Assurance

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Consulting & Systems Integration

Keywords

• Fractional CTO services
• Technology advisory
• Custom software engineering
• Technology strategy consulting
• AI workflow transformation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services Engagements: Foro generates revenue through professional services engagements including technology advisory, interim and fractional CTO services, custom software engineering, and AI workflow transformation. These are delivered through separate statements of work or engagement letters agreed in writing with clients. Revenue is project/engagement-based rather than recurring.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Foro is a technology advisory and professional services firm that delivers four core service lines to enterprise clients: Interim & Fractional CTO leadership providing day-to-day engineering direction, Technology Strategy & Architecture covering estate assessment and advisory, Custom Software Engineering producing bespoke platforms and engineered deliverable types (mobile apps, e-commerce, internal tools, SaaS platforms, integrations, data platforms), and AI Workflow Transformation guiding enterprises from AI opportunity mapping to operational embedding. Engagements are delivered through statements of work tailored to each client's needs.

Product overview

Foro is a technology advisory and professional services firm offering a portfolio of four interconnected service lines. The core offerings are: Interim & Fractional CTO (senior technology leadership on-demand), Technology Strategy & Architecture (independent advisory on technology investment and estate management), Custom Software Engineering (bespoke software design and development), and AI Workflow Transformation (enterprise AI adoption and operational change). Custom Software Engineering encompasses specific deliverable types including Mobile Applications, E-commerce Platforms, Internal Tools & Operations Software, SaaS & Multi-tenant Platforms, API & Systems Integration, and Data Platforms & Reporting. Each service can be engaged independently or combined to address holistic technology transformation needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Interim & Fractional CTO Senior technology leadership delivered on a part-time or temporary basis. Provides day-to-day leadership of engineering functions, architectural direction, board communication, hiring support, delivery frameworks, and technical due diligence for fundraising or M&A.
• Technology Strategy & Architecture Independent technology advisory covering technology estate assessment, build vs. buy analysis, architecture review, vendor selection, strategic roadmaps, and board-level reporting to connect technology investment to business outcomes.
• Custom Software Engineering Bespoke software design and development assembled around specific client requirements. Includes discovery and requirements workshops, scalable architecture design, agile iterative delivery, quality assurance and testing, DevOps and deployment, and handover with ongoing support.
• AI Workflow Transformation Enterprise AI adoption service guiding organisations from opportunity mapping through to embedded operational change. Covers workflow redesign, tool integration, change management, AI governance, risk frameworks, and ROI measurement.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• West Monroe: Management and technology consultancy offering custom software, technology strategy, and digital transformation to mid-market and enterprise clients — overlapping with Foro's strategy and engineering lines.
• Slalom: Large-scale technology and business transformation consultancy with strategy, engineering, and AI practices — overlaps with Foro's full portfolio but at vastly greater scale and with broader industry coverage.
• Accenture: Global professional services giant with deep technology strategy, custom engineering, and AI transformation practices — represents the upper bound of the competitive set Foro operates within.

Direct peers

• Atomic Object: US-based custom software consultancy delivering bespoke product development with senior, purpose-built teams — comparable in service model, talent emphasis, and boutique positioning to Foro's Custom Software Engineering line.
• Thoughtbot: Boutique consultancy combining product strategy, design, and custom software development for startups and enterprises — directly comparable in size, positioning, and senior-talent-driven delivery model to Foro.
• Netguru: Software development consultancy offering custom web/mobile apps, AI solutions, and product engineering for enterprise clients — overlapping significantly with Foro's engineering and AI workflow service lines.
• Geneca: Custom software development consultancy building bespoke applications and digital products for mid-market and enterprise clients — comparable in custom-software focus and senior-talent-led delivery.
• Thoughtworks: Global technology consultancy offering custom software engineering, technology strategy, and digital transformation to enterprise clients — the closest scaled analog to Foro's full-service portfolio across strategy and custom build.

Emerging players

• Andela: Global talent platform providing fractional and embedded engineering teams to enterprises — competing for the same 'senior tech talent on demand' budget pool as Foro's engineering squad offerings.
• Toptal: Marketplace for fractional senior technology talent — competing with Foro's fractional CTO and engineering squad offerings through a different delivery model (platform vs. direct consultancy).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/weareforo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foro