What Gem Rock Auctions does

Gem Rock Auctions is an online marketplace for gemstones, mineral specimens, rough raw gemstones, cabochons, beads, and adjacent collectibles such as crystal skulls and ancient artifacts. The platform operates under Live Platforms Pty Ltd, an Australian proprietary limited company founded in 2004 and headquartered in Mermaid Waters, Queensland. Gem Rock Auctions connects verified sellers from source countries including Thailand, Sri Lanka, Australia, and the United States with global buyers through two transaction formats: timed auctions with $1 no-reserve entry bids and Buy It Now fixed-price listings, with 160,000+ gemstone listings available. The platform charges no buyer fees and monetizes exclusively through seller sale commissions on completed transactions.

Name

Gem Rock Auctions

Legal name

Live Platforms Pty Ltd

Website

https://gemrockauctions.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Gem Rock Auctions is an Australian-headquartered online marketplace where verified global sellers list gemstones, minerals, and rough via auction and Buy It Now formats, monetizing through seller sale commissions on transactions with 160,000+ active listings.

Ownership category

akta.pro rank

Product category

Online Gemstone Marketplace

NAICS

Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Diamond & Gemstone B2B Exchanges/Marketplaces (CRAKAJAJ)

akta.pro secondary industries

Diamond/Gemstone Auction Houses & Tender Platforms (CRAKAJAI), Polished Gemstone Trading & Brokerage (CRAKAJAF)

Keywords

• Online gemstone auctions
• Loose gemstone marketplace
• Verified gemstone sellers
• Gemstone buy-it-now
• Mineral specimen auctions

Headquarters

HQ city

Gold Coast

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Seller Sale Fees: Upon sale of an item, sellers are charged a sale fee according to Gem Rock Auctions' fee schedule. This is the primary revenue stream as the company acts as a venue/marketplace and does not charge buyers fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Gem Rock Auctions operates a global online marketplace where verified third-party sellers list loose gemstones, mineral specimens, rough gemstones, cabochons, beads, crystal skulls, and ancient artifacts for sale via auction (no buyer's fees) and Buy It Now formats. The platform earns revenue by charging sellers a commission fee per completed transaction and supports the marketplace with the Verified Sellers Program, Gemstone Sheriff audit service, GemPay payment processing, and a Gemstone Encyclopedia educational resource.

Product overview

Gem Rock Auctions is a global online gemstone marketplace operating as a platform connecting verified sellers with buyers worldwide. The core offering consists of an auction and Buy It Now marketplace where users can purchase loose gemstones (diamonds, sapphires, rubies, emeralds, tourmalines, garnets, tanzanite, spinel, aquamarine, alexandrite, and more), gemstone pairs, mineral specimens, rough raw gemstones, cabochons, beads, crystal skulls, and ancient artifacts. The platform is supported by key trust and educational features including the Verified Sellers Program (ensuring seller authenticity), the Gemstone Sheriff Program (independent gemologist audits), and a Gemstone Encyclopedia (educational resource). Payment processing is handled through GemPay (preferred), Credit Card, and PayPal. The company also supports live auction events and provides access to certified gemstones verified by approved laboratories.

Differentiator

Problem solved

Functional benefit

Brands

• Gemma AI: AI-powered gem concierge service available at /pages/gem-concierge

Products and services

• Gemstone Auctions Auction-style listings where buyers competitively bid on loose gemstones, with features such as $1 no-reserve auctions, auctions ending soonest, and premium listings. Targets individual collectors, hobbyists, and jewelry designers seeking competitively priced gemstones.
• Buy It Now Instant-purchase option that lets buyers acquire gemstones immediately at a seller-set fixed price, providing an alternative to bidding. Targets buyers who want immediate acquisition without auction participation.
• Loose Gemstones Individual cut and polished gemstones listed on the marketplace, including diamonds, sapphires, rubies, emeralds, tourmalines, garnets, tanzanite, spinel, aquamarine, alexandrite, and others in various colors and origins.
• Gemstone Pairs Matching pairs of gemstones such as sapphire, tanzanite, topaz, tourmaline, garnet, and amethyst pairs intended for use in symmetrical jewelry designs such as earrings.
• Mineral Specimens Natural mineral specimens and crystals for collectors, including emerald specimens and fluorite specimens.
• Rough Raw Gemstones Uncut and unpolished gemstone rough for cutters and lapidaries, including facet grade rough, emerald rough, and sapphire rough.
• Cabochons Polished gemstones with a smooth, rounded surface, including tourmaline, labradorite, moonstone, and pietersite cabochons.
• Gemstone Beads Drilled gemstone beads for jewelry making in materials including agate, amethyst, jade, and turquoise.
• Crystal Skulls Carved crystal skulls in various gemstone materials for collectors and metaphysical buyers.
• Ancient Artifacts Ancient antiquities, beads, and Roman glass artifacts for collectors.
• Certified Gemstones Gemstones verified and certified by approved gemstone testing laboratories, providing authentication and quality assurance for buyers.
• Verified Sellers Program Seller-vetting program that requires applicants to demonstrate industry knowledge, consistent refund policies, and accurate pricing; lets buyers identify trustworthy gemstone sellers on the platform.
• Gemstone Sheriff Program Buyer protection service that allows members to request an independent audit by a qualified gemologist to verify the accuracy of item descriptions and images prior to purchase.
• Live Events Real-time gemstone auction events where sellers run live bidding sessions for buyers, creating urgency and engagement beyond standard timed auctions.
• GemPay Secure, transparent, and fast payment method branded as the preferred option for processing gemstone transactions on the platform.
• Gemstone Encyclopedia Educational resource offering comprehensive information on gemstone properties, meanings, value factors, and purchasing guidance to support buyer decision-making.

Quantifiable outcome

• 7-day return policy ensuring customer satisfaction
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/gemrockauctions
• Facebookfacebook.com/GemRockAuctions
• LinkedInlinkedin.com/company/gem-rock-auctions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gem Rock Auctions